Bus Advertising in The Grove

Get in touch

Bus Marketing in The Grove

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in The Grove - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in The Grove - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in The Grove- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in The Grove - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover The Grove (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Yorton Heath Poynton Hopesgate Booley Heathlane Buntingsdale Estate Greenhill Bank Wollerton Wood Moreton Corbet Boraston Hordley Reabrook Darliston Hope Baveney Wood Welshampton Tedsmore Woodcote Morville Heath Swan Hill Battlefield Radlith Hodnetheath Hampton Loade Meeson Heath Hopton Wafers Sandford Seifton Harley Cleobury Mortimer Brockton Chirbury Pedlar's Rest Abcott Stanwardine in the Fields Ellerdine New Marton Standford Bridge Burwarton Gravel Hole Farlow Copthorne Rhiews Roden Linleygreen Moors Bank Llynclys Cluddley Crackleybank Plowden Wem Donnington Wood Hampton Beech Sascott Chetwynd Aston Marchamley Wood Heathton Dallicot Felton Butler Lady Halton Horton Crossgreen Besford Wood Crickheath The Yeld Stockton Long Meadowend Hadley Crudgington Admaston The Lye Sansaw Heath Ponthen Ternhill Titterhill Bratton Wilcott Chatford Stanley Green High Town Pulley Lilyhurst Coleham Blackmore Puleston Stanley Stoney Stretton Knockin Whitton Mill Green Tasley Lower Monkhall Newbridge Henley Brockton Leebotwood Ratlinghope Overley Walford Heath Whatmore Cherry Orchard Beambridge Westhope Longville in the Dale Bouldon Lee Brockhurst Crowsnest Edge Donnington Lower Ledwyche Broomfields Lea Cross Morville Abdon Little Worthen Clun Bradney Croesau Bach Birtley Cleemarsh Woodhill Kenwick Park Peatonstrand Perthy Preeshenlle Beckbury Burwood Red Lake Bourton Preesgweene The Bog Pontesbury Hill Meadowtown Hayton's Bent Hopesay More Bridges The Waterwheel Great Ryton Stoke on Tern Broad Oak Churchtown Hortonlane Yeaton Boreton Corfton Bache Little Dawley Bomere Heath Besford Stanmore Montford Bridge Cleehill Ludstone Leaton Knowlesands Rudge Heath Pulverbatch Rushmoor Tyn-y-coed Rhewl Cross Lanes Ellerdine Heath Underton Hopton Hollinswood Angelbank Frankwell Lynn Tibberton Loughton Broncroft Hobarris Pentiken Donnington Lower Netchwood Randlay Sutton Charlcotte Burlington Cleestanton Lower Forge Rosehill Pentirvin Harnage Muckley Cross Oteley Aston Anchor Snailbeach Tong Shoot Hill Leaton Dawley Bank Cleobury North Totterton Spring Gdns Forton Ditherington Etsell Smythemoor Wettles Stokesay Cold Hatton Walcot Uckington Whitchurch Cleedownton Arscott Hinkshay Cherrington Gadlas Walton Hengoed Colebatch Walford Platt Lane Marton Whitehaven Eudon Burnell Posenhall Polesgate Lea Longnor Park Broughall Grimpo Treverward Malehurst Annscroft Bings Heath Pentre Weston Lullingfields Pool Bank Betton Strange Renshaw Wood Leegomery Cwm Acton Round Bicton Heath Newtown Wigwig Kinlet Aston Pigott Walton Danesford Coalport Chavel New Invention Blackoe Preston upon the Weald Moors Haston Rushbury Cotwall Prees Green Longford Turning Tugford Shipton Hollywaste Newton Onibury Hopton Castle Madeley Ridgwardine Enchmarsh Church Stretton Acton Scott Sutton Llanllwyd Newton Oldington Bronygarth Binweston Lower Beobridge Twitchen Weston Rhyn Eyton upon the Weald Moors Hoptonheath Waterloo