Bus Advertising in Bathwick

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Bus Marketing in Bathwick

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Bathwick - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Bathwick - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Bathwick- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Bathwick - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Bathwick (Somerset)

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Barrow Stockmoor Village Holwell Drayton Parbrook Dulverton Ashcott Corner Nethercott Upper Langford Mudgley Old Cleeve Henstridge Bowden Goar Knap Exebridge Southdown Kilton Hollands Border Critchill Higher Vexford Bridgetown West End Pond Close Tickenham Dowlish Wake Milton Bason Bridge Walton Periton Wellisford Chilson Common Eastbrook Rowford Wincanton Hayes Park Wicklane Preston Plucknett St Andrew Exton Wadeford Winterhead Keinton Mandeville Meadgate West Horsecastle Sutton St Michael Church Low Ham Riverside Asney Walcot Haselbury Plucknett Stout Windmill Hill Stapley Maidenbrook Burtle Hill Stratton-on-the-Fosse Corston Tyntesfield Maiden Head Up Mudford Gundenham Scrapton Rodney Stoke Wall Mead Wiltown Kingstone Watergore Crofton Park Moorland Ashton Cloford Common New Town Westbury-sub-Mendip Cambridge Batch Charlcombe Culverhays Andersfield East Combe Sweethay Ebdon Keward Torre West Horrington Whitchurch Shipham Havyatt Puriton Wookey Woolavington Shapwick Frieze Hill Merridge Clapton Priston Lowton Hollow Brook Appley Odd Down Overleigh Dunwear Englishcombe Tolbury Henton Comeytrowe Ford Street Curry Mallet Woollard The Millands Newtown Williton East Town Dommett Lytes Cary Clewer Withy Mills The Butts East Nynehead Wick Nynehead Roundham Lower Shepton Broomhill Ubley Sideling Oareford Lower Vexford Hardington Moor Bramwell Coombe Bottom Backwell Wilton Wick Thorney Clarence Park Puddlebridge Stone Hill Pear Ash Coleford Water Blackmoor Upper Weston Farringdon Charlton Adam Brockley Woolley Adsborough Shoscombe Vale Edington Compton Pauncefoot Stretcholt Brandish Street Westham Clandown Lower Leigh Stowell Tuckerton Leigh upon Mendip Slough Green Amesbury Wraxall Athelney Ash Fox Hill Stoney Stratton Upper Westholme Cutcombe Huntham Chalkway Haydon East End Alston Sutton Watchfield Rowberrow Otterford Lower Marsh Cuttiford's Door St Decumans Bankland Sutton Bingham Nempnett Thrubwell Bussex Axbridge Clutton Hill Whiteway Bridgwater Green Parlour Plaster's Green Norton St Philip Butleigh Seavington St Mary Clays End Wallace Ridgeway Field Highway Neighbourne Corton Denham North Barrow Bourne Long Cross Chantry Grosvenor West Porlock Higher Foddington Claverton Down Blatchbridge Little Lyde Liney Vole Hamfield Willstock Village Coleford Bradney Cole Hill West Stoke Steart Chipstable Lullington Allerford Dowslands Staplehay St Cleers Lottisham Barlake Kilve Lower Wellisford Hale Coombe West Pennard Emborough Maines Batch Horsington Hare Bloomfield Yeabridge Witham Friary Churchstanton Blue Anchor Bare Ash Bradford-on-Tone Catsham New Town Hadspen Clayhanger Higher Marsh Splatt Winterhay Green New Cross North End East Harptree Withypool Chaffcombe Kibbear Weston in Gordano Screedy Milton Clevedon Aller Nimmer Primmore Corner Ford White Cross Lyncombe Vale Uphill