Bus Advertising in Blackmore

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Bus Marketing in Blackmore

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Blackmore - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Blackmore - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Blackmore- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Blackmore - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Blackmore (Shropshire)

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Market Drayton Oldfield Coton Hill Rodington Gorsey Bank Wilcott Stoke on Tern Abbey Green Bicton Rindleford Overs Acton Scott Kingslow Boraston Pontesbury Hill Hobarris Preeshenlle Bucknell Whixall Chipnall Cleedownton Crosslanes Lyneal Ketley Danesford Moretonwood Ruewood Hordley Coed y Go Milford Little Stretton Broad Lanes Lee Brockhurst Wettles Llwyn The Hobbins Admaston Little Bolas Lower Frankton Wern ddu Sandford Great Ness Shotatton Sytch Ho Green Patton Aston Hungryhatton Bayston Hill New Invention Woolston Malinslee Bowbrook Minsterley Babbinswood Sutton Hall Church Pulverbatch Shawbank Brookhampton Edstaston Winsley Cheney Longville Shelton Pentirvin Redwith Town Centre Halfway House Tong Norton Llanllwyd Worfield Nordley Hook-a-gate Balmer Heath Sutton Maddock Gosford Catherton Pinstones Lawley Common Hoptonheath Pont-Faen Steel Heath Cheswardine Northwood Crowsnest Heathgates Gravelhill Cwm Head High Town Harton Norbury Preston Gubbals Newton Garden Village Wrockwardine Coalbrookdale Hope Bowdler Weston Lullingfields Milson Boreton Donnington Sleapford Wrockwardine Wood Montford Meadowley Lyneal Wood Hillend Radlith Sutton Lodgebank Bankshead Chirbury Spoonley Purslow Broomfields Mose Booleybank Little Minsterley Valeswood Wrickton Coppicegate Stretton Heath Anchor Ditherington Bulkeley Hall Bourton Leegomery Cotwall Burwarton Crickheath Wharf Longford Eyton Eaton Constantine Nox Loughton Wellington Benthall Upper Ludstone East Wall Ditton Priors Newport Greenfields Woodhill Bearstone Comley Low Town Longford Hampton Bank Lower Ridge Weston Lowe Chetwynd Aston Breaden Heath Knowle Ryebank Sascott Hopesay Betton Strange Uppington Copthorne Upper Wigginton Derrington Wootton Wrentnall Haughton Underdale Longdon on Tern West Felton Berrington Betton Hilton Hughley Pepperstreet Wotherton Dallicott Henlle Burcote Pentre-clawdd Vron Gate New Ifton Upper Aston Bicton Heath Elson Medlicott Horsehay Prescott Stokegorse Willaston Corfton Acton Burnell High 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Marchamley Radmoor Exfords Green New Woodhouses Wattlesborough Heath Greenfields Fauls Weston Treverward Cressage Tong Forge Petton Maesbrook Bletchley Abcott Heathlane Gadlas Ruyton-XI-Towns Llanfair Waterdine Turleygreen Nether Skyborry Street Dinas Preston Hortonlane Hoptonbank Pipe Gate Harnage Upper Netchwood Nedge Hill Coreley Wall Bank Bagley Mickley Stanley Nefod Upton Cressett Hope Bagot Twmpath Argoed Walford Heath Upper Affcot Pontesford Cotonwood Barkers Green Plasau Newtown Papermill Bank Dobson's Bridge Shipley Buildwas Sidbury Lee Crosemere Wilcott Marsh Church Preen Betchcott Chelmick Dudleston Sodylt Bank Crickmery Stoneylane Titterhill Horsebridge