Bus Advertising in Middleton

Get in touch

Bus Marketing in Middleton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Middleton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Middleton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Middleton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Middleton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Middleton (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Shoot Hill Ollerton Sytch Ho Green Town Park Brownheath Cockshutt Colebatch Bratton Hampton Stokegorse Sheriffhales Newport Little Minsterley Rhoswiel Lawley Sandford Wallhill Mount Pleasant Blackoe Pentre-clawdd Madeley Mytton Mill Green Netherton Wern ddu Broseley Neen Sollars Snedshill Spring Gardens Barnsley Kinton Underton Stottesdon Dunnsheath Bromlow Chetwynd Aston Bentlawnt Crudgington Middleton Acton Round Prees Wood Sleap Pedlar's Rest Wellington Woofferton Ightfield Heath Cleeton St Mary Danesford Hopton Wafers Tyn-y-coed Kemberton Newtown Wollerton Chelmick Rhos Overley Ford Heath Cleehill Sascott Charlcotte Hillend Little Dawley Upper Treverward Preesgweene Nantmawr Neen Savage Kenwick Park Cross Houses Westley Choulton Lipley Willaston Loughton English Frankton Hadley Ryebank Rhyd-y-cwm Booley Hawgreen Grafton Stanley Oakengates Palms Hill Stoke on Tern Gravenhunger Moss Kenley Brookside Pitchford Bulthy Wigwig Newton Worfield Linley Brook Bowbrook Stokesay Conquermoor Heath Monkhopton Bryn Withington Lower Dinchope Sugdon Bagley Marsh Child's Ercall Perthy Rushbury The Lye Preston Gubbals Broncroft Bushmoor Petton Whitehaven Trench Lock Beambridge Ash Magna Allscott Middleton Baggot Church Pulverbatch Ludlow Etsell Baveney Wood Bicton Welshampton Little Mosterley Hadnall Cardington Wernlas Yorton Admaston Crickheath Wharf Old Coppice Strefford Plaish Coundmoor Stanbatch Halesfield Preeshenlle Pepperstreet Lower Forge Crickheath Knowlegate Spunhill Llwyn Woodcote Buttonbridge Cound Blackmore Yockleton Treflach Pen-y-bryn Forton Gretton Frodesley Lane Lee Brockhurst Emstrey Lydham Doddington Little Ryton Kinnerley Jackfield Weston Balmer Milford Ternhill Charlton Hill Old Woods Vennington Felton Butler Leamoor Common Berwick Wharf Platt Lane Styche Hall Turfmoor High Ercall Farlow Meole Brace Lea Cross Pentre-coed Hook-a-gate Eudon George Hopshort Lyde Homer Yorton Heath Henlle Crosemere Munslow Croesau Bach Newtown Coalbrookdale Lower Down Stanwardine in the Fields Baschurch Meadowtown Hordley Sansaw Heath Rodington Heath Aston Pigott Peaton Woolston Glazeley Dawley Bank Barkers Green The Waterwheel Folley Caynham Lynchgate Mondaytown Stoke St Milborough Walkmill Middleton Overdale Heath Lanes Prees Higher Heath Crickmery Stretton Heath Kingslow Grindleforge Sleapford Hinton Burford Newnes Pulley Prescott Bache Kynnersley Leigh Aston on Clun Corfton Oldbury Picklescott Marche Asterley Pentre St George's Wolverley Norton Hopstone Cotwall Oreton Kinlet Easthopewood Chapel Lawn Titterhill Priors Halton Lydbury North Llanyblodwel Uckington Hampton Beech Ludford Cheney Longville Woundale Maesbrook Middleton Scriven Vron Gate Gosford Bulkeley Hall Lady Halton Gravelsbank Preston upon the Weald Moors Burwood Lilyhurst Shawbury Wistanswick Nant y Caws Weston Rowton Cold Hatton Heath Greenfields Woolston Lee Kynaston Halford Steeraway Hilton Malinslee Onibury Leaton Heath Fauls