Bus Advertising in Lightwood

Get in touch

Bus Marketing in Lightwood

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lightwood - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lightwood - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lightwood- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lightwood - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Lightwood (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Craignant Kenstone Lea Cross Romsley Rushmoor Craig-llwyn Billingsley Lea Batchcott Ashfields Hurst Cabin Grafton Myddle Snitton Chelmarsh Lower Dinchope West Felton Spring Gardens Meeson Ale Oak Coleham Longdon on Tern Ash Magna Woolston Lythbank Wykey Copthorne Yorton Heath Woundale Waters Upton Upper Ludstone Cornbrook Middlehope Ludford Town Park Church Pulverbatch Montford Hifnal Newtown Longnor Donnington Wood Prescott Hampton Loade Cleemarsh Llawnt Hinwood Aldon Middleton Priors Myndtown Cluddley Boningale Cleeton St Mary Valeswood Spoonleygate Churchmoor Rough Hillend Cotonwood Rorrington Ackleton Pontesbury Hill Whitcot Purlogue Titterhill Stockton Redwith Edgeley Charlcotte Westonwharf Inwood Alderton Balmer Great Wytheford Bucknell Lilleshall Edge Eardington Nash Stiperstones Nant-y-gollen Hopton Wafers Bromfield Longford Pitchford Lower Hopstone Marton Melverley Green Wroxeter Woodlane Cherrington Commonwood Meeson Heath Wolverley Tibberton Uckington Quabbs Oswestry / Croesoswallt The Four Alls Newcastle Malehurst Alcaston Stokesay Bache Saltershill Brownhills Weston Butlane Head Chesterton Hadley Castle New Works Stoneacton Broughton Pulley Foxwood Callaughton Atterley Uffington Rhos Haughton Hallonsford Hampton Beech Longnor Park Frankwell Linley Pont-Faen Lower Ledwyche Nedge Hill Hartlebury Farmcote Rowton Etsell Welshampton Hampton Hortonwood Highley Bromley Hinstock Perthy Pen y Foel Hungryhatton Neenton Diddlebury Dorrington Rowley Old Coppice Pant Morton Mill Gretton Porthill Nox Skyborry Green Morville Wollaston The Yeld Whittytree Coptiviney Walton Hinton Weston Lower Hayton Harley Cockshutt Eaton Mascott Pinstones Whittington Sleapford Henlle Tilsop Catstree Turleygreen Nills Hill Willaston Boreton Stapleton Dudleston Grove Rhydycroesau Lyneal Wood Woolstaston Whitehaven Harmer Hill Old Shorthill Lee Brockhurst Acton Round Preesgweene Churchtown Wigmarsh Butlersbank Prees Upton Magna Oreton Upper Affcot Tilley Ironbridge Stanbatch Quina Brook Sheet Dallicot Little Soudley Hawgreen Dudleston Fenn Green Eyton Porth-y-waen Lady Halton Ditherington Brandwood Little Minsterley Oldington Marsh Green Betton Prescott Crickheath Garmston Newtown Calverhall Worfield Cwm Knowlegate Easthope Broseley Rowton Eaton Vron Gate Dryton Kingsnordley Walton Eyton on Severn Bicton Heath Sambrook Binweston Haughton Ellerton Weston Heath The Humbers Aston Square Sutton Great Bolas Burlington Llwyn Aston Munslow Lower Frankton Sutton Argoed Whiston Cross Hook-a-gate Sytch Lane Ashford Carbonell Wooton Gwern y brenin Maesbrook Hill Houses Little Plealey Walford Heath Low Town Longford Rosehill Clive Winsley The Hem Aqueduct Yorton Black Marsh Bagginswood Wrockwardine Hope Bowdler Priors Halton Booley Whettleton Dudleston Heath Norton Trench Old Woodhouses Rodway Gilberries Clungunford Stanford Wyken Sleap Leigh Chapel Lawn Culmington Crudgington Brookhampton Rodington Hopesgate