Bus Advertising in Coleham

Get in touch

Bus Marketing in Coleham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Coleham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Coleham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Coleham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Coleham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Coleham (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Snittongate Stretton Westwood Walton Sibdon Carwood Long Lane Arleston Churchmoor Rough Church Preen Churchbank Coreley Hilltop Rockhill Bouldon Bicton Heath Ridgwardine West Felton Woundale Muckleton Comley Dallicot Aston on Clun Wombridge Westoncommon Presthope Preesgweene Church Pulverbatch Balmer Heath Lawley Bank Neen Sollars Weston Nant-y-gollen Moreton Say Rowe Pool Bank Crosslanes Barnsley Standford Bridge Ruewood Chelmick Ditton Priors Waters Upton Ruthall Betton Abbots Homer Anchor Bluebell Caynham Atterley Shawbury Rockgreen Kinnerley Wern ddu Kenstone Bagginswood Leaton Stirchley Ragdon Patton Smethcott Culmington Brunslow Priors Halton Oldbury Hampton Upton Cressett Reabrook Great Ness New Marton Harnage Old Woodhouses Lower Chorley Longden Common Doddington Pant-glas Habberley Old Shorthill Kingswood Woolston Town Park Tankerville Eaton Swan Hill The Coalpits Radbrook Aston Rogers Little Dawley Longnor Park Bearstone Knockin Heath Brynore Benthall Iron Mills Besford Wood Knowbury Cherry Orchard Copthorne Edgebolton Newstreet Lane Gravels Sandford Stapeley Norbury Church Stretton Middleton Hayton's Bent Little Drayton Hoptonheath Whitcott Keysett Aston Chavel Horderley Wrockwardine Wood Clive Broomfields The Leath Prees Green Norton Brockton Cabin Ludford Clun Heathbrook Knockin Old Woods Upper Longwood Tong Forge Madeleywood Cockshutford Betton Upper Treverward Cobscot Kenwick Park Astley Abbotts Frodesley Lane Newtown Ensdon Ellerdine Heath Obley Eyton Farden Batchcott Crowgreaves Claverley Shelton Weston Rhyn Fenn Green Pentre Somerwood Ludlow Pulverbatch Quabbs Coalport Twitchen Whitchurch Cruckton Ford Heath Stocktonwood Stanley Hardwick Purslow Felton Butler Brookrow Round Oak Park Hall Middlehope Bryn Hook-a-gate Rushton Dawley Brandhill Stanwardine in the Wood Overley Edgerley Coundmoor Choulton Boreton Cherrington Blackmore Hints Munslow Twmpath Waymills Brownheath Knowle Eaton upon Tern Cockshutt Charlton Hill Mytton Linley Hatton Grange Enchmarsh Pentre-newydd Edgton Farmcote Malehurst Oreton Aston Eyre Shipton Woofferton Broadoak Haughton Black Marsh Acton Round Weston Upper Wigginton Glazeley Stafford Park The Corner Lilyhurst Isombridge New Invention Little Mosterley Hungryhatton The Humbers Clunton Minton Wem Market Drayton Hadnall Prees Higher Heath Diddlebury Fitz Breaden Heath Cleobury North Ratlinghope Worthen Harley Littlegain Street Dinas Wolverley Dovaston Marshbrook Sytch Lane Kenley Moors Bank Lower Hopstone Walcot Danesford Lee Brockhurst Hortonwood Leebotwood Lawley Leigh Uckington Northwood Eardiston Duddlewick Quatford Plowden Cantlop Upper Cound Pentre Acton Stoney Stretton Abdon Roughton Lower Monkhall Grindle Greenfields Weston Hill Houses Nefod Whittytree Nash Catstree Bitterley Uffington Buntingsdale Estate Greenhill Bank Great Wytheford Longford Mardu Oldington Grinshill Hampton Bank Morville Nesscliffe Weirbrook Blackoe Stoneacton Astley Boraston