Bus Advertising in Ireland's Cross

Get in touch

Bus Marketing in Ireland's Cross

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Ireland's Cross - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Ireland's Cross - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Ireland's Cross- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Ireland's Cross - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Ireland's Cross (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Telford Betchcott Minton Purlogue Berrington Wistanstow Stoneacton Kenwick Park Edge Beckjay Priorslee Wem Whitton Red Lake Norbury Redhill Long Lane Swan Hill Crickmery Bluebell The Coalpits Adeney Norton Redhill Wyke Woundale Little Worthen Brockton Wilcott Marsh Hoptongate Rednal Hampton Beech Farley Reabrook Moors Bank Coleham Patton Oldbury Whitchurch Bucknell Cleobury North Eudon Burnell Halesfield Upper Netchwood Higford Hamperley Church Preen Lea Cross Craignant Shelve Ford Heath Bagley Marsh Habberley Vauxhall Beckbury Foxwood Turfmoor Oldington Ireland's Cross Round Oak Cefn Einion Llwyn-y-go Spring Gardens Sidbury Whixall Ruewood Cardeston Roden Tetchill Lyde Charlton Hill Heathcote Kingswood Buttonbridge Monkmoor St George's Stockton Marton Silvington Coundarbour Nib Heath Overs Brynore Leebotwood Wotherton Hopesay Catteralslane Fitz Bentlawnt Lower Ledwyche Llanyblodwel Booleybank Claverley Brockton Hopton Castle Harton Ifton Heath Dawley Bank Tong Norton Redwith Stapeley Rhoswiel Preston Gubbals Willey Shorthill Ebreywood Longslow Shipton Park Hall Munslow Glynmorlas Ashbrook Badger Felhampton Breaden Heath Eardiston Tibberton Greete Ollerton Lyneal Middlehope Argoed The Lye Frodesley Lane Hughley Lawley Common Mardu Uppington Colemere Muckley Hollinswood Shakeford All Stretton Longford Turning Linley Willstone Kenstone Gretton Myddlewood Dorrington Lower Hopstone Cruckmeole Clungunford Creamore Bank Town Centre Bagginswood Bache Mill Hanwood Bank Shawbirch Woodcote Tilstock Hampton Bank Meadowley Eyton Ashford Carbonell Smethcott Edstaston Churchmoor Rough Upper Millichope Boreton Cockshutford Acton Round Buttonoak Preston Ludstone Neen Savage Lostford Wallhill Copthorne Albrighton Hadley Castle Little Plealey Chetwynd Aston Nether Skyborry Dallicot Ellerdine Hopshort Eaton upon Tern Stanley Styche Hall Waters Upton Sascott Buntingsdale Estate Etsell Prescott Bicton Ridgway Leaton Quatford Chemistry Dobson's Bridge Shipley Cound Bache Pentre-coed Burlton Arscott Lower Netchwood Springfield Puleston Hilltop Harley Nant y Caws Randlay Haughton Lawley Cross Lanes Cleedownton St Martins Lower Down Preeshenlle Benthall Skyborry Green Leamoor Common Clive The Corner Cross Houses Oswestry / Croesoswallt Garden Village Noneley Lower Chorley Gosford Low Town Longdon on Tern Kinnerley Middleton Sheinton Sheet Tankerville Heath Lanes Wistanswick Garmston Palms Hill Madeley Churchbank Rodington Heath Little Common Swancote Westley Blackmore Morville Heath Leegomery Mickley Weston Rhyn Long Oak Pant Pepperstreet Butlane Head Doddington Argoed Bolas Heath Queen's Head Pontesbury Newton Cold Hatton Great Ness Great Ryton Weston Heath Billingsley Shackerley Buildwas Dothill Middleton Neenton Westonwharf Rhosygadfa Eaton Pentre-cefn Eyton on Severn Rowton Kingsnordley Hemford Allscott Kenley Forton Babbinswood The Rock Bratton Gledrid Ternhill