Chemistry Elson Rudge Heath Derrington The Leath Farden Gobowen Cardeston Treverward Chatford Upper College Norton Church Preen Burwarton Goldstone Ridgway Bitterley Preston Montford Cross Lane Head Glazeley Meadowtown Marshbrook Frodesley Ellerdine Madeleywood Walford Hilton Morville Heath Preston Gubbals Birdsgreen Radlith Danesford Beambridge Purslow Hope Park Beobridge Hanwood Cockshutford Pontesford Prees Wood Aston Botterell Melverley Nefod Grimpo Weston Underdale Pepperstreet Cross Lanes Dawley Great Ryton Whitcott Keysett The Rock Brooklands Aston Pigott Ragdon Bentlawnt Lockleywood Lee Ireland's Cross Isombridge Upper Farmcote Stoke St Milborough Kenwick Park Hope Bagot Haughton Little Wytheford Maesbury Abcott Shrewsbury Somerwood Hallon Walkmill Brownheath Paddolgreen Eudon George Northwood Babbinswood Corfton Beambridge Upper Wigginton Minsterley Newstreet Lane Greenfields Nib Heath Aston Town Centre Hints Eaton Constantine Ploxgreen Bryn-y-cochin Randlay Upper Dinchope Worthen Upper Netchwood Bagley Stanton upon Hine Heath Stanton Lacy Preeshenlle Deuxhill Heath Lanes Bluebell Brandhill Kinton Shifnal Harnage Treflach Chirk Bank Little Lyth Hindford Church Aston Asterton Wallhill Shackerley Balmer Heath Ryebank Rhiews Pen-y-bryn Cold Hatton Heath Shelve Stockton Kinlet Anchor Broad Lanes Newdale Wootton Brockton Ball Sleap Knowle Eudon Burnell Beckbury Blackmore Broadoak Brookside Whitchurch Hobarris Llanyblodwel Little Worthen Queen's Head The Bog Monkhopton Roman Bank Poynton Green Stafford Park Yockleton Tong Norton Llanfair Waterdine Montford Bridge Cleedownton Colemere Hopshort Edgton Buntingsdale Estate Styche Hall Hardwick Westhope Winnington Green Middleton Scriven Market Drayton Rhosygadfa Snittongate Oteley Wistanswick Cleestanton Cressage Preston Crackleybank Lea Mondaytown Medlicott Benthall Neen Savage Long Meadowend Claverley New Ifton All Stretton Longden Common Horderley Soudley Lyde Cleobury Mortimer Worldsend Walcot Argoed Prees Lower Heath Lower Hordley Cunnery Marchamley Wood Hope Wem Bromlow Cobscot Eyton Crickmery Upper Hayton Wagbeach Willey Ellerdine Heath Nordley Ruyton-XI-Towns Wotherton Broadstone Longville in the Dale Chetwynd Bankshead Lower Allscott Palms Hill Posenhall Condover Aston Rogers Peaton Exfords Green Sundorne Tarts Hill Heathgates Hatton Upper Cound Buildwas Ryton Little Bolas Nant y Caws Long Oak Pentreheyling Great Ness Fitz Heathcote Middleton Edgmond Lower Monkhall Halfway House Bridgnorth Stretton Heath Ditton Priors Pant-glas Pennerley Aston Osbaston Lydbury North Trefonen Newton Calcott Neen Sollars Tugford Upper Forge Park Hall Lane End Leaton Knolls Rockhill Acton Burnell Berrington Cheswardine Netherton Shawbank Easthopewood Acton Pigott Preston upon the Weald Moors Felton Butler Crosslanes Heath Gronwen Haygate Church Stretton Stokegorse Pave Lane Chetton Upper Aston Higher Ridge Red Lake Rindleford Linley Brook Totterton Littlegain Little Worth Donnington Kenwick Redhill Oaks Lowe Lipley Buttonbridge Berwick Wharf The Wood Pentirvin Woore Mitnell Eardiston Dorrington Lynchgate Ruewood Ebreywood More Dawley Bank Stocktonwood Weirbrook Moston Pool Bank Gorsey Bank Overley Hughley Baschurch Yeaton Newnes Plowden Hampton Bank Lynn Tilstock Little Stretton Seifton New Marton Greenfields Jackfield Lower Ridge Steeraway Weston Lullingfields Basford