Manor Four Forks East Quantoxhead Selworthy Hallatrow Greyfield Bailbrook Whitcombe Pict's Hill Hornblotton Green Sparkford Lower Aisholt Oath Laverley Windwhistle Launcherley Lamyatt Kenn Tatworth Barrow Capland Whitecross Potters Hill Hartford Blackrock North Petherton Berkley Down Eyewell Kingston St Mary Bilbrook Bathwick Cottle's Oak Simonsbath Stewley Little Moor Heathfield Watchet Winsham West Compton Lower Weacombe Crewkerne East Woodlands Norton Hawkfield The Wrangle Luccombe Kingsbury Episcopi Haydon Tarr Yarrow Hornblotton Middle Stoford Woodcombe Udley Coombe Woolverton Bruton Langford Green Hornsbury Easton Town Wedmore Hinton Clanville Polsham Twinhoe Chilton Trinity Kenn Moor Gate Stony Littleton Draycott Wayford East Clevedon Rotcombe Luckwell Bridge Beer Weekmoor Axeford Estate Cole Steanbow Walford Upton Sidcot Cleeve Sutton Wick Bradley Green Townsend Slape Cross Overton Belluton Southay Henstridge Marsh Tyning Locking Castle Holway Greylake Fosse Clapton in Gordano Toulton Wrangway Shiplate Northfield Burnworthy Bathampton Whatley Dean Redhill Edithmead Edgarley Cowbridge Street Canonsgrove Townsend Bishops Lydeard Cheddar Ilchester Coxbridge Townsend Greenvale Northmoor Corner Bayford Beard Hill Walton St Mary Chelston Belle Vue Old Estate Yards Mill Cross Dinghurst Rudge Heath House Woolston Garden City Hicks Gate Ham Wanstrow Woodspring Priory Langley Creech Heathfield Thorne St Margaret Burnett Easton-in-Gordano Woodford Shoscombe Hobb's Wall Yarde Great Elm Stileway Kelston Blagdon Trudoxhill East Chinnock Marshall's Elm Dillington Cloford Shearston Midford Sparrow Hill Congresbury Monksilver Northend Otterhampton Cheddon Fitzpaine Shopnoller Higher Durston Westport Dundon Hayes Lower Merridge Chilcompton Higher Burrow Cross Ways East Lydeard Cary Fitzpaine Cockwood Timberscombe South Cadbury Rapps Bratton Seymour Langport Eastover Whitelackington Wellsprings Chelvey Hewish Street Woodlands Allerford Netherclay Nailwell Hemington Five Bells Queen Camel Theale Lower Swell Loxton Downhead Innox Hill Claverton East Huntspill Capton Willett Park Corner Rooks Bridge Wood Felton Oakhill Chilson Timsbury 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Westmoreland Ham Green Woolcotts Newport Hawkridge Kilkenny Norton sub Hamdon Lower Canada Westonzoyland Stolford Pendomer Litton Whatley Marsh Street Highbridge Stockwood Vale Rickford Galmington Queen Charlton Oldfield Park St Georges Woolminstone Rockley Ford Ilminster North Perrott Limington Henlade Holywell Stowey Little Weston Halse Weston Village Little Pennard Newton St Loe Stockland Bristol Broadshard Stoney Stoke North Wick Southfield Keynsham Stamborough Barrow Vale The Oval Rolstone Egford Voxmoor Kingweston Hackness Leigh Common Chapel Cleeve Tivington Coxley Standerwick Atherstone Perry Green Beardly Batch Whitnell Kingsmead Golsoncott Henley Heale Stockwitch Cross Preston Preston Bowyer Wilmington Wheddon Cross Double Hill Tivington Knowle Monger Welham Haybridge Ludney Rush Hill Curry Rivel Locksbrook Burrow Holcombe Holman Clavel Perry Street Inglesbatch Pathe Marston Gate Penselwood Lower Weston Stock Hartswell Little Load Berhill Churchinford Stembridge South Stoke Warleigh Mark Causeway Thrupe Battleton Huish Episcopi Moor Walton Bay Silver Street Drayton