Coundmoor Hazler Castle Fields Shelton Knockin Heath Vron Gate Little Brampton Inwood Linley Brook Grimpo Welsh Frankton Lyneal Wood Cheswardine Bryn Woolston Bowbrook Leaton Knolls Moreton Corbet Tugford Ketley Bank West Felton Pen-y-Coed Fenn Green Weston Heath Edgmond Upper Affcot Condover The Waterwheel Sutton Bicton Heath Porth-y-waen Tarts Hill Crudgington Woore Hopstone Acton Burnell Clun Aston Square Crickheath Wharf Platt Lane Wood Lane Pulverbatch Winnington Green Hadley Chapel Lawn Westoncommon Wooton Farlow Brookrow Burley Plealey Crosemere Hifnal Chelmick Commonwood Harlescott Coppicegate Poynton Hill Houses Little Worth Three Ashes Choulton Cherrington Farmcote Lawley Bank Bilmarsh Bagley Coton Hill Cobscot Sambrook Stoneylane Beambridge Angelbank Alberbury Hollywaste Walford Heath Cross Lane Head Cwm Head Ruthall Purslow Henley Rosehill Cunnery Aston Rhewl Walton New Woodhouses Hope Park Oakengates Meole Brace Overdale Corfton Bache Elbridge Preesgweene Burford Radbrook Walcot Crowgreaves The Hem Enchmarsh Wollerton Charlton Sutton Donnington Wood Rodway Perthy Apley Forge Summerhill Broadstone Renshaw Wood Norton Maesbury Shrewsbury Mill Green Walcot Stokesay Stafford Park Marsh Green The Groves Treflach Little Wytheford Peaton Homer Gwern y brenin Montford Lynchgate Ruyton-XI-Towns Pontesford Wern ddu Stanbatch Cross Stanwardine in the Wood Duxmoor Kingslow Aston Wellington Lipley Moreton Say Bicton Waterloo Wollaston Rhyn Hengoed Rosehill Dunnsheath Trench Lock Ponthen Hope Crosslanes Criftins Rhyd-y-cwm Allscott Meeson Heath Nash Malehurst Betton Haygate Shelderton Lane End Stanley Green Weston Preston upon the Weald Moors Stanmore Pentre-clawdd Ightfield Heath Prees Green Radlith Cross Houses Holdgate Stoney Stretton Gilberries Ditherington Wall Bank Rorrington Wombridge Ragdon Nant-y-gollen Rushton Aston Eyre Welsh End Basford Tuckhill Broad Lanes Ball Lower Beobridge Quina Brook Whitcot Marchamley Wood Snitton Shrawardine Tyn-y-coed Lightwood Hodnet Westhope High Ercall Meadowtown Gatacre Park Aston on Clun Greenfields Marshbrook Burlington Hoptonbank Wentnor Newstreet Lane Newton Chatford Wagbeach Grindleforge Deuxhill Sibdon Carwood Netherton Wigmarsh Great Wytheford Pipe Gate Conquermoor Heath Montford Bridge Colemore Green Churchtown Weston Bearstone Frankwell Hollinwood Wrockwardine Little Ness Lilleshall Marton Obley Eaton Linleygreen Quabbs Ash Parva Ellerton Somerwood Birtley Worfield Clee St Margaret Lythbank Pant-glas Aston Pigott Spunhill Stanton upon Hine Heath Aldon Marchamley Much Wenlock Prees Heath Stokegorse Duddlewick Stapleton Knowle Grinshill The Yeld Mynd Elson Horderley Boraston Wrickton Coalport Calverhall Crackleybank Kynaston Hinkshay Henlle Hopton Wafers Grafton Halfway House Ale Oak Tweedale Edgerley Cabin Hindford Cwm Willaston Lady Halton Ackleton Stanford Haughton The Four Alls Little Lyth Pen-y-bryn Old Park Abcott Wroxeter Little Bolas Brompton Alveley Hillend Little Ryton Hopton Cangeford Aston Botterell Brookside Acton Scott Brockton Dudleston Heath Woodhill Greenhill Bank Cold Hatton Heath Ketley Little Minsterley Bronygarth Wettles Castle Hill Heath Hill Papermill Bank Craig-llwyn Cantlop Porthill Stretton Heath Bromfield Admaston Hopesgate Broome Lockleywood Woodseaves Tong Besford Chadwell Little Drayton Prees Lower Heath Abbey Green Walkmill Whittington Barnsley