Bus Advertising in Pave Lane

Get in touch

Bus Marketing in Pave Lane

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Pave Lane - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Pave Lane - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Pave Lane- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Pave Lane - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Pave Lane (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Gledrid Woodcote Betton Strange Norton Sleapford Webscott Walkmills Milford Cotwall Smythemoor Summerhill Sutton Little Stretton Tasley Weston Broomfields Little Dawley Stanton Lacy Wykey Yorton Woodhill Butlane Head High Town Little Brockton Churchtown Ponthen Lawley Dallicot Myddlewood Long Meadowend Preston Montford New Woodhouses Noneley Totterton Bettws-y-Crwyn Sutton Hall Old Woodhouses Acton Scott Edgerley Meeson Ollerton Willstone Haughton Wall under Heywood Muckley Cross Gravenhunger Moss Child's Ercall Crosemere Upper Hayton Bulthy Bedstone Merrington Hatton Redhill Ashford Carbonell Mitnell Lea Cross Lower Allscott Marshbrook Whitchurch The Lye Springfield Cwm Head Upton Magna The Hem Westonwharf Snittongate Chapel Lawn Eyton upon the Weald Moors Grafton Burlton Newstreet Lane Prees Higher Heath Old Park Glynmorlas Morton Common The Grove Lower Hayton Leaton Heath St George's Patton Platt Lane Neenton Wyken Wilcott Atterley Porth-y-waen Shawbank Sheriffhales Hillside Alberbury Brandwood Norton Church Preen Frankwell Lydbury North Standford Bridge Eaton Mascott Tetchill Burcote Woodlane Broad Lanes Tong Forge The Coalpits Westbury Moreton Corbet Homer Waters Upton Hanwood Little Wenlock Hazler Rhydycroesau Quatt Middleton Yorton Heath Ashford Bowdler Ryton Ford Heath Dovaston Chesterton Dobson's Bridge Hollyhurst Doddington Nash Hilltop Walford Heath Littlegain Loughton Cluddley Oldfield Muckley Winsley Rockgreen Crossgreen Stottesdon Stitt Upper Aston Hopton Cangeford Heath Hill Poynton Green Wollerton Ragdon Maesbury Marsh Kenstone Lawley Bank Cleestanton Tilley Clungunford Stanmore Bowbrook Ruthall Cruckmeole Westley Monkmoor Newton Balmer Heath Whixall Duddlewick Bucknell The Yeld Newton Bicton Bradney Ditton Priors Newton Pedlar's Rest Lower Ridge Broome Stoke Heath Pentre-coed Bearstone Queen's Head Farley Hope Bowdler Pentre-clawdd Bridgnorth Long Lane Lower Faintree Great Bolas Old Marton Ashfields Wattlesborough Heath Minton Dawley Red Lake Catteralslane Lightmoor Melverley Sheet Linley Brook Kynaston Peplow Town Centre Longslow Bourton Westwood Brockton Brooklands Snedshill Deuxhill Rosehill Pontesbury Hill Felhampton Treflach Sugdon Tilley Green Whitehaven Batchcott Bishop's Castle Mynd Muxton Highley Crickheath Wharf Felton Butler Kingslow Harmer Hill Neen Sollars New Works Rodington Heath Hinwood Church Aston Newbridge Coalport Upper Longwood Lushcott Wallhill Pant-glas Peaton Hallonsford Derrington Aston Botterell Calcott Haston Burley Marsh Green Breaden Heath Dudleston Grove Moretonwood Brownheath Caynham Smethcott Buttonbridge Rhewl Garden Village Donnington Wood Shootrough Lightwood Welsh Frankton Spoonleygate Lower Beobridge Hints Cold Hatton Chirbury Mickley Wolverley Little Common Wernlas Hordley Angelbank Donnington Old Coppice Horsehay Rushmoor Stafford Park Lower Monkhall Shackerley Stanwardine in the Fields Cross Lanes Papermill Bank Shirlett