Dale Cardington Kingslow Ketley Bank The Rock Eyton on Severn Overs Hollinswood Hortonlane Town Centre Booley Broadstone Sleap Linley Lea Cheswell The Hem Ollerton Upper Ludstone Cressage Shootrough Gravelsbank Lightmoor Lady Halton Edgmond Pentre-coed Broseley Little Stretton Cwm Grindleforge Tyn-y-coed Sutton Trench Lock Kinlet Mitnell Crumpsbrook Lushcott Grimpo Howle Honnington Sleap Peatonstrand Ale Oak Stanley Green Chelmarsh Burcote Middleton Lydbury North Rhos Wilcott Marsh St George's Gatacre Park Wallhill Stockton Neenton Woolston Basford Randlay Quina Brook Broad Lanes Churchtown Monkmoor Crossgreen Sidbury Hollyhurst Sugdon Sambrook Beobridge Inwood Wollaston Aqueduct Sytch Ho Green Great Ryton Lynn Poynton Green Llynclys Binweston Castle Hill Aston Botterell Wykey Llwyn-y-go Causewaywood Red Lake Whittingslow Little Plealey Charlcotte Walford Argoed Rosehill Allscott Higford Seifton Upper Hayton Kempton Nordley Nantmawr Perthy Criftins Wollerton Gronwen Silvington Besford Wooton Ridgway Bilmarsh Rowton Ash Magna Ash Parva Hodnet Lawley Pontesford Brockton Ruckley Tugford Gorsey Bank Coundarbour Stitt Porthill High Town Hartlebury Llanllwyd Willaston Cleehill Lower Beobridge Whitehaven Ellesmere Acton Reynald Little Wytheford Titterhill English Frankton Ticklerton Hobarris Newton Radmoor Preston Gubbals Mill Green Pentiken Pennerley Harmer Hill Cleemarsh Renshaw Wood Bourton Westwood The Waterwheel Ludstone Hopesgate Little Brockton Rhyd-y-cwm Newton Ellerdine Commonwood Calcott Morton Longslow Lower Frankton Hopshort Bicton Marton Rhydycroesau Derrington Whettleton Twyford Sutton Dothill Harton New Woodhouses Upper Forge Darliston Cefn Einion Hamperley Lower Dinchope Bagley Hallon Kingsnordley Buildwas Burlington Burlton Lower Ridge Leegomery Arscott Battle Field Sutton Hall Buttonoak Donnington Wixhill Pickstock Wroxeter St Martins Ackleton Milson Cardeston Butlersbank Clee St Margaret Greenfields Hopton Lower Hordley Longford Turning Llwyn Wrentnall Ashfields Wistanswick Bolas Heath Callaughton Haughton Gravel Hole Preeshenlle Brandwood Marsh Green Newton High Heath The Bog Brompton Walton Cotwall Burwood Porth-y-waen Westonwharf Picklescott Melverley Green Hadley Castle Stanton upon Hine Heath Priorslee Rindleford Yockleton Weston Lullingfields Tong Norton Upper Hengoed Edstaston Oldfield Lower Netchwood The Wood Hope Bowdler Little Brampton Baschurch Rushbury The Sydnall Easthope Stretton Heath Chemistry Walkmill Wern Alveley Gledrid Henley Cheswardine Exfords Green Bicton Easthopewood Kemberton Little Common Coundlane Catherton Nills Hill Bettws-y-Crwyn Oteley Springfield Whixall Osbaston Queen's Head Turleygreen Pedlar's Rest Upper Battlefield Lyneal Nib Heath Hopesay Hazler Gobowen Walkmills Coton Hill Valeswood Winnington Green Montford Bridge Westley Aston Pigott Hilton Stoke St Milborough Spring Village Pen y Foel Shoot Hill Bromlow Oakengates Ryton Kinton Crackleybank Wistanstow Plasau Coed y Go Stanford Bridges Hanwood Henbarns Foxwood Much Wenlock Underdale Tedsmore The Grove Wigmarsh Berwick Wharf Nether Skyborry Rorrington Treverward Cornbrook Bratton Upper Aston Betchcott Burley More Crickheath Pant Edgeley The Four Alls Snailbeach Snitton Beambridge Tweedale Whittington Longdon on Tern Overdale Cunnery Spoonleygate Boningale Ploxgreen Shotatton Ightfield Meeson Moreton