Bus Advertising in Knott / Cnot

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Bus Marketing in Knott / Cnot

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Knott / Cnot - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Knott / Cnot - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Knott / Cnot- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Knott / Cnot - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Knott / Cnot (Ross and Cromarty)

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Pitcalnie Broomhill Kishorn Drumbuie Coillore Portree / Port Rìgh An Leth-Pheighinn / Lephin Ardmore Allt a' Chruinn Sròndubh Polglass Glen Heysdal Saltburn / Alltan an t-Salainn Culnacnoc / Cul nan Cnoc Balgown Leachachan Lower Pitkerrie Kildonan / Cill Donnain Àird Skinidin / Sgianaidin Peterburn Earlish / Earlais Arcan Lòndubh Avernish Ardtreck Greallainn Arnish Sallachy Ardessie Hill of Fearn Kenmore Penifiler / Peighinn nam Fìdhleir Camas-luinie Kilmaluag Balvaird Croftnacriech The Dock Anancaun Glengrasco Balintore Rootfield Elgol / Ealaghol Camustianavaig / Camas Tianabhaig Blair Balnaknock / Baile nan cnoc Lower Pitcalzean Borreraig / Boraraig Glasnakille Vatten Rosemarkie Fendom Eilanreach Cromarty Strathy Milton Lonmore Ellishadder / Ealaiseadar North Cuil Wester Lonvine Rhives Leacanashie / Leacanaisigh Glenelg Culbokie Newmore Newton of Cromarty Merkadale Lower Ollach Holmisdale / Holmasdal Alness Redpoint Inveralligin Ord / An t-Òrd Edinbane / An t-Aodann Ban Brogaig Knockbreck Aird Newfield Drynoch Morvich Rechullin Colbost / Cealabost Marishader / Maraiseader Bualnaluib Arnisdale Dìurinis / Diùranais Drumsmittal Ardcharnich Fanks / Na Faingean Park Bernisdale Rhenetra Achintraid / Achantraid Achmore Eyre / Eighre Ardroag Sluggans Rheindown Alligin Shuas Balgunearie Bracadale Strath Sgeitheabost / Skeabost Suledale Braes of Ullapool Kilvaxter / Cille a' Bhacstair Stromemore Roskhill Rhue Breabost Londain Camas-longart Idrigill Stittenham Achiltibuie Culnacraig Heatherfield / An Torran Uaine Knockbain Balintraid Eabost / Eubost Nonikiln Toravaig / Tòrabhaig Strollamus / Stròlamas Reiskmore Upper Feorlig / Feolaig Ard Glen Bernisdale Blackwood Raddery Glenbrittle Bornesketaig / Borgh na Sgiotaig Kilmore Lower Breakish / Breacais Ìosal Conon Bridge Little Scatwell Achnagarron Peinlich Erbusaig Brae of Achnahaird Bindal Jemimaville Fasach Croftown Achanalt Feorlaig Lochslin Westford Bualintur Coishletter Rhicullen North Kessock Strathcanaird Bridgend Balmacara Square Upper Tote Inchina Balmeanach / Baile Meadhanach Balmacqueen Dùn Colbost Talisker Ratagan Luib Munlochy Mellon Udrigle Kilbride / Cille Bhrìgnde Second Coast Broomhill Maligar / Malagar Upper Halistra South Erradale Flashader / Flaiseader Drumfearn / Druim Fhearna Springfield Coille Ghillidh Drumuie / Druim-aoidh Arcan Muir Valtos / Bhaltos Point of Sleat Lonbain Ardaneaskan Balnabruach Dorrachan Carse of Bayfield Balblair Dunvegan / Dùn Bheagan Calligarry Arabella Achnashellach / Achadh na Seileach Nigg Ferry Ullinish / Uilbhinnis Wester Alligin Breckrey Braeintra Tighnafiline Mount High Mellon Charles Treaslane Orbost / Orabost Claigan Letterfearn Balmacara Conordan Lower Halistra Blackpark / A' Phairce Dhubh Boor Geary Hartmount Teangue / An Teanga Cartbostbeg Letters Craigdarroch Achandunie Rockfield Fiskavaig / Fioscabhaig Blarnalearoch Achnasheen / Achadh na Sine Peinaha Davidston Badenscallie Uigshader Annat Balnacra Tokavaig / Tòcabhaig Borve / Borbh Burnside South Cuil Opinan Mial Hilton of Cadboll Totscore Flodigarry Breacais Pollo Kensaleyre / Ceann Sail Eighre Staffin / Stafainn Waterstein / Bhatairsteinn Coulin Lodge Ramasaig Melvaig Ardheslaig Ardvannie Kinbeachie Caroy / An Cadha Ruadh Gearymore / An Gearraidh Mòr Invergordon Culduie Kildary Smithstown Kingsburgh / Cinnseaborg Knock Rash Shieldaig Suisnish Laide Drinan Hamaraverin Strath Rusdale Wester Arboll Shieldaig / Sildeag Kilbeg Isleornsay / Eilean Iarmain Ardvasar / Àird a' Bhasair Big Sand Lusta Saasaig / Sàsaig Portnalong Muir of Ord Coulnacraggan / Cul na Creagan Romesdal Badcaul Port Henderson Bay Gairloch Glen Conon Badluachrach / Badluarach Roag Kyleakin / Caol Acain Horneval Fernilea Kilmuir Achnacloich Sgoir Beag Carnach Brenachie Tore Millnain Struanmore Nigg Heights of Kinlochewe Ollach / An t-Ollach Tarskavaig / Tarscabhaig Artafallie Lael Forest Aultbea Galltair Camusterrach Skinnerton Peiness Duncanston Attadale Loandhu Newton of Ferintosh Satran Mileabhaig Leacanasigh Easter Lonvine Aultvaich Cuidrach Lemlair Glen Dale / Gleann Dail Tarbat Mains Hamaramore Opinan Glen More Achtalean Arrisa Applecross Jamestown Edderton Loggie Kilmuir Sartle / Sartail Inverasdale Lower Arboll Badicaul Grudie Halistra Achilty Ardullie Glaick Fearnbeg Solitote Mid Strome Lochcarron Coulwood Balmeanach Achterneed Garafad / An Garadh Fada Torridon Upper Tullich Waterloo / Achadh a' Chùirn Prabost Eabost West Gillen Teandalloch Eynort Tain Rha Carn-gorm Balmeanach / Am Baile Meadhanach Carbostmore Cuaig Lochluichart Quarryhill Auchtercairn Morangie Cnoc Ruadh Morefield Firhill Tullich Muir Harlosh / Harlois Corry Inverarish Tore Boath Srath Carran Dingwall Linicro / Lionacro Polbain Badbea An Lethallt Dalnacroich Naast Upper Edinbane / Braigh an Aodainn Bhain Keistle Rhynie Struan / An Sruthan Easter Ardross Lower Diabaig Inverinate Ardarroch Ormiscaig Harrapool / Harrapul Ardintoul Loanreoch Miltown Balmuchy Obsdale Park Plockton / Am Ploc Lower Tullich Camascross / Camus Croise Leckmelm Badrallach Alnessferry Heribost Duisdalebeg / Duisdeil Beag Callakille Allt nan Sùgh Craig Cullicudden Ruigh'riabhach Kilcoy Lair Ferryton Lonemore Oskaig / Osgaig Talladale Bottacks Balnabruaich Shandwick Kalnakill Scoraig Dounie Firemore / Fhaighear Mhòir Garrachan Totardor Ryefield Clashnamuiach Loans of Tullich Sand Sùlaisiadar Mòr Tote Newton Glenuachdarach Crepkill Ose / Os Clachan Cove Trumpan Uig Culbo Reiff Keppoch Balgunloune Strathcarron Blairninich Annishader Mol-chlach Dunmore Borrodale Limepark / Pairc an Aoil Husabost Barbaraville Linnie Fearnmore Knott / Cnot Muir of Fairburn Camusnagaul Fasag Mugeary Portmahomack Moll Leacnasaide Upper Milovaig Peinmore Duisdalemore / DuisdeiI Mòr Letterewe Carbost Knockfarrel Garve / Gairbh Ardindrean Peinachorrain / Peighinn a' Chorrain Logie Hill Northfield Strome Ferry Carbost Ashaig / Aisig Incheril Garrafad Craigrory Rhiroy Maryburgh Brochel Corntown Aultgrishan Millcraig Ardmair Chaol Loch Aillse Milton Tarvie Braefindon Inverchoran Ussie East Suisnish Balleigh Poolewe Ardnagoine Heribusta Altandhu Pollosgan Grealin Coast Avoch Sgalamus / Skulamus Drummond Craigton Hungladder Killilan Achnandarach Aird / An Àird Black Hill / Cnoc Dubh First Coast Bogallan Sconser / Sgonnsair Swordale Garros / Gearros Kinlochewe / Ceann Loch Iù Stein Toulvaddie Uig Lower Milovaig Achgarve Balmeanach Coulags Glackmore Durnamuck Badachro North Erradale Strath Garve / Srath Gairbh Shillinghill Auchtertyre Greep Arpafeelie Balnaguisich Feriniquarrie / Fearann MhicGuaire Marybank Pool Crofts Glasphein / A' Glas Pheighinn Balachuirn Charleston Heaste / Heasta Evanton / Baile-Eoghain Badachonacher Invershiel Resolis North Fearns Dunan / An Dùnan Scotsburn Dalmore Easter Kinkell Portneora Brae Balnapaling Tomich Shiel Bridge Ardnagrask Newhall Redburn Ard-dhubh Drumchork Clachamish Leidchruich Urray Kirkibost Armadale / Armadail Ullapool Nostie Charlestown Little Garve / Gairbh Beag Kilmarie Milnafua Clachan / An Clachan Totaig Fortrose Culnamean Windhill Duntulm Reraig Dundonnell Upper Ollach Torrin / Na Torrin Bishop Kinkell Kilbride / Cille Bhrìghde Broadford / An t-Àth Leathann Ardross Upper Diabaig Shulista Muir of Tarradale Corry of Ardnagrask Ferindonald / Fearann Dhomhnaill Hilton Digg / An Dig Glenmore Ard Dorch / An Àird Dhorcha Alcaig Kirkton Toscaig Achlorachan Fettes North Tarrel Conasta Clashandorran Stenscholl / Steinnseall Pitmaduthy Achintee Bernisdale / Bearnasdal Achadh a'Choirce / Achachork Fearn Newmills Mountgerald Gedintailor / Gead an t-Sailleir Dornie Redcastle Knockbreck Glasphein / Glas-Pheighinn Cadboll Lower Tote Kylerhea / Caol Reatha Contin / Cunndainn Inver Craig Ardnarff Sanachan Tournaig Kirkton Bundalloch Coul of Fairburn Crofts of Kingscauseway An Àrd Ardelve Uiginish / Uiginis Newton of Kinkell Acheninver Kendram Sheader / Siadair Gorstan Corran Galtrigill / Galtraigeall Achmore Strathpeffer Killen Auchindrean Balblair Inveralivaig Delny Camustiel Drynie Park Arrina / Arinacrinachd Greshornish / Griseornais Achduart / Achadh Dubhaird Hallin Fodderty Dunans Lamington