Mardu Wixhill Cornbrook Greenhill Bank Annscroft Bings Heath Gravels Whittingslow Swancote Newcastle Horton Hortonlane Hurst Lea Medlicott Ifton Heath Burwood Aldon Sandford Rockhill Priorslee Llanfair Waterdine Buntingsdale Estate Clee St Margaret Randlay Seifton Castle Fields Winnington Green Dhustone Blackoe Pen-y-Coed Cross Heathton Little Lyth Ruckley Bryn Tyn-y-coed Shipton Ackleton Pentre Lower Frankton Coed y Go Draycott Soudley Pentreheyling Rowe Charlton Woolston Street Dinas Bronygarth Cound Goldstone Sansaw Heath Vron Gate Plasau The Bog Uppington Heathgates Oswestry / Croesoswallt Chemistry Oaks Steeraway Weston Newton on the Hill Hampton Loade Hopesay Morville Telford Churchmoor Rough Whiston Cross Eardington Bryn Kingswood Broughall Treverward Rodway Cantlop Cobscot Styche Hall Longnor Park Colemere Hilton Coundarbour Gobowen Osbaston Ollerton Lane Hobarris Alveley Kenley Titterhill Lilyhurst Barkers Green Ketley Worthen Brandhill Upper Millichope Hardwick Purslow New Invention Craven Arms Kenwick Park Cold Hatton Heath Lodgebank Leigh Morville Heath Sutton Hill Edgebolton Corfton Knowbury Hayton's Bent Baschurch Wagbeach Northwood Myddle Nantmawr Colemore Green High Hatton Holdgate Glazeley Lane End Tugford Hartsgreen East Wall Pulverbatch Berwick Wharf The Wood Brunslow Hillwicket Habberley Sambrook Preston upon the Weald Moors Little Soudley Stirchley Gatacre Park Saltershill Prescott Yockleton Wombridge Wern ddu Bagginswood Acton Foxwood Llanllwyd Coundmoor Allscott Cunnery Spoonley Boraston New Ifton Shawbury Vernolds Common Upper Dinchope Leegomery Sleap Ruewood Berrington Valeswood Market Drayton Gravelsbank Stanbatch Eaton Constantine Onibury Stanford Middleton Scriven Worfield Eaton upon Tern Cruckton Cockshutt Creamore Bank Henley Stockton Knowlegate Wilcott Marsh Ridgway Uffington Crickheath Coleham Eaton Tweedale Wood Lane Barrow Horsebridge Renshaw Wood Lea Cramer Gutter Shoot Hill Hallon Shifnal Hoptonheath Ternhill Newport Welsh End Meadowtown Nox Twitchen Fenn Green Elson Brookhampton Shelderton Selattyn Birtley Polesgate Osbaston Ryebank Frodesley Broadstone Upper Cound Fitz Crudgington Clun Boreton Long Oak Criftins Chavel Whitcot Easthopewood Romsley Broughton Stockton Buildwas Quina Brook Beambridge Cwm Wigmarsh Stretton Westwood Cefn Einion Pen-y-bryn Llynclys Rosehill Dothill Presthope Bryn-y-cochin Prees Lower Heath Basford Cleedownton Plaish Culmington Uckington Spunhill Little Worth Melverley Green Woundale Sutton Maddock Aston Bolas Heath Little Drayton Betton Babbinswood Stoneylane Edstaston Nether Skyborry Snailbeach Mainstone Astley Abbotts Rindleford Wyke Tankerville Kempton The Groves Norton Longdon on Tern Preston The Humbers Hinkshay Wrickton Meeson Heath Knowlesands Hoptongate Kynnersley Gorsey Bank Knowle Chadwell Beckbury Palms Hill Hindford Acton Pigott Harton Hampton Beech Little Ness Overley Stockton Shrewsbury Bromdon Stanton upon Hine Heath Buttonoak Walkmill Hortonwood Cleobury Mortimer Ball Tarts Hill Much Wenlock Chatford Etsell Chirk Bank Plowden Marchamley Wood Abbey Green Ightfield Lower Hopton Madeley Oteley Rorrington The Leath Heathbrook Gadlas Burwarton Eardiston Boraston Dale Halford Bayston Hill Gosford Leighton Bratton Bache Mill Turleygreen Somerwood Nordley Brockton Aston Eyre Moreton Say Waymills Ash Parva Tilsop Maesbrook Pentre Claverley