Bus Advertising in Uckington

Get in touch

Bus Marketing in Uckington

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Uckington - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Uckington - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Uckington- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Uckington - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Uckington (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Bearstone Steeraway Eaton Mascott Treverward Alderton Beobridge Dawley Bank Acton Pigott Highley Norton in Hales Aston Botterell Hifnal More Stocktonwood Rodington Heath The Hem Eaton Halfway House Malehurst Leaton Wootton Chetwynd Aston Barrow Purlogue New Marton Bromfield Sutton Radbrook Bulthy Cwm Head Rhyd-y-cwm Lea Wotherton English Frankton Dorrington Calverhall Church Stretton Patton Shackerley Little Wenlock Stoke on Tern Clee St Margaret Muckleton Stockton Cluddley Sidbury Wolverley Spring Gardens Rowe Kenwick Park Rhyn Ashford Carbonell Middleton Little Ryton Gronwen Habberley Abdon Ponthen Street Dinas Town Park Kingslow Ladyoak Lyneal Pool Bank Farmcote Upper Netchwood Sutton Hall Alkington Morton Asterton Hindford Lower Chorley New Invention Great Lyth Palms Hill Leamoor Common Standford Bridge Aston Square Aston Croesau Bach Admaston Peatonstrand Haughton Chadwell Grindleforge Redhill Newton Horsehay Hungerford Ireland's Cross St Martin's Moor Farden Gretton Netherton Gravenhunger Moss Rodington Upper Wigginton Llwyn Henlle Hanwood Bank Ironbridge Winnington Green Priest Weston Redwith Marshbrook Edgmond Ploxgreen Broomfields Newington Eaton Homer Pickstock Hilltop Pedlar's Rest Wootton Woore Inwood Quabbs Pinstones Brooklands Muckley The Groves Preston Montford Dudleston Heath Preston Brockhurst Upper Hayton Woodhill Springfield Nordley Stanford Middleton Shawbury Upper Forge Kynnersley Aston Newcastle Horderley Morton Common Ebreywood Condover Longnor Park Llanyblodwel Wixhill Defford Lydham Newtown Shakeford Radlith Burwarton Pentiken Low Town Porthill Exfords Green Greenfields Ridgwardine Pentre-cefn Aston Munslow Aston Rogers Donnington Wood Nox Knowlegate Cleedownton Rockgreen Corfton Bache Henley Telford Posenhall Lower Ledwyche Monkhopton Myddlewood Rhosygadfa Horsebridge Knowle Hatton Grange Ashford Bowdler Apley Forge Hodnet Bagley Marsh Leaton Heath Nant y Caws Churchtown Corfton Whitcott Keysett Hopshort Linleygreen Sascott Aston Spoonleygate Crowsnest Edgton Cross Houses Sugdon The Grove Weston Gledrid Lower Hopton Ruyton-XI-Towns Crickheath Greenhill Bank Brockton Upton Cressett Maesbrook Comley Snittongate Aston on Clun Prees Wood Beckbury Maesbury Chavel Burcote Woodside Ale Oak Longslow Knockin Heath Shipley Walford Marton Hollywaste Rowley Stanmore Charlton Hill Coalbrookdale Whitchurch Baveney Wood Upper Hengoed Fitz Enchmarsh Wrockwardine Wood Linley Brook Brockton Bucknell Cross Houses Sandford Bromley Willstone Wentnor Weston Heath Little Soudley Basford Nash Roughton Sytch Lane Bletchley Iron Mills Haughton Hengoed Pentreheyling Preston Boraston Gobowen Donnington Pipe Gate Stanton upon Hine Heath Polesgate Stanwardine in the Fields Cleemarsh Bulkeley Hall Hortonwood Lipley Poynton Walcot Lea Cross Hemford Longford Turning Hook-a-gate Tilley Broad Oak Rednal Sutton Maddock Pentre Hodre Duddlewick Purslow Gwern y brenin Cornbrook Hilton Ball Ratlinghope Knowlesands Betton Bettws-y-Crwyn Weston Cross Lane Head Chirbury Heath Lanes Yorton Lee Brockhurst Somerwood Chirk Bank Astley Abbotts Danesford Lilleshall Saltershill Ludlow Harnage High Hatton Howle Minton Upper Treverward Nedge Hill Sheinton Bouldon The Grove Halford Stockton Eudon Burnell Goldstone Hoptonbank Lydbury North Lower Beobridge Heath Hill Great Bolas Stretton Westwood Argoed Kenwick Little Lyth Beambridge Lodgebank Mitnell Eyton Ellerton Acton Reynald Sutton Causewaywood Gravel Hole Newbridge Yockleton Oldbury Lawley Common Colemere Kingswood Lady Halton Spring Village Bache Mill The Leath Boreton Lynchgate Pentre-coed Pennerley Broome Crossgreen Lower Netchwood Bedstone Meadowley Stiperstones Hope Bowdler Nantmawr Hortonlane Marchamley Wood Fauls Edgeley Myndtown Edgebolton The Lye Hurst Brompton Sutton Dudleston Grove Walford Heath Easthope Farley Birtley Betton Abbots Ludstone Walcot Strefford Albrighton Neen Sollars Shrawardine Plasau Old Marton Hopton Castle Hallon Felhampton Little Common Caynham Overdale Milford Soudley Crowgreaves Minsterley Quina Brook Emstrey Little Plealey Butlane Head Round Oak Haughton Hints Child's Ercall Pen y Foel Upper Millichope Plaish Acton Round Catteralslane Morville Heath Waterloo Binweston Market Drayton Angelbank Lynn Selattyn Vauxhall High Heath Hoptongate The Sydnall Ruckley Shawbirch Mynd Merrington Bourton Westwood Forton Heath Lee Little Mosterley Marche Willaston Whitcot Red Lake Bryn Ford Stanley Oteley Longdon on Tern Middleton Scriven Rindleford Peplow Harley Much Wenlock Rudge Heath Gosford Churchbank Prescott Deuxhill Trench Lock Breaden Heath Buildwas Cheney Longville Tilsop Hinton Vennington Wilcott Marsh Sheriffhales Totterton Ifton Heath Yeaton Little Worth Ditherington Battle Field Steel Heath Wollaston Brockton Yorton Heath Westbury Hawgreen Wigwig Elbridge Rushmoor Cheswardine St Martins Allscott Old Park Prescott Norton Boraston Dale Sambrook Sytch Ho Green Whittingslow Woofferton Heathton Blackmore Longford Wheathall Newtown Pont-Faen Moretonwood Heathbrook Shirlett Webscott Conquermoor Heath Kinton Westley Waters Upton Colemore Green Maesbury Marsh Hopesgate Stoneylane Wrockwardine Culmington Sibdon Carwood Whettleton Jackfield Bradney Cross Lightmoor Tilley Green Chemistry Morton Mill Lower Allscott Ternhill Lyneal Mill Horton Heathcote Muckley Cross The Down Ketley Hopton Cangeford Ditton Priors Turleygreen Leigh Eardington Ollerton Lane Bourton Brownhills Stockton Cheswell Kenstone Coundlane Lane End Coalmoor Buttonoak Sutton Hartsgreen Crumpsbrook Booley Church Preen Mytton Marsh Green Darliston Wyke Annscroft Stretton Heath Hope Cwm Mainstone Three Ashes Weston Lullingfields Upper Battlefield Tibberton Medlicott Wagbeach Blists Hill Cobscot Stanley Green Buntingsdale Estate Stanwardine in the Wood Baschurch Dryton Wootton Leebotwood Eaton Constantine Oldfield Dawley The Corner Crickheath Wharf Lawley Bank Frankwell Ruthall Harton Brockton Great Ryton Prees Higher Heath Knockin Criftins New Ifton Overton Broughton Clungunford Lower Down Hadley Castle Sutton Hill Wood Lane Aqueduct Hatton Kingsnordley Atterley Cressage Oswestry / Croesoswallt Wall under Heywood Cross Lanes Burley Westoncommon Little Brampton Bowbrook Bentlawnt Ragdon Pontesbury Hill Arleston Tugford Lightwood Cold Hatton Wern Greenfields Ryebank Choulton Nills Hill Cardington Wilcott Churchmoor Rough Buttonbridge Gravels Moors Bank Farley The Wyke Porth-y-waen Twmpath Pentre-newydd Eardiston Whatmore Redhill Sheet Charlcotte Brookhampton Long Lane Montford Hill Houses Hadley Prees Lower Heath Hope Bagot Brynore Welsh End Upper Astley Romsley Bagley Clunton Wollerton Wood Greete Broadoak Cleehill Ensdon Wallhill Worldsend Park Hall Melverley Green Great Ness Lower Dinchope Wollerton Badger Hanwood Adderley Berrington Long Common Weston Heath Brookside Loughton Wykey Lower Frankton Belle Vue Callaughton Newport Aston Pigott Asterley Newton Cleestanton Hollinwood Cantlop Eyton Broncroft Clun Queen's Head Shawbank Ash Parva Coalport Knowbury Whixall Barnsley West Felton Ridgway Stokesay Mill Green Bryn-y-cochin Stableford Garden Village Little Brockton Twitchen Cleeton St Mary Woodlane Overley Hampton Bank Coreley Alberbury Hughley Colebatch Woolstaston Hallonsford Trefonen Underdale Etsell Platt Lane Seifton Pave Lane Gilberries Smythemoor Broadstone Radmoor Llanllwyd Barkers Green Newton Norbury Doddington Mose Spoonley Llynclys Eudon George New Woodhouses Dhustone Madeleywood Brandhill Catherton Old Woods Chetwynd Llanfair Waterdine Ashfields Crudgington Middleton Baggot Lower Forge Mondaytown Kingsland Doseley Mount Pleasant Ellerdine Burlton The Yeld Sleap Snedshill Edgerley Stapeley Lower Ridge Albrighton Lockleywood Hinwood Hinkshay Heathlane Lowe Onibury Cherrington Tilstock Rhewl Cold Hatton Heath Westhope Weston Rhyn Whittington Burlington Montford Bridge Trench Neen Savage Burford Stitt Bluebell Babbinswood Woolston Gravelhill Hopesay Linley Pentre Bings Heath Wombridge Eaton upon Tern Leighton Clunbury Cockshutford Preesgweene Pulverbatch Kenley Bache Hopstone Muxton Daywall Cardeston Kemberton Gorsey Bank Hopton Little Minsterley Tetchill Pant Coppicegate Puleston Gatacre Park Hampton Stanton Long Norton Broseley Bromdon Petton Little Bolas The Coalpits Stapleton Cabin Frodesley Dunnsheath Moreton Say Aldon Stowe Weston Leaton Castle Fields Hartlebury Grindley Brook Loppington Hayton's Bent Stanton Lacy Whittytree Rockhill Pentre The Rock Chipnall Willey Newton Uckington Presthope Woolston Waymills Shifnal Snailbeach Billingsley Upper Dinchope Wooton Meeson Church Pulverbatch Stoke St Milborough Abbey Green Rorrington Shrewsbury Weston Cramer Gutter Berwick Wharf Tong Forge Fenn Green Oakengates Tong Norton Arscott Stoneacton Draycott Holdgate Crosslanes Welsh Frankton Astley Bratton Nobold Brandwood Uppington Bitterley Lawley Poynton Green Edgmond Marsh Black Marsh Rhoswiel Osbaston Cleobury Mortimer Lostford Walkmills Balmer Chelmarsh Rhydycroesau Bicton Old Woodhouses Upper Longwood The Four Alls Castle Hill Butlersbank Pentre Pulley Shelderton Sleapford The Humbers Uffington Morda Hungryhatton Hillwicket Batchcott Crosslanes Marchamley Long Oak Westonwharf Allscott Morville Nether Skyborry Rhiews Stottesdon Haughton Gravelsbank Swancote Wall Bank Worthen Rushton Claverley Bolas Heath Woodseaves Felton Butler Underton Wettles Edge Cunnery Skyborry Green Ash Magna Rushbury Dorrington Shelve Smethcott Commonwood New Works Pentre-clawdd Coton Hill Lilyhurst Oldington Stanbatch Treflach Randlay Little Drayton Withington Derrington The Hobbins Creamore Bank Newton on the Hill Charlton Dothill Malinslee Bryn Halesfield Plowden Neenton Craven Arms Peaton Haston Cotwall Sleap Sansaw Heath Haygate Boningale Chatford Spunhill Oreton Brockton Shootrough Tweedale Ruewood Kynaston Newdale Prees Heath Cockshutt Leaton Knolls Anchor Norton Llwyn-y-go Shelton Rhos Coundarbour Wrentnall Wyken Prees Brownheath Church Aston Balmer Heath Pepperstreet Crickmery Munslow Higford Frodesley Lane Besford Walton Tedsmore Whitehaven Renshaw Wood Edstaston Bankshead Bicton Beambridge Broome Turfmoor Lyde Stokegorse Little Worthen Great Wytheford Rosehill Pen-y-Coed Little Wytheford Bridges Bomere Heath Prees Green Hoptonheath Mickley Wernlas Perthy Alcaston Valeswood Cleobury North Wellington Woodside Rowton All Stretton Milson Bicton Heath Dudleston Longden Common Picklescott Ackleton Dallicot Pitchford Quatt Pentirvin Rodway Ford Heath Brunslow Broad Lanes Upper Aston Roden Wigmarsh Myddle Lower Faintree The Waterwheel Cound Ellerdine Heath Cefn Einion Wroxeter Abcott Isombridge Ightfield Heath Priorslee Priors Halton Nefod Northwood Catstree Vernolds Common Upper Farmcote Benthall Elson Quatford Bagginswood Diddlebury Middleton Priors Leegomery Winsley Bronygarth Aston Eyre Grimpo Alveley Coundmoor Overs Bridgnorth Betton Strange Pontesbury Hodnetheath Upper Cound Town Centre Nesscliffe Chesterton Hinstock Ollerton Upper College Hadnall Obley Cruckton Kinnerley Lushcott Longville in the Dale Walton Hardwick Weston Wem Shorthill Heath Wern ddu Lighteach Old Coppice Tyn-y-coed St George's High Ercall Besford Wood Garmston Handless Acton Pen-y-bryn Meadowtown Hamperley Moston Duxmoor Harmer Hill Birdsgreen Cruckmeole Upton Magna Wistanstow Wistanswick Lubberland Stoke Heath Middleton Broughall Sandford Craignant Burwood Blackoe Bayston Hill Twyford Papermill Bank Little Ness Rowton Crackleybank Longford Spring Gdns Mardu Longden Stafford Park Preston upon the Weald Moors Clive Coptiviney Preston Gubbals Whiston Cross Upper Ludstone Calcott Summerhill Llawnt Hillend Plealey Melverley Middlehope Whitton Hopton Wafers Tuckhill Stirchley Littlegain Chelmick Paddolgreen Hope Park Battlefield Kempton Hordley Marton Heathgates Craig-llwyn Tong The Bog Long Meadowend Foxwood Booleybank Honnington Swan Hill Madeley Soudley Acton Scott Tasley Grindle Rosehill Tankerville Ticklerton Hollinswood Acton Burnell Lyneal Wood Lower Hayton Walkmill Eyton on Severn Bishop's Castle Newnes Bilmarsh Hampton Beech Crosemere Hampton Loade Ashbrook Ellesmere Noneley Dallicott Horton Cherry Orchard Tarts Hill Hillside Moreton Corbet Little Stretton Kinlet Eyton Adeney Lower Hordley Sundorne Atcham Newstreet Lane Nant-y-gollen Grafton Upper Affcot Nib Heath Little Dawley Wrickton Argoed Titterhill Ryton Chapel Lawn Lower Monkhall Glynmorlas Forton Pant-glas Copthorne Preeshenlle Reabrook Hazler Coed y Go Sodylt Bank Betchcott Higher Ridge Hollyhurst Longnor Dobson's Bridge Spurtree Linley Eyton upon the Weald Moors Ketley Bank Brookrow Lea Silvington Woundale Old Shorthill Chetton Wattlesborough Heath Beckjay Ludford Oaks Pontesford Shotatton Gadlas Meeson Heath Glazeley Easthopewood Worfield Welshampton Henbarns High Town Vron Gate Harlescott Bromlow The Wood Roman Bank Dovaston Stoney Stretton Lower Hopstone Ightfield Shoot Hill Meole Brace East Wall Donnington Lythbank Styche Hall Bushmoor Farlow Coleham Folley Hobarris Grinshill Woodcote Cotonwood Monkmoor Osbaston Snitton Lawley Weirbrook Shipton