Barrow Middleton Baggot Llanfair Waterdine Haughton Acton Pigott Bourton Newtown Wollerton Wood Longden Aston Munslow Lydham Lyneal Mill Berwick Wharf Harnage Tong Forge Burwood Saltershill Coed y Go Astley Isombridge Halford Newnes Rudge Heath Sandford Donnington Llanllwyd Cruckton Stanwardine in the Fields Turleygreen Stanton Long Cherry Orchard Gronwen Heath Rushmoor Old Marton Hartlebury Ightfield Rhiews Grindley Brook Sytch Ho Green Upper Ludstone Bradney Cleemarsh Whettleton Shotatton Eaton Mascott Llynclys Sutton Quatt Wootton Heathgates Ladyoak Defford Morton Mill Wall under Heywood Sheriffhales Market Drayton Leaton Heath Vennington Plowden Darliston Strefford Kynnersley Sugdon Bourton Westwood Atcham Howle Callaughton Medlicott Sytch Lane Corfton Peplow Shifnal Daywall Lower Forge Asterton Valeswood Lee Overton Ironbridge Newtown The Hobbins Broncroft Cotwall Nordley Old Woods Pentre Bromdon Lower Hordley Newton Hope Bagot Walkmills Lower Allscott Kemberton Oldfield Vernolds Common Paddolgreen Wolverley Plaish Shoot Hill Hilton Stiperstones Spoonleygate Lower Hopton Upton Magna Stockton Dudleston Littlegain Newbridge Bayston Hill Weston Lullingfields Fauls Long Common Newport Ludlow Caynham Danesford Stoke St Milborough Broadoak Belle Vue Broomfields Burwarton Overley Prescott Great Lyth Battle Field Brookhampton Westbury Betton Strange Twitchen Prees Higher Heath Church Aston Meeson Worldsend Gravelhill Tedsmore Dorrington Nox The Wyke Cleehill Easthope Weston Priest Weston Little Dawley Prees Wood Ashford Bowdler Brooklands Horton More Lower Faintree Hallon Chetwynd Smythemoor Nobold Eardington Mainstone Clunton Merrington Lynn Jackfield Melverley Green Whittytree Aqueduct Knowlegate Onibury Ridgwardine Mytton Osbaston Annscroft Goldstone Horsehay Nedge Hill Balmer Heath Woodside Iron Mills Sutton Maddock Catherton Dudleston Grove Newton on the Hill Stitt Chipnall Exfords Green The Bog Mondaytown Ticklerton Folley Chetton Walford New Ifton Hatton Grange Cleeton St Mary Hinwood Barkers Green Old Shorthill Soudley Marche Sleap Bryn-y-cochin Beambridge New Marton Stoke on Tern Rockgreen High Town Pentre-newydd Alcaston Whatmore Diddlebury Sleapford Oaks Lea Bromley Croesau Bach Glazeley Pont-Faen Mose Hobarris Tasley Culmington Farley Longford Middleton Scriven Stirchley Kinlet Gravenhunger Moss Wattlesborough Heath Lower Monkhall High Heath Upper Farmcote Haughton Pinstones Black Marsh Colebatch Pentreheyling Birdsgreen Lee Brockhurst Crumpsbrook Yeaton Standford Bridge Madeleywood Upper Aston Stockton Eyton upon the Weald Moors Bryn Comley Lubberland Stocktonwood Twyford Myddle Hollyhurst Pool Bank Newcastle Twmpath Battlefield Horton Snedshill Felton Butler Ratlinghope Doseley Hook-a-gate Stretton Westwood Snailbeach Heathlane Stanton Lacy Neen Sollars Hardwick Preston Montford Sleap Gravel Hole Woolstaston Greenfields Acton Reynald Chelmarsh Pedlar's Rest Ellesmere Lower Ridge Stowe Rhos Wrockwardine Wood Butlersbank Betton Abbots Mount Pleasant Bitterley Leaton Honnington Mitnell Tilley Green Longden Common Rushbury Rowton Crickheath Lower Dinchope Northwood Woodside Stableford Brunslow Bushmoor Burcote Ryebank Moston Pulley Street Dinas Newdale Ryton Sodylt Bank Eudon George Heathton Easthopewood Ash Magna The Leath The Grove Spring Village Cluddley Nesscliffe Lawley Abdon Asterley Balmer Chesterton