Aston Leaton Stiperstones Muckleton Crosslanes Apley Forge Upper Farmcote Overton Newton Kinlet Harnage Lockleywood Snitton Shawbirch Upper Forge Heath Lanes Stapleton Hanwood Bank Bluebell Castle Hill Reabrook Stanley Woofferton Lower Ledwyche Rowley Grinshill Stowe Lighteach Llwyn-y-go Bicton Heath Forton Heath Withington Pentre-cefn Leamoor Common Preesgweene Ebreywood Battle Field Craignant Ladyoak Haughton Weston Montford Bridge Lower Hopstone Morton Causewaywood Plealey Eudon George Church Stretton Little Ryton Stanley Green Moston Rhyn Bankshead Hoptonbank Whitton Pentirvin Hopton Wafers Rowton Bentlawnt Wheathall Weirbrook Sundorne Upper College Wrentnall Hopesgate Alcaston Lawley Common Rodington Park Hall Leebotwood Bridges Priest Weston Ashbrook Aston Mytton Heath Church Pulverbatch Bouldon Belle Vue Calverhall Upper Netchwood Loppington Rushton Badger Redwith Wettles Nant-y-gollen Wollaston Lower Netchwood Hillend Bourton Halfway House Weston Rhyn Leaton Knolls Underdale Roughton Horderley Vauxhall Easthope Ketley Bank Longford Turning Spurtree Lubberland Besford Albrighton Minsterley Prees Green Edge Pulley Overdale Overs Montford Alkington Copthorne Hawgreen Lilleshall Bicton Madeleywood Stableford Ironbridge Garmston Ensdon Eudon Burnell Cross Lane Head Hope Bagot Tong Round Oak Birdsgreen Arleston Pinstones Cotonwood Henlle Preston Gubbals Lyneal Mill Upper Astley Hodnetheath St Martins Woodseaves Bomere Heath Poynton Wootton Sleap Grindle Commonwood Defford Hope Chelmarsh Walton Sascott Brockton Stokegorse Newdale Pentre-newydd Longville in the Dale Battlefield Daywall Cleehill Great Ryton All Stretton Pitchford Wrockwardine Sutton Hatton Grange Willaston The Grove Cherry Orchard Mount Pleasant Rudge Heath Newnes Anchor The Wyke Spring Gardens High Heath Old Woods Clunton Lynchgate Sidbury Little Brampton Ludstone Great Lyth Wootton Tuckhill Shelton Radbrook Lipley Acton Reynald The Corner Woodside Dunnsheath Howle Farlow Duxmoor Coundlane Grindley Brook Broncroft Argoed Ellerdine Heath Atcham Benthall Sandford Hampton Wall Bank Brompton Whatmore Higher Ridge Hungryhatton Middleton Whittington Tibberton Croesau Bach Longford Lee Ludlow Charlton Hill Brynore Pentre St Martin's Moor Darliston Brookrow Bulkeley Hall Albrighton Linley Redhill Coton Hill Tong Norton Trefonen Betton Abbots Cherrington Cheswardine Oldbury Doseley Wigwig Upper Hengoed Tedsmore Clunbury Meole Brace Broseley Nills Hill Pontesbury Broad Oak Longnor The Four Alls Ightfield Heath Lowe Shipley Pave Lane Norton in Hales Hampton Bank Ireland's Cross Woolstaston Stoney Stretton Monkhopton Conquermoor Heath Turfmoor Weston Heath Gronwen Mose Morton Mill Burford Knockin Heath Bletchley Farley Sutton Walford Obley Rhoswiel Marton Lyneal Asterley Skyborry Green Kinnerley Isombridge Pickstock Great Ness Westhope Argoed Danesford Hemford Stanton Long Eyton Bitterley Little Bolas Linley Wellington Balmer Comley Aston Square Wrockwardine Wood Pont-Faen Grimpo Llawnt Aston Pigott Petton Sytch Ho Green Woore Ellesmere Norbury Knockin Silvington Wroxeter Boningale Dorrington Clive Blists Hill Diddlebury Cabin Dudleston Choulton Maesbury Stanwardine in the Wood Ellerton Coppicegate Sodylt Bank Lynn Coptiviney Llwyn Frodesley Lane Town Park Underton Kenwick Hengoed Booleybank Greete Higford Lower Forge Walcot Heathcote Strefford Middleton