Chesterton Spring Gdns Lea Cross Kempton Asterton Myddle Brockton Little Plealey Ford Heath Longford Turning Red Lake Grafton Polesgate Madeleywood Cruckton Lower Allscott Hawgreen Hollinwood The Wyke Quatt Burlington New Works Walcot Hamperley Mondaytown Whatmore Stanwardine in the Wood Haston Hollyhurst Crossgreen Farley Higford Shawbury Maesbury Knockin The Corner Meadowtown Hatton Grange Somerwood Atterley Hardwick Hayton's Bent Wyken Ticklerton Shawbirch Cramer Gutter Pentiken Little Lyth Selattyn Bilmarsh Brompton Sibdon Carwood Silvington Newton Uffington Heathton Gwern y brenin Hartsgreen Grimpo Rushmoor Plowden Lane End Oldbury Hopton Felhampton Overley Priors Halton Upper Millichope Neenton Ruthall Stanton Long Sytch Lane Hoptongate Shakeford Elbridge Preston upon the Weald Moors Coptiviney Beambridge Town Park Ackleton The Bog Saltershill Woodcote Callaughton Moreton Corbet Leamoor Common Little Wytheford The Waterwheel Whitchurch Broadoak Goldstone Stafford Park Rhiews Norton in Hales Gatacre Park Eardington Willstone Osbaston Halesfield Wigmarsh Woodseaves Billingsley Cunnery Chirk Bank Eudon Burnell English Frankton Chelmarsh Hartlebury Isombridge Whittington Edgmond Plealey Madeley Shoot Hill Newton Leebotwood Park Hall Spunhill Aston Lower Hordley Brownhills Stanton upon Hine Heath Yorton Swancote Hadley Castle Kynaston Hopton Wafers Calcott Obley Linley Peplow Charlton Oreton Upper College Weston Rhyn Leigh Rockgreen Duxmoor Worthen Vernolds Common Basford Weston Adderley Rorrington Round Oak Bache Cardington Dhustone Old Coppice Commonwood Iron Mills Tetchill Eyton on Severn Gravenhunger Moss Whiston Cross Bushmoor Alkington Stanton Lacy Besford Muckley Queen's Head Pentre Brownheath Edgeley Oteley Stirchley Churchtown Wood Lane Rodington Heath Grindley Brook Kinton Moreton Say Poynton Lady Halton Tilstock More Shrewsbury Stableford Hodnet Soudley Sheriffhales Bings Heath Lower Dinchope Lower Faintree Colebatch Hatton Ollerton Hallon Whitcott Keysett Tankerville Dryton Ellerdine Ellerton Alveley The Humbers Aston Munslow Grinshill Little Common Longnor Park Old Marton Treflach Muxton Shorthill Woodside Black Marsh Steeraway Ploxgreen Snailbeach Weirbrook Mill Green Churchbank Ford Choulton Neen Sollars Stanbatch Butlersbank Bicton Old Park Cardeston Rushton Stanley 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Hill Stapeley Glynmorlas Besford Wood Stoke Heath Webscott Hadnall Dudleston Grove Springfield Paddolgreen Pickstock Easthope Greenhill Bank Shootrough Stoney Stretton Eyton Marton Stowe Newton Tweedale Buttonoak Ludlow Hadley Pen-y-Coed Ightfield Edgerley The Lye Churchmoor Rough Garmston Howle Little Wenlock Dothill Ashford Bowdler Walkmill Rhos Colemore Green Lightmoor Cherry Orchard Dudleston Heath Maesbury Marsh Cobscot Mount Pleasant Ebreywood Habberley Underton Styche Hall The Yeld Brandwood Butlane Head Clunton Pentre-cefn Blackoe Kingswood Radbrook Hilltop Monkhopton Dawley Bank Upper Longwood Hifnal Balmer Dovaston Meeson Heath Darliston Chadwell Burwood Weston Heath Hinkshay Lockleywood Wykey Foxwood Skyborry Green Crickheath Hurst Upper Dinchope Highley Edgebolton Bache Mill Upton Magna Bulthy Upper Battlefield