Kinnerley Billingsley Weston Heath Homer Mount Pleasant Eardiston Argoed Pipe Gate Hopton Cangeford Ellesmere Nant-y-gollen Broughton Bagley Marsh Norton Ireland's Cross Bluebell Spoonley Treflach Linley Chemistry Stanbatch Llwyn Stableford Sleap Wrockwardine Wood Wykey Nesscliffe Crosslanes Bache Mill Kingsnordley Hardwick Woundale Bourton Westwood Ash Parva Aqueduct Hilton Middleton Priors Nant y Caws Queen's Head Coppicegate Walkmills Newdale Withington Ashford Carbonell Llanfair Waterdine Melverley Green Shakeford Whittington Picklescott Foxwood Upper Farmcote Buttonbridge Farden Ryebank Stiperstones Alcaston Weston Wootton Pitchford Snedshill Hollyhurst Bryn Spoonleygate Dhustone Atcham Hifnal Dothill Chirk Bank Lightmoor Wagbeach Middlehope Chetwynd Eyton on Severn Cross Houses High Hatton Chapel Lawn Wallhill Gravels Great Lyth Peplow Rodington Hughley Hallon Rhosygadfa Craig-llwyn Overton Llanyblodwel Stockton Newton Upper Netchwood Coundmoor Gilberries Cross Houses Porth-y-waen Pinstones Hope Bagot St Martin's Moor Upper Forge Rorrington Netherton Tankerville Hillwicket Old Shorthill New Woodhouses East Wall Weston Soudley Ruewood Petton Gretton Callaughton Rowton Cockshutt Farmcote Prees Criftins Wombridge Hoptonbank Cross Shawbury Pentre Prescott Lea Worthen Madeleywood Muckleton The Down Church Pulverbatch Grindleforge Halford Lyneal Eaton Constantine Newington Burley Ketley Bank Comley Ford Heath Bagginswood The Four Alls Mainstone Pentre-cefn Medlicott Nedge Hill Hillend Child's Ercall Bulthy Brockton Allscott Steel Heath Cheswell Paddolgreen Rhyd-y-cwm Choulton Gravelsbank Silvington Priors Halton Shawbirch The Sydnall Ackleton Rodington Heath Hungerford Tong Norton Clunbury Craignant Prees Wood Longden Upper Treverward Ditton Priors Shotatton Ollerton Arleston Glynmorlas Stanton Lacy Pont-Faen Marche Hoptongate Crosslanes Hazler Whitcott Keysett Coundarbour Castle Fields Horton Knowlegate Little Stretton Eaton Coptiviney Hindford Marton Tilstock Woodside Upper Cound Baschurch Cantlop Hinwood Ludford Dobson's Bridge Pepperstreet Worldsend Purlogue Stafford Park Heath Hill Mytton Stokegorse Lower Hopton Old Coppice Booleybank Little Brockton Much Wenlock Culmington Hortonwood Lower Frankton Hartlebury Meeson Bushmoor Sutton Maddock Leaton Heath Iron Mills Horderley Nash Turfmoor Newton Clee St Margaret Neen Sollars Folley Stretton Heath Greenfields Emstrey Hilltop Welsh Frankton Willaston Broadstone Lower Allscott Pickstock Winnington Green Sandford Upper College Knowbury Newstreet Lane Muckley Vron Gate Newton on the Hill Ruckley Turleygreen Bettws-y-Crwyn Woolston Conquermoor Heath Uffington Cheswardine Twmpath Priorslee Stanford Eudon George The Corner Dawley Myndtown Lower Faintree Soudley Hopstone The Wood Shipley Chadwell Draycott Harmer Hill Sundorne Webscott Aston Eyre Kynaston Wyke Lower Ridge Wotherton Bankshead Willstone Woodlane Betton Wellington Coalmoor Munslow Romsley Lower Hordley Edstaston Daywall Trench Lock Ploxgreen Barrow Dovaston Stoke Heath Inwood Barkers Green Stitt Bromfield Norbury Morton Poynton Green Longdon on Tern Greete The Leath Ollerton Lane Stoke St Milborough Chetton Woolstaston Weston Eyton Pant Berrington Dudleston Grove Haughton Broad Lanes Leamoor Common Cunnery Hodnet Hope Bowdler Morton Mill Shootrough Twyford Oldfield Eardington Lawley Bank Coundlane Asterton