Bus Advertising in Lowe

Get in touch

Bus Marketing in Lowe

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lowe - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lowe - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lowe- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lowe - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Lowe (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Holdgate Woolstaston Benthall Newstreet Lane Purlogue Beckbury Linleygreen Besford Black Marsh Baschurch Betton Strange Cruckton Newington Little Stretton Upper Farmcote Lee Brockhurst Upper Aston Coton Hill Pool Bank Rindleford Sidbury Steel Heath Yockleton Stanley Pentre Acton Burnell Westley Hatton Grange Nesscliffe Eaton Mascott Nefod Wernlas Vauxhall Hodnetheath Hindford Muckley Cross Platt Lane Quina Brook Leaton Heath Sibdon Carwood Hill Houses Neenton Whixall Eyton Hadley Castle Hurst Lower Down Dobson's Bridge Ashbrook Walford Heath Ticklerton Redhill Woore Pontesbury Hill Uffington Allscott Nether Skyborry Vron Gate Hinwood Cross Bulkeley Hall Lushcott Crickmery Ashford Bowdler Chemistry Welsh End Bowbrook Weston Twitchen Sytch Lane Coptiviney Upper Treverward Snitton Sodylt Bank Gwern y brenin Wollerton Wood Preston Montford Upper Cound Cound Bulthy Queen's Head Longford Oldfield Wyke Albrighton Pont-Faen Sutton English Frankton Poynton Green Ridgway Little Minsterley Edgton Rhewl Wellington Wilcott Marsh Northwood Hook-a-gate Prescott Ellerdine Pave Lane Wagbeach Cabin Ightfield Cross Houses Lower Faintree Great Ness Shelve Catherton Hampton Eaton Hopton Castle Grafton Shelton Defford Rushmoor Lawley Osbaston The Wyke Bryn Trench Haughton Church Aston Bourton Sandford Randlay Bicton Upton Cressett Wootton All Stretton Stoneacton The Yeld Cornbrook Cardington Maesbury Walkmill Shawbury Bishop's Castle Mondaytown Trefonen Broome Pedlar's Rest Stretton Westwood Town Park Upton Magna Hallon New Works Telford Nash Adderley Glynmorlas Old Woods Longford Turning Longnor Park Whittingslow Heath Hill Eaton upon Tern Kinnerley Harlescott Birdsgreen Snailbeach Mill Green Hemford Pen-y-Coed Pennerley Brynore Hinton Easthope Churchbank Upper Forge Porthill Uppington Stapleton Ightfield Heath Pulley Little Bolas Brandhill Stokesay Redhill Ludlow Barnsley Craignant Lower Hordley Colemere Lynn Coundmoor Knockin Heath Doseley Pen-y-bryn Peatonstrand Haughton Broughton Handless Bromlow Charlton Blackoe Ruewood Edgmond Marsh Madeleywood Cheswell Morton Common Aqueduct Wotherton Acton Round Whittington Chelmarsh Netherton Merrington Summerhill Dudleston Heath Prees Higher Heath Wern Felton Butler Fenn Green Hopesay Pentirvin Burford Hobarris Wigmarsh Trench Lock Lydbury North Sutton Maddock Lee Heath Lanes Hanwood Hope Bowdler Cluddley Woundale Plealey Glazeley Bushmoor Sugdon Sascott Folley Meole Brace Yorton Lodgebank Tarts Hill Buttonoak Stafford Park Bearstone Pant-glas Weirbrook Rockhill Greenhill Bank Llwyn Cunnery Sheriffhales Patton Seifton Rhiews Catstree Norton Buntingsdale Estate Medlicott Standford Bridge Petton Pipe Gate High Ercall Spring Village Titterhill Wrockwardine Wood Mose Plaish Stockton Coreley Oteley Besford Wood Weston Lullingfields Higher Ridge Tong Norton Tuckhill Lyneal Mill Tilsop Greenfields Pen y Foel Willstone Honnington Etsell Easthopewood Long Oak Brompton Wollaston Shakeford Ruckley Hughley Malehurst Perthy Hallonsford Bratton Cramer Gutter Wheathall Hampton Bank Church Pulverbatch Stapeley Stretton Heath Mynd Leaton Ashfields Bache Mill Meadowley Edgerley Swancote Greete Astley Milson Pontesford Radmoor Clunton Prees Wood Melverley Derrington Little Drayton Ruyton-XI-Towns Sleap Frankwell Gatacre Park Cherry Orchard Callaughton Frodesley Lane Lowe Gadlas Whitchurch Allscott Crossgreen Kynaston Bluebell Woodseaves Heathcote Snittongate Weston Heath Little Lyth The Coalpits Walcot Lightwood Great Bolas St George's Brookside Three Ashes Abbey Green Weston Rhyn Bradney The Four Alls Pentre-clawdd Knockin Harley Wilcott Cockshutt Balmer Heath Alberbury The Corner Walton Minton Valeswood Mickley Webscott Knowle Barkers Green Horsebridge Kynnersley Chetwynd Aston Dudleston Grove Hartsgreen Babbinswood Bagley Spoonley Stanton Lacy Vennington Eyton Newton Chirk Bank Kenley New Invention Upper Ludstone Sundorne Bronygarth Broad Oak Shoot Hill Stiperstones Beambridge Hopton Cangeford Chavel Picklescott Walcot Preston Brockhurst Tilley Wootton Rosehill Low Town Pentiken Lostford Redwith Wolverley Cold Hatton Farden Shipton Halesfield New Woodhouses Hopstone Booleybank Hopton Wafers Homer Plasau Preesgweene Ketley Bank Spring Gdns Breaden Heath Rhydycroesau Heathton Morda Poynton Ellerdine Heath Wroxeter Marsh Green Whitcott Keysett Battlefield Fitz Stanwardine in the Wood Wollerton Upper Millichope Cross Lane Head Ludford Apley Forge Stanley Green Kenwick Broseley Lawley Bank Preston upon the Weald Moors Stanbatch Little Wenlock Newnes Rushton Wem Culmington Berrington Weston Heath Castle Fields Wallhill Gravel Hole Emstrey Clee St Margaret Rowe Clunbury Hortonwood Lower Forge Betton Walford Rudge Heath Crickheath Cruckmeole Middleton Bilmarsh Lyneal Springfield Acton Reynald Stanton upon Hine Heath Eyton Coalmoor Eudon George Spurtree Morville Heath Lower Dinchope Ragdon Wyken Kemberton Copthorne Lockleywood Bedstone Elbridge Rodington Coundarbour Weston Moors Bank Wombridge Quatford Heathgates Churchmoor Rough Horton Neen Sollars Meadowtown Boraston Upper Longwood Prees Vernolds Common Criftins Jackfield Smethcott Roden Haughton Duxmoor Wrentnall Sutton Basford Shawbirch Kenwick Park Street Dinas Newtown Ironbridge Pentre Marchamley Wood Mardu Argoed Ellerton Condover Littlegain Hanwood Bank Buildwas Ploxgreen Grindle Eudon Burnell Sutton Hall Nobold Renshaw Wood Waymills Westbury Tugford Noneley Foxwood Wrickton Acton Turfmoor Selattyn Rodway Newport Colemore Green Burwarton Little Wytheford Sheet Market Drayton Myddlewood Stowe Bankshead Bomere Heath Conquermoor Heath Sleapford Belle Vue Long Lane Pant Tilley Green Cleehill Donnington Wood Sambrook Whitton Ollerton Castle Hill Inwood The Groves Bolas Heath Blackmore Wistanswick Loughton Broughall Quatt Ifton Heath Leamoor Common High Hatton Henlle Ratlinghope Withington Beambridge Spoonleygate Linley Cleemarsh Stanton Long Kenstone New Marton Dallicot Chatford Leaton Knolls Ryton Diddlebury The Hem Walkmills Ridgwardine Ruthall Grimpo Adeney Totterton Dryton Hardwick Nedge Hill Shelderton Astley Abbotts Nantmawr Brownheath Ditton Priors Linley Brook Claverley Church Preen Tankerville Hoptonbank The Grove Whatmore Romsley Longnor Beckjay Newton on the Hill Longden Lower Hayton Bletchley Spring Gardens Stanwardine in the Fields Pulverbatch Shackerley Winsley Stockton Chesterton Tasley Great Wytheford Treflach Newtown Draycott Garden Village Llanllwyd Overs Craig-llwyn Grinshill Hillwicket Westoncommon Leebotwood Little Ryton Ladyoak Hazler Chapel Lawn Hilton Edge Little Worthen Shrawardine Heathlane Lower Frankton Marche Montford Bridge Hungerford Preston Corfton Bache Old Shorthill Lilleshall Calverhall Isombridge Priorslee Burlington Lane End Upper Affcot Bromley Broad Lanes More Waterloo Priest Weston Bromdon Newdale Woodhill Edgeley Hampton Loade Crosslanes Child's Ercall Fauls Meeson Heath Pentre-newydd Crowgreaves Treverward Rorrington Asterley Longdon on Tern Prees Lower Heath High Town Rowton Prees Heath Cheney Longville Llanfair Waterdine Shootrough Dawley Bank Underdale Boreton Leegomery Pitchford Farley Felhampton Chirbury Muxton Prescott Greenfields Broadstone Hollyhurst Purslow Knowlegate Oreton Upper College Cleedownton The Humbers Ashford Carbonell Stottesdon Gravenhunger Moss The Grove Lower Ridge Rowton Great Lyth Edgmond Oaks Lea Somerwood Pentreheyling Asterton Twmpath Onibury Cherrington Colebatch Kingswood Albrighton Ebreywood Westhope Melverley Green Hoptongate Wistanstow Wattlesborough Heath Hifnal Linley Gravels Broncroft Binweston Gosford Wooton Higford Bicton Heath Old Coppice Oldington Habberley Aston Lower Chorley Sleap Crowsnest Marton High Heath Forton Heath Bettws-y-Crwyn Stoke on Tern Little Dawley Overley Shawbank Burley Buttonbridge Eaton Hawgreen Bryn-y-cochin Sytch Ho Green Radlith Monkhopton Grindleforge Willaston Berwick Wharf Hoptonheath Gorsey Bank Worfield Shotatton Wykey Whitcot Hinkshay Walton Comley Park Hall Coalbrookdale Aston The Down Butlersbank Caynham Myddle Chetton Winnington Green Priors Halton Dothill Exfords Green Billingsley Alcaston Stoke Heath Crickheath Wharf Coed y Go Heathbrook Hopesgate The Waterwheel Eyton upon the Weald Moors Chetwynd Heath Clive Arleston Papermill Bank Lipley Gretton Rhosygadfa Pepperstreet Polesgate Middleton Scriven Hayton's Bent Underton Little Mosterley Bayston Hill Shifnal Hopshort Upper Dinchope Wentnor Hortonlane Bucknell Horsehay Ponthen Nib Heath Shipley East Wall Elson Balmer Shirlett Palms Hill Coundlane Peplow Porth-y-waen St Martin's Moor Catteralslane Smythemoor Upper Hayton Cotwall Alkington Nox Steeraway Eaton Constantine Swan Hill Soudley Crosslanes Stanmore Whittytree Crosemere Danesford Highley Dawley Newton Moreton Corbet Morton Mill Lady Halton Hilltop Ackleton Hollinwood Dovaston Anchor Pentre-coed Henbarns Bourton Westwood Farlow Longslow Middleton Soudley Strefford The Lye Middleton Little Brockton Kempton Lea Newbridge Burwood Ash Magna Craven Arms Round Oak Hopton Llwyn-y-go Bryn Tong Overton Norton Aston Atcham Hints Snedshill Roughton Prees Green Ludstone Aldon Westonwharf Town Centre Lyde Farley Rhos Welsh Frankton Rodington Heath Cold Hatton Heath Twyford Hodnet Cross Lanes Dorrington Hope Bagot Oakengates Whettleton Loppington Leaton Sutton Morton Shrewsbury Little Worth Monkmoor Farmcote Haughton Wettles Rushbury Beobridge Causewaywood Badger Upper Astley Nant-y-gollen Ash Parva Church Stretton Acton Scott Oswestry / Croesoswallt Brookrow Rowley Rednal Cross Houses Cressage Cheswardine Munslow Much Wenlock Gravelhill Montford Kinton Leigh Mainstone Brockton Hillend Old Woodhouses Obley Brookhampton Ireland's Cross