Brownheath English Frankton Morville Coalbrookdale Webscott Picklescott Knockin Bridgnorth Ellerdine Heath Edgton Bings Heath Minsterley Morton Chirbury Calcott Underton Yorton Heath Little Wenlock Little Brockton Brockton Soudley Upper Forge Upton Cressett Wyken Oreton Hallonsford Worthen Trefonen Cockshutt Brockton The Sydnall Snittongate Myndtown Gobowen Chavel Sutton Hall Ollerton Lane Spring Gdns Upper Battlefield Aston Long Meadowend Bettws-y-Crwyn Wixhill Woofferton Eyton Hampton Loade New Works The Down Muxton Higher Ridge Weston Henbarns Rowe Rhydycroesau Whitcott Keysett Newton Gravels Spurtree Cleestanton Catstree Dallicott Hope Bowdler Uckington Posenhall Whittingslow Edgebolton Upper Treverward Wykey Rockhill Lodgebank Cramer Gutter Child's Ercall Kingsland Bridges Pennerley High Hatton Hillwicket Wootton Nantmawr Roughton Charlcotte Cressage Gravelsbank The Grove Gorsey Bank Grindle Broad Oak Coreley Hordley Knowbury Rindleford Church Pulverbatch Horsebridge Wigwig Hartsgreen Lowe Farden Longford Rowley Hopton Llawnt Upper Longwood Prees Ruckley Crossgreen Middleton Priors Hinstock Lightmoor Dryton Eaton Constantine Steel Heath Cornbrook Weston Longville in the Dale Hungerford Crosslanes Whitehaven Upper Hayton Loughton Coptiviney Little Soudley Walton Romsley Hampton Beobridge Hatton Upper College Ditton Priors Hints Pen y Foel Uffington Hayton's Bent Kinton Knowlesands Frodesley Little Stretton Astley Abbotts Lilyhurst Haston Lushcott Longnor Pentre Handless Tilsop Kenwick Upper Dinchope Milford Cheswell The Wood Withington Underdale Pentiken Muckleton Hinton Totterton Sandford Upper Hengoed Welshampton Rodington Maesbrook Norton Baveney Wood Adderley Nefod Alderton Hortonwood Muckley Cross Seifton Boraston Dale Treverward Cardington Cotonwood Wootton Pave Lane Upper Astley Shawbank Upper Cound Ensdon Coundlane Hadnall Bromlow The Humbers Arleston Radmoor Sundorne Besford Wood Preston Brockhurst Gadlas Middleton Malinslee Hungryhatton Edgmond Marsh Aston Rogers Wilcott Wheathall Wrentnall Wern Old Woodhouses Leigh Alkington Blackoe Hodnetheath Upper Wigginton Hoptonheath Spoonley Shawbury Pentirvin Bomere Heath Linley Norton in Hales Dovaston Craven Arms Llwyn Maesbury Marsh Presthope Draycott Bankshead Acton Emstrey Brandhill New Invention Steeraway St Martin's Moor Wernlas Chirk Bank Pentre Bulkeley Hall Whiston Cross Woodlane Lighteach Heathbrook Weirbrook Anchor Great Bolas Broughton Ploxgreen Leighton Poynton Green Bedstone Loppington Town Park Lower Frankton Lydbury North Old Coppice East Wall Tilley Trench Melverley Sansaw Heath Bletchley Ludford Petton Peatonstrand Highley Forton Heath Pentre Hodre Milson Boningale Morda Hanwood Coalmoor Dawley Eyton Hortonlane Cheney Longville Broseley Roman Bank Hurst Winsley Little Mosterley Pitchford Broughall Moretonwood Yorton Longnor Park Waymills Shootrough Causewaywood Stottesdon Oteley Titterhill Nills Hill Blists Hill Batchcott Shirlett Sutton Hawgreen Selattyn Baschurch Donnington Edgeley Morton Common Priors Halton Dhustone Atterley Newington Clunbury Church Stretton Bouldon Ashfields Lower Hayton Booley Bulthy Stoke Heath Pontesbury Hill Kempton Woolston Brandwood Bishop's Castle Osbaston Pickstock Hillside Cleobury Mortimer Plasau Polesgate Ford Binweston Albrighton Harmer Hill Sutton Hill Monkhopton Derrington Crowsnest Yockleton Broome Brownhills Lea