Bus Advertising in Kirkbridge

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Bus Marketing in Kirkbridge

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Kirkbridge - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Kirkbridge - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Kirkbridge- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Kirkbridge - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Kirkbridge (North Yorkshire)

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East Ayton Newlands Thorpe Fell View High Bradley Westerdale Busby Stoop Jack Hill Wiganthorpe Howe Thornaby-on-Tees Osgodby Little Barugh Worton Marsett Wykeham Wrelton Weston Calcutt Park West Knapton Morton-on-Swale Burythorpe Whixley Kirkleatham Hawnby Harmby Moulton Potto Dry Gill Londonderry Smelthouses Yockenthwaite Burneston Stapleton Ugglebarnby South Kilvington Langcliffe Well Dalton-on-Tees Carlin How Houlsyke Conistone Darnholm Lockton Galphay Lealholm Thorganby Gale Burton Leonard Temple Hirst Elslack Raithwaite Askham Richard West Lutton Hurst North Rigton Middleton Quernhow Ringbeck Low Bradley Blazefield Rawcliffe Melmerby Long Ashes Westfield Wighill Kirby Knowle Port Mulgrave Hutton Rudby Hutton Hang Bishop Thornton Ingleton Oatlands Delves Myton Hall Newton Mulgrave Wormald Green Prospect Mount Masham Forest Moor Hackforth Stainsacre Gunnerside Leeming Airy Hill Wigglesworth Skewsby North Moor Halton East Ellerburn Nappa Scriven South Bank Horse Close Green Hammerton Melsonby Loftus Lady Edith's Eston Low Mill Wilton Irton Lower Dunsforth Masongill West Dyke Dalton Stanghow Seamer Greystonegill Hutton Mulgrave Rainton North Grimston Tholthorpe Ramsgill West End Lindley Cowesby Riccall Westow Burtersett Spacey Houses Towton Low Green Ganthorpe Warrenby High Kilburn Helmsley Kearby Kepwick Cawthorne Fisher Green Nawton Northallerton Stonegrave Heslington Barlow Cawood Carleton-in-Craven Newsham Fairburn Buttercrambe Wayside Terrace Old Thirsk Speeton Marton-le-Moor Spennithorne Braidley Topcliffe Aire View Skelton Foxholes Burn Bridge Shawfield Head Crosby Court Primrose Hill Murton Falsgrave Brompton-on-Swale Scotch Corner Kexby Swainby Threshfield Bainbridge Brayton Hampsthwaite Hollins Huttons Ambo Arncliffe Warsill Glaisdale Side Helm Copgrove Ainderby Steeple Wath Skyreholme Girsby Thoralby Deighton Wass Thornton Rust High Harrogate Ryther Castleton Beck Hole Dormanstown Sproxton Flawith Cross Hills Walkerville Egton Newland Bishop Monkton 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Kirkby Wharfe Copt Hewick Scaling Meagill Studley Royal Acklam Whaw Shipton Swainby Ingleby Arncliffe West Park Brackenthwaite Sneaton Barton Hill Great Ayton Crayke Eavestone Winsley Washfold Roxby Colburn Beamsley Lane Ends Boltby Church Fenton Thornton-in-Craven Norton-on-Derwent Healaugh Askham Bryan Hutton Gate Bridgehouse Gate Ulleskelf Bell Busk Sutton-in-Craven Fearby Balk West Bolton Great Smeaton Crimple Seaves Camp Close Thirsk Hetton Scarborough East Knapton Harlow Hill Cobby Syke East Hauxwell Spring End Alne Station Little Hutton Acklam Mewith Head Skipton Great Broughton High Worsall Nunnington Green End Easby Hartforth High Entercommon Steeton Marton-in-the-Forest South Duffield Upper Helmsley Bellerby Eggborough Boulby Bedlam Tang Hall Thruscross Aldfield West Marton Tunstall High Eggborough Hutton Conyers Aske Westhouse Bedlam Clapham Green Hambleton North Lees Ingleby Cross Teesville Sedbusk Richmond Helwith Moke Hill Copmanthorpe Brown Bank Mickley Thoraldby Thornthwaite Rillington Burn Thorntree Elvington Lazenby Edgehill Crambeck Dringhouses Follifoot Newton-on-Rawcliffe Sutton Grange Knaresborough Greystone Grantley Hall East Scrafton Upsall Tunstall Carperby Sowerby Muston Middlethorpe Yafforth Sicklinghall Sexhow Langthorne Duggleby Clifton Moor Weaponness Green Close Junction Hazlewood Baldersby Murton Grange West Layton Padside Grangetown Arkendale Fishburn Park Great Ouseburn Filey University Harlow Carr Scackleton Countersett Holly Hill Kirby Misperton South Bank Manfield Picton Gatenby Burnsall Norton Conyers Garriston Wintringham Seamer Eppleby Commondale Keld Danby Oswaldkirk Leeming Bar Hutton Sessay Hensall Hambleton Braythorn Kirkbridge