Upper Millichope Weston Brompton Henbarns Hartlebury Hortonwood Leaton Bilmarsh Whitton Sandford Church Stretton Mitnell Skyborry Green Stiperstones Hurst Market Drayton Chetton Aston Rogers Rockhill Upton Cressett St Martin's Moor Eaton upon Tern Hampton Bank Gronwen The Rock Montford Exfords Green Madeleywood Greete Abcott Crowsnest Brockton Maesbury Horderley Coalmoor Spurtree The Bog Webscott Three Ashes Osbaston Ifton Heath Hampton Loade Waterloo Hopton Castle Papermill Bank Frodesley Pentiken Nills Hill Stanwardine in the Wood Newbridge Pant-glas Clunbury Lighteach Edgmond Annscroft Nether Skyborry Sambrook Ditton Priors Doseley Lythbank Wyken Priorslee Garmston Cross Cleobury Mortimer Ellerdine Heath Llynclys Nib Heath Cheswell Plasau Longford Posenhall Newcastle Pave Lane Little Worthen Middleton Priors Lower Hopstone Lawley Common Hints Melverley Green Shotatton Brandhill Willey Bromley Breaden Heath Hope Bagot Crosslanes Bradney Leegomery Besford Wood Cleobury North Betton Strange Horton Knowlesands Pentre-cefn Knowbury Rowton Red Lake Wettles Long Lane Ironbridge The Yeld Willstone Marchamley Wood Ellerdine Acton Pigott Chipnall Twmpath Llwyn-y-go Pen y Foel Rorrington Ruyton-XI-Towns Cross Houses Snitton Heathgates Ryton Clungunford Hallonsford Stanford Wistanstow Lyneal Wood Beambridge Wykey Brookhampton Middlehope Lower Allscott Marshbrook Gilberries Renshaw Wood Wombridge Hungerford Wrockwardine Tibberton Cantlop Stanley Green Trench Crosslanes Besford Clun Lawley New Ifton Dallicot Tong Norton Myndtown Shorthill Great Lyth Bucknell Minton Heathcote Shackerley Hallon The Grove Wyke Chetwynd Darliston Ackleton Beckjay Morda Welsh End Eaton Hanwood Bank Worldsend Chirbury Gravel Hole Poynton Ireland's Cross Shelton Weirbrook Aqueduct Fitz Felhampton Little Stretton Hatton Grange Purslow Eyton Eyton Craven Arms Birtley Brynore Norton Sutton Hill Shrewsbury Morville Heath Muckley Cross Derrington Lilleshall Cornbrook Greenhill Bank Cwm Cruckton Cobscot Longnor Longden Wall Bank Wheathall Dobson's Bridge The Leath Swancote Porthill Coleham Muckleton Cherry Orchard Wood Lane Acton Reynald Acton Burnell Cherrington Wootton Shawbirch Kingsland Cunnery Argoed Roman Bank Treverward Woodlane Coppicegate The Hem Knowle Upper Wigginton Whitcot Weston Lullingfields Llanllwyd Westbury Hillwicket Pipe Gate Old Shorthill Lodgebank Stoke Heath Broughton Old Marton Burley Hifnal Rushton Pool Bank Birdsgreen Weston Heath Forton Heath Donnington Alcaston Wem Whittingslow Cockshutford Little Ness Swan Hill Apley Forge Elbridge Glynmorlas Bearstone Arscott Upper Hengoed Little Brockton Walton Asterton Lyneal Street Dinas Little Brampton Ale Oak Morton Common Stoneylane Nesscliffe Tweedale Haston Bourton Stanton Lacy Wollaston Saltershill Hopton Cangeford Pulverbatch Bridgnorth Prees Heath Lynn Shrawardine Wooton Brockton Oldington Sidbury Linleygreen Lockleywood Hadley Castle Sleap Ellesmere Sutton Hall Tedsmore Rosehill Rowe Whittytree Pontesbury Hill Medlicott Buttonoak Ellerton Cross Lane Head Sutton East Wall Westoncommon Radlith Heathbrook Broomfields The Four Alls Bridges Reabrook Shootrough Redhill Somerwood Stoney Stretton Pennerley Lightmoor Smethcott Cluddley Burcote Winsley Eardington Upper Dinchope Nobold Callaughton Lea Calcott Eudon Burnell Dovaston Rosehill Hope Park Harley Ridgway Ash Parva Bromfield