Bus Advertising in Allerford

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Bus Marketing in Allerford

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Allerford - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Allerford - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Allerford- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Allerford - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Allerford (Somerset)

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West Camel Pibsbury New Town Nethercott Ash Priors Higher Shepton Ham Tolland North Cheriton Nythe Hillfarrance Upper Godney Ford Minehead Sherborne Norton's Wood Henlade Crickham Sampford Arundel West Hewish Tracebridge West Town North Wootton Shurton Stowell Sharpstone Atherstone Monkton Heathfield Westcombe Mudgley West Leigh Bilbrook Oldford Capton Butleigh Freshford Rodgrove Blatchbridge Kingdown Wiveliscombe Norton Hawkfield Weston Village Norton St Philip Cross Butcombe East Stoke Midelney Street Ash Wigborough Frome Backwell Common Hillcommon Gurney Slade Berkley Marsh Wick St Lawrence Butleigh Wootton Broadway Pound Winsford Steart Whitley Batts Behind Berry Belle Vue Nailwell Stream Upper Cheddon Ashbeer Ash Lufton The Oval Coultings Whitecross Smitham Hill Horsecastle West Hill Heale Alvington Oare Little Load Wadeford Hapsford Watchet Pyrland Combe Green Ore Hornblotton Bathway Northway Honey Hall Bagley Stawell Stockwood Vale Claverton East Twerton Barlake Long Cross Higher Holton Blackrock Eastover West Lyng Holway Ashton East End Sticklepath Budleigh Appley Wooten Hall Clavelshay North End Blackmoor Middle Stoford Norton Hill Windwhistle Riverside Montacute Bradford-on-Tone Priston Maidenbrook Martock East Lyng Uphill Street on the Fosse Stawley Bishopswood Pear Ash Burnworthy West Shepton West End Bathwick Stamborough Weston in Gordano Cholwell Bicknoller Ashill Rotcombe Narfords Hinton Chew Magna Four Foot Chelynch Muchelney Westham Bratton Selworthy Tatworth Tacker Street Tadwick Woodborough Walpole Edithmead Westford Kingsway West Stoughton Compton Durville Clandown Lydeard St Lawrence West Chinnock Lower Somerton Southwood Hawkridge Lye Hole Combe Throop Belluton Kingsdon Ridge Woodspring Priory Kingston St Mary Ashbrittle Cricket Malherbie Portway Baltonsborough Holly Brook Little Norton Barrow Common Orchard Portman North Town Chaffcombe Pipehouse Scrapton Barwick Leighland Chapel Aller Dowlish Ford Exton South Cadbury Double Hill West Newton Amesbury Greenham Otterhampton Greenvale Redlane Hadspen East Lydeard North Cadbury South Petherton Hemington Sherford Pitcombe Cloford Common Churchill Green Bath Rapps Stringston Nedge Hill Fairfield Park Dundon Lower Durston Northover Outwood Walton Elworthy Brent Knoll Stileway Bulford Weacombe Ruishton Marshall's Elm Lower Swell Corston Obridge Shoscombe Vale Cross Ways Steanbow Heale Butt's Batch Closworth Babcary Webbington Hockholler Green Clapton in Gordano Kelston Chantry Clutton Hill Golsoncott Elliots Green Weekmoor Standerwick Allowenshay Towns End Puddle Town Stanton Wick Nyland Hillside Woolvershill Batch Cambridge Batch Cloford Little Weston Capland Charlton Adam Coxbridge Brean Beardly Batch Ham Bridgehampton Stoney Stratton Norton Tivington Knowle Dowslands Combe Down Stembridge Curland Common Merriott Porlock Portland North Perrott Priorswood Moor Moortown