Berwick Wharf Ightfield Heath Lilyhurst Creamore Bank Ragdon Lower Monkhall Sandford Noneley Hopstone Stottesdon Morville Rednal Birtley Castle Hill Barrow Mainstone Broome Lower Ledwyche Knowlesands Great Wytheford Bronygarth Upper Forge Conquermoor Heath Aston Eyre Haughton Cherrington Bitterley Cleehill Long Meadowend Lawley Bank Uckington Donnington Wood Cound Welsh Frankton Plaish Waters Upton Broseley Edge Broadstone Aston on Clun Pennerley Cold Hatton Heath Croesau Bach Mytton Kemberton Sugdon Lostford Muckleton Ensdon Cross Moston Summerhill Moors Bank Lower Hayton Ale Oak Catteralslane Rockhill Cleemarsh Acton Pigott Walford Bromfield Sambrook Pentre Hampton Beech Bedstone Blackmore Hinton Hinstock Rhyn Wistanstow Montford Bridge Woore Haygate Mardu Platt Lane Winnington Green Hanwood Rudge Heath Bishop's Castle Bagginswood Posenhall Farley Cwm Oswestry / Croesoswallt Knowlegate Three Ashes Meeson Boraston Dale Pentre Bromdon Sleap Wollerton Bomere Heath Stoneacton Upper Hayton Longden Common Rosehill Adeney Shackerley Wolverley Meole Brace Lower Chorley Easthopewood Yeaton Little Brockton Whittingslow Tilley Green Clungunford Quabbs Eudon George Doddington Upper Hengoed Kenley Alcaston Blists Hill The Wood Argoed Grindleforge Crackleybank Asterley Charlton Hill Priest Weston Mitnell Greete Monkmoor Ironbridge Rowton Bratton Marchamley Wood Newton on the Hill Sutton Smythemoor Wem Higher Ridge Tyn-y-coed Bouldon Spring Gardens Yorton Heath Bourton Westwood Llynclys Dallicot Broughton Twitchen Daywall Clive Cross Houses Wistanswick Middleton Stanwardine in the Fields Walkmills Albrighton Bettws-y-Crwyn Brockton Prescott Morville Heath Farlow Newstreet Lane Gobowen Broome Pedlar's Rest Lower Hopstone St Martins Puleston Heathbrook Harley Roden Pitchford Bryn Leaton Newington High Heath Cruckmeole Oldington Barnsley Spurtree Cefn Einion High Hatton Felton Butler Pen y Foel Betton Abbots Old Shorthill Middleton Scriven Hallonsford Baveney Wood Prees Green Criftins Pool Bank Shrawardine Preston Montford Nobold Long Lane Pentreheyling The Grove Forton Heath Worldsend Brandhill Morton The Hem Knowbury Nant y Caws Gronwen Sleap Newdale Horton Cluddley Withington Wootton Lydham Lower Beobridge Pant Whittytree Prees Wood Tedsmore Ashford Carbonell Aston Rogers Brooklands Broncroft Forton Lydbury North Rodway Kenwick Eaton upon Tern Ryton Cross Houses Clee St Margaret Farden Lawley Doseley Walton Newbridge Harlescott Strefford Etsell Willey Grindle St George's Myddlewood Tibberton Loppington Pulverbatch Wentnor Culmington Heath Pontesbury Bryn-y-cochin Quatford Frankwell Hazler Ireland's Cross Craignant Renshaw Wood Priorslee Hodnetheath Lea Upper Astley Henley Lawley Presthope Folley Stoke St Milborough Kingsland Handless Snittongate Chapel Lawn Edgton Homer Yockleton The Grove Preesgweene Cockshutt Eaton Heath Lanes Wixhill Bentlawnt Clun Tong Llawnt Longville in the Dale Dorrington Frodesley Lane Stocktonwood Abdon Bridges Longslow Marsh Green Ashbrook The Leath Catstree Pentre-newydd Causewaywood Minton Hollinswood Westbury Palms Hill The Down Lower Hopton All Stretton Corfton Bache Upper Farmcote Stokesay Buttonbridge Mynd Stockton Woolstaston Tugford