Sampford Arundel Draycott Middletown Bathpool Wellow West Coker Tone Midelney Kenny Puckington Nedge Hill Henstridge West Hewish Greinton Long Sutton Lawford Chelynch Haydon West Hatch Tyning East Lydford Kingswood Higher Town Ashwell Star Halcon Sutton Mallet Broomfield Seavington St Michael Charlton Gothelney Green Yarford Wootton Courtenay South Brewham Howleigh Hale Wick Brinsea Andersea Sharpstone Rackley Milborne Port Hardington Marsh Rich's Holford Sparkford Hill Lipyeate Winscombe Lillesdon Bawdrip Frost Street Walton in Gordano Over Stowey Combwich West Buckland Huish Champflower Cossington Willand Meadgate East Huxham Green St Catherine Newton Smitham Hill Widcombe Bloomfield Whitestaunton Blindmoor Downside Wells Minehead Walrow Wick Temple Cloud Newbridge Hardington Mandeville South Cheriton Over Stratton Carlingcott Pen Mill Marston Bigot West Woodlands Doniford Furringdons Cross Pitsford Hill Ammerham Shawford Henley Bossington Faulkland Holnicote Higher Wambrook Barrow Common Vagg Combe Throop Middle Burnham Biddisham Poole Weacombe Stathe Upper Langridge West Yeo Cowslip Green Creech St Michael Rodgrove Lower Roadwater Cockhill Dry Hill New England Closworth Newtown West Bradley Saltford Beacon Hill Stonebridge Fitzhead Wambrook Durnfield Woodhill Knowle Lower Westholme Writhlington Burnham-on-Sea Pudleigh Catcott Pawlett Thicket Mead Abbots Leigh Nyland Portfield Sticklepath Feltham North Stoke Old Way Fenny Castle Old Down Meare Stone Allerton Goosenford Lower Stratton Moorlinch Fitzroy Easthill Charlton Mackrell Mells Green Woodborough Brindham Barrows Darshill Brockham End Highbury Little Norton Langford Budville Sheepway Farmborough Littleton East Town East Horrington Fulford Bishop's Hull Providence Place Montacute Merriott Yenston East Lambrook Weston-Super-Mare Paintmoor Dodhill West Town Wiveliscombe Compton Common Middle Stoughton Wonderstone Yeovil Twerton Cannard's Grave Westhay Tarnock Weare Curland Purn Hillcommon Vellow Wooten Hall Hook Fivehead Speckington Riding Gate Abbas Combe Dimmer North Wootton Newtown Bagley Stoke St Gregory Street on the Fosse Chedzoy Sticklinch West Mudford West End Donyatt Silver Street Gold's Cross Peasedown St John Hatch Beauchamp Brompton Ralph Doulting Bathford Worth Cad Green Whatley Sandford Batch Porlock Weir Stoke St Michael Staplegrove Forton Towns End Croford Langport Stolford Wookey Hole Daw's Green Hembridge Churchtown Barton Pyrland Horsey Littleton Escott Aldwick Oldford Weston Town Higher Beetham Rock West Hill Maundown Chesterblade Netherton Tintinhull Upper Milton Radstock Obridge Brinscombe The Green Wortheal Whitty Hedging Wales Mudford Maperton Huntworth Beercrocombe Tadwick Down End Muchelney Keenthorne Bowdens Whitchurch Castle Cary Ruishton Higher Shepton Langley Marsh Heaven's Door Spaxton Ash Priors Ruggin Freshford Ash Cross Prestleigh Witcombe Behind Berry Blackwater Skilgate Kilmersdon Wick St Lawrence Priest Down Lopen Northwick Isle Brewers Fennington Lusty Mearns Poleshill Moortown Darvole Withiel Florey Higher Alham Woodford Pitcot Alvington Dunkerton Pickney Cutler's Green Pye Corner West Camel Yeovilton Weston Bampfylde Whitley Head Ridge Dyche Easton Durleigh Southway Newtown Hillside Lydford Fair Place Highway Knightcott Crickham Nettlecombe Edford