Hamfield Wrantage Lipyeate Withy Mills South Cary Cranmore Welham Edington Withyditch Cole Hill East End 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Green Blackford Lambrook Primmore Corner Bason Bridge Canonsgrove Bare Ash Tyntesfield Chelmsine Splatt Dodington Greyfield Hale Coombe Churchtown Fyfett Coxley Wick Higher Burrow Street End Netherton Broadshard Woodhill Shiplate New Cross Rooks Bridge Publow East Combe Fenny Castle Middletown Lye Cross West Huntspill Galmington St Michael Church Norton Malreward Northay Runnington Kittisford Washford Knightcott Dyche Upper Canada Pitcot Claverham Wonderstone Staple Fitzpaine Ashgrove Biddisham Farrington Gurney Meadgate East Lansdown Woolminstone Middle Burnham Culverhays Long Sutton Hardington Moor Stoke sub Hamdon Overleigh Doulting Clays End Newtown Elborough Heath House Helland Cricket St Thomas Cottiford Easthill Badgworth Pendomer Wyke Champflower Westport Adscombe North Barrow Dipford Sweethay Evercreech Limington Nash Chipley Moolham Yatton Combe St Nicholas North Weston Greenhill Higher Vexford Durleigh Halsway Henton Rush Hill East Street Hicks Gate South Barrow Brympton d'Evercy Lillesdon Porlock Weir East Town Templecombe Henley Wrington Silver Street Ilton Seavington St Mary Knowle St Giles Hoccombe Coppits Hill Clevedon Camerton East Hewish Thorne Coffin Horton Woodhill Tolbury Stone Nailsbourne North Newton Henstridge Bratton Seymour Plainsfield Abbots Leigh Pill Upper Fivehead Mells Green Lower Swainswick Southfield Stockwitch Cross West Lydford East Rolstone Crimchard Withypool Meadgate West Bedlam Woodford Clutton Westbury-sub-Mendip Marston Bigot Newton St Loe Highway Fivehead Bossington Lytes Cary East End Enmore North Widcombe Voxmoor Oareford Ashton Watering Daw's Green Exford Snails Hill Yenston Street Tintinhull Bailbrook Rockwell Green Rumwell Barrow Vale Waterrow Worminster Fulford Lower Writhlington Chapel Leigh Wagg Churchill Moorlands Peasmarsh Marsh Street Wrangway Benter Cowslip Green Haybridge Upper Vobster Ashcombe Park East Cranmore Brindham Cat Tail Drayton South Stoke Walford Cossington Stoney Stoke Wellsprings Stone Allerton 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Trinity West Howetown Holywell Andersea Brockham End Strode Shopnoller Charlynch Royston Water Churchinford Upper Swainswick Higher Town May Pole Knap Frieze Hill Foxcote Newtown Perrymead Hollow Brook West Hatch Mudford Failand Primrose Hill The Millands Bloomfield Long Ashton Englishcombe Allerford East Woodlands Town's End North Curry Sidcot Havyatt West Quantoxhead Eyewell Allerford Hillfield Camel Hill Durston Old Way Warleigh Monksilver Hollands High Littleton Sawyer's Hill Clanville Yarrow East Town Pitsford Hill Hallatrow Higher Wellisford Chapel Cleeve Bladon Lower Marston Downside Winscombe Axeford Estate Trudoxhill Gupworthy West Porlock Thicket Mead Bradney Upper Baggeridge Thorney Wells Galhampton Hinton St George Iwood Leigh Common Taunton Combe Florey Way Wick Compton Martin Thorngrove Sparkford Bleadney Dowlish Wake Sticklinch North Batsom Oake Tone Green Fordgate Weston Town Knapp Purtington Park Gate Longhouse Alford Icelton East Pennard Dunball Ubley Sideling Pedwell Melcombe Merridge Curry Mallet Link Burlinch Higher Durston Badbury Barrington Towerhead Whitnell East Compton Maundown Beechen Cliff Draycott Slough Green Henstridge