Corbet Oaks Folley Knowlegate Meadowtown Broome Bryn Withington Woore Purlogue Eudon Burnell Ladyoak Doseley Redhill Vennington Ketley Beambridge Hoptongate Hillwicket Elbridge Sutton Radlith Felhampton Uppington Hifnal Wootton Eyton Ditherington Ireland's Cross Harlescott Rhoswiel Kynaston Goldstone Tibberton Birtley Craven Arms Shawbank The Groves Pepperstreet Balmer Smythemoor Little Ryton Ellerton Marton Loppington Hillside Steel Heath Higher Ridge Glynmorlas Weston Whitton Wyke Hodnetheath Vron Gate Lyde Maesbury Marsh Condover Horton Pentreheyling Tuckhill Spurtree Preston Walcot Corfton Baveney Wood Coleham Lockleywood Weston Heath Lower Down Tasley Bowbrook Madeley Lilleshall Pentre-clawdd Little Bolas Eaton Constantine Morton Common Croesau Bach Eyton upon the Weald Moors Alberbury Deuxhill Kynnersley Creamore Bank Sleapford Eaton Mascott Wall under Heywood Leaton Knolls Etsell Haughton Merrington Low Town Chipnall Chadwell Woodseaves Wettles Alderton Broncroft Maesbury Bankshead Pont-Faen Spunhill The Hobbins Argoed Kingsland Lee Wyken The Grove Brookside Newington Bromdon Asterley Bagley Marsh Rodway Shelderton Jackfield Sandford Lawley Common Allscott Bache Shipley Trench Preston Brockhurst Rudge Heath Middleton Baggot Grindley Brook The Down Longden Medlicott Donnington Colemore Green Rhyn Redwith Quatt Longford Woodcote Blists Hill Morda Weston Heath Crickheath Wharf Pinstones Vernolds Common Welsh Frankton Wollerton Wood Priest Weston Sansaw Heath Craignant Little Minsterley Heathgates Pentirvin Cold Hatton Heath Meadowley Badger Treflach Corfton Bache Pontesbury Lyneal Mill Bayston Hill Skyborry Green Cruckmeole Netherton Crickmery Meeson Heath Osbaston Stowe Spring Gardens Dawley Bank Edge Marche Mynd Whiston Cross Telford Underton Little Lyth Pontesbury Hill Muxton Long Common Sodylt Bank Platt Lane Dobson's Bridge Marchamley Wood Lower Hayton Haughton Stockton Hungerford Hinton Stottesdon Kenwick Colemere Stokesay Boraston Newdale Haygate Yeaton Hindford Burford Horsebridge Montford Sutton Maddock Wattlesborough Heath All Stretton Gadlas Bletchley Melverley Bedstone Spoonley Soudley Berrington Wilcott Halesfield Lower Faintree Lower Forge Coalbrookdale Booleybank Cleestanton Eyton Sheriffhales Dudleston Newton Wrockwardine Stanton Lacy Cramer Gutter Hopstone Stokegorse Duxmoor Bache Mill Wheathall Norton in Hales Bourton Newport Whatmore Colebatch Totterton Hughley Brooklands Dorrington Muckley Cross Stanton Long Moretonwood Ashbrook Stockton Whitcot Admaston Overton Pulley Church Aston Hinstock Burwarton Noneley Conquermoor Heath Cound Apley Forge Upper College Linley Brook Adderley Bronygarth Aston Prees Lower Heath Brownhills Hanwood Bank Defford Albrighton Westhope Chatford Pentre Clungunford Dorrington Middleton Priors Broome Hawgreen Brockton Hatton Abbey Green Little Worth Daywall Upton Magna Welshampton Bomere Heath Rowton Shawbirch Annscroft Ashford Carbonell Ironbridge Crudgington Bridgnorth Willstone Mondaytown Cleedownton Webscott Morville Heath Willey Newbridge Milford Middleton Yorton Heath Cotonwood Rosehill Redhill Heath Hill Chetwynd Aston Bromfield Myddle Battlefield Mount Pleasant Leaton Heath Old Park Babbinswood Woodlane Lea Cross Moston Sutton Hill Summerhill The Yeld Woolstaston Grafton Henlle Shackerley Tarts Hill Hinwood Cwm Head Barkers Green Three Ashes Hengoed