Bus Advertising in North Newington

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Bus Marketing in North Newington

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in North Newington - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in North Newington - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in North Newington- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in North Newington - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover North Newington (Oxfordshire)

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Other locations available for bus advertising
West Hendred Newbridge Northcourt Great Haseley Shirburn Littleworth Clifton Dunsden Green Eynsham Easington Farmoor Launton Twyford Chawley Ambrosden Ewelme Adderbury Roke Hardwick Sibford Ferris Temple Cowley Wigginton Great Coxwell Toot Baldon Balscote Shipton-under-Wychwood Northmoor Newton Purcell Cumnor Hill Chadlington Blackbird Leys Clanfield Bayworth New Osney Collins End Sunnymead Milton Heights Newtown Shellingford Pishill Appleton North Leigh Netherton Coscote Newnham Murren Westend Hailey South Newington Cuxham Oxford Spires Park Southcombe South Moreton Abingdon-on-Thames Whistlow Stoke Talmage Towersey Stonor Rack End Long Wittenham New Marston Fencott Denchworth Littleworth Moreton Chipping Norton Alvescot Broadplat Southrop Sibford Gower Epwell Shilton Sonning Common Easington Hornton Williamscot Field Assarts Lower Highmoor Bix Mollington Glympton Hardwick Jericho Newland Lower Heyford Benson Sonning Eye Curbridge Shrivenham Didcot Uffington Radley Westcott Barton Goring Heath Burdrop Juniper Hill Upperton New Yatt Cropredy Preston Crowmarsh East End Upton Oxford Islip Buckland Marsh Cottisford Peachcroft Long Hanborough Foscot Little Faringdon Widford Coleshill Enstone Baynard's Green Fawler Kencot Piddington Dunthrop Newington Tadmarton Hempton Wainhill Crowsley Nuffield South Weston Blewbury Brookhampton Brighthampton Osney Dean Woodgreen Eaton Hastings Maidensgrove Lew Over Kiddington Wroxton Garden City Trench Green Lower Radley Little Tew Dorchester Sutton Upper Wardington Florence Park Blackditch Chimney Heythrop Taynton Townsend Church Enstone Littlestead Green Watchfield Bodicote Shifford Witney Norham Manor Cowley Horley Claydon Calthorpe Marcham Henton Nettlebed Headington Camp Corner Duns Tew Culham Fawler Steventon Harpsden Whiteoak Green South Leigh East End Walton Manor Yelford Botley Barton Abbey Fulbrook Garford Stoke Lyne Blenheim Broughton Poggs Hook End Sarsden Caversfield Woodway Heath End Yarnton Mount Skippett Dean Court Path Hill Milton-under-Wychwood Wilcote Wootton Village Souldern Shiplake Row Milton Townsend Charney Bassett Elsfield Chinnor Filkins South Stoke Marsh Baldon Crowmarsh Gifford Holton Oakley Wood Sandhills Kirtlington Middle Barton Bicester Village Moulsford Kelmscott Neithrop Headington Hill Tubney Delly End Carterton Crawley Little Wittenham Neat Enstone Middleton Stoney Belmont Ruscote Mackney Ramsden West Adderbury Fulwell Hempton Dry Sandford West Ginge Buscot Satwell Taston Ascott-under-Wychwood Hopcroft's Holt Finmere Swinford Broadwell Russell's Water Cumnor Binfield Heath North Stoke Bourton Winterbrook Tokers Green Gosford Drayton Whitchurch-on-Thames Drayton St Leonard Highmoor Wytham Chalgrove Brize Norton Fewcott Millend Wendlebury Spelsbury Moreton Upton Hampton Gay Wildmoor West Lockinge Brightwell Baldwin Ascott Earl Over Norton Baldon Row Hampton Poyle Clare Risinghurst Iffley Stratton Audley Gozzard's Ford Fifield Signet Middle Aston Burcot Park Town Over Worton North Hinksey Village Scotland End Buckland Gagingwell Great Tew High Meadow View Thame Brightwell-cum-Sotwell Bure Park Rowstock Blackthorn Nuney Green Murcott Gainfield Sarsden Halt Lodge Hill Draycot Upper Heyford Tackley Caulcott Hardwick Albury Langford Village Bradwell