Iron Mills Cardeston Hope Park Rhyn Cotonwood Puleston Aston Eyre Longford Stirchley Sheinton Worldsend Bentlawnt Old Marton Woofferton Booley Rhyd-y-cwm Llawnt Garmston Longville in the Dale Burcote Long Meadowend Daywall Ale Oak Hamperley Abcott Dudleston Great Ryton Presthope Wigwig Creamore Bank Saltershill Preeshenlle Hadley Moreton Say Broomfields The Rock Croesau Bach Kingslow Tilstock Cobscot Aston on Clun Ditherington Red Lake Bagley Marsh Ollerton Lane Argoed Wood Lane Middleton Baggot Woolston Coleham Horderley Lighteach Cleobury Mortimer Donnington Plowden The Sydnall Brooklands Doddington Newton Crackleybank Middleton Priors Hope Halfway House Weston Burlton The Wood Choulton Minsterley Dorrington Moretonwood Alveley Boningale Tyn-y-coed Dallicott Hollywaste Muckley Pinstones Osbaston Long Common Milford Stitt Willey Stoney Stretton Edgebolton Cwm Head Marchamley Quabbs Wootton Maesbury Marsh St Martins Upper Netchwood Betton Abbots Bache Harton Little Brampton Meeson Corfton Nant y Caws Broome Eardiston Bromfield Norbury Whitehaven Turleygreen Goldstone Enchmarsh Lilyhurst Stoneylane Butlane Head Duddlewick Donnington Stockton Lea Cross Aston Pigott Chipnall Ryebank Waters Upton Mytton Dhustone Gobowen Overdale Stokegorse Hampton Beech Rockgreen Lower Netchwood Llanyblodwel Commonwood Yorton Heath Shorthill Tong Forge Pentre Hodre Annscroft Stableford Ternhill Lubberland Crumpsbrook Howle Cantlop Posenhall Welshampton Aston Square Clungunford Forton Stocktonwood Weston Norton in Hales Gravelsbank Upper Wigginton Lower Ledwyche Grindley Brook Brownhills Nills Hill Chadwell Lynchgate Upper Hengoed Bitterley Atterley Aston Rogers Lower Beobridge Woolston Cwm Woodlane Sutton Hill Morville Whiston Cross The Leath Little Plealey Henley Worthen Sandford Lower Hopstone Lythbank Mount Pleasant Wrockwardine Peaton Hadnall Acton Pigott Llynclys Ensdon Norton Pentre-cefn Bagginswood Ford Lower Monkhall Uckington Barrow Bridgnorth Haygate Malinslee Reabrook Moston Ketley Batchcott Sansaw Heath Birtley Middlehope Calcott Aston Botterell Wern ddu Ford Heath Pentre Myndtown Little Soudley Styche Hall Tweedale Woodside Stoke St Milborough Wixhill Chelmick Brockton Nordley Deuxhill Tetchill Cockshutford Skyborry Green Hungryhatton Newcastle Alderton Gronwen Marshbrook Maesbrook Baveney Wood Lightmoor Stanford Marton Tedsmore Edstaston Upper Battlefield New Ifton Lower Allscott Hordley Coppicegate Brockton Rosehill Churchtown Little Common Lawley Weston Gledrid Brandwood Admaston Newton Woodcote Woodside Bings Heath Darliston Hollinswood Wall under Heywood Charlcotte Brockton Cleestanton Boraston Dale Radbrook Blists Hill Hartlebury Roman Bank Brunslow Pickstock Paddolgreen Lawley Common Eyton on Severn Wall Bank Cefn Einion Knowbury Brockton Rhoswiel Kingsland Old Park Halford Hillside Harmer Hill Bouldon Lyneal Wood Neen Savage Horton Lower Hopton Little Ness Oldbury West Felton Harnage Madeley Tibberton Ellesmere Haston Cleeton St Mary Coalport Yeaton Kinlet Kingsnordley Clun Angelbank Bridges Dunnsheath Broadoak Crudgington Hengoed Gilberries Bicton Battle Field Hatton Charlton Hill Arscott Abdon The Hobbins Mitnell Knowlesands Pontesbury Spunhill Ball Silvington Sutton Betchcott Cleobury North Lydham Leighton Frodesley Eardington Hinstock Muckleton Aston Munslow Preston Gubbals The Bog Longden Common