Wroxeter Cross Lanes Albrighton Stanton upon Hine Heath The Groves Preston Montford Iron Mills Stanmore Inwood Dhustone Minsterley Long Oak Lower Hopton Argoed Nox Welsh Frankton Brooklands Sutton Maddock Hopesgate Ladyoak Prees Lower Heath Horsehay Lower Faintree Betchcott Hopton Park Hall Upper Forge Springfield Brookrow Lea Sibdon Carwood Walton Shirlett Garden Village Myddle Ruthall Isombridge Bayston Hill Whiston Cross Tilley Brockton Stretton Westwood Deuxhill Ploxgreen Standford Bridge Tetchill Eaton Constantine Norbury Shakeford Ebreywood Criftins Upton Magna The Down Harlescott Aston Arleston Anchor Twitchen Newstreet Lane Rushmoor Trefonen Mickley Prees Hope High Town Paddolgreen Crowgreaves Abbey Green Rhewl Lower Beobridge Woodhill Montford Bridge Lower Ledwyche Stitt Fenn Green Overton Mainstone Colemore Green Newton Ketley Marton Dudleston Grove Alberbury Highley Lightwood Ightfield Snittongate Newton on the Hill Bishop's Castle Mynd Priest Weston Rhydycroesau Eaton Mascott Spring Gdns Greenfields Horton Longdon on Tern Wigmarsh Turleygreen The Hobbins Beobridge Queen's Head Worthen Bagley Ponthen Brandwood Plowden Bankshead Stoneacton Eyton upon the Weald Moors Burlington Upper Farmcote Whixall Balmer Heath Muxton Shifnal Great Ness Noneley Heath Hill Morton Mill Upper Aston Shawbank Longford Quabbs Newton Hamperley Ashbrook Haughton Bettws-y-Crwyn Ashford Bowdler Hill Houses Cotonwood Lower Hordley Rhyn Kingswood Woodside Dallicott Coundlane Ketley Bank Hazler Habberley Hollinswood Hollyhurst Boraston Dale Catherton Hilltop Cramer Gutter The Humbers Edstaston Woore Kingsnordley Abdon Llanfair Waterdine Ruewood Little Drayton Higher Ridge Tankerville Cruckmeole Batchcott Morville Clee St Margaret Pentreheyling Causewaywood Longford Turning Betton Lubberland Blists Hill Waymills Wootton Ragdon Newton Wilcott Pickstock Town Centre Dawley Adeney Newdale Betton Abbots Battle Field Barrow Steel Heath Bicton Sheinton Buildwas Quatt Tong Hungryhatton All Stretton Ollerton Lane Wrentnall Burwarton Eardiston Charlton Ensdon Stirchley Crackleybank Prescott Lower Hayton Gravels Nefod Tong Forge Wrickton Aston Wentnor Shelderton Low Town Astley Heath Lawley Bank Maesbury Marsh Whitcott Keysett Stapleton Long Meadowend Whatmore Walcot Chatford Pinstones Catteralslane Donnington Wood Gwern y brenin Grindley Brook Marton Hughley Ball Babbinswood Howle Moreton Say Aston Botterell Clive Rudge Heath Dudleston Higford Ashfields Westhope Burlton Bourton Westwood Winnington Green Dryton Hanwood Much Wenlock Stockton Cold Hatton Northwood Bryn-y-cochin Badger Upper Astley Longslow Hollinwood Handless Pant Hinkshay Porth-y-waen Brockton Broughall Butlersbank Cwm Head Tugford The Coalpits Wrockwardine Wood Telford Lowe Stowe Ford Redwith Adderley Broadstone Bitterley Hodnet Battlefield Cleestanton Romsley Great Bolas Milson Haughton Gravelhill Boraston Honnington Farden Middleton Pentre Bromdon Bronygarth Vernolds Common Osbaston Knockin Heath New Works Bryn Hardwick Silvington Grindle Underdale Castle Hill High Hatton The Corner Bings Heath Cheswardine Long Common Upper College Rednal Atterley Sytch Lane Lyneal Mill Upper Ludstone Totterton Church Preen Selattyn Wixhill Old Park Frankwell Bletchley Buntingsdale Estate Rhiews Overs Eyton on Severn Weston Heath Dudleston Heath Llawnt Coed y Go Hatton Aston Square