Bus Advertising in Cane End

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Bus Marketing in Cane End

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Cane End - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Cane End - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Cane End- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Cane End - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Shipton-on-Cherwell Crowell Hill East Ginge Little Clanfield Great Milton Bayworth Appleford-on-Thames Westend Upper Heyford Alvescot Baynard's Green Signet Cleeve Weald Kencot Baulking Townsend Coleshill Twyford Barton Abbey Swalcliffe Harpsden Heights Kingston Blount Kingwood Common Cuxham Greenwood Cutteslowe Ardington Barton Pyrton Neithrop Meadside Clattercote Duns Tew Summertown Broadwell Dorchester Dane Hill Little Haseley Swerford Blewbury Frilford Littlestead Green Ducklington Hempton Wainhill Roke Gainfield New Osney Waterstock Church Enstone Lodge Hill Little Rollright Letcombe Regis Sarsden Halt Middle Aston Wroxton Trench Green Fifield Chesterton Alkerton Crowmarsh Gifford Cote Britwell Salome King's End Buscot Wick Chipping Norton Osney West Adderbury North Newington Stonor Lyford Littlemore Grove Standlake Brize Norton Brightwell-cum-Sotwell Shepherd's Green Fringford Yelford Exlade Street Chalkhouse Green Milton Little Tew Minster Lovell Sandford-on-Thames Rotherfield Greys Shiplake Row Somerton Benson Rousham East Hendred Nuffield Taynton Aston Upthorpe Steeple Barton Hampton Poyle South Stoke Over Kiddington Albury Radford Bourton Bradwell Grove Brookhampton Marcham Campsfield Little Minster Yarnton Milton Common Nethercote Park Town Cumnor Southcombe Well Place Chinnor Cottisford Botley Bicester Village Worton Hensington Adderbury Steventon Churchill Whistlow South Hinksey Newton Purcell Bletchingdon Easington Sparsholt Mapledurham Buckland Marsh Broughton Poggs Fawler Headington Hill Stadhampton Sarsden Cassington Fewcott Marsh Baldon Kingham Asthall Souldern Dean Tackley Great Haseley Uffington Calthorpe Sunnymead Drayton Langford Village Harwell Noke Clifton Hampden Buckland Holton Draycot Letcombe Bassett Fernham Hinton Waldrist Nuneham Courtenay Woodeaton Binsey Enslow Middle Assendon Carterton Chimney-end Moreton Ashbury Hardwick East Challow Sydenham Claydon Swinbrook Tokers Green Aston Tirrold Rose Hill Upper Wardington Kelmscott Berinsfield Mixbury Henton Great Rollright Lower Wainhill Crawley Cowley Great Tew Poffley End Path Hill Worsham Shilton Stratton Audley Heath End Broadplat Whitchurch-on-Thames Down End Sonning Eye Barford St John Hampton Gay Catslip Lower Radley Finstock Horspath Asthall Leigh Newbridge Bucknell Upper Milton Whiteoak Green Tadley Church End New Marston Chadlington Buscot Gosford Millend Tusmore South Weston Faringdon Shiplake Bottom Epwell Broughton Bould Williamscot West Challow High Cogges Blackditch Field Assarts Eynsham The Green Cowleaze Corner Aston Rowant Ruscote Caldecott Westcot Great Coxwell Whitchurch Hill Sutton Courtenay Drayton St Leonard Woodstock Caversfield Baldon Row Bure Park Newland Radcot Charlbury Kennington Ardington Wick East End Little Wittenham Easington Cleveley Wigginton Blackthorn Preston Crowmarsh Curbridge Hook End High Meadow View Newnham Murren Drayton Enstone Greys Green Barnard Gate Denchworth Idbury Cropredy Chalgrove Holwell Northmoor Over Norton Eaton Hastings Milton Heights Cogges Little Heath Ewelme Crowsley Filchampstead West Lockinge Garford Middleton Stoney Black Bourton Upperton Hailey Elsfield East End South Leigh Idstone Deddington Charlton-on-Otmoor Islip Wootton Grafton Bessels Leigh Brighthampton Clanfield Garden City Chazey Heath Pusey Abingdon-on-Thames Burdrop Forest Hill Dunsden Green Southrop