Linley Neen Savage Styche Hall Crowgreaves Ruthall Fauls Sutton Alderton Higher Ridge Preston Brockhurst Aston on Clun Bromdon Newcastle Butlersbank Wootton Crickmery Felhampton Balmer Middleton Oldbury Berwick Wharf Creamore Bank Ridgway Littlegain Upper Astley Lodgebank Hope Park Longford Betton Abbots Little Bolas Noneley Stocktonwood Aston Rogers Cabin Kingsland Longden Common Strefford Cressage Radmoor Adderley Patton Moretonwood Albrighton Northwood Little Ness Crumpsbrook Ford Radbrook All Stretton Minton Ellerton Whettleton Broome Sytch Ho Green Crosemere Honnington Stanton upon Hine Heath Fitz Cwm Head Hill Houses Woofferton Lawley Common Eaton Mascott Stanton Long Sheet Pontesbury West Felton Westoncommon Wixhill Ensdon Hampton Ragdon Atterley Alberbury Wern Long Lane Ifton Heath Catherton Alveley Newnes Old Woodhouses Deuxhill Brookrow Middleton Scriven Smethcott Chelmick Stretton Westwood Blists Hill Bache Ruyton-XI-Towns Upper Hengoed Woodseaves Wattlesborough Heath Brandwood Vennington Kinton Tuckhill Birdsgreen Clungunford Harlescott Bearstone Acton Bridgnorth Kingslow Dorrington Lightwood Beambridge Monkhopton Tong Forge Brownhills Lostford Loppington Apley Forge Bryn Bolas Heath Westonwharf Brandhill Hatton Grange Little Drayton Whitcot Summerhill Sytch Lane Lyneal Wood Churchmoor Rough Bicton Heath Kemberton Upper Affcot Upper Battlefield Skyborry Green Bilmarsh Weston Heath Milson Cheney Longville Isombridge Lyde Dudleston Wistanstow Whittytree Bicton Norton Lynchgate Stottesdon Basford Little Worth Stockton Kenwick Grafton Kingswood Balmer Heath Market Drayton Stanwardine in the Wood Mynd Cruckton Stapleton Upton Cressett Great Ness Bucknell Ebreywood Hillside Leaton Knolls Argoed Wistanswick Lushcott Harton Newport Spunhill Neenton Chipnall Lower Hayton Spurtree Wall under Heywood Vernolds Common Wall Bank The Grove Ladyoak Farley Badger Coed y Go Beobridge Sheriffhales Bayston Hill Great Bolas Grinshill Somerwood Elson Lighteach Tilsop Dudleston Heath Cross Lane Head Purslow Goldstone Little Ryton Holdgate Lawley Exfords Green Eaton upon Tern Roughton Pant-glas Hatton Weston Ball Bromlow Aldon Wigmarsh Waters Upton Mickley Rhydycroesau Minsterley Edgebolton Spring Gardens Hamperley Mitnell Cleeton St Mary Cobscot Hinstock Plasau Garden Village Cockshutford Little Soudley Lower Dinchope Cardington Brownheath Middleton Breaden Heath Three Ashes Ludlow Old Park Town Centre Shifnal Norton Jackfield Ightfield Roman Bank Gosford Little Common Heathgates Old Marton Calverhall Dallicott Sheinton Longnor Clunton Pave Lane Craven Arms Rowton Ticklerton Brockton Lydbury North Valeswood Wootton Whixall Upper Longwood Lower Down Elbridge Yorton Hurst Sutton Oaks Underdale Oreton Trefonen Causewaywood Churchbank Hopshort Farley Little Minsterley Ightfield Heath Upper Dinchope Abbey Green Welsh End Burlton Upper Hayton Pen y Foel Nantmawr Coalbrookdale Ashbrook Stowe Acton Burnell Uppington Clive Nobold Plaish The Hem Springfield Howle Trench Mondaytown Moreton Say Leigh Gledrid Monkmoor Broadoak Charlton Hill Upper Millichope Little Wytheford Overs Obley Pentre-newydd Black Marsh Higford Vauxhall Haygate Wyken Wollerton Easthope Street Dinas Brynore Glazeley Pen-y-Coed Brookhampton Grindley Brook Wilcott Marsh Dunnsheath Kenley Frodesley Lane Ketley Meadowley Ryton High Ercall The Grove Hampton Bank Duxmoor