Ash Pylle Paulton Courtway Broomhill Portishead Ham Green Writhlington Mells Burrow Rhode Lower Milton Locking Parklands Yeabridge Holnicote Bodden Foddington Rock Kingstone Clapton Dunwear Cutcombe Skilgate Gundenham Woolmersdon Chiselborough Lower Foddington Woolley Chilthorne Domer Dulverton Eastbrook Gotton Lower Peasedown Shapwick Shepton Mallet Ilminster Tytherington Pawlett Rockley Ford Preston Plucknett Periton Hamp Rydon Blindmoor Newtown Highbury Broomfield Alder Row Innox Hill Hungerford Combwich Faulkland Sparkford Hill Ashington Horsington Marsh Whitchurch Heaven's Door East Chinnock West End Weston Bampfylde Verrington Blackmoor Holbear Newton Asney Houndsmoor Shockerwick Newport Nimmer Catsgore Charlcombe Newtown Lower Weston Upper Littleton Downhead Lower Weare Sutton Old Estate Yards Widcombe Down End Lower Roadwater Great Elm Jocelyn Park Goathurst West End West Stoke Chesterblade Stockland Bristol Stretcholt Doniford Temple Cloud Yeovilton Cannington North Town Welton Hollow Ham Milton Clevedon Rode Aley Andersfield North Petherton Brockley Launcherley Barton Higher Wambrook Treble's Holford Wicklane Border Latcham Wick Liney Chilson Litton Cuttiford's Door Tellisford Chipstable Angersleigh Congresbury New Town Somerton Hill Furnham Blackford Thorne St Margaret Dimmer Compton Pauncefoot Clatworthy Halcon West Bagborough The Butts Norton Fitzwarren Stocklinch Sandford Brockley Elm Stoke St Michael Perry Green Sigwells Lyncombe Vale Northover Yeovil Slape Cross New Town Preston Discove Egford Cannard's Grave Henley Coley Hele Carhampton Chilcompton Stout Dinghurst Lower Vagg Hawkcombe Bourton Downside Northend Hinton Charterhouse Bussex Wearne Brandish Street West Town Lyngford Bickenhall Upcott Ditcheat Mill Cross Hambridge Milton Laverton Winterhay Green North Coker East Nynehead Plaster's Green Stony Littleton Sidbrook Compton Common Rimpton East Harptree Old Ditch Ley Loxton Triscombe Wales Westowe Lympsham Marston Magna Swell Bathpool Shepton Beauchamp Trull Coxley Dolemeads Woolvers Hill Buckland St Mary Southmarsh Penselwood Knowle Fox Hills Churchstanton Lullington Ham Ilchester Mead Perry Street Pleamore Cross Crewkerne Hartford Woodlands Isle Abbotts Kilton Meare Leighton Waterlip Hutton Potters Hill Rolstone West Compton Coat Woolcotts Hayes Park Lower Woolston Wambrook Henley Witham Friary Neighbourne Lower Wellisford Othery Marksbury Coursley Stanton Drew Huntstile Keinton Mandeville Spring Gardens Ruggin Widcombe Combe Park Shadwell Houndstone Bower Hinton Isle Brewers Batheaston Screedy Little Pennard Paintmoor Portbury Ham Silver Street Venn Dundon Hayes Coombe Bottom Lower Godney Keward West End Burrington Higher Beetham Silver Knap Spargrove Coombe Moorledge Bowdens Puriton Downside Sticklynch Pickney Kingsmead Whatley Eastertown Northmoor Corner Lower Westholme Holman Clavel Langaller Killing's Knap Curland Charlton Wraxall Stoke St Gregory Lower Strode Polsham Leigh Woods Westfield South Brewham Holton Upper Milton Listock Stratton-on-the-Fosse Highway Lower Failand Bindon Langport Westover Kingston Seymour Southway Kingsbury Episcopi Nunney Clarence Park Seven Ash Mearns Stogumber Townsend Meare Green Lower Aisholt Sutton Montis Wick Burrow Curry Rivel Hardington Catcott Beacon Hill Long Load Hobb's Wall Northfield Weare Little Lyde Sion Hill Wick St Lawrence Huish Champflower Bishop's Hull Easton-in-Gordano Tivington Handy Cross East Quantoxhead Tonedale Chewton Keynsham Luckwell Bridge Exebridge Payton Hill Corner Parbrook Flax Bourton Adsborough Langley Marsh Hounsley Batch Tangier Woodlands St Cleers Britten's Durborough East Dundry Puxton Cheddon Fitzpaine Gothelney Green Haymoor End Chardleigh Green Upper Langridge Drayton Battleton Williton East Brent Pudleigh Park Corner Toulton Vole Langport Eastover Cowbridge Higher Marsh Wootton Courtenay Langford Budville Chilton Polden Hartswell Stogursey Escott North End Shoreditch Nettlebridge Batch Bayford Ston Easton Buscott Up Mudford Goosenford West Yeo Herons Green Aisholt Twinhoe Staplegrove West Horrington Lower Weacombe Sand Lopen West Bradley Binegar Dulcote Blagdon Netherclay Barrow Gurney Grosvenor Overton Hillside Sydenham Steart Pilton Priest Down Chidgley Catsham Furringdons Cross Northfield Parchey Hale Higher Chillington Chewton Mendip High Ham Street Lottisham Simonsbath East Coker Farleigh Creech Heathfield Wick Creech St Michael Borough Post Tadhill Southay Upper Weston Pitney Brinsea Compass Thornfalcon Huntscott Buckland Down Farringdon Northfield Burnett Thurloxton Cheddar Lower Merridge Biscombe New England Barrow Howleigh Blue Anchor Walrow Duddlestone South Cheriton Dinnington Cotford St Luke Seavington St Michael East Lydford Greylake Fosse Durnfield Holcombe Lovington Hardington Mandeville Newtown Stock Langford Green Withycombe Heathfield Coppleham Mark Causeway Backwell Staple Lawns Bleadon Fox Hill Townsend Tarnock Howley East Lambrook Rudge Middle Stoughton Coleford Providence Place Darshill Low Ham Langley West Hill Gardens Sutton Bingham Berkley South Widcombe Kingsbury Regis Highbridge Lydford Fair Place Bishop Sutton Moorlinch Chard Twerton Five Bells Crofton Park Easton Town Battleborough Kibbear Little Moor Ashcott Corner Chelston Heathfield Ilchester Willand Pict's Hill Sticklepath Portway North Stoke Peasedown St John Sampford Brett Edingworth White Ball Hatch Beauchamp Lower Wraxall Newtown Rodhuish Bloomfield Winterhead Pecking Mill Tuckerton Chelwood Timsbury Locking Castle Aldwick Pitminster Willhayne Bourne Lower Claverham Lansdown Willett Westmoreland Friarn Wreath Lodway The Green Axbridge Oldmixon Haydon Sandford Batch Woodlands Fennington Over Stratton Wookey Woodcombe Gold's Cross Bradley Cross Keyford Welton Queen Charlton Maines Batch Corton Denham North Town New Town Over Stowey Merriottsford Hornsbury Hornblotton Green Lattiford Redcliffe Bay Lower Whatley Mudford Sock Holywell Lake Puddlebridge Luxborough Wayford West End Lawford Holwell Preston Bowyer Tarr Charlton Walton Bay Compton Dundon Bruton Oake Green Hare Ford Street Lower Halsway Alstone Winford Church Town Vobster Ashwick Moorland Poole Clayhanger Nunney Catch Rook's Nest Ridgeway Townsend Chillington Edgarley Huntham Beckington Comeytrowe Muchelney Ham Stapleton Dillington Old Down Poundisford Stowey Ilford Cox's Green Codsend Upper Radford Upper Westholme Bathampton Dommett Milton Doverhay Rowford Barrows Beercrocombe Haselbury Plucknett Chelvey Hardington Marsh Small Way Fowler's Plot Alhampton Hunstrete Oakhill Portfield Shepton Montague Southdown Star Horsington Weston-Super-Mare Thurlbear Town's End Meadgate Wick Newbridge Forton Hinton Blewett Farleigh Hungerford Locking Worle Midsomer Norton Shearston Lippiatt Hockholler