Carthorpe Sandbeck Butterwick West End Blades Kiplin Romanby Holme Agglethorpe Woodhall Moor Monkton Skipwith Grinton Castle Park Applegarth Westfield Park New Houses Newport California Gilling East West Heslerton Moor End Field Rotherford Tanton Sinnington Marrick Eshton Byram Rowden Church Houses Knayton Upleatham Preston-under-Scar East Witton Winton Kirkby Barrowby Huntington Cray Rievaulx Greygarth Darley Head Hunsingore Heathfield Low Swinton Yearsley Ingmanthorpe Linthorpe Ivelet Eastfield Baldersby St James Mearbeck Sawdon Foxup Oulston Saltburn-by-the-Sea Pallister Horton in Ribblesdale Whitley Thorpe Low Grantley Norton-le-Clay Muscoates Scotton Scaur Head Burton in Lonsdale Cattal Aislaby Scawton Suffield West End Harome Rufforth Studfold Stackhouse Langthwaite Old Bilton Little Ayton Birdsall Wharram le Street Thirn Walden Clapham Lawkland Great Crakehall Aldborough Cross Lanes Milby East Harlsey Smallways Lackenby Bishopton Ilton Street Houses Tentergate Grove Hill Gillamoor Deighton Ure Bank Fleets Monk End Little Smeaton Battersby Ripley Weaverthorpe Newby Low Harrogate Charltons Wilton Cowling Cracoe Rockwood Kirk Smeaton Biggin Chop Gate Thorgill Town Head Binsoe Beckwith Little Sessay Myton-on-Swale Newton Morrell Sawley Strensall Gallows Hill Bramley Head Lumby Goldsborough West End Middleton Ellerby West Ness Skirethorns Bramelane Aysgarth Beckermonds Saxton Langdale End Little Smeaton Kildwick Deerstones Thrintoft Little Habton Little Crakehall Flixton Ings Danby Wiske High Bentham Pannal Whitwell Great Fencote Dalby High Shaw Buckden Leake Hirst Courtney Bilton Haggs Stainton Spring Gardens Patrick Brompton Low Garth Seave Green Darley Hew Green Newsham Swinden Tollerton New Marske Gateforth Hutton Village Simonstone Moorside Anchorage Hill Stalling Busk Bulmer New Park Miry Hole Colsterdale Normanby Newhay Briggswath Constable Burton Hanlith Leyburn Horsehouse Little Ribston Eldmire Sand Hutton Bilton in Ainsty Saltergate Hill High Marishes West End Pickhill Low Field Theakston Goulton Middlesbrough Hesley Skelton Halton West Exelby East Appleton Melmerby Upper Settle Pickering Oakdale Little Marfit Head East Ness Bank Newton Urra Cowling Keld Houses Weeton Lease Rigg Halton Gill Kettlesing Thorpe Underwood Esk Valley North Skelton Osgodby Common Foxton Bedale Low Entercommon Ruston Cliffe Common Sherburn in Elmet Thornton-le-Beans South Otterington Hut Green Coverham Kirkby Overblow Nosterfield Ashfold Side Woodhall Kilton Thorpe Farlington Dunsley Cridling Stubbs North Deighton Kirby Grindalythe Thistle Hill Embsay Bilbrough Hemlington Appleton Roebuck North Ormesby Park End Great Heck East Lutton Guisborough Woodale Woodlands Whorlton Ebberston Askrigg Harwood Dale Longscales Pinchinthorpe Wigginton Kettlewell Iburndale Bordley West Tanfield East Heslerton Stutton Scalby Mills Ulshaw Helperthorpe Catterick Garrison Sandybed Summerscales Hipswell Mickleby Hinderwell Kirkham Rudby Pannal Ash High Ellington Middleham Whitwell-on-the-Hill Silver Hill Broom Hill Bolton Percy Thornton Langton Lofthouse Wilsill Butterwick Coniston Cold Hemingbrough Redmire Monk Fryston Sutton Howgrave Skipton-on-Swale Arrathorne Oxton Carlton Husthwaite Farnham Mill Hirst Womersley Carlton Hutton-le-Hole High Grantley Grimston Cross Lanes Asenby Barton Risplith Beningbrough Heyshaw Raikes Lingdale Sutton-under-Whitestonecliffe Great Busby Skutterskelfe Hawsker Dishforth Kirby Wiske Stainforth North Stainley Kirklevington Walmgate Stray South Cliff Brawby Ormesby Fadmoor Tollesby Newby Little Studley Kirkbymoorside Balne Newton-le-Willows Wharfe Wharram Percy Cononley Chapel Hill Hambleton Laverton Padside Green Little Langton Flaxton Lawkland Green Langthorpe Spaunton Boroughbridge Swincliffe Normanby Draughton Marske-by-the-Sea Langbaurgh Fylingthorpe North Otterington Staintondale Aiskew Primrose Valley Airton Low Mowthorpe Thornton Steward Walshford Greenhow Flasby North Duffield Levisham Dunsdale Farnhill Chapel Fields Hunmanby Moor Kearby Town End Foss Islands Swinton West Burton Stockton on the Forest Ingerthorpe Crossgates Thorganby Shaw Mills Low Marishes Newton Kyme Wykeham Scalby East Barnby Oldstead West End Killerby Brough with St Giles Wheldrake Swetton Goathland