Bus Advertising in Chillingham

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Bus Marketing in Chillingham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Chillingham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Chillingham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Chillingham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Chillingham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Warenford Walwick Longbyre Linbriggs Thrunton Warenton Titlington Kielder Halton Lea Gate Reedsford Fair Moor Lesbury Belsay Holy Island Howtel West Sleekburn Sharperton Seaton Delaval Melkington Ordley Cheswick Chesterwood Weldon Edlingham Netherton Park Edgewell Parkside Grange Whitelea Dale Bridge End Ulgham Stobhill Togston Byerhope Corbridge Ridley Stokoe Swarland Whitley Chapel Fenrother Ponteland Shotleyfield Whitfield Hall Cheswick Buildings Alnwick Beaconhill Green West End Town Eglingham Scremerston Burnstones Newbiggin Wallridge Newbiggin-by-the-Sea Slaggyford Preston Eltringham Scrogg Wood Denwick Middleton Thornley Gate Whitfield Tranwell Woods Yeavering Whittingham Mardon North Sunderland Scrainwood Linhope North End Rock Ryal North Seaton Ovington Shoreswood Birkshaw Newlands Norham Darras Hall Black Heddon Parkside Dale Whittonstall Spindlestone West Chevington Painshawfield Tweedmouth Wallington Alwinton Stonelaw Grange Felton Annitsford Ingram Cambois Seghill Fenwick Stamfordham Mickley Square Shoresdean Flodden Cambo Acklington Lambley Horncliffe New Bingfield Low Gate Wark Common Etal Park Village Hall Close Green West Allerdean Wark High Warden Red Row Chatton Morpeth East Ord Howick Beadnell Eshott Crookham Seahouses Lucker Earsdon Swinhoe Bridge End Bomarsund North Choppington New Heaton Sheepwash Eals Tow House Carrshield Longhoughton Elrington Chillingham Bebside Eastfield Chase Branton Ashington Bothal High Mickley Tritlington North Blyth Keenley Dalton Mickley Fourstones Ford Forge Horsley Great Whittington Haydon Bridge Guyzance Ellington Causey Park Bridge Kirkheaton Eland Green Wark Shilbottle Capheaton Peppermoor Goswick Ford Welton Shawdon Hall Bolam West Houses Glanton Byrness East Cramlington Malvin's Close Allenheads Birtley Kilham Hall Close Dale Eastfield Dale Stakeford Nelson Village Whitton Dye House Ancroft Northmoor Ilderton Forestburn Gate Coanwood Klondyke Whitelea Grange Harbottle Hepple Bamburgh Kiln Pit Hill Settlingstones Parkside Chase Burton Brownieside East Thirston Aydon New Hartley Burradon Barrasford Freelands Low Alwinton Pigdon Beal Warkworth Pegswood Rugley Donkleywood Birling Shilburn The Lee Prestwick Hartburn Stonelaw Dale Woodhorn Demesne Ross Broomley Branxton Haltwhistle West Learmouth Elsdon Dirt Pot Flotterton Bardon Mill Burgham South Broomhill Pressen Newsham Stanton Wooperton Easington Ayle East Sleekburn Acomb Prior Park Riding Mill Elwick Black Heddon Rothley East Woodburn Holystone Stokoe Widdrington Great Swinburne Ford Hill Alnmouth Hepscott Park Low Buston Akeld Bingfield Mount View Terrace Maiden's Hall Wingates Blanchland Harlow Hill Lanehead Hipsburn Blyth Old Bewick Steel Whalton Collingwood Grange High Newton-by-the-Sea Hawkhill Clifton Little Swinburne Haugh Head Ridley Cowpen Kirkharle Linton Branch End Hepscott Harle Sandhoe Newton on the Moor Throphill Hadston Old