Bus Advertising in Cotonwood

Get in touch

Bus Marketing in Cotonwood

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Cotonwood - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Cotonwood - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Cotonwood- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Cotonwood - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Cotonwood (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Tong Norton Leaton Hamperley Beckjay Yorton Sheriffhales Babbinswood Ketley Wern ddu Sytch Ho Green Chatford Sugdon Horsehay Shirlett Upper College Stokegorse Weston Moretonwood Wrentnall Round Oak Ellesmere Palms Hill Little Plealey Moston Clungunford Bromfield Perthy Pepperstreet Hadley Castle Wigmarsh Ternhill Church Pulverbatch St George's Malehurst Marton Burford Whittington Betton Strange Edgebolton Higher Ridge Little Common Bayston Hill Greenhill Bank Nordley Dorrington Claverley Hope Park New Marton Lea Glynmorlas Cleeton St Mary Ale Oak Petton Little Stretton Stafford Park Catherton Mytton Lower Faintree Eudon George New Works Selattyn Madeleywood Farley Bagley Marsh Honnington Hilton Stanwardine in the Wood Broseley Abcott Catteralslane Worfield Shawbirch Tilley Green Edgeley Croesau Bach Dobson's Bridge Shawbury Acton Saltershill Overs Mainstone Upper Battlefield Cobscot Cressage Ryton Bryn Newton Old Marton Shelderton Overdale Argoed High Ercall Weirbrook Greenfields Balmer Heath Webscott Lyneal Bratton Rodway Eyton on Severn Ollerton Woodhill Edstaston The Wood Yockleton Dorrington Telford Priors Halton Cross Houses Walford Heath Loughton Broughall Hampton Loade Upton Cressett Kingslow Steeraway Bucknell Batchcott The Corner Long Lane Pentiken Bomere Heath Hindford Uppington Lower Ledwyche The Grove Gronwen Cross Cold Hatton Heath Bourton Westwood Preston Brockhurst Ellerdine Heath Cruckmeole The Sydnall Upper Aston Sambrook Muxton Vron Gate Hampton Bank Higford Cherrington Culmington Morda Llynclys The Down Creamore Bank Grafton Town Park Preston upon the Weald Moors Heathton Nobold Coreley Willaston Basford Battlefield Sytch Lane Apley Forge Shelve Kinlet Summerhill Wigwig Donnington Llanfair Waterdine Diddlebury Long Common Ash Parva Cefn Einion Lee Spring Gdns Upper Wigginton Wellington Ruckley Churchmoor Rough Aston Atcham Pentre Rowton Sheet Longden Yeaton Pen-y-Coed Little Drayton Picklescott Smythemoor Pentreheyling Oswestry / Croesoswallt Winnington Green Soudley Eyton Criftins Ludstone Nether Skyborry Besford Weston Whitchurch Blackmore Upper Astley Brownheath Pentre Prescott Wern Lyde Stottesdon Dudleston Lodgebank Baschurch Neen Savage Milson Upton Magna Craven Arms Longdon on Tern Brunslow Twitchen Woolston Beobridge Gadlas Llawnt Heathcote Wyken Middleton Walton Asterley Kinnerley Wooton Stirchley Henbarns Baveney Wood Wollerton Wood Pentre Foxwood Westoncommon Hollywaste Brockton Nedge Hill Bushmoor Burwood Kynnersley Halesfield Randlay Polesgate Old Woodhouses Edgerley Brockton Weston Rhyn Longford Turning Heath Hill Gobowen Ensdon Cockshutford Middleton Baggot Underton Ragdon Hungerford Redhill Lower Ridge Woodlane Minsterley Platt Lane Mitnell Llwyn Haston Madeley Titterhill Hardwick Boningale Astley Hughley Monkhopton Lower Netchwood Crosslanes Lady Halton Llanyblodwel Garmston Quatt Etsell Haughton Leamoor Common Neen Sollars Forton Chesterton