Grove Crowell Hill Brookend Witheridge Hill Little Chesterton Fordwells Somerton Kingston Bagpuize East Ginge Lewknor Church End Cleeve Denton Worsham Great Rollright Lyneham Eastend Nether Worton Bucknell Alkerton Cutteslowe Drayton Upper Milton Stanton St John South Hinksey Merton Bloxham Water Eaton King's End Tadley Asthall Leigh Begbroke Tetsworth Bridge End Kidmore End Lower Arncott Aston Upthorpe West Challow Campsfield Bladon Woodeaton Grandpont Aston Tirrold East Lockinge Shippon Hailey Oakley Court Whitchurch Hill Poffley End Worton Well Place Noke Westcot Ashbury Rose Hill Warborough Buscot Wick Wallingford North Aston Little Heath West Hanney Eaton Lower Tadmarton Chazey Heath Shillingford Carswell Marsh Westwell Broughton Highmoor Cross Upper Arncott Enslow Golden Balls Crocker End Old Woodstock Stoke Row Little Bourton Cold Harbour Middle Assendon Radcot Baulking Little Coxwell Stanford in the Vale Charlbury Little Clanfield Churchill Chiselhampton Grove Rousham Upper Wolvercote Frilford Nethercote The Green Cothill Barford St Michael Down End Ducklington Faringdon Berinsfield Asthall East Hanney Lower Shiplake Bould Hatford Foxcombe Hill Pishill Bottom Radfordbridge Caldecott Aston Letcombe Bassett Catslip Shotover Hill Compton Beauchamp Bruern Abbey Waterstock Greenend Church Hanborough Bushey Ground Wootton Fritwell Lower Wolvercote Great Milton Wantage Ardley Stonesfield Kingston Lisle Fringford Lower Assendon Milcombe Swalcliffe Wigginton Heath East Hendred Sunningwell Radford Little Milton Shutford Woodleys Aston Rowant Checkendon Cleveley Lyford Wardington Howe Hill Shorthampton Freeland Standlake Filchampstead Cholsey Forest Hill High Cogges Great Bourton Idstone Hill Bottom Shipton-on-Cherwell Christmas Common Wolvercote Idbury Burford Langford Beckley Berrick Salome Garsington Knighton Harpsden Heights Banbury Bicester Watlington Charlton Slade End Chalkhouse Green Minster Lovell Woodfield Radley Park Barnard Gate New Botley Charterville Allotments Thrupp Weald Sandford St Martin East Challow Combe Chilton Pishill Bank Greys Green Oakley East Adderbury Woolstone Barford St John Hensington Goring Southmoor Leafield Marston Salford Cornwell Summertown Little Minster Chesterton Hethe Milton Common New Headington Bessels Leigh Kingston Stert Chimney-end Nuneham Courtenay Ledwell Swerford Bletchingdon Ardington Lidstone East Hagbourne Ardington Wick Sandford-on-Thames Cane End Exlade Street Hanwell Letcombe Regis Lower Bourton Appleford-on-Thames Waterperry Deddington Horspath Hook Norton Heathfield Village Binsey Holwell Horton-cum-Studley Kidlington Childrey Headington Quarry Kingstone Winslow Shepherd's Green East End Finstock Kingston Blount Chastleton Stanton Harcourt Sutton Courtenay Rotherfield Peppard Henley-on-Thames Chilson Shiplake Lower Wainhill Warpsgrove Littlemore Gibralter Woodstock Black Bourton Mixbury North Newington Ipsden Pusey Ascott d' Oyley Overy Dane Hill Kennington Fyfield Play Hatch Milton Hill Milton Clattercote Emmington Hinton Waldrist Rotherfield Greys Old Chalford Longcot Steeple Aston Frilford Heath Goosey Kiddington Harpsden Bottom Sydenham Gallowstree Common Harcourt Hill Barton Westhall Hill Henwood Charlton-on-Otmoor Bradwell New Hinksey Adwell West End Cray's Pond Cogges Highfield Cassington Tiddington Rokemarsh Park Corner Peppard Hill Fernham Britwell Salome Kingwood Common Woodcote Great Holcombe Cowleaze Corner Greenwood Postcombe Pyrton Boars Hill Cookley Green Mongewell Shores Green Swinbrook Grafton Weston-on-the-Green Longworth Wheatley Cuddesdon Cote Little Rollright Oddington Mapledurham Meadside Huntercombe End Harwell Bampton Stadhampton Shiplake Bottom Crowell Bunkers Hill Grimsbury Greenfield Sparsholt Godington Bainton West Hagbourne Steeple Barton Wootton Clifton Hampden Tusmore North Moreton Shenington Little Haseley Kingham