Swarland Stannington Hazon Littlehoughton Amble Knowesgate Collingwood Rothbury Abberwick Stocksfield Bygate Crofts Harwood Great Tosson Christon Bank Boulmer Charlton Radcliffe Rowfoot Broxfield High Pit Meldon Mindrum Mayfield Glade Stonehaugh Nedderton East Kyloe Hall Close Glade Westnewton Holburn New Delaval Southfield Green Coalcleugh Bedlington Station Cornhill on Tweed East Lilburn Tughall Baybridge Netherton Catcleugh Redburn Thornton Wooley Middleton Hall Saltwick Felkington Callaly Greenhead Hirst High Buston High Hauxley Dalton The Butts Brunton Catton Kirkwhelpington West Mains Gunnerton East Horton Humbleton Rennington Cresswell Snitter Dilston Longwitton Rochester Butteryhaugh Langley Stamford Dunstan Anick Bolton Haggerston Lynemouth Fallowfield West Thirston Newbrough Waren Mill Healey Hall Lilburn Glebe Nether Warden Eachwick Lowick Milfield Shilbottle Grange Wharmley Hall Close Chase Ninebanks Healey Diptonmill Snods Edge Heugh Thorngrafton Berrington Newton Underwood Bedlington Scotland Gate Ouston Houghton Alnham Low Hauxley Marshall Meadows Bates Cottages South Middleton Hampeth Cramlington Melkridge Carterway Heads Mitford Kimmerston Hepburn Horsley Embleton Hallington Church Side Oakwood Stobswood Parkside Glade Rawgreen Halton Shields Thropton Loansdean Beaconhill Glade Henshaw Thockrington Strothers Dale Healey Cote Chollerton Cartington Low Humbleton West Horton Belford Norham West Mains Harnham Chesterhope Knarsdale Berwick-upon-Tweed Widdrington Station Eastfield Green Seaton Knocklaw Lanton Roddam Chathill Greendykes Blenkinsopp Hall Juniper West Flodden Tranwell Beltingham Hall Close Grange Higham Dykes Whygate Haughton Slaley New Bewick Detchant Pawston Collingwood Chase Newham Simonburn Shillmoor Low Angerton South Newsham Whitelea Chase Newtown Otterburn Bowsden Carham East Hartford Whiteside Eastfield Hall Low Prudhoe Otterburn Camp Broomhill Bellshill Plenmeller Scots' Gap Loanend Humshaugh Ovingham Halton Warden Glororum East Learmouth Beauclerc Medburn Seaton Terrace Longhorsley North Togston Beaconhill Grange Riding Lea Biddlestone Nunnykirk Great Bavington Tarset Glantlees Molesden Trygill Wylam Leadgate Colpitts Grange Southfield Lea West Wylam West Mickley Milbourne Wall High Church Aydon Road Estate Kirknewton Mayfield Grange Cocklaw Fenwick Holywell Chollerford Bywell Town Centre Doddington Nesbit Bareless Featherstone Rowfoot Mayfield Dale Sinderhope Guide Post North Middleton Beaconhill Lea Broomhaugh North Seaton Colliery Whitelea Glade Deadwater Spartylea Newton Hall Clennell Ogle Shilvington Allendale Town Duddo Craster High Callerton Bolam Hawkhope Wooler Powburn Woodhorn Barrow Burn Heigh Hole Raylees Brandon Colwell South Charlton Netherwitton Choppington Greystead Berwick Hill Hexham Low Newton-by-the-Sea Spittal Prudhoe Yetlington Apperley Dene West Woodburn The Riding Falstone Ancroft New Ridley Guessburn Kellah Grindon Low Brunton Bearsbridge Eslington Park Greenhaugh Ridsdale Hebron High Angerton Lilburn Grange Middleton Redesmouth Longhirst Matfen Hedley on the Hill Little Bavington Stobhillgate Heddon-on-the-Wall Doxford Lilburn Tower North Charlton Beanley Bilton Cramlington Village Seaton Sluice Bellingham Limestone Brae Stannersburn Newtown West Fleetham Shotton Ellingham Newton Longframlington Ingoe Wooley