East Cranmore Holford Wyke Champflower Upper Stanton Drew Rode Swell Crowcombe Camerton Welton Ashbrittle Plot Gate Tytherington Lydeard St Lawrence Chew Stoke Pitney Clatworthy Hewish West Town Tone Green Angersleigh Stringston Woodhill Sea Kingdown Ashwick Beggearn Huish Lower Strode Glastonbury Stoughton Cross Dulcote Pecking Mill Nythe Badgworth Upper Radford Binegar Chew Magna Butt's Batch Clapton Fromefield Church Row Mid Lambrook Lower Failand Northfield Crock Street Charlton Shepton Mallet Chiselborough Compton Dando Clevedon Lower Weare Wraxall Hoccombe Babcary South Cary West Huntspill Longhouse Silver Street Yatton Doverhay Bathway Hurst Aley Westcombe Pipehouse Podimore Hastings Stanton Wick Hill Corner Priddy Steart Winter Well Newtown Treble's Holford Discove Houndsmoor Iwood North Batsom Ashill Waterrow Keyford Wrington Downside Bleadon Plainsfield Northway Panborough Newbury Urgashay Nunney Catch Elborough Burcott Ditcheat Clutton Lower Somerton Hambridge Trull Edbrook West Wick Lower Woolston Upcott Coxley Wick Upper Fivehead Farrington Gurney Blagdon Hill Hillside Bear Flat Withyditch Somerton Hill Ilton West Town Willhayne Lower Vagg Stanton Drew Jocelyn Park Rimpton Townsend Terhill New Town Hockholler Green Ashington Hounsley Batch Oare Towns End Churchill Thorngrove Welton Hollow Batten's Green Moorledge Combe Florey Kewstoke Herons Green Moorlands Compton Martin Crowcombe Heathfield Brockley Elm Porlockford Combe St Nicholas West End Single Hill Firepool Sticklepath Wagg Burton Britten's Cocklake Henley Blackmoor Ley Upper Baggeridge Compton Bishop Chilton Cantelo Yanley Fox Hills Spargrove West Hill Gardens Killing's Knap High Littleton Melcombe Houndstone West Bagborough Compass Othery Combe Park Badbury West Stoughton Hele Pinksmoor Charlynch Odcombe Church Town Lower Foddington Pilton North Cadbury Pyleigh Milverton Lypiatt Chillington Stanton Prior Upton Fyfett Woodlands Huntspill Thornfalcon Huntstile Town's End Rydon Middle Leigh Middlezoy West Lambrook East Hewish Woolvershill Batch Winford Kingsdon Weston Park Crimchard Townsend Beechen Cliff Green Ore Wembdon Dunster East Twerton Dodington Lympsham Leigh Woods Tacker Street Alford Elliots Green Withial Higher Wellisford Pooltown Combe Ashcott Dundon Little Keyford Shepton Montague Monkton Combe Lopen Head Nailsea Latcham Lower Langford Adscombe South Barrow Ham Portland Bowlish Greenway Knapp South Twerton West Hill Barton St David Combe Down Dowlish Ford New Town Cucklington Wilkinthroop Lambridge Upper Vobster Bladon Shurton Upper Benter Triscombe Kittisford Alder Row Bury Tonedale Wickham's Cross Nash Lower Whatley Chidgley Northover Hinton St George Flaxpool Hamp North Cheriton Lower Godney Barrow Gurney Upper Godney West Newton Parchey Moolham Worminster Stoford Park Gate Royston Water Heale Publow New Town Ston Easton Kingston Seymour Staple Lawns Aisholt Ilford Leighland Chapel Upper Littleton Rowbarton Haygrass Carhampton Merriottsford East Bower Halsway Kingsbury Regis Pightley Walcombe Wheathill Wrantage Cottiford Pill West Leigh Courtway East Rolstone Seven Ash Stocklinch Durston West Monkton Alcombe Hardway Lower Swainswick Primrose Hill Brompton Regis Ford Girt Horsington Marsh Meare Green Templecombe Knott Oak Duddlestone Lydmarsh East End Fowler's Plