Bus Advertising in Ashgrove

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Bus Marketing in Ashgrove

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Ashgrove - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Ashgrove - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Ashgrove- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Ashgrove - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Ashgrove (Somerset)

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West Wick Cucklington Oare Weston in Gordano Appley Rowford Woolvers Hill Stoney Stoke St Georges Upper Langridge Marston Gate Moor Athelney Cudworth Hurst Pipehouse East Woodlands Wonderstone Weston Towns End Wiltown Moorlinch New Town Lopen Waterside Brockley Elm Worminster Edford Pilton Winsham Durnfield Aisholt Huntspill Wick St Lawrence Stockmoor Village Lyncombe Vale Meadgate East Brean Oareford Lower Swell Rode Lippiatt Staple Lawns Nether Stowey Southway Town's End Discove Ashcott St Michael Church Crofton Park Kingsbury Episcopi Clapton Chapel Leigh Stoford Bathealton Eastbrook Rooks Bridge Fordgate Toulton Doverhay Neighbourne Shopnoller Blackford Coleford Water Allowenshay Preston East Brent Street Knott Oak East Quantoxhead East Chinnock West Monkton Bleadon Adscombe Tracebridge Saltford Hillfield Culverhays Hastings Sampford Moor Chalkway Lower Stratton Walcot Cricket St Thomas Old Ditch Tolland Hurcot Pawlett Washford New Cross Handy Cross Chilton Trinity Hardway Lower 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Hambridge Sheepway Huntstile Shoreditch Oldmixon Behind Berry Catcott Rickford Batheaston Pitney Freshford West Luccombe Pitminster Stoke sub Hamdon Middle Stoughton Eyewell North Barrow Charlton Musgrove Church Row Wellington Winsford Chantry Preston Plucknett Spring Gardens Nettlecombe Othery Higher Durston West Buckland Woolston Mudford Sock Townsend Lower Wellisford Ashton Watering Vagg Thorne St Margaret Oake Middle Leigh Portbury Glastonbury Dommett Dowlish Ford Portfield Broadway Hillside Sticklepath South Chard Rolstone Walrow Fowler's Plot Stanton Prior New Town Widcombe Whatley Weston Park Wraxall Berkley Sigwells Southay Cushuish Litton Shepton Beauchamp Churchstanton Tolbury Bladon Stolford Chedzoy Wootton Courtenay Cotford St Luke Bishop's Hull Badgworth Tadwick Keynsham Corfe Theale Cary Fitzpaine Lullington Clatworthy Winscombe Bare Ash Redcliffe Bay Newtown Wrangway Townsend Steanbow Kingston St Mary Burlinch Nunney Bradford-on-Tone Crickham Moorland Easton Town Chelynch West Shepton Pendomer Wales Woolston Angersleigh Ashill Heale Ridgeway Meadgate Wooten Hall Pitcombe Maundown Tarnock Dinghurst Cottle's Oak Lowton Stoughton Cross Norton Malreward Snails Hill Bason Bridge Chelston Heathfield Higher Vexford Kingsway Cole Hill Clutton Marston Magna Somerdale Corton Denham Dry Hill Atherstone Babcary Outwood Lower Vagg Rodney Stoke Lower Foddington Maiden Head Nettlebridge Easthill Watergore Combe Florey West Town East Rolstone West Hatch Royston Water Pooltown Thrupe Priddy Lower Weacombe Houndsmoor Nailwell Combwich North Wootton Enmore Hounsley Batch Towerhead Burrington Broadshard Walton Maidenbrook North Town Whitty Porlockford Hicks Gate Dodhill Dinnington Isle Brewers Little Load Laverley Ham Green Withycombe Sidbrook Lower Marston Berkley Marsh Chard Tunley Great Elm Lower Woolston Middle Stoford East Harptree Eastertown Lodway Heale Burtle Dundon Hayes Urgashay Crowcombe Heathfield Church Town Stogursey Locking Castle Bathway Innox Hill Tarr Furnham Ashcott Corner Ham Nye Sandford Batch Ilton Leigh Woods Primmore Corner Bicknoller Woodhill Brockley Lyatts Compton Martin Barlake Rodgrove Nash Sutton Mallet Steart Merriott Lilstock Henley Melcombe Charlcombe Overleigh Thurlbear Kingweston Lydmarsh Stamborough West Town North Brewham Barrow Venn Haydon Drayton Bourne Stembridge Corston Cutler's Green Stony Littleton Locking North End Woodlands Oldfield Park High Littleton Newton Battleton Stone Hill Portway Broomhill Buckland St Mary Street Ash Buscott Haines Hill Curry Rivel Sand Lipyeate Holly Brook Stretcholt Higher Foddington May Pole Knap Friarn Standerwick Sea Treborough Closworth Lower Leigh Nunney Catch Yeovil Marsh Coombe Langridge Little Norton Icelton Puddlebridge Woodborough Canonsgrove Shawford Kingstone Chapel Allerton Fox Hills Curload Fulford Muchelney Ham North Curry Cothelstone Lyncombe Hill East Lydeard Shoscombe Capland Lower Writhlington Burton Herons Green Firepool Barton Goar Knap New Town Beckery Porlock East Bower Middle Burnham Greinton Darshill Willand Mill Cross Dimmer Misterton Selworthy Charlton Rockwell Green Bishops Lydeard Wyke Champflower Holnicote Whitney Bottom Nempnett Thrubwell Higher Marsh Lye Hole Leighton Bear Flat Adsborough Frost Street Dunkerton Isle Abbotts Hawkridge Launcherley Riding Gate Bathford Chilton Polden Flaxpool Claverham Preston Bowyer Shearston Edbrook West Town Townsend Combe Park Backwell Heaven's Door West Lyng Charlton Horethorne Silver Street Eastover Beer East Town Claverton Littleton Backwell Green Huntworth Little Moor Lower Aisholt Middle Chinnock Churchinford Sparkford Henstridge Galhampton Willstock Village Foxcote Whitley Head Batch Cottiford Puckington Heathfield South Cadbury Henley Chelmsine Clevedon Cuttiford's Door Norton Combe Down East Nynehead Sutton Wick Street on the Fosse Shepton Montague Northmoor Corner Biscombe Voxmoor Allerford Twerton Treble's Holford Riverside Little Weston Moortown Cocklake Holford Tintinhull Crowcombe Stoke Trister Crewkerne Honey Hall Yarley Coppleham Verrington Bossington Bratton Potters Hill Higher Halsway Lottisham Overton Blagdon Limington North Cadbury Biddisham Templecombe Cockhill Barton St David Nimmer Watchet Montacute Backwell Common West End Rimpton Poundisford Englishcombe Barrow Henlade Udley Winter Well Langport Upper Littleton Speckington Withybrook Primrose Hill Flax Bourton Higher Street Radstock Writhlington Welton Barwick Highway Hillside Waterlip Kenn Coombe Bottom Pightley Watchfield Seven Ash Lower Halsway Langport Westover Langford Budville Haydon Muchelney Greenham Knowle Budleigh East End Fiddington Higher Wellisford Bridgetown West Mudford Weston Bampfylde Mattock's Tree Green Frieze Hill Lyngford Axeford Estate Nedge Hill Merridge Pawlett Hill Bishop Sutton Butcombe Greyfield Ham Stewley Alder Row Pensford Shalford Whitcombe Higher Holton Gold's Cross West Stoke Dowlish Wake Towns End Dillington Hobb's Wall Haydon Woodford West Chinnock Whitefield Pen Mill Alston Sutton Hinton Skilgate Chew Stoke Sticklinch Pound Upper Swainswick Lower Peasedown Critchill North Widcombe Congresbury Chapel Cleeve Galmington North Wick Otterhampton Runnington Rackley Wayford Haygrass Ubley Sideling Ashton Vobster Milverton Poole Hele Wraxall Stock Kewstoke The Butts Townsend Goathurst Shadwell Woolminstone Tadhill Tucking Mill Newton St Loe Sampford Brett Northfield Twinhoe Huntscott Pond Close Middletown Rotcombe Norton Fitzwarren Whitecross Timsbury Temple Cloud Thorngrove Westowe Bedlam East Combe East Pennard Dyche Border Dulcote Wall Mead Vole Tuckerton Grosvenor Larkhall Curland Common Bathampton South Petherton North Town Escott Farleigh Hungerford Westhay Shockerwick Mark Milborne Port Burrow Batcombe Hapsford Knole Brent Knoll South Brewham Abbots Leigh Pleamore Cross Chilton Cantelo Upton Golsoncott White Cross Parbrook Abbas Combe Cricket Malherbie Rowbarton Coultings North Batsom Ruishton Sherborne Stoke St Gregory South Widcombe Stockwitch Cross Shoscombe Vale West Hill Edgarley Vellow Hewish Shipham Woodcombe Park Corner Williton Worlebury West Lydford North Cheriton Rush Hill Ham Chaffcombe Broadmead Winterhay Green Pathe Bishopswood Ford Street Combe St Nicholas Cutcombe Bawdrip Courtway Coombses Rhode Withyditch Liney Henton Havyatt Green Fitzhead Hutton Lower Weare St Cleers Knowle St Giles Pict's Hill Stathe Garden City Greylake Milton Wickham's Cross Lambrook Milton Clevedon Kilkenny Payton Upton Noble Sticklepath Houndstone Goosenford Barrow Common Highway Bilbrook Cloford Ashbrittle Pyrland Blackrock Dunwear Ston Easton Sion Hill Lower Durston Butleigh Wick Gundenham Belluton Sparkford Hill Sweethay Radlet Barrow Vale Combe Hay Bruton Hartswell Wedmore Wambrook Crimchard Fenny Castle Newbridge Meare Green Spargrove Drayton Higher Wambrook East End Stoney Stratton Tyning Bulford Rydon Staplehay Clays End Woolley Bradley Green Lower Godney Plainsfield Weston-Super-Mare Chilson Common Ditcheat Wallace Durborough Frome Redlynch Rode Hill Westonzoyland Merriottsford Compton Bishop Stawley East Compton Withypool Lusty Ludney Trudoxhill Greendown Sutton Montis Coxley Midsomer Norton Whitchurch Weston Town Upper Milton Walford Horton Yarlington Clapton Upper Westholme Curry Mallet Wembdon West End Weston Village North Perrott Priorswood Creech Heathfield Haselbury Plucknett Bleadney Horsecastle Compton Pauncefoot Norton Hawkfield Farleigh Leigh upon Mendip Uphill Newbury Durleigh Hockholler Green Kilmersdon Bowlish Bathpool Lower Shepton Gothelney Green Higher Alham Alcombe Broadway Pound Strode Peasedown St John Lyng Chewton Mendip Beardly Batch Mid Lambrook Double Hill Hayes Park Cambridge Batch Rock Chelston Little Keyford Andersea Latcham Cowbridge Old Cleeve Westmoreland Alstone Northay New Town Lower Whatley Compton Common Yarberry Fox Hill Lower Somerton Tyntesfield Wagg Whitnell White Ox Mead Fairfield Park Cameley