Muckley Upper Netchwood Ryebank Bradney Brookhampton Palms Hill Dryton Lubberland Wrickton Prescott Lane End Little Soudley Hartsgreen Rowley Maesbrook Holdgate Paddolgreen Ternhill Ashford Bowdler Peplow Onibury Myddlewood Newcastle Newnes Dhustone Crosslanes Upper Affcot Sutton Puleston Lighteach Steeraway Stoneylane Dudleston Grove Heathcote Edgmond Marsh Linleygreen Ruyton-XI-Towns Middleton Scriven Rhosygadfa Lipley Morton Mill Rhewl Hordley Eudon George Snedshill Catteralslane Rodington Prees Halford Nobold Gwern y brenin Hoptonbank Hollinwood Gilberries Preston Montford Acton Pigott Fauls Craig-llwyn Cross Forton Heath Clunbury Cold Hatton Bulkeley Hall Aldon Lea Brockton Upper Farmcote Aston Chapel Lawn Westbury Longnor Pen-y-Coed Emstrey Shelve Beckbury Cleeton St Mary Hopton Castle Haston Myndtown Belle Vue Atcham Polesgate Norton Beckjay Ifton Heath Pave Lane Heathlane Leaton Lower Allscott Lynchgate Plealey Hillend Coalmoor Bushmoor Albrighton Sascott Hemford Norton Pentre-cefn Lyneal Wood East Wall Wagbeach Garmston Coppicegate Dudleston Heath Forton Acton Scott Bings Heath Hopton Cangeford Bryn-y-cochin Waterloo Dunnsheath Shorthill Tilstock Cross Lanes Eardington Handless Marchamley Romsley Farley Newton on the Hill Llanfair Waterdine Llawnt Coptiviney Pen-y-bryn Petton Walford Heath Minsterley Weston Lodgebank Lightwood Dallicott Ball Malinslee Draycott Oswestry / Croesoswallt Stanwardine in the Fields Frankwell Poynton Plaish Papermill Bank Lower Ledwyche Hurst Calverhall Hopton Wafers Prescott Turfmoor Spring Gdns Cluddley Styche Hall Rushmoor St Martin's Moor Cheney Longville Leighton Abcott Alkington Heath Lanes Heath Birdsgreen Billingsley Wootton Wellington Hallonsford Lythbank Acton Burnell High Ercall Upper Dinchope Shrawardine Old Marton Hope Lydham New Works Little Wenlock Highley Trefonen Stanmore Rednal Heathton Buttonbridge Upper Millichope Little Worthen Crosemere The Lye Monkhopton Prees Heath Ollerton Lane Donnington Wood Bentlawnt Aston Munslow Nox Sundorne Horsehay Chetwynd Barrow Stanbatch Worfield Longville in the Dale Lostford New Ifton Farley Long Oak Betton Strange Wall Bank Old Coppice Wotherton Woodhill Eaton Hadley Hampton Beech Nedge Hill Ford Cleobury Mortimer Roman Bank Bulthy Chetton Shifnal Rhiews Saltershill Hampton Loade Selattyn Hope Park Lowe Gravelhill Sheinton Chesterton Stoke on Tern Soudley Newtown Greete Hinkshay Loughton Gosford Bromley Shrewsbury Gravenhunger Moss Cross Lane Head Frodesley Tetchill Broad Oak Chirbury Peaton Woodside Halfway House Broughall Meole Brace Ightfield Heath Elson Pitchford Winsley Ponthen Stapleton Wootton Mainstone Pentre Hodre Llanyblodwel Bishop's Castle Shakeford Little Ness Stableford Welsh End Pipe Gate Child's Ercall Adeney Vauxhall Cross Houses Upper Astley Neen Savage Garden Village Great Bolas Wood Lane Tilsop Cross Houses Stiperstones Mickley Horton Angelbank Butlane Head Roden Prees Wood Hollywaste Long Meadowend Bucknell Farlow Worldsend Shirlett Nant y Caws Wentnor Yorton Lower Hopton Tilley Wernlas The Wyke Tilley Green Strefford Rodington Heath Castle Fields Mose Great Lyth Crowsnest Stoke Heath Brockton Asterton Chirk Bank High Hatton Knowlesands Broughton Woodside Preston upon the Weald Moors Charlton Aston Square Tong Posenhall Swancote Wigwig Gretton Sheet Hope Bagot Leamoor Common Alcaston Ebreywood