Bus Advertising in Heathfield Village

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Bus Marketing in Heathfield Village

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Heathfield Village - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Heathfield Village - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Heathfield Village- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Heathfield Village - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Heathfield Village (Oxfordshire)

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Marston Chimney Broadwell South Stoke Millend Mollington Barton Eaton Hastings Murcott Westend Draycot Hethe Upper Arncott Gagingwell Newnham Murren Stoke Talmage Coleshill Tokers Green Appleford-on-Thames Milton Hill Shipton-on-Cherwell Gainfield The Green New Hinksey Over Norton Milton-under-Wychwood Field Assarts Launton Cuddesdon Mount Skippett Binfield Heath Widford Sibford Ferris Broadplat Pyrton Kingston Bagpuize Highmoor Cross Westcot Whitchurch-on-Thames Wardington Moreton Headington Hill Rotherfield Peppard Greys Green Wallingford Yelford East Hanney Jericho Barford St Michael Curbridge Longworth Exlade Street Moulsford Charney Bassett Hardwick Sandhills Down End King's End Spelsbury Shotover Hill Upper Milton Waterperry Townsend Gallowstree Common Christmas Common Florence Park Blackditch Little Chesterton Ascott Earl Bure Park Church End Williamscot Holton Bicester Village Northcourt Crawley Minster Lovell Cookley Green New Marston Tubney Shores Green Caldecott Hampton Gay Taynton Sutton Little Rollright Great Tew East End East End Swerford Fordwells Kingston Lisle Foxcombe Hill Shiplake Row Woodcote Lower Highmoor Horspath Aston Rowant Cane End Cutteslowe Adderbury Shilton Middle Assendon Crowell Chilton West Hanney Nettlebed Sunningwell Godington Witney Milcombe Steventon East Adderbury Meadside Somerton Oxford Spires Park Woodfield Fulbrook Farmoor Catslip Lower Wolvercote Tadmarton South Hinksey Townsend Upton Kencot Long Hanborough New Yatt Rousham Little Wittenham Stanton Harcourt Bourton Thame Kingston Stert Marcham Bould South Moreton Upper Heyford Greenwood North Newington Epwell Bridge End Westcott Barton Littlestead Green Carterton Nuney Green Church Enstone Blenheim Radley Lewknor Old Woodstock Nuneham Courtenay Barnard Gate Harpsden Heights Albury Brookhampton Caulcott Little Haseley Osney Kelmscott Souldern Knighton Standlake Crowell Hill Newtown High Cogges Little Faringdon New Headington Enstone Fernham East End Begbroke Kennington Noke Milton Common South Weston Weston-on-the-Green Shiplake Bottom Whitchurch Hill Dane Hill Chilson Watlington Salford Uffington Barton Abbey Crowsley Burcot Kidmore End Stadhampton Middleton Stoney Shirburn Steeple Barton Cowleaze Corner Satwell Water Eaton Old Chalford Alvescot Lyneham Nuffield Collins End Eynsham Aston Milton Culham Harpsden Sibford Gower Long Wittenham Woodway Burford Cray's Pond Blewbury West Challow West End Highfield Ewelme Elsfield Pishill Bottom Freeland Poffley End Fyfield Frilford Bessels Leigh Hardwick Rotherfield Greys Shenington Hinton Waldrist Pishill Bank Lower Arncott Aston Upthorpe Tusmore Bunkers Hill Shepherd's Green Milton Heights Forest Hill Easington Crocker End Shrivenham Leafield Sparsholt Blackbird Leys Gibralter Buckland Delly End Hailey Ashbury Newington Southcombe Buscot Stoke Row Clare Stanford in the Vale Netherton Woodgreen Burdrop Wantage Little Clanfield Finmere Filchampstead East Hendred Bletchingdon Cowley Temple Cowley Lower Radley Tadley Greenend Garden City Bix Ramsden Woodleys Hornton Letcombe Regis Bradwell Dry Sandford Faringdon Grandpont Idstone Benson Whiteoak Green Henton Overy Moreton Wytham Foscot Belmont Chinnor Harpsden Bottom Baynard's Green Middle Barton Oddington Horton-cum-Studley Holwell Grafton Checkendon