Bus Advertising in Dorrachan

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Bus Marketing in Dorrachan

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Dorrachan - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Dorrachan - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Dorrachan- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Dorrachan - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Dorrachan (Ross and Cromarty)

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Allt a' Chruinn Croftown Raddery Arnish Rootfield Redcastle Inveralligin Boath Pitcalnie Dùn Colbost Kenmore Sand Teangue / An Teanga Badachonacher Clachan / An Clachan Totardor Bridgend Balnapaling Glen More Strathcarron Loanreoch Wester Lonvine Heribost Badrallach Feriniquarrie / Fearann MhicGuaire Maryburgh Achmore Borreraig / Boraraig Balnaguisich Bundalloch Drynie Park Kendram Portnalong Ellishadder / Ealaiseadar Craigdarroch Srath Carran Rhue Lower Diabaig Evanton / Baile-Eoghain Lonmore Bogallan Camusnagaul Tore Sgoir Beag Carn-gorm Caroy / An Cadha Ruadh Ashaig / Aisig Kilmarie Reiskmore Staffin / Stafainn Millnain Fanks / Na Faingean Glasnakille Fearnmore Heaste / Heasta Easter Lonvine Corry Carnach Heights of Kinlochewe Achterneed Suisnish Tomich Aultgrishan Hilton of Cadboll Corntown Melvaig Pollosgan Glackmore Upper Feorlig / Feolaig Ard Ollach / An t-Ollach Leidchruich Applecross Grealin Mugeary Geary Lusta Quarryhill Totaig Drumbuie Greallainn Rhicullen Miltown North Tarrel Coulwood Ardaneaskan Struan / An Sruthan Ardroag Lochluichart Ardindrean Loggie Àird Teandalloch Barbaraville Kilbeg Elgol / Ealaghol Anancaun Achilty Achnacloich Londain Achanalt Carse of Bayfield Little Garve / Gairbh Beag Valtos / Bhaltos Achnagarron Fernilea Strath Swordale Marybank Kyleakin / Caol Acain Inver Ardross Stittenham Achnasheen / Achadh na Sine Upper Milovaig Lamington Aultbea Talladale Bornesketaig / Borgh na Sgiotaig Eabost West Ardvasar / Àird a' Bhasair Redburn Drumchork Hilton Bracadale Craig Killen Knockbreck Hungladder Opinan Polbain Uiginish / Uiginis Talisker Lower Pitcalzean Garros / Gearros Rhynie Kylerhea / Caol Reatha Mol-chlach Lair Upper Tote Clashandorran Torridon Glen Dale / Gleann Dail Peinmore East Suisnish Obsdale Park Conasta Eilanreach Blairninich Sallachy Lower Halistra Duisdalebeg / Duisdeil Beag Limepark / Pairc an Aoil Ullapool Balblair Inverchoran Knockbreck Badenscallie Conon Bridge Inverinate Balnaknock / Baile nan cnoc Leacanashie / Leacanaisigh Idrigill Drummond Braes of Ullapool Callakille Ullinish / Uilbhinnis Kirkibost Alligin Shuas Clashnamuiach Clachamish Auchtertyre Chaol Loch Aillse Feorlaig Claigan Greep Knockfarrel Crofts of Kingscauseway Allt nan Sùgh Orbost / Orabost Muir of Tarradale Naast Badachro Boor Tarbat Mains Penifiler / Peighinn nam Fìdhleir Aird Badbea Millcraig Strath Garve / Srath Gairbh Carbost Broomhill Cromarty Badicaul Peinachorrain / Peighinn a' Chorrain Dounie Alness Fendom Balmacara Acheninver Strathcanaird Shiel Bridge Mount High Bualnaluib Leckmelm Kilbride / Cille Bhrìgnde Nostie Edinbane / An t-Aodann Ban Knockbain Burnside Lochcarron Strathpeffer Balintraid Achnandarach Ardessie Ratagan Black Hill / Cnoc Dubh An Lethallt Portneora Culnacraig Blarnalearoch Park Bernisdale Lower Tote Glenbrittle Balmeanach Bottacks Arcan Muir Arpafeelie Garrafad Northfield Digg / An Dig Fasach Jemimaville Blackpark / A' Phairce Dhubh Lower Breakish / Breacais Ìosal Brogaig Bay Kilvaxter / Cille a' Bhacstair Ard-dhubh Lonbain Ferindonald / Fearann Dhomhnaill Smithstown Poolewe Auchtercairn Urray Tore Fearnbeg Bernisdale / Bearnasdal Galltair Tighnafiline Coille Ghillidh Stromemore An Leth-Pheighinn / Lephin Trumpan Harrapool / Harrapul Balnabruach Balmuchy Rosemarkie Horneval Ardelve Ardintoul Garafad / An Garadh Fada Easter Kinkell Vatten South Cuil Milton Corry of Ardnagrask Ardtreck Newton Stein Strollamus / Stròlamas Ardheslaig Saltburn / Alltan an t-Salainn Craigton Rha Cullicudden Wester Arboll Gedintailor / Gead an t-Sailleir Achiltibuie Charlestown North Kessock Sluggans North Fearns Achintee Newmore Cadboll Hamaramore Sconser / Sgonnsair Isleornsay / Eilean Iarmain Balvaird Nigg Ferry Ussie Duncanston Merkadale Sanachan Hallin Rockfield First Coast Coast Oskaig / Osgaig Achlorachan