Chipnall Lower Faintree Betton Abbots Willstone Vernolds Common Muckley Poynton Overdale Cardington Heathlane Munslow Coundlane St George's Broncroft Brockton Merrington Muxton Cruckton Priest Weston Roden Holdgate Shelderton Wellington Lydham Whatmore Priorslee Hungerford Lower Down Waterloo Long Common Smythemoor Bourton Westwood Hopton Cangeford The Sydnall Bilmarsh Hodnet Crosslanes Abbey Green English Frankton Sugdon Brompton Rhoswiel Lubberland Lower Chorley Wern ddu Coreley Norton Ash Parva Twitchen Bettws-y-Crwyn Reabrook Wettles Coalport Gledrid Duddlewick Lower Beobridge Meole Brace Dallicott Wrockwardine Wood Prees Heath Sansaw Heath Pentiken Besford Wood Cantlop Llynclys Newton Bings Heath Cheney Longville Wilcott Ruckley Heathbrook Woofferton Hollywaste Selattyn Bryn Upton Cressett Sidbury Criftins Chetwynd Aston Chirbury Stapeley Hazler The Hobbins Gravelsbank Myddlewood Rockgreen Knockin Bache Mill Ludlow Ollerton Telford Wollerton Wood Eyton Middleton Moors Bank Shelton Coundmoor Lawley Common Long Lane Milson Cross Houses Lostford Rodington Heath Adderley Milford Cound Crumpsbrook Upper Hengoed Pickstock Crosemere Longden Snedshill Shawbury Badger Brunslow Asterley Dothill Wootton Shawbirch Clun Bridges Tweedale Folley Wollerton Westbury Battlefield Marche Picklescott Shoot Hill Albrighton The Lye Charlton Hopesay Summerhill Great Lyth Colebatch Bedstone Wattlesborough Heath Renshaw Wood Colemore Green Catherton Darliston Hadnall Stitt Woodside Duxmoor Hadley Elbridge Forton Harton Spring Gdns Hordley Monkmoor Peatonstrand Cleehill Daywall Quatford Pen-y-Coed Defford Redhill Hodnetheath Castle Hill Hanwood Bank Clee St Margaret Plaish High Heath Brookrow Enchmarsh Garden Village Bicton Dobson's Bridge Snailbeach The Grove Sascott Oldbury Webscott Wombridge Little Brampton Allscott Bearstone Westley Hillwicket Rhyd-y-cwm Child's Ercall Hilltop Wernlas Kingslow Weston Stoneylane Loughton Habberley Old Woods Leaton Heath Ightfield Bicton Kemberton Bayston Hill Dunnsheath Sandford Pentre-newydd Coundarbour Ashford Bowdler Caynham Kinnerley Gadlas Croesau Bach Cherry Orchard Bishop's Castle Nantmawr Sytch Ho Green Cleobury North Preston Brockhurst Old Marton Bouldon Sutton Maddock Aston Lodgebank Bryn Minton Sodylt Bank Baveney Wood Sutton Noneley Newton on the Hill Madeley Pulverbatch Walcot Kingsland Shirlett Osbaston Coppicegate Wixhill Ticklerton Arscott Broad Oak Gravels Sibdon Carwood Admaston High Town Welsh Frankton Grinshill Birtley Pentre Wyke Newbridge Chadwell Hamperley Clunton Donnington Linley Ratlinghope Pentre-coed Hollyhurst Rushbury Turfmoor Platt Lane Presthope Felhampton Gosford Stockton Swan Hill Farley Hollinswood Stanley Green Sandford Lightmoor Tedsmore Ford Oldfield East Wall Haston Stoke on Tern Hartsgreen Homer Woodseaves Woolston Crowgreaves Plealey Beckjay Edgerley Broomfields Tilley Green Prees Green Moretonwood New Woodhouses Stottesdon Peplow Stretton Westwood Burley Ternhill Little Common Roughton Bromdon Longslow Shotatton Ludstone Broughall Alberbury Horton Weston Lyneal Mill Cefn Einion Leegomery Atcham St Martins Cwm Head Maesbury Marsh Standford Bridge Hengoed Tong Forge Ensdon Grindleforge Radbrook Heath Hill Ifton Heath Papermill Bank Annscroft The Corner Withington Ford Heath Chavel Cotwall Walkmills Mynd Little Ness Loppington Lower Netchwood Halesfield