Baggot Bushmoor Catstree Crosslanes Cardeston Whittytree Crackleybank Hill Houses Coalbrookdale Hadnall Craig-llwyn Crowsnest Farmcote Ploxgreen Steel Heath Hollinswood Mondaytown Nesscliffe Forton Weston Churchbank Bilmarsh Henbarns Waterloo Brookside Farden Donnington Heathlane Sheinton Chetwynd Aston Weston Booley Alderton Lady Halton Priors Halton Upper Battlefield Quatford Trench Whettleton Hughley Walcot Edgton Edgmond Little Plealey Brownhills Acton Round Wooton Prees Radmoor Crickmery Upper Wigginton Edgeley Lower Hordley Adderley Cleemarsh Wootton West Felton Beobridge Nefod Ridgwardine Paddolgreen Lee Brockhurst Porthill Harley Wistanswick Emstrey Rednal Sibdon Carwood The Rock Nobold Greenfields Lyde Vennington Three Ashes Wern Lydham Haygate Hook-a-gate Ticklerton Baveney Wood Marchamley Pentiken Dawley Bank Jackfield Myndtown Sutton Chelmick Honnington Cross Houses Twmpath Folley Rowton Gravelhill Linleygreen Soudley Ellerdine Cleobury North Elbridge English Frankton Edgmond Marsh Wistanstow Corfton Bache Callaughton Stoneacton Aqueduct Cross Houses Eyton on Severn Westoncommon Betchcott Rhosygadfa Malehurst Weston Heath Cleeton St Mary Old Shorthill Cockshutford Shrawardine Blackmore Little Mosterley Nib Heath Pontesford Pennerley Little Worthen Hamperley Enchmarsh Rushbury Dudleston Heath Ratlinghope Spring Village Purlogue Barnsley Roman Bank Butlersbank Roden Colebatch Nedge Hill Bromfield Ditherington Gilberries Binweston Munslow Puleston Hopton Ale Oak Marton Catherton Adeney Bromlow Hinstock Newington Stoke on Tern Woolston Wotherton Longden Common Aston on Clun Perthy Malinslee Chipnall Arscott Aston Munslow Billingsley Pepperstreet Worldsend Haughton Ludford Yeaton Pentre Hodre Whitcott Keysett Gwern y brenin Bagley Marsh Rhos Hollinwood Prescott Pipe Gate Hollywaste Abcott The Sydnall Swan Hill Charlcotte Beckjay Oakengates Astley Bromley Woodside Cressage Crowgreaves Broome Oreton Coalmoor Fauls Grindleforge Acton Burnell Upper Treverward Eaton Iron Mills Meadowley Cheney Longville Hodnet Eyton Oldington Cardington Stokesay Coreley Nant y Caws Rhiews Condover Welshampton Netherton New Marton Longford Lyneal Wood Stoke St Milborough Hifnal Exfords Green Moors Bank Wentnor Milson Shorthill Wem Prees Heath Besford Wood Leaton Hopshort Ford Shotatton Wollerton Wood Pant Prees Wood The Down Sytch Lane Lower Chorley Walton Little Minsterley Middleton Priors Hopstone The Hobbins Eyton Crumpsbrook Allscott Trench Lock Weston Lullingfields Ash Magna Stretton Heath Marche Admaston Burlington Greenfields Lythbank Quabbs Stapeley Middleton Radlith Harlescott Gravel Hole Hadley Castle Morda Hope Park Inwood Spring Gdns Twyford Llanyblodwel Haughton Peatonstrand Chetwynd Middlehope Shakeford Halesfield Neen Savage Lower Dinchope Great Wytheford Dallicott Ruyton-XI-Towns Longden Tilstock Little Wytheford Lostford Preeshenlle Brockton Bache Upper Affcot Newtown Hopton Castle Hinton Kinton Dorrington Posenhall Rhyd-y-cwm Kingsnordley Picklescott Stocktonwood Aston Rogers Upton Cressett Long Common High Ercall Beambridge Pool Bank Bagley Upper Ludstone Willey Kemberton Horton Pen y Foel Kingsland Abdon Newtown Dryton Hadley More Handless Gretton Chetton Broadoak Mill Green Preston Brockhurst Black Marsh Cheswell The Waterwheel Lawley Shelve Asterton Low Town Brockton Hartlebury Hungerford Lower Down