Trench Trefonen Cluddley Market Drayton Buildwas Pulley Plaish Eardington Crosslanes Halford Pontesbury Hill Cramer Gutter Chelmarsh Harnage Newton The Humbers Bletchley Bagginswood Weston Bradney Wootton Uckington West Felton Callaughton Walcot Betton Haughton Cardington East Wall Hadnall Chavel Pentre-clawdd Standford Bridge Redhill Darliston Wroxeter Woolston Dawley Bank Duxmoor Turleygreen Inwood Charlton Hill Ellerton Reabrook Ford Heath The Hobbins Burwarton Eaton Constantine Porth-y-waen Coalmoor Poynton Green Birdsgreen The Bog Hinstock Elson Rodington Bettws-y-Crwyn Radmoor Broughton Meole Brace Allscott Hope Muckley Isombridge Priest Weston Aston on Clun The Four Alls Upper Dinchope Waters Upton Little Soudley Hook-a-gate Sleap Churchtown Hobarris Dryton Heath Lanes Snitton Pen-y-bryn Porthill Cross Lane Head Alcaston Corfton Bache Oteley Lower Down Montford Lower Monkhall Sutton Hillside Ludlow Prees Heath Wombridge Sleap Battle Field Brandhill Broome Sutton Maddock Swan Hill Oldington Castle Fields Bowbrook Hinkshay Upper Hayton Cleedownton Cornbrook Hortonwood Treflach Snittongate Uffington Longden Common Vauxhall Cardeston Llanllwyd Prescott Plealey Ruewood Lawley Stanton Lacy Lower Allscott Hallon Spring Gardens Knockin Lubberland Oakengates Walkmill Quabbs Homer Crumpsbrook Stoke St Milborough Bicton Rhosygadfa Bluebell Elbridge Rosehill Hurst Lower Forge Marchamley Wood Easthope Brompton Argoed Old Woods Middleton Scriven Meeson Heath More Fitz Upper Ludstone Upper Longwood Little Wenlock Shackerley Clunton Rhydycroesau Sandford Aston Rockgreen Lythbank Cheney Longville Newtown Preston Gubbals Wilcott Marsh Cleemarsh Arleston Annscroft Willstone Admaston Emstrey Lightwood Hawgreen Lilleshall Ruyton-XI-Towns Pant Beckbury Dunnsheath Edgton Hopesay The Hem Habberley Rosehill Lawley Bank Shrawardine Cold Hatton Stanton upon Hine Heath Edge Moreton Corbet Walford Upper Forge Burley Shipley Highley Hopshort Newtown Ratlinghope Mondaytown Kenwick Park Coalport Northwood Cleestanton Wolverley Upper Netchwood Cross Houses Hatton Grange Child's Ercall Lower Chorley Choulton Forton Heath Walkmills Frodesley Lane Hodnetheath Broome Longnor Park Wotherton Dhustone Coundmoor Low Town Stitt Middleton Priors Hungryhatton Lower Hordley St Martins Broomfields Ollerton Lane Colemore Green Comley Cotonwood Cleobury North Woodcote Butlane Head Dudleston Grove Handless Butlersbank Pool Bank Sandford Bourton Netherton Aldon Nib Heath Hopton Wafers Radlith Hatton New Invention Bryn-y-cochin Spoonley Eardiston Colebatch Haughton Osbaston Little Lyth Walton Blists Hill Norton Bolas Heath Old Park Ellerdine Farlow Ryebank Silvington Snailbeach Glazeley Smethcott Tugford Preston Montford Pulverbatch Brooklands The Leath Rorrington Marshbrook Rhoswiel Whittytree Woundale Betchcott Roman Bank The Lye Peaton Astley Abbotts Pentre-newydd Greenfields Bishop's Castle Abbey Green Welshampton Felhampton Purlogue Cantlop Nesscliffe Kemberton Barkers Green Barnsley Ditherington Henlle Wallhill Easthopewood Chelmick Ruthall Leegomery Westonwharf Fauls Booleybank Overley Upper Hengoed Birtley Ludford Cleehill Middleton Hinton Woodseaves Hints Gravenhunger Moss Tarts Hill Bentlawnt Marsh Green Little Ryton Posenhall Brookhampton Lower Beobridge Weston Heath Church Stretton Kingswood Trench Lock Lee Brockhurst Knowlesands Sidbury Osbaston Lea Cross Roden Steel Heath Alveley Twmpath Linley Loppington Hanwood Bank Daywall Lower Dinchope Ightfield Berrington Grindleforge Ireland's Cross Hifnal Sheinton Stoke on Tern Much Wenlock Ifton Heath Quina Brook Little Brampton Nant-y-gollen Waterloo Whitton Longville in the Dale Wrockwardine Wood Stoke Heath Little Brockton Cheswell Wall under Heywood Pontesford Milford Mount Pleasant Turfmoor Dudleston Heath Knowbury Cherry Orchard Acton Reynald Chirbury Ashfields Newdale Pinstones Dothill Hollinwood Cwm Chapel Lawn Chetwynd Weston Lullingfields Stanley Cross Lanes Clun Hilltop Brockton Linley Oreton Montford Bridge Mose Hoptongate Chipnall Colemere Grimpo Ladyoak Aston Arscott Woolstaston Adderley Poynton Harley Brookside Wykey Pitchford Lower Frankton Aqueduct Mill Green Calcott Willey Chemistry Little Ness Wilcott Rudge Heath Myndtown Sutton Angelbank Totterton Whittingslow Sutton Eudon Burnell Haygate Draycott Rhiews Hollyhurst Middleton Llwyn-y-go Eyton Shakeford Asterton Upper Affcot Bridgnorth Hope Bagot Hillend Wootton Hartsgreen Wernlas Muckley Cross Wootton Valeswood Tankerville Vernolds Common Little Mosterley Acton Burnell Danesford Farden Pentre-cefn Preeshenlle Sutton Hill Billingsley Priorslee Pontesbury Kingsland Cunnery Newbridge Minton Ponthen Gravels Edgmond Marsh Frodesley Paddolgreen Coed y Go Kinton Somerwood Rednal Radbrook Chadwell Ackleton Pentre-coed Sundorne Shoot Hill Lynchgate Little Worth Plasau Grinshill Withington Pickstock Puleston Henley Adeney Burcote Churchbank Broad Oak Beambridge Tilsop Bearstone Morton Wentnor Nantmawr English Frankton Norbury Worldsend Ebreywood Gravelhill Exfords Green Rowe Stretton Heath Chetton Dawley Newton Halfway House Weston Heath Peatonstrand Albrighton Wem Grindley Brook Spoonleygate Lydham Aston Rogers Grindle Maesbrook Hopton Castle Rhos New Woodhouses Rhyn Coptiviney Hadley Hampton Kenwick Ashbrook Obley Brockton Horderley The Grove Bromlow Meadowley Cruckton Aston Botterell Stockton Marchamley Donnington Howle Lyneal Mill Rushton Bouldon Harlescott Tasley Queen's Head Papermill Bank Calverhall Conquermoor Heath Acton Pigott Seifton New Ifton Cheswardine High Heath Stanley Green Newcastle Binweston Buntingsdale Estate Defford Acton Round Little Dawley Stanmore Hodnet Bings Heath Preesgweene The Yeld Myddle Alderton Stanford Coalbrookdale Wettles Treverward Doddington Shorthill Little Bolas Kempton Gledrid Whixall Newington Ironbridge Lawley Stanton Long Coton Hill Boraston Dale Sleapford Shotatton Renshaw Wood Red Lake Gravel Hole Rindleford Winsley Spring Village Great Lyth Haughton Shifnal Ridgway Upper Millichope Broad Lanes Gretton Neenton Atterley Longslow Craignant Wistanswick Lower Hayton Linleygreen Hampton Beech Hollinswood Hayton's Bent Mickley Stowe Caynham Whitcot Hopesgate Whiston Cross Strefford Tong Acton Scott Aston Pigott Nefod Peplow Ford Middlehope Rockhill Bridges Cleobury Mortimer Sodylt Bank Ashford Bowdler Rowton Hemford Wollaston Stoney Stretton Belle Vue Burlton Great Ryton Rhewl Skyborry Green Great Wytheford Snedshill Wheathall Lowe Benthall Lea Lilyhurst Sascott Heathbrook Oaks Newton Bromdon Craig-llwyn Preston Tibberton Broadoak Hillwicket Rhyd-y-cwm Corfton Gwern y brenin Lydbury North Medlicott Hanwood Pedlar's Rest Moors Bank Newport Leaton Westley Pant-glas Marton Folley Shawbank Onibury Norton