Bus Advertising in Flawborough

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Bus Marketing in Flawborough

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Flawborough - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Flawborough - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Flawborough- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Flawborough - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Walkeringham Carburton Wellow Alma Wilford Torworth Dalestorth Redhill South Leverton Girton Laxton Sutton Bonington Carlton Zouch Wallingwells Shipley Gate Brinsley Trowell Friezeland Plumtree Broxtowe Selston Green Bestwood St Albans Drinsey Nook Giltbrook Ratcliffe on Soar Huthwaite Haywood Oaks Newton Radford Halam Standard Hill Broomhill Kneeton Harlequin Sturton le Steeple Hardwick Village Rainworth Annesley Woodhouse Holbeck Barnby in the Willows Coates Blue Hill Harby New Basford Stragglethorpe Rockley Kirkby-in-Ashfield North Leverton with Habblesthorpe Nether Headon Normanton Bakers Fields Darfoulds Winkburn Ompton Church Warsop Forest Town Beckingham Thoresby Little Gringley South Retford North Wheatley Barnstone Bulwell Forest Kilvington Hanstubbin Sibthorpe East Drayton Treswell Skegby Harlow Wood Beauvale Warsop Vale Cossall Perlethorpe Mapperley Bingham Upton Hempshill Vale Bobbers Mill Bestwood Langford Sherwood Rise Bentinck Town Beacon Hill Hayton Lenton Abbey Upton Upper Morton Langar Bilsthorpe Moor Mansfield Newthorpe Common Mansfield Woodhouse Swingate New Ollerton Harworth Costhorpe Hickling Pastures Bulcote Sookholme Woodthorpe Forest Fields Plumtree Park Stanley Bircotes Holme Cromwell Ruffs Nether Langwith Moorgreen Thorneywood Radmanthwaite Allen's Green Adbolton Worksop Toton Butler's Hill Edwalton North Carlton Thoroton Beechdale Skegness Scaftworth Brough Normanton-on-the-Wolds Norwell Woodhouse Greasley Lambley Pye Hill Bassingfield Inkerman Colwick New Bagthorpe White Houses Bilby Bramcote Hills Market Warsop Hucknall South Wheatley Woodhouse Strelley Attenborough Wiseton Little Carlton Clipstone Maythorne Dunsill Newthorpe Westville Langold Fiskerton Spion Kop Hill Top Egmanton Aspley Cuckney Farndon Belle Eau Park Clarborough Owthorpe Saundby Winthorpe Boughton Meden Vale Tiln Cinderhill Kings Clipstone Mapperley Park Kinoulton Ordsall Markham Moor Alverton Old Lenton Red Hill Orston Kirton Chilwell Oxton Hill Radcliffe on Trent West Retford Brinkley Gateford Bole Grove Alexandra Park Morton West Bridgford Kirklington Sunnyside Ranby Cotham Car Colston Retford Tibshelf Wharf Bolham Manton Commonside Hall Green Blidworth Bottoms Stanford Hills St Ann's Cottam Shelford Lace Market Plain Spot Nuncargate Carlton in Lindrick Gringley on the Hill Costock East Bridgford Aslockton Willoughby-on-the-Wolds Stony Dale Harworth Nottingham Ollerton Arnold Cropwell Bishop Upton Field Sutton Syerston Stanton Hill Church Laneham Papplewick Carlton-on-Trent Ranskill Easthorpe Netherfield Gorsethorpe Budby Woodbeck Wollaton Oxton Kelham Toadhole Maplebeck High Marnham Drakeholes Newington Hyson Green Westwood Blyth Holbeck Woodhouse Normanton on Trent Tithby Morton Skegby Daybrook Averham Newlands Eastwood Hall Selston Common Sutton on Trent Thorpe The Park Styrrup Rampton Cropwell Butler Southwell Hawksworth Harwell Farnsfield Cossall Marsh Edingley Cotgrave Beauvale Holme Pierrepont Calverton Upper Saxondale Wigthorpe Bleasby Wysall Caunton Welham Burton Joyce Whatton-in-the-Vale Kirkby Woodhouse Westhorpe New Westwood Newtown Bevercotes Haughton Clayworth Stapleford Ravenshead Darlton Bailey Grove Kilton Low Marnham Bilborough Laneham New Kingston Keyworth Bagthorpe Rylands Bilsthorpe Norton Edwinstowe Coddington Woodnook Norwell Knapthorpe Gateford Common Bulwell New Brinsley Mattersey Thorpe Sherwood Gotham Epperstone Misterton South Muskham Tuxford Holme Lane Commonside Bleak Hills Gunthorpe Hodsock Teversal Bull Farm Meadows Shireoaks Averham Park Barrows Green Flintham Annesley Lane End Pleasleyhill Wighay Walesby Stoke Bardolph Eakring Ruddington Blidworth Dale Bramcote Lowdham Watnall Moorhaigh West Leake Fledborough West Stockwith Barnby Moor Stokeham East Stoke South Carlton Fackley Fenton West Field Bradmore North Muskham Headon Thrumpton Moorhouse Scarrington Everton Serlby Hockerton Ossington Whitemoor Weston Rempstone Hickling New Lenton Goverton Bestwood Village Annesley Collingham Nornay Elkesley Trowell Moor Newton Town Awsworth West Markham Milton Osberton New Cross Redmay Corner Gibsmere Gamston Sutton cum Lound Littleborough Hazelgrove Hoveringham Oldcotes Newstead Misson Sibthorpe South Scarle Fulwood Sneinton Newark-on-Trent Scofton Bathley White Post Sutton in Ashfield Dove Green Kersall Clipston Caythorpe Upper Broughton Babworth Widmerpool Beeston Elston Blidworth Elton on the Hill Eaton Babbington South Clifton Lound Highbury Vale Misterton Soss Sutton Forest Side Nuthall Dunham on Trent Gamston Rhodesia Spalford Granby Rosemaryhill Rolleston Burrowsmoor Holt East Markham East Leake Barton in Fabis Selston Saxondale Rufford Old Basford Jacksdale Screveton Balderton Bunny Tollerton Linby Thrumpton Thorney Fernwood Kingston on Soar Halloughton Bunny Hill Staythorpe Thorpe in the Glebe The Green Scrooby Stanford on Soar Cox Moor Colston Bassett Carlton Forest Gonalston Thurgarton Clifton Scrooby Top Ladybrook Top Green Wigsley Eastwood Weecar Bothamsall Rise Park Staunton in the Vale Gedling Flawborough Lower Beauvale Normanton on Soar Balk Field Mattersey Woodborough The Park Bracebridge Underwood Besthorpe Top Valley Askham High Town Ravensdale Grassthorpe Ragnall Kimberley Hawton New Eastwood Dunkirk North Clifton Thorney Moor Shelton West Drayton Carrington Kneesall Stanton-on-the-Wolds New Balderton Porchester