Bus Advertising in Penygloddfa

Get in touch

Bus Marketing in Penygloddfa

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Penygloddfa - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Penygloddfa - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Penygloddfa- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Penygloddfa - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Penygloddfa (Powys)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Heyope Llansantffraed-Cwmdeuddwr Disserth Caersws Moel Ddolwen Llansanffraid-ym-Mechain Llanfihangel Nant Bran Pant-y-ffridd Ffordd-las Adfa Llanmerewig Pennorth Llanfrynach Carnedd Llandefaelog Penwyllt Cae'r-Lan Colva Four Crosses Y Wig Four Crosses Bwlchyddar Burgedin Leighton / Tre'r llai Ystradgynlais Penybont Caerhowel Garn Darren Beulah Brynllywarch Heartsease Cae'r-bont Gore Frank's Bridge Llechfaen Fishpool Crai Aberhafesp Pennant Derwenlas Ynyswen Pont-faen Llanarmon Mynydd-mawr Abergwesyn Sarn Churchstoke Scrwgan Castle Caereinion / Castell Caereinion Builth Wells / Llanfair-ym-Muallt Caeralem Tre-derwen Broad Heath Llanwrtyd Tredustan / Tredwstan Moity Glanhanog Coed-yr-ynys Rhayader / Rhaeadr Gwy White Grit Llanbrynmair Llwynderw Plas Meredydd Llanllwchaiarn Boughrood Brest / Brest Bochrwyd Pencraig Brooks Penybontfawr Dolymelinau Plâs Llwyngwern Aberhosan Cefn Côch Trwstllewelyn Dolhelfa Tirymynach Aberbechan Builth Road Broneirion Middletown Dwyrhiw Glyntawe The Colony Soar Yardro Gungrog Cemmaes Plasnewydd Hay-on-Wye / Y Gelli Gandryll Coldbrook Esgairgeiliog Pontdolgoch Llanwrtyd Wells Plasiolyn Nantoer Alport Kinnerton Hyssington Gurnos / Y Gurnos Newchurch / Llannewydd Pant-y-dŵr Rhos-y-meirch Pedair-ffordd Hirnant Llugwy Pentre Hopton Uchaf Cefn Mawr Dolfor Gwerneirin Hendomen Talerddig Trefnanney Ferley Tai'r Bull Libanus Plas Dinam Frochas Haughton Upper Chapel / Capel Uchaf Painscastle / Castell-paen Garth Coelbren Aithnen Llansantffraed-in-Elwel Pentre Llifior Pont Rhyd-y-berry Bronydd Llanfihangel-yng-Ngwynfa Cyffredyn Fron Foel Montgomery / Trefaldwyn Beguildy / Bugeildy Manafon Cregrina Wig Nantserth Glanmule Crewgreen Llandrinio Dylife Pontrobert Fron Gladestry Nant-glas Trelydan Pentre Dolau Honddu Llangyniew Hope Cwm Irfon Llandefalle Pant-glas Penygelli Aber Rhaeadr Crug-y-byddar Cwm Llanerfyl Pentre'r-felin Glascoed Llangattock / Llangatwg Pont Rhydgaled Talgarth Llanwddyn Dardy Evenjobb / Einsiob Geseilfa Penygloddfa Llanfechan Harpton Melin-y-ddôl Craig-y-nos Wern Crossway Knighton / Tref-y-Clawdd Felindre Llansilin Abbeycwmhir / Abaty Cwm-hir Abertridwr Coed-y-wlad Hengoed Wern Moel y Garth Cwmdu Pengenffordd Llangynog Pen-common Bronllys Belan Milford Abermule / Aber-miwl Dolanog Fron Llancowrid Gregynog Waen Trewythen Cwm-Llinau Bwlch Ceinws The Stubb Llanddew Geuffordd Gaer Waen Bwlch-y-ffridd Dolley Green Braichyfedw Pen-isa'r-waen Plas-rhiw-Saeson Cloddiau Downton Cathedine Felindre Pencelli Felindre Llandeilo Graban Pont-y-wal Abercegir Llanifyny Pentyrch Llanbister Road Boughrood / Bochrwyd Staylittle / Penffordd-Lâs Forge Pen-y-bont Llanerch Emrys Dol-fâch Dol-y-cannau Tan Hinon Penegoes Elan Village / Pentre Elan Gwenddwr Ponde Pentrefelin Glangrwyney Cwm-twrch Uchaf Welshpool / Y Trallwng Ddôl Cownwy Old Church Stoke Pont Llogel Cwm-twrch Isaf The Green Bryngwyn Llanyre / Llanllyr Llanddewi Ystradenni Brecon / Aberhonddu New Wells Llanwyddelan Rhos Common Dutlas Pontithel Nantgwyn Domgay Llangammarch Wells Gwystre Glynbrochan Defynnog Rhos Erwood / Erwyd Llangadfan Groes-lwyd Tredomen Llanfair Caereinion Gwernafon Warden Moelfre Crickadarn Tynyrwtra Glan-y-nant Pentre-bach Pencommin Fishpools Three Cocks / Aberllynfi Llanspyddid Cwm-y-gaist Cwm-bach Monaughty Glynhafren Thorn Nantmel Cefn-gorwydd Llanfihangel Tal-y-llyn Felinfach Llanbadarn-y-garreg Llandinam Llyswen Llanfyllin David's Well Weston Madoc Slough Newtown / Y Drenewydd Y Gribyn Hurdley Womaston Tregynon Llangedwyn Llanfechain Llanfilo Dolau Pendre Gravel Glasbury / Y Clas-ar-Wy Llaithddu Pontwilym Ffynnonau Llanbadarn Fynydd Glaspwll Llanstephan Cilcewydd Panpunton Sennybridge / Pontsenni Machynlleth Bettws Cedewain Llowes Llanelieu Cefn Talachddu Llanwrin Waun Fach Pen-y-cae Penrhos Burlingjobb Lloyney Green Lane Abercrave / Abercraf Penthryn Darowen Maesypandy Crossways Bishop's Moat Garth Owen Nant-ddu Waen-fâch Discoed Llanbister Danygrug Pant Mawr Rhyd Bwlch y Garreg Llananno Sarnau Heol Senni Aber Scethrog Forden / Ffordun Pilleth Bwlch-y-cibau Stepaside Rhulen Glanrhyd Pant-y-rhiw Llansantffraed Cross Oak Llaethdy Trawscoed Troedrhiwdalar Cwmcrawnon Llandegley Glan-Frogan Hill / Bryngwyn Tregoyd Mill Garthmyl Aberyscir Newbridge-on-Wye / Y Bontnewydd-ar-Wy Ystrad Uchaf Cwmgiedd Llanafan-fawr Trecastle / Trecastell Cemmaes Road / Glantwymyn Pentre'r beirdd Groespluan Pentre-llymry Llywel Maesmynis Ciltwrch Penygelli Commins Coch Tycrwyn Newbridge Tretower / Tretŵr Trewern Clatter Cascob Glascwm Penygarnedd Henllan Llangors Cefn Coch Llanwnog Pwllgloyw Bacheldre Ynys-isaf Trefeitha Cefn Canol Llanddewi'r Cwm Crickhowell / Crughywel Cwmbach Pontneddfechan Lower Chapel Treberfydd Dolcorsllwyn Aber Village Coedway New Radnor / Maesyfed Meifod Gleiniant Old Radnor The Marsh Rhos-y-brithdir Ffawyddog Llandyssil Dôl-forwyn Uplands Haimwood Penrhos Weythel Bleddfa Cwmwysg Trefeglwys Aberbran Fenni-fach Norton Stanner Merthyr Cynog Talybont-on-Usk Llanymynech Hodley Cefn Cantref Llandrindod Wells / Llandrindod Carno Llanwrthwl Commins Sarnau Aberedw Llanfihangel Rhydithon Milton Llanfihangel-Nant-Melan Penarron Trehafren Llangadwaladr Llanfihangel-helygen Llanhamlach Caehopkin Llangunllo Clydach Terrace Frochas Pool Quay Main Varchoel Old Neuadd Capel-y-ffin Llanfaredd Barland Trallong Warle Tafolwern Ceri / Kerry Llanerchydol New Well Rhos-goch Llanllugan Clyro / Cleirwy Guilsfield / Cegidfa Pentre Llanrhaeadr-ym-Mochnant Efail-rhyd Refail Bryn Tanat Penisha Rhos Ynys-uchaf Hundred House Pandy-rhiw-Saeson Felindre Llanywern Great Cellws Little London Winllan Llanbedr Priddbwll Presteigne / Llanandras Garthbrengy Pennant Melangell Llanfaes Walton Green Dolyhir Ystradfellte Gilwern Arddleen / Arddlin Llan Llangenny / Llangenau Pentre-llwyn-llwyd Glan-rhyd Tregoyd Pentre Cilmery / Cilmeri Appletree Pont ar Hydfer Llangurig Brunant Mochdre New Mills / Felin Newydd New Mills Howey / Hawy Llandefaelog-tre'r-graig Michaelchurch-on-Arrow Heartsease Llanbedr Trelystan Cwmrhos Tylwch Melinbyrhedyn Llandysilio Groesffordd Trefnant Doldowlod Berriew / Aberriw Maesyrhandir Llanerchemrys Heniarth Tirabad Bont Dolgadfan Llawr-y-glyn Llanelwedd Felindre Llandeilo'r-Fan Battle Walton Glyn Ffridd Bwlch-y-sarnau Llangasty-talyllyn Crossgates / Y Groes Tal-y-Wern St Harmon Felin-Crai Newtown Cwmbelan Pont Felin-y-ffrîdd Milebrook Burgess Lands Snead Llanidloes Pentre Cilcwm Ffynnon Gynydd Rhiwlas Bwlch-y-Plain Gorof Llaneglwys Dolyronnen Penstrowed Alltmawr Cil Llwynygog Deuddwr Heol-y-gaer Llangynidr Camnant Knucklas / Cnwclas Tyddyn Sarn-y-bryn-caled Pentre Y Fan Llanigon Hopton Isaf Llansantffraidd-ym-Mechain Legar Crowther's Pool Bryn-penarth Trefecca Pont-y-bryn-hurt Criggion Partrishow Brynderwen Gaufron Buttington Cradoc Cwmbach Llechrhyd