Kingsnordley Stockton Heathgates Town Centre Coleham Garden Village Brockton Stoneacton Wrockwardine Horsebridge Wrickton Bagley Little Minsterley Prees Aston Eyre Burlington Maesbury Marsh Cound Stapleton Little Wytheford Littlegain Whettleton Brookrow Causewaywood Waymills Harmer Hill Hazler Charlton Norton Crickheath Wharf Soudley Derrington Yorton Heath Leaton Heath Horton Stableford The Wyke Heathlane Coppicegate Marche The Coalpits Stapeley Weston Westbury Newstreet Lane Chetwynd Aston Tweedale Wyke Hopstone Hallonsford Castle Hill Woore Stoneylane Bicton Broncroft Donnington Wood Anchor Broadstone St Martin's Moor Hoptonheath Tedsmore Eaton Commonwood Brandwood Tilstock Lower Hopstone Stockton Boraston Heath Lightmoor Duddlewick Condover Buttonbridge Balmer Ploxgreen Prees Wood Great Bolas Ticklerton Shrewsbury Tong Forge Pipe Gate Knowlegate Ash Magna Cabin Pont-Faen Wood Lane Welsh Frankton Roughton Dovaston Booley Moreton Say Pen y Foel Linley Brook Shipton Lawley Common Badger Oldfield Gilberries Stanwardine in the Fields Frankwell Welsh End Underdale Hengoed Springfield Woofferton Clee St Margaret Lushcott Edgmond Gravelsbank Weston Catstree Lynn Bryn Worthen Cockshutt Melverley Green Newton on the Hill Presthope Sutton Hall Quatford Norton in Hales Crudgington Upper Farmcote Swancote The Groves Buttonoak Leigh Stocktonwood Hopton Cangeford Hopton Upper Treverward Woodside Stiperstones Allscott Long Meadowend Bitterley Crosemere Iron Mills Dallicott Coundarbour Wagbeach Nant y Caws Jackfield Pennerley Pave Lane Horton Wollerton Felton Butler Upper Cound Harton Nills Hill Shelton All Stretton Charlcotte Tetchill Knowle Bilmarsh Eyton Morville Heath Beambridge Stanbatch Woodside The Waterwheel Bulthy Hoptonbank Redwith Eaton upon Tern Tuckhill Shootrough Ditton Priors Twyford The Rock Church Preen Clive Pentirvin Leighton Old Shorthill Leaton Knolls Mynd Cwm Head Lighteach Wixhill Crickmery Longford Knockin Heath Westhope Lockleywood Tilley Barrow Vennington Little Worthen Gatacre Park Whitehaven Ridgwardine Dallicot Merrington Crowgreaves Lostford Meeson Eaton Rushmoor Goldstone Kenstone Aston Munslow Prees Lower Heath Wall Bank Mardu Ketley Bank Clunbury Albrighton Bulkeley Hall Hartlebury Maesbury Prees Higher Heath Berwick Wharf Kynaston Doseley Meadowtown Wattlesborough Heath Brownhills Hordley Boreton Enchmarsh Purslow Bankshead High Town Crossgreen Hinwood Eaton Mascott Bromley Three Ashes Whatmore Blackoe Nash Wistanstow Malinslee Lipley Hope Bowdler Farmcote Old Coppice Black Marsh Deuxhill Bedstone Gorsey Bank Ightfield Heath Church Aston High Hatton Lyneal Wood Great Ness Romsley Abdon Morton Common Street Dinas Farley Morville Overton Spurtree Plowden Muckleton Greete Patton Betton Abbots Munslow Stretton Westwood Lower Hopton Morton Mill Eyton upon the Weald Moors Stokesay Oldbury Bache Mill Walcot Crowsnest Holdgate Long Oak Newnes Bronygarth Melverley Nox Leebotwood Myddlewood Rushbury Pentre Hodre Park Hall Besford Wood Styche Hall Longford Crackleybank Tyn-y-coed Hortonlane Kenley Lane End Sibdon Carwood Brynore Chirk Bank Sansaw Heath Rodington Heath Fenn Green Ashford Carbonell Breaden Heath Prees Green Sutton Longnor Gosford Noneley Rowley Bicton Heath Cotwall Coundlane Copthorne Monkmoor Ball Alkington Whitcott Keysett Crickheath Alberbury Aston Square Hill Houses Spunhill Bache