Bus Advertising in Rodington

Get in touch

Bus Marketing in Rodington

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Rodington - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Rodington - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Rodington- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Rodington - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Rodington (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Donnington Upper Treverward Atcham Sambrook Badger Sutton Hoptonheath Kinnerley Grindley Brook Aston on Clun Shrawardine Westonwharf Sleap Tweedale Callaughton Wykey Upper Hayton Crackleybank Llwyn Madeleywood Haston Lower Hayton Bridges Winnington Green Baveney Wood Hughley Lockleywood Quabbs Beambridge Knowlesands Brockton Woolston Ball Pant-glas Preston Brockhurst Chatford Stiperstones Little Lyth Roman Bank Betton Abbots Ladyoak Shipley Eyton on Severn Acton Longslow Fitz Vauxhall Whatmore Wixhill Farden Coundarbour Quatford Honnington Rhos Preeshenlle Sytch Lane Anchor Vernolds Common Colemere Woodside Boraston Tugford New Woodhouses Stoneylane Spoonley Bomere Heath Ryton Sidbury Horsehay Broad Oak Astley Abbotts Bridgnorth Bilmarsh Dobson's Bridge Nills Hill Smethcott Hadnall Derrington Admaston Jackfield Lower Hopstone Bulkeley Hall Sibdon Carwood Castle Hill Snedshill Westley Pentirvin Heathbrook Charlton Broome Upton Magna Walford Mitnell Coton Hill Newnes Longville in the Dale Newton Hopton Cangeford Beobridge Silvington Burcote Adderley Lower Monkhall Llawnt Little Minsterley Lipley Crumpsbrook Walcot Chetwynd Lower Hordley Kenstone Forton Rhoswiel Coalbrookdale Tuckhill Dawley Perthy Easthope Sutton Hill Berrington Eaton Mascott Longford Turning Longnor Leegomery Wern Norbury Dovaston Cleedownton Spring Gardens Llynclys Broomfields Ellerdine Lostford Linley Pepperstreet Hampton Bank Haughton Steeraway Leigh Mount Pleasant Old Woods Underdale Yeaton Hurst Boreton Halfway House Hazler Waterloo Kenwick Park Bratton Grafton Gravenhunger Moss Grindleforge Moors Bank Sandford Wigwig Overton Petton Hoptongate Shorthill Ebreywood Stanmore Rushbury Binweston Treverward Strefford Oldington Cluddley Coalport Hopesay Church Stretton Llanyblodwel Weston Nox Brookrow Walton Nobold Stirchley Bromfield Great Ness Crudgington Pave Lane Prees Lower Heath Upper Cound Brownheath Heath Hill Tasley Redhill Acton Pigott The Corner Lower Dinchope Gravelhill Cleeton St Mary Gosford Clunbury Welshampton Shelve Defford Hungerford Quatt Ellesmere Hopshort Burwood Newdale Kemberton Rhyd-y-cwm Long Lane Little Stretton Clee St Margaret Tedsmore Peaton Standford Bridge Habberley Comley Rodway Oswestry / Croesoswallt Rorrington Priors Halton Red Lake Rhyn Hadley Castle New Works Eaton Patton Woolston Meeson Little Soudley Eyton Woodlane Nant-y-gollen Trench Lock Little Dawley Edge The Waterwheel Morville Kingslow Tarts Hill Pennerley Handless Stanley The Hobbins Prees Heath Ploxgreen Waters Upton Crosemere Folley Neenton Abcott Kingswood Butlersbank Hallonsford Upper Longwood Hartsgreen Sheet Felton Butler Knowlegate Pentre-cefn Hemford Conquermoor Heath Knockin Heath Whitchurch Rhydycroesau The Rock Lawley Albrighton Chirbury Medlicott Cross Houses Pentreheyling Wettles Totterton Lower Beobridge Dallicott Maesbury Marsh Bayston Hill Berwick Wharf Farlow Sleapford Bettws-y-Crwyn Prescott Leaton Knolls Broad Lanes Nether Skyborry Forton Heath Horton Nant y Caws Edgeley Pentre-coed Stapleton Felhampton Marchamley Wood Roden Upper Farmcote Lower Forge Old Woodhouses Marton Much Wenlock Neen Sollars Tong Hanwood Draycott Selattyn Burley Oaks Skyborry Green Hill Houses Weston Lullingfields Sutton Allscott Linley Upper Ludstone Heathgates The Wood Wistanstow Yorton Nash Morton Common Upper Hengoed Hardwick Shootrough Aldon Wernlas Minton Valeswood Leighton Caynham Sutton Lower Hopton Bearstone The Groves Meeson Heath Churchbank Hillend Spurtree Aston Pigott Winsley Aston Munslow Crossgreen Great Ryton Shakeford Broome Little Wenlock Birdsgreen Bache Horsebridge Trench Loppington Overley Etsell Tankerville Poynton Green Rodington Heath Aston Rogers Gadlas Billingsley Mainstone Weston Willstone Cleobury Mortimer Rowton Pontesbury Coalmoor Nefod Weston Heath Horderley The Bog Diddlebury Tilstock Stableford Milford Twmpath Darliston Oldbury Battle Field Meadowtown Rhosygadfa Hinstock Catherton Tong Forge Frodesley Lane High Heath Longden Clun Hopesgate Mardu Cwm Head Brandwood Uffington The Leath Acton Scott Puleston Little Bolas Little Wytheford Middleton Scriven Wyken Wotherton Catstree Lynchgate Broughall Little Mosterley Ightfield Heath Porthill Garmston Lee Hints Gravelsbank Eaton Constantine Choulton Lowe Henley The Four Alls Little Brampton Harton Fenn Green Gronwen Willaston Town Park Atterley Woundale Gatacre Park Montford Bridge Wootton Pentre-newydd Snitton Dunnsheath Castle Fields Myddle Edgton Haughton Stanley Green Stowe Lower Frankton Old Shorthill Cardeston Lyneal Cold Hatton Barrow Hook-a-gate Basford Brockton Corfton Onibury Sascott Pentre Little Ness Pitchford Picklescott Ternhill Barkers Green Bromdon Norton Littlegain Hatton Grange Spoonleygate Mose Platt Lane Newtown Bache Mill Hilltop Little Worthen Plasau Brompton Tyn-y-coed Bulthy Priorslee Bankshead Cabin Walford Heath Long Oak Cleehill Telford Knockin Stoney Stretton Soudley Stretton Westwood Shoot Hill Upper Netchwood Ridgway Old Marton Posenhall Ridgwardine Trefonen Isombridge All Stretton Brookhampton Madeley Mickley Belle Vue Morton Mill Gretton Stapeley Munslow Acton Reynald Shifnal Rodington Albrighton Gravel Hole Bucknell Peatonstrand Minsterley Coed y Go Ireland's Cross Edgmond Marsh Pentre Hodre Wollerton Wood Gobowen Ellerton Eyton Pickstock Lower Netchwood Wilcott Marsh Cross Houses The Coalpits Craignant Grimpo Gledrid Whiston Cross Besford Wood Cheswardine Hodnet Ifton Heath Dudleston Grove Cound Stoke Heath Rednal Goldstone Monkmoor Woodhill Hillside Lydham Weston Heath Bronygarth Frodesley Shrewsbury Broughton Calcott Hordley Oldfield Pipe Gate Garden Village New Invention Stanbatch Dallicot Webscott Aston Eyre Vennington Ludlow Doddington Stocktonwood Bushmoor Bryn-y-cochin Moston Broadstone Alveley Lower Allscott Sutton Commonwood Wistanswick Sodylt Bank Edgerley Eyton Hampton Beech New Ifton Twyford Dudleston Bedstone Muckley Newcastle Overdale Pen-y-Coed Pulverbatch Little Common Waymills Acton Burnell Whitcott Keysett Burwarton Willey Brownhills Higher Ridge Hamperley Bluebell Bings Heath Causewaywood Adeney Lane End Colemore Green Plowden Beambridge Weston Porth-y-waen Blists Hill Leaton Chapel Lawn Inwood Leaton Withington East Wall Pedlar's Rest Harlescott Bitterley Middleton Farley Brandhill Stockton Horton Lower Down Stockton Worldsend Preston Montford Pulley Uppington Eaton upon Tern Poynton Peplow Uckington Hatton Battlefield Sutton Hall Lubberland Wall under Heywood Annscroft Plaish Higford Kynnersley Mill Green Marton Holdgate Ketley Bank Snittongate Pen-y-bryn Emstrey Eudon Burnell Chesterton Craven Arms Llanfair Waterdine Old Park Burford Acton Round Renshaw Wood Charlcotte Hobarris Moretonwood Abdon Gravels Noneley Glazeley Middleton Baggot Bicton Astley Hoptonbank Hallon Edstaston St Martins Kynaston Cheney Longville Wem Long Meadowend Pentre Yockleton Montford Walton Eaton Redhill Newton Westbury Rushton Llanllwyd Glynmorlas Wyke Middlehope Elbridge Oakengates Pentiken Wentnor Cleemarsh Meole Brace Shawbank Bourton Westwood Booleybank Cold Hatton Heath The Yeld Cruckton Stanford Pontesford Duxmoor Hollyhurst Hodnetheath Wheathall Edgmond Low Town Redwith Stanton upon Hine Heath Chetton Ruewood Cleestanton Ashfields Marsh Green Wilcott Heath Lanes Cheswell Market Drayton Hillwicket The Down Edgebolton Newstreet Lane Rockgreen Donnington Wood Wooton Ironbridge Ditherington Lea Cross Hayton's Bent Aston Square Weston The Sydnall Lawley Common Dawley Bank Wrickton Dorrington Ketley Milson Daywall Polesgate Upper Aston Harnage Tilley Green The Humbers Wombridge Moreton Corbet Rockhill Balmer Middleton Stitt Little Drayton Benthall Kenley Wagbeach Lyde Hanwood Bank Myddlewood Coreley Lynn Chirk Bank Shackerley Elson Newton Coleham Sundorne Frankwell Town Centre Brynore Hollinwood Rowley Hope Betchcott Shelton Spring Gdns Sandford Obley Bouldon Maesbury Styche Hall Tilsop Duddlewick Wattlesborough Heath Boningale Chavel Greenhill Bank Longdon on Tern Whettleton Walkmill Bromley Church Pulverbatch Morda Stanton Lacy Iron Mills Kempton Ensdon Mondaytown Beckjay Titterhill Chadwell Underton Upper Millichope Harley Haughton Woofferton Welsh End Ashbrook Street Dinas Sansaw Heath Woodcote Gwern y brenin Leamoor Common Child's Ercall Crickmery Lythbank Aston Botterell Wallhill Saltershill Soudley Smythemoor Swan Hill Buntingsdale Estate Great Bolas Springfield Preesgweene Bromlow Aston Chemistry Radmoor Colebatch Fauls Apley Forge Hinton Nantmawr Queen's Head Blackmore Cherrington Creamore Bank Buildwas Howle Dorrington Romsley Preston upon the Weald Moors Boraston Dale Babbinswood The Wyke Neen Savage Summerhill Prees Higher Heath Brooklands Bowbrook Stafford Park Farmcote Haughton Old Coppice Hopton Wafers Cockshutford Eudon George Prees Green Wood Lane Twitchen Mytton Walcot Paddolgreen Croesau Bach Bourton Northwood Lower Ledwyche Spunhill Ruthall Cotwall Tetchill Lawley Grinshill St George's Round Oak Crosslanes Netherton Pont-Faen Ashford Carbonell Pontesbury Hill Yorton Heath Kenwick Baschurch Stanton Long Breaden Heath Nedge Hill Welsh Frankton Burlington Hortonlane Enchmarsh Barnsley More Catteralslane Greenfields High Town Whittingslow Lea Cherry Orchard Little Brockton Halford Wigmarsh Lightwood Harmer Hill Heathcote Purslow Craig-llwyn Stottesdon Bradney Eardington Newbridge Brookside Spring Village Hinwood Hilton Wrockwardine Hampton Burlton Linleygreen Henbarns Butlane Head Muxton Lilyhurst Gilberries Upton Cressett Batchcott Condover Longden Common Cwm Plealey Marchamley Sheinton Ightfield Stanwardine in the Fields Wellington Norton in Hales Criftins Pool Bank Claverley Wrentnall Dudleston Heath Rhiews Donnington Lawley Bank Hungryhatton Nib Heath Three Ashes Clunton Malehurst Kinlet Farley Highley Whittytree Rowe Lea Broseley Swancote Prees Wood Loughton Westhope Kingsland Greenfields Upper Dinchope Ford Heath Rindleford Hortonwood Ticklerton Newton on the Hill Somerwood Cunnery Bagley Pentre Wollerton Preston Stokegorse Melverley Muckley Cross Ponthen Ragdon Lower Ridge Quina Brook Aqueduct Churchmoor Rough Worthen Cressage Stretton Heath Meadowley Newington Kingsnordley Lilleshall Wolverley Dothill Newport Tilley Lower Chorley Aston Lyneal Mill Shawbury Betton Middleton Priors Pen y Foel Bentlawnt Wroxeter Upper Affcot Bicton Heath Whixall Longford Wrockwardine Wood Crosslanes Wollaston Ash Magna Halesfield Heathton Malinslee Woodseaves Norton Lyneal Wood Ludford Ruyton-XI-Towns Chetwynd Aston Clive Blackoe Pant Hope Park Alderton Oreton High Ercall Morville Heath Danesford Lee Brockhurst The Hem Little Plealey Alkington Coundmoor Merrington Turleygreen Cornbrook Calverhall Buttonoak Papermill Bank Weirbrook Middleton Lodgebank St Martin's Moor Linley Brook Brockton Hindford Purlogue Whitehaven Norton Great Lyth Cobscot Hartlebury Besford Hollinswood Nesscliffe Radbrook Rowton Black Marsh Crickheath Whitcot Crickheath Wharf Radlith Hopton Reabrook Woore Randlay Allscott Asterton Churchtown Chipnall Balmer Heath Stoke on Tern Argoed Priest Weston Deuxhill Tong Norton Abbey Green Muckleton Eyton upon the Weald Moors The Grove Llwyn-y-go The Lye Little Worth Eardiston Ludstone Exfords Green Clungunford Ash Parva Lydbury North Cross Lanes Rhewl Greete Marshbrook Charlton Hill Church Aston Bryn Moreton Say Cruckmeole Brunslow Bagley Marsh Bishop's Castle Monkhopton Foxwood Bicton Ratlinghope Seifton Hopstone Osbaston West Felton Dryton Cross Lane Head Betton Strange Ollerton Ford Arscott Ashford Bowdler Asterley Lushcott Grindle Coptiviney Booley New Marton Shirlett Hopton Castle Shawbirch Cardington Woodside Argoed Cefn Einion Rudge Heath Treflach Beckbury Cockshutt Ryebank Stokesay Shotatton Roughton Buttonbridge Kinton Gorsey Bank Bryn Brockton Worfield Hifnal Heath Rosehill Alcaston Crowgreaves Hengoed Bolas Heath Sugdon Doseley Myndtown Wall Bank Prees Chelmick Great Wytheford Presthope Lightmoor Haygate Arleston Upper Wigginton Lady Halton Crowsnest Broncroft Stanwardine in the Wood Rosehill Hampton Loade Ackleton Coppicegate Ale Oak Wern ddu Aston Prescott Little Ryton Preston Gubbals Alberbury Park Hall Newtown Hollywaste Copthorne Longford Stoke St Milborough Cleobury North Hope Bowdler Knowbury Pinstones Leaton Heath Angelbank Newton Birtley Maesbrook Lighteach Longnor Park English Frankton Lower Faintree Mynd Hadley Weston High Hatton Upper Forge Cramer Gutter Ruckley Hinkshay Ellerdine Heath Hope Bagot Chelmarsh Long Common Walkmills Upper Battlefield Whitton Broadoak Sleap Shelderton Weston Rhyn Vron Gate Cantlop Ditton Priors Morton Easthopewood Osbaston Leebotwood Dhustone Bagginswood Brockton Melverley Green Palms Hill Steel Heath Homer Bletchley The Grove Stoneacton Pentre-clawdd Cross Corfton Bache Sheriffhales Henlle Church Preen Wootton Upper Astley Hawgreen Cotonwood Tibberton Rushmoor Woolstaston Stockton Overs Coundlane Ollerton Lane Turfmoor Sytch Ho Green Oteley Snailbeach Nordley Shipton Knowle Westoncommon Upper College Wootton Marche Culmington Heathlane Sutton Maddock Whittington