Peiness Heatherfield / An Torran Uaine Peinaha Milton Fiskavaig / Fioscabhaig Ardnagoine Drynoch Linicro / Lionacro Achandunie Kildonan / Cill Donnain Armadale / Armadail Leacnasaide Loans of Tullich Point of Sleat Camustiel Killilan Struanmore Ardnarff Glenelg Solitote Inveralivaig Polglass Dornie Earlish / Earlais Letterfearn Portree / Port Rìgh Borve / Borbh Galtrigill / Galtraigeall Dalmore Lael Forest Coishletter Redpoint Balblair Garrachan Flodigarry Satran Sgalamus / Skulamus Toscaig Auchindrean Reiff Breabost Windhill Kirkton Prabost Fortrose Ryefield Conordan Milnafua Drumsmittal Fasag Coillore Arcan Firemore / Fhaighear Mhòir Upper Diabaig Artafallie Arrisa Cartbostbeg Springfield Mid Strome Cuidrach Letters Balmacara Square Logie Hill Carbost Tarvie South Erradale Drumfearn / Druim Fhearna Shandwick Saasaig / Sàsaig Dorrachan Brae of Achnahaird Kalnakill Morangie Inverarish Camusterrach Loandhu Dunmore Avernish Balmeanach Glasphein / Glas-Pheighinn Waterloo / Achadh a' Chùirn Camas-luinie Croftnacriech Marishader / Maraiseader Keppoch Coul of Fairburn Maligar / Malagar Annishader Fearn Sheader / Siadair Lemlair Durnamuck Coulnacraggan / Cul na Creagan Ardarroch Hill of Fearn Little Scatwell Kilmuir Firhill Port Henderson Ardullie Ardmair Fodderty Glen Bernisdale Badcaul Suledale Kilmore Halistra Nonikiln Tournaig Davidston Ferryton Rechullin Moll Muir of Fairburn Ardcharnich Charleston Camustianavaig / Camas Tianabhaig Brochel Cnoc Ruadh Balgunloune Delny Lòndubh Sròndubh Balintore Hartmount Shillinghill Balleigh Treaslane Altandhu Letterewe Scoraig Luib Newton of Ferintosh Achgarve Ramasaig Uig Balnacra Corran Mellon Udrigle Culbo Eyre / Eighre Leacanasigh Fettes Cuaig Duisdalemore / DuisdeiI Mòr The Dock Waterstein / Bhatairsteinn Duntulm Ruigh'riabhach Upper Halistra Rhives Wester Alligin Lochslin Leachachan Alnessferry Sartle / Sartail Arrina / Arinacrinachd Linnie Craigrory Uig Ord / An t-Òrd Achtalean Dundonnell Camascross / Camus Croise Strathy Glenmore Newhall Knock Rash Pool Crofts Borrodale Dunvegan / Dùn Bheagan Brenachie Lower Tullich Kilcoy Strath Rusdale Shieldaig Kildary Culduie Jamestown Upper Ollach Attadale Dunans Alcaig Keistle An Àrd Skinidin / Sgianaidin Achadh a'Choirce / Achachork Plockton / Am Ploc Gearymore / An Gearraidh Mòr Culbokie Achintraid / Achantraid Pitmaduthy Dunan / An Dùnan Bishop Kinkell Kingsburgh / Cinnseaborg North Cuil Resolis Glasphein / A' Glas Pheighinn Husabost Mellon Charles Harlosh / Harlois Balnabruaich Inchina Peterburn Arabella Eynort Shieldaig / Sildeag Tote Invergordon Inverasdale Ardnagrask Mileabhaig Newton of Cromarty Badluachrach / Badluarach Kishorn Big Sand Edderton Gairloch Carbostmore Upper Tullich Eabost / Eubost Reraig Blackwood Lonemore Drinan Ardvannie Dingwall Coulin Lodge Coulags Munlochy Mountgerald Roag Rhiroy Gorstan Hamaraverin Bindal Torrin / Na Torrin Toulvaddie Dalnacroich Aird / An Àird Invershiel Ormiscaig Muir of Ord Totscore Bualintur Rheindown Achnashellach / Achadh na Seileach Glen Conon Erbusaig Balmacqueen Tokavaig / Tòcabhaig Balgunearie Braeintra Achmore Ardmore Cove Balmeanach / Baile Meadhanach Glen Heysdal Knott / Cnot Kirkton Glengrasco Balachuirn Broomhill Nigg Glaick Gillen Balgown Tarskavaig / Tarscabhaig Romesdal Breckrey Grudie Stenscholl / Steinnseall Second Coast Calligarry Breacais Brae Arnisdale Kilmuir Ard Dorch / An Àird Dhorcha Incheril Culnamean Opinan Braefindon Newfield Kinlochewe / Ceann Loch Iù Lower Arboll Kilmaluag Morvich Pollo Morefield Peinlich Blair Sgeitheabost / Skeabost Culnacnoc / Cul nan Cnoc Newmills Kensaleyre / Ceann Sail Eighre Drumuie / Druim-aoidh Rhenetra Strome Ferry Westford Greshornish / Griseornais Toravaig / Tòrabhaig Lower Milovaig Tain Contin / Cunndainn Holmisdale / Holmasdal Skinnerton Upper Edinbane / Braigh an Aodainn Bhain Garve / Gairbh Shulista North Erradale Laide Broadford / An t-Àth Leathann Heribusta Kilbride / Cille Bhrìghde Achduart / Achadh Dubhaird Colbost / Cealabost Avoch Annat Camas-longart Clachan Craig Uigshader Kinbeachie Crepkill Aultvaich Scotsburn Newton of Kinkell Tullich Muir Balmeanach / Am Baile Meadhanach Portmahomack Roskhill Sùlaisiadar Mòr Glenuachdarach Mial Easter Ardross Dìurinis / Diùranais Lower Pitkerrie Flashader / Flaiseader Ose / Os Lower Ollach