Lower Chorley Purlogue Longden Common High Heath Nedge Hill Belle Vue Eaton The Grove Loppington Harnage Cleedownton Waters Upton Rockgreen Pentre Hodre Leebotwood Hemford Knockin Woodseaves Spring Village Sundorne Meadowley Henley Patton Berrington Stanton Long New Woodhouses Broome Walcot Gadlas Tilstock The Wyke More Rodway Woodside Seifton Newington Randlay Boningale Malehurst Aldon St Martins Melverley Albrighton Gledrid Leaton Knolls Sutton Brownhills Allscott Wotherton Chelmarsh Hodnetheath Chesterton Tuckhill West Felton Defford Leaton Aston Eyre Stockton Merrington Butlane Head Donnington Hopesay Round Oak Holdgate Moston Whitchurch Plealey Broome Upper Hayton Haygate Moreton Corbet Marchamley Puleston Hayton's Bent Halfway House Edgerley Foxwood Church Aston Radmoor Upper Longwood Norton in Hales Farley Cressage Grimpo Sutton Peplow Alderton Oswestry / Croesoswallt Basford Billingsley Shelve Pont-Faen Pontesbury Yeaton Kenstone Cardeston Eyton Copthorne Myddlewood Clunton Oaks Chirk Bank Draycott Coalport Easthope Hortonlane Sodylt Bank Roughton Gatacre Park Hartsgreen Dorrington Kempton Haughton Radbrook Pontesford Weston Rhyn Bache Mill Ludstone Harmer Hill Rindleford Gobowen Black Marsh Broad Lanes Spoonleygate The Wood Meeson Heathton Hinstock Daywall Walford Grinshill Little Worth Woolstaston Bouldon Wagbeach Benthall Nordley New Invention Churchbank Sheet Shipton Churchmoor Rough Tasley Dothill Wollerton Wood Uffington Ridgwardine Lostford Soudley Pentre Meeson Heath Chemistry Smythemoor Broad Oak Great Wytheford Hindford Little Common Stocktonwood Old Woodhouses Pentre-newydd Culmington Hope Bowdler Morton Polesgate Enchmarsh Broadoak Little Plealey Alkington Stockton Brunslow Hillside Coptiviney Lower Ridge Quatford Presthope Edgton Norton Cefn Einion Tilsop Acton Tilley Green Hengoed Nash Monkmoor Stapeley Uppington Wall under Heywood Diddlebury Alveley Elson Little Wytheford Peatonstrand Soudley Edge Pentirvin Haughton Goldstone Catstree Upper Battlefield Kenwick Lane End Claverley Ticklerton Nant-y-gollen Whittington Harton Aston Munslow Craignant Spoonley Quina Brook Duxmoor Valeswood Muckley Farley Lower Monkhall Brockton Edgeley Hobarris Rowley Rhosygadfa Aston Linley Binweston Oteley Comley Little Bolas Poynton Green Churchtown Edgebolton Ruckley Farmcote Lower Netchwood Shipley Snailbeach Preston Bagginswood Great Ryton Obley Longnor Park Pen-y-Coed Upper Cound Marsh Green Beckbury Prees Green Whettleton Boreton Edgmond Marsh Bomere Heath Walford Heath Neenton Lushcott Little Soudley Roden Redhill New Marton Duddlewick Colemere Upper Netchwood Oldfield Tarts Hill Coton Hill Bicton Heath Commonwood Stableford Hoptongate Upper Affcot Calverhall Chavel Mardu Leighton Acton Scott Hinwood Ratlinghope Bedstone Longville in the Dale Weston Linley Westonwharf Coreley Dorrington Cleemarsh Sutton Littlegain Cabin Chadwell Vauxhall Preston Brockhurst Angelbank Walkmills Craig-llwyn Bolas Heath Bluebell The Sydnall Wattlesborough Heath Hoptonheath Booleybank Ashford Carbonell Weston Crossgreen Astley Abbotts Moretonwood Gorsey Bank Corfton Bache Creamore Bank Mose Condover Little Lyth Coundarbour Heathlane Little Wenlock Stafford Park Ditherington Atcham Crumpsbrook Horsebridge Lower Frankton Wilcott Marsh Hoptonbank Hollywaste Rodington Wootton Wern Moors Bank Summerhill Twyford Castle Fields