Tyn-y-coed Little Ryton Sutton Marchamley Bushmoor Eyton upon the Weald Moors Upper Longwood High Ercall Stirchley Ellesmere Broome Sutton Hall Wilcott Marsh Burlton Ponthen Silvington Betchcott Kempton Burcote Rhyn Eaton Coalbrookdale Oakengates Onibury Coalmoor The Grove Vennington Albrighton Conquermoor Heath Lilyhurst Corfton Bache Higford Abdon Eaton upon Tern Cruckmeole Woodhill Gravenhunger Moss Trench Lock Crickheath Wharf Pentre-cefn Tong Ladyoak Upper Astley Greete Haughton Draycott Bradney Forton Heath Vauxhall Hayton's Bent Crowsnest Petton Astley Sutton Hill Strefford Barnsley Brynore Clunbury Spoonley Malinslee Broome Stowe Burford Dhustone Charlton Hill The Waterwheel Weston Heath Knowbury Ashbrook Hinkshay Newington Wall under Heywood Stoke Heath Nobold The Groves Rhewl Morton Common Mardu Llwyn-y-go Newton Rowe Old Park Wootton Wentnor Marton Tuckhill Castle Fields Belle Vue Coton Hill Harlescott Lyneal Little Dawley Lightwood Springfield Quatt Upper Treverward Wrickton Breaden Heath Muckleton Bulkeley Hall Stableford Lawley Longford Turning Morda Blists Hill Stanton Long Street Dinas Lawley Bank Causewaywood Farlow Bagley Marsh Mose Nether Skyborry Little Mosterley Edgebolton Choulton Catteralslane Hillside Arleston Brockton Pedlar's Rest St Martin's Moor Sheriffhales Prees Higher Heath Creamore Bank Mainstone Chelmick Moreton Corbet Hortonlane Moreton Say Kenley Bratton The Down Emstrey Mill Green Honnington Ruthall Bowbrook Henley Mount Pleasant Llanllwyd Rosehill Doddington Stanley Lawley Handless Woodside Frodesley Lane Coed y Go Shakeford Norbury Alveley Hatton Grange Upper Millichope Farley Uppington Stanmore Cross Houses Buttonoak Adeney Waymills Rednal Battle Field Stanwardine in the Wood Apley Forge Three Ashes Overs Lighteach Much Wenlock Pipe Gate Shrawardine Knowlesands Twyford Hoptonbank Brockton Burwood Ollerton Lane Newton Brockton Acton Reynald Hopton Castle Ketley Bank Twmpath Tetchill Knockin Heath Bourton Grindle Whitton Whixall The Wyke Ridgwardine Weston Rhyn Dovaston Shorthill Whittingslow Plasau Lower Hopton Wall Bank Leighton Mickley Shipton Edgmond Marsh Booleybank Acton Upper Battlefield Lushcott Nesscliffe Horton Little Brockton Leaton Edstaston Greenhill Bank Puleston Allscott Stoney Stretton Henbarns Woodcote Halford Kynaston Hoptongate Gravel Hole Shootrough Swancote Lower Forge Cross Angelbank Crossgreen Ketley Iron Mills Gatacre Park Norton in Hales Meadowley Westoncommon Newport Spurtree The Coalpits Bronygarth Middleton Baggot Wheathall Boraston Patton Stanwardine in the Fields Mytton Cheswell Horsebridge Pentre Spring Village Hollinwood Horsehay Bletchley Middleton Howle Spunhill Aston on Clun Shipley Linleygreen Bulthy Glynmorlas Kingswood Barrow Comley Polesgate Craven Arms Hemford Hoptonheath Soudley Heathton Pentre Hodre Hopton Tasley Steel Heath Grindley Brook Wood Lane Smethcott Rushton Bolas Heath Underton New Invention Wrentnall Little Wenlock Leebotwood Blackoe Overton Leaton Cold Hatton Besford Aston Eyre Barkers Green Kynnersley Little Drayton Sheinton Wistanstow Pontesbury Churchbank Morton Tankerville Wigwig High Hatton Hopstone Bomere Heath Gravelhill Boraston Dale Ightfield Heath Round Oak Radmoor Acton Scott Doseley Cramer Gutter Pentre Welsh End Alkington Wern Fauls Obley Pentre-clawdd Muckley Cross Leamoor Common Astley Abbotts Betton Strange