Oakley Finstock Baulking Great Haseley Milton Henwood Mixbury Sydenham Drayton St Leonard Hampton Poyle Wigginton Heath Boars Hill Twyford Shipton-under-Wychwood Maidensgrove Shellingford Lidstone Charlton-on-Otmoor Denton Chimney-end Little Heath Pishill West Hendred Balscote Wendlebury Neithrop Banbury Duns Tew Worton Bloxham Watchfield Harcourt Hill Fifield Bradwell Grove Asthall Leigh Over Worton Waterstock Bucknell Eastend Hook Norton South Newington Tiddington Chadlington Filkins Woodeaton Thrupp Hempton Wainhill Stonor Carswell Marsh Westwell Southmoor Great Milton Bainton Adwell Cuxham Cumnor Peachcroft Cleeve Chastleton Signet Clifton Hampden Easington Over Kiddington Islip Dunsden Green Toot Baldon West Adderbury North Leigh Russell's Water Fewcott Worsham Hardwick Radford Brightwell Baldwin Ipsden Wildmoor Blackthorn Cassington Lyford Fulwell Ardington Hensington Preston Crowmarsh Combe Bampton West Hagbourne Cold Harbour Bladon Bushey Ground Wilcote Fringford Ascott d' Oyley Hempton Lower Assendon Upper Wardington Oakley Court Hailey Grimsbury Mongewell Alkerton Langford Village Baldon Row Gozzard's Ford Sonning Eye Well Place Lower Shiplake Shutford Chiselhampton Risinghurst Sonning Common Hopcroft's Holt Park Town Black Bourton Caversfield Cogges Didcot Brighthampton Upton Oakley Wood Cornwell Churchill Heythrop Chalgrove Glympton Peppard Hill Horley Cleveley Deddington Clanfield Nether Worton Fawler Langford Play Hatch Shillingford Scotland End Little Milton Upper Wolvercote Shorthampton Tetsworth Little Coxwell Radcot Path Hill Greenfield Juniper Hill Claydon Hatford Piddington Broughton Newton Purcell Enslow Oxford Kingwood Common Little Bourton Barford St John Clifton Cote Walton Manor Witheridge Hill Littleworth Cottisford Wootton West Ginge Postcombe Appleton Mapledurham Warpsgrove Frilford Heath Wolvercote Buckland Marsh Asthall Norham Manor Bruern Abbey Rokemarsh Ascott-under-Wychwood Campsfield Taston Cumnor Hill Kiddington Ardington Wick Sandford-on-Thames Trench Green Great Rollright Abingdon-on-Thames Shiplake Emmington New Osney Childrey Brize Norton Letcombe Bassett Towersey Shifford Garsington Chalkhouse Green Pusey Aston Tirrold Dean Newbridge Broughton Poggs Slade End Ducklington Lodge Hill Upperton Cothill Nethercote Lower Heyford Ledwell Iffley North Moreton Little Tew Whistlow Charlton Great Coxwell Wroxton Fawler Westhall Hill Wootton Village Highmoor Radfordbridge Wootton Steeple Aston Swinford Fritwell Chipping Norton Kingham Drayton Ambrosden North Stoke Headington Quarry Cholsey Garford Lower Wainhill Winterbrook Dorchester Idbury Littlemore Dunthrop Charlbury East Challow Crowmarsh Gifford Great Bourton East Lockinge Kingstone Winslow Heathfield Village Chesterton Radley Park South Leigh Headington Chazey Heath Henley-on-Thames Bicester Swinbrook Park Corner Sarsden Heath End Calthorpe Brookend Howe Hill Warborough Ruscote Camp Corner New Botley Cropredy Newland Berinsfield North Aston Sandford St Martin Bayworth Sutton Courtenay Huntercombe End Church Hanborough Kirtlington Bodicote Wheatley Yarnton Harwell Stanton St John Grove Gosford Golden Balls Mackney Shippon Eaton Northmoor Rowstock Chawley Weald Neat Enstone Hill Bottom Longcot Britwell Salome Kidlington Lew Southrop Binsey Rose Hill Lower Bourton Stratton Audley Stonesfield Goosey Woodstock Wigginton Brightwell-cum-Sotwell Fencott Denchworth Sunnymead Roke Marsh Baldon Coscote Goring Goring Heath Lower Tadmarton Merton Swalcliffe West Lockinge Woolstone Buscot Wick Charterville Allotments East Ginge Tackley Ardley High Meadow View Rack End Sarsden Halt Botley Beckley Drayton Little Minster Clattercote Hook End Compton Beauchamp North Hinksey Village Hanwell Summertown Middle Aston Great Holcombe Berrick Salome Littleworth Stoke Lyne East Hagbourne Dean Court Kingston Blount