Cold Harbour Ipsden Ramsden Shores Green Heathfield Village Brookend West Hanney Moreton Gozzard's Ford Murcott Little Chesterton Peppard Hill Sunningwell Christmas Common Oxford Highfield Stoke Lyne Church Hanborough Burford Chastleton North Stoke Cothill Norham Manor Brightwell Baldwin Lidstone Wootton Hempton Water Eaton Freeland Play Hatch Wantage Bodicote Tetsworth Park Corner Wheatley North Hinksey Village Charlton Radley Tubney Cray's Pond Highmoor Cross Newington Stanton Harcourt Huntercombe End Kingston Stert Nettlebed Bushey Ground Marston Fulbrook Winterbrook Adwell Florence Park Littleworth Great Bourton Littleworth Shutford Highmoor Greenend Lewknor Taston Mongewell Oakley Court Thame New Botley Bridge End Lower Wolvercote Ascott d' Oyley Leafield Salford Mackney Radfordbridge Maidensgrove Northcourt Wolvercote Farmoor Lower Arncott Kingstone Winslow Old Chalford Blackbird Leys West End Sutton Southmoor Little Coxwell Chilson Hopcroft's Holt Milton Hill Kirtlington Cornwell Compton Beauchamp Blenheim Gibralter Appleton Over Worton Goosey Netherton Burcot Townsend Pishill Dry Sandford Shifford Slade End Charney Bassett Launton Crowell Barford St Michael Watlington Long Hanborough East Lockinge Ascott-under-Wychwood Widford Witheridge Hill Moulsford North Moreton Shorthampton Chimney Shrivenham East Hanney Woolstone Nuney Green Longworth Merton Clare Stanton St John Shippon Didcot Newtown Ascott Earl Nether Worton Sibford Ferris Oakley Wood Cookley Green Goring Heath Woodfield Rokemarsh Cholsey Chilton Neat Enstone Bicester South Moreton Henwood Wildmoor Toot Baldon South Newington Bradwell Wendlebury Goring Witney Fulwell Wootton Village Oakley Horton-cum-Studley New Headington Lower Heyford Glympton Heythrop Pishill Bank Wilcote Oddington Middle Barton Sonning Common Juniper Hill Pishill Bottom New Hinksey Howe Hill East Hagbourne Stonesfield Delly End Ardley Horley Binfield Heath Harcourt Hill Lower Shiplake East Adderbury Hook Norton Lew West Hendred Hethe Bampton Grandpont Childrey Collins End Denton Old Woodstock Garsington Longcot Lyneham Boars Hill Chawley Combe Oxford Spires Park North Leigh Milton-under-Wychwood Westwell Little Bourton Crocker End Langford Woodcote Bloxham Godington Foxcombe Hill Kiddington Radley Park Belmont Golden Balls Dean Court Woodgreen Jericho Gagingwell North Aston Ambrosden Weston-on-the-Green Fordwells Milton Piddington Sibford Gower East End Westcott Barton Shiplake Satwell Tiddington Hanwell Towersey Foscot Steeple Aston Shillingford Berrick Salome Postcombe Cuddesdon Aston Caulcott Filkins New Yatt Bix Watchfield Peachcroft Westhall Hill Grimsbury Mollington Stoke Row Kingston Bagpuize Kingston Lisle Stoke Talmage Frilford Heath Overy Sandford St Martin Kidlington Walton Manor Clifton Eaton Henley-on-Thames Shirburn Charterville Allotments Wytham Scotland End Little Milton Warborough Checkendon Cane End Risinghurst Lower Highmoor Tadmarton Mount Skippett Emmington Bunkers Hill Rotherfield Peppard Lower Tadmarton Rack End Hornton Eastend Lower Bourton Dunthrop Waterperry Wardington Milcombe Banbury Warpsgrove Hatford Great Holcombe Shellingford Knighton Upper Arncott Long Wittenham Russell's Water Shotover Hill Hardwick Gallowstree Common Culham Greenfield Upper Wolvercote Lower Assendon West Hagbourne West Ginge Spelsbury Hailey Iffley Rowstock Hill Bottom Camp Corner Hardwick Wallingford Bruern Abbey Woodway Fencott Bainton Upton Bladon Woodleys Sandhills Begbroke Kidmore End Upton Finmere Thrupp Headington Quarry Stanford in the Vale Harpsden Cumnor Hill Little Faringdon Fritwell Balscote Carswell Marsh Shenington Shipton-under-Wychwood Wigginton Heath Temple Cowley Coscote Harpsden Bottom Swinford Headington Fyfield Fawler Ledwell Chiselhampton Beckley