Knockin Heath Hollinwood Crickheath Wharf Fenn Green Sutton Hill St Martins Heathbrook Marshbrook Shrewsbury Eyton Buildwas Mardu Whiston Cross Butlane Head Forton Heath Ale Oak Great Wytheford Allscott Sidbury Upper Ludstone Gobowen Preston Montford Round Oak Bryn-y-cochin Linley Brook Batchcott Cotonwood The Humbers Llwyn-y-go Weirbrook Sutton Hall Hanwood Meole Brace Shirlett Nib Heath Whittingslow Aston Munslow Shelderton Woolston Habberley Winsley The Hobbins Lubberland Pentre-clawdd Morton Common Porthill Papermill Bank Lee Garmston Middleton Long Common Nordley Longford Redhill Hinton Hadnall Osbaston Little Brampton Brockton Mose Horsebridge Sibdon Carwood Sleap Commonwood Alkington Tarts Hill Priest Weston Old Woods Acton Pigott Diddlebury Cound Yockleton Wrockwardine Hartsgreen Bromley Caynham Woodside Sugdon Rhos Heath Lanes Church Preen Battle Field Derrington Coreley Nether Skyborry Duddlewick Ash Magna Hemford Spring Village Brompton Rosehill Saltershill Aston Botterell Nefod Shelve Quatt Telford Waymills Upper Aston Frodesley Low Town Shelton Peaton Charlton Boraston Dale Bishop's Castle Dryton New Ifton Ironbridge Llawnt Hawgreen Babbinswood Chelmarsh Colemere Bletchley Little Plealey Shawbank Defford English Frankton Cornbrook Beckjay Wroxeter Bitterley Pentre-coed Broome Shackerley St George's Little Lyth Pennerley Morda Town Park Ashford Bowdler Rowe Westley Maesbury Marsh Myddlewood Montford Lower Hopstone Swancote Preston Gubbals Haughton Muxton Burford Woore Brunslow Rednal Asterley Greenfields Coton Hill Bagley Westbury Prees Higher Heath Sleapford Osbaston Tetchill Stirchley Halfway House Rhyn Eaton Quina Brook Wollaston Doddington Lydham Melverley Aston Wolverley Lower Chorley Buttonoak Stoneacton Boningale Pentre Hodre Edgton The Wyke Stapeley Eyton Catteralslane Kynnersley Pentreheyling Myddle Bentlawnt Prees Heath Aston Preston Astley Bedstone Worfield Prescott Redhill Kempton Rindleford Broseley Easthopewood Sambrook Upton Magna Brookside Newtown Lawley Sodylt Bank Claverley Catstree Long Oak Malinslee Oakengates Tweedale Walkmill Hanwood Bank Overdale Wern ddu Henlle Hallonsford Corfton The Rock Palms Hill The Groves Gorsey Bank Plealey Wernlas Lyneal Mill Bulkeley Hall Hook-a-gate Belle Vue Little Mosterley Middleton Baggot Tilley Green Acton Reynald Lythbank Henbarns Adeney Marsh Green Moston Betchcott Wrickton Lipley Lockleywood Benthall Haughton Rockgreen Haughton Gatacre Park Cold Hatton Heath Walcot Gwern y brenin Knowle Wentnor New Works Halesfield Stoneylane Dorrington Castle Hill Pontesford Wrentnall Chesterton Norton in Hales Brooklands Milford Willey Gravenhunger Moss Nox Quatford Oswestry / Croesoswallt Rhoswiel Little Wenlock Hints Leighton Redwith Marchamley The Coalpits Lilleshall Lane End Kenstone Horsehay Rodway Church Aston Snittongate Wheathall Cramer Gutter Hungryhatton Longslow Snitton Astley Abbotts Handless Gronwen Gravelhill Upper Wigginton Maesbury Rockhill Lowe Condover Shorthill Albrighton Aston Square Edgmond Marsh Wooton Cardeston Quabbs Weston Colemore Green Barnsley Park Hall Rowley Rushton Shrawardine Calcott Cefn Einion Presthope Burcote Cruckmeole Bowbrook Pen-y-bryn High Heath Grindle Heathcote Steeraway Selattyn Wood Lane Pentre Merrington Ashfields Edgmond Prees Lower Heath Edgeley Maesbrook Tilley Edgerley Hadley Castle Doseley Nills Hill Highley