Bus Advertising in Aldwick

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Bus Marketing in Aldwick

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Aldwick - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Aldwick - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Aldwick- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Aldwick - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Aldwick (Somerset)

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North Coker Pudleigh Clarence Park Winford Haymoor End Willhayne Othery Lower Godney Buckland Down Newtown East End West Bagborough Clutton Hill Lullington Pitsford Hill Nailwell Drayton Stream Hawkcombe Pinksmoor Higher Chillington Stone Allerton St Georges Slough Green Stocklinch Wheathill Wrantage South Widcombe Alvington Westham Winsham East Horrington Barrow West Shepton Overton Green Parlour Shockerwick Upper Baggeridge Langley Marsh Alhampton Merriott Elworthy Dinnington Windwhistle West Coker Locksbrook Dillington Churchstanton Ellicombe Stamborough Lyncombe Hill Lippiatt Stretcholt Wick Horton Street Ash Ashcott Corner Stileway Rapps Allerford Wallace Hadspen Combe Park Newtown Priston Churchinford Whitney Bottom Stogursey Rode Hill Way Wick Hillfarrance West End Thornfalcon Christon Cary Fitzpaine Houndstone Sparkford Hill High Ham Clatworthy Charlton Adam Overleigh Rickford White Post Writhlington East Woodlands Wembdon Stoughton Cross Langford Green Milborne Port Walcombe Puddle Town Brinsea Dowlish Wake Breach Croscombe Combe Florey Cuttiford's Door Borough Post Lower Foddington Langport Westover Hinton Charterhouse Burtle Hill Queen Charlton Easton Bradley Cross Bradley Green Kingsdon Odd Down Theale South Cary Lower Peasedown Sherford Creech Heathfield Coleford Southway Wilkinthroop Radstock Bladon West Lambrook Hillside Durleigh Street on the Fosse Andersea Closworth Keynsham Haybridge Steart Hillcommon Welton Hollow Garden City Hastings East Clevedon Primmore Corner Monger Ludney Clevedon Thorngrove Felton Williton Havyatt Green Hurst Sawyer's Hill Barrows Lattiford Wheddon Cross Norton Hawkfield Oldford Rydon Hardington Marsh Carlingcott Kilve Washbrook Keenthorne Edingworth Thurlbear Riverside Westport Lyatts Cat Tail Lower Canada Kingsway Bloomfield Milton Clevedon Hele Swell Bratton Staplegrove Lye Hole Flax Bourton West Wick Old Way Ash Lopen Holman Clavel Buckland Dinham Nynehead Hayes Park Radlet Batcombe Walford Dipford Brinscombe Badger Street Whitefield Nettlebridge Winterhead Sidcot East Compton West Hatch Blagdon Weston in Gordano Ridge Little Lyde Moorlinch Cross Ways Church Town Curry Mallet Bower Hinton Lower Roadwater Potters Hill Bowdens Aisholt Dulverton Stowey Bruton Cholwell Bradney Mark Causeway Churchill Green Berkley Marsh Higher Holton Fairfield Park Midsomer Norton West Stoke Lamyatt Barwick Charterhouse Havyatt Henstridge West Camel Newton St Loe Pill West End Rockley Ford Behind Berry North Curry Pathe Staplehay Cad Green Blackford Cutcombe Raddington Pightley Binegar Barrow Wells Dolemeads Badgworth Cranmore Shepton Mallet Bathway Smitham Hill Newtown East Coker Beard Hill Sampford Moor Hatch Beauchamp Wood Englishcombe Bourton Yeovil East End Wellington Cambridge Batch Henstridge Marsh Lypiatt Withypool Combe Throop Westmoreland Hicks Gate Bankland Battleborough Backwell Common Bishop's Hull Loxton Wiveliscombe Luccombe Tadhill Tone Green Hollow Brook Stockmoor Village Marston Bigot Shapwick The 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Vexford West Stoughton Kenn Moor Gate Hockholler Green Woodlands Wanstrow Henley Mearns Burtle Dowlish Ford Lodway Stone-edge Batch Frost Street Blackmoor Henley Bedlam Knott Oak Little Moor Yarberry Lyncombe Vale Stapleton Cleeve Pecking Mill Sticklynch Exton Thicket Mead Tunley South Cheriton Sandford Batch Leigh upon Mendip Ham Green Meadgate East Dowslands Kingsbury Episcopi Wooten Hall Crowcombe Heathfield Doniford Curland Woodlands Link Washford Southdown Maines Batch Waterlip Bawdrip Nether Stowey Lower Wraxall Witham Friary Newbury Huntspill Woodford Priorswood Escott Hockholler Mudford Sock Wilmington Beacon Hill Somerdale Hunstrete Friarn West Porlock Charlton Tolbury Latcham Hardington Walton St Mary Darshill Edington Bridgetown Nettlecombe Horner Hapsford Alstone North Cadbury Bathpool Down End Paintmoor Double Hill West Luccombe Wortheal Single Hill New Town Atherstone Tonedale Standerwick Allerford Lopen Head Woolley Chard St Catherine North Town Rode Claverton Bagley 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Rooks Bridge Cheddar Hemington Faulkland Dunwear Kilmersdon Whatley Rodhuish Westcombe Odcombe Poole Codsend Middlezoy Winterhay Green Ashbrittle Meare North Newton Dry Hill Weekmoor Sand Pyleigh Fiddington Higher Vexford Newbridge Towns End North Brewham Midelney Puckington Barton Porlock Weir West End Wadeford Ash Cross Hurcot May Pole Knap New Town Stanton Prior Ilton Bleadon Towns End Beckington Burcott Scrapton Broadway Maundown Brushford Huntscott New England Burrington Periton Knapp Long Ashton Clewer Stanton Wick Locking Easthill Keward Windmill Hill North Perrott Nash Mudford Hambridge Middle Leigh Whitestaunton Lulsgate Bottom Oath Corston Buscott Gurney Slade Dunball Horton Cross Sellick's Green Lyng Bickenhall Bodden Whitley Head Hedging Lower Woolston Sutton Bingham Higher Burrow Lower Weare Terhill Stawley Meare Green Walrow Worth Holly Brook St Decumans Hewish Royston Water Moor Chesterblade Beechen Cliff Middle Stoford Westbury-sub-Mendip Curry Rivel Ford Mark Muchelney 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Horsington Woodford Lydford-on Fosse Backwell Hoccombe Hobb's Wall Handy Cross Upper Canada Newport Maiden Head Combwich Rowbarton Tacker Street Westfield Dundon Hayes Priest Down Chilson Common Darvole Barrow Gurney Holway West Yeo Yarford Queen Camel Townsend Enmore Oake Green Crimchard Sion Hill Greylake Fosse Paulton Ditcheat Goar Knap Brindham Durborough Long Cross Hillside Heath House Pound Widcombe Chapel Allerton Kilton Wales Pickney Perry Street Compton Martin Steart Foddington Elliots Green West Lyng Hawkridge Woolverton Gold's Cross Old Estate Yards East Twerton Wincanton Yeovilton Church Row Ashcott Ham Adsborough Redlane Podimore Catsham Claverton Down Woolston Cannington Mudgley Welham Pawlett Hill Hamp Bailbrook Gothelney Green Withyditch Dunster Nyland Dunkerton Hillfield Rush Hill Butt's Batch Downhead Fitzroy Small Way Claverham Huntstile Combe Hay Littleton Uphill Manor Clanville Hele Steanbow Clutton Northover Chiselborough Woodlands Keinton Mandeville Pipehouse Woolvershill Batch Abbas Combe Goosenford North End Churchill Lillesdon Lower Weston Purtington Wilton Upper Westholme Furnham Mid Lambrook Worlebury Bath Belle Vue Pibsbury Lyngford Yeovil Marsh Axeford Estate Laverley Brockley Elm Orchard Portman Compton Bishop Puriton Lympsham Lower Langford Upper Cheddon Rackley Northfield Brean Goathurst Tytherington Worthy Oldmixon Lower Halsway Wick St Lawrence Langford Budville Kenny Towerhead Portland Belluton Lower Weacombe Shoreditch Higher Wambrook Hillside Shepton Montague Abbots Leigh Wall Mead Wreath Bourne East End Meadgate West Rudge Stembridge Somerton Hill Dimmer Milborne Wick Verrington Haydon Cudworth Blindmoor Rock Godney Westford Galhampton Hardington Moor Creech St Michael Southwood Plot Gate Durnfield Wicklane New Cross Saltford Kewstoke East Lambrook Norton sub Hamdon Cutler's Green Cricket St Thomas Greenvale Woolston Chard Junction Wigborough Pendomer Redlynch Yarde Crickham Walton in Gordano Ston Easton Rowford Portbury Stout West Bradley Stanton Drew Newton Hounsley Batch Lower Durston Street St Cleers Helland Up Mudford Tickenham Beer Monkton Combe Roundham Upper Coxley Pedwell Hinton North Town Silver Street Udley Sandford Bilbrook Bury Freshford Corton Denham Highway Oareford Town's End Newtown Woollard Temple Cloud West Hill Gardens West Monkton Lower Claverham Bathwick Sticklinch Ilminster Moorlands Northwick Halse Wookey Hole Sutton Mallet East End North Wootton Stewley Foxcote Langport Eastover Porlock Kingswood Oxenpill Lower Wellisford Shearston Ammerham Stoford Wrington Penselwood Sherborne Egford Higher Durston Chewton Keynsham Higher Street Chelynch West Hill Knightcott Minehead Holwell The Wrangle Curload Cheddon Fitzpaine Chaffcombe Firepool St Andrew West Town Cottiford Warleigh Merridge Park Gate Kingstone Stringston Splatt Easton Town East Nynehead Downside Castle Cary Woodspring Priory Kingsbury Regis Upper Langford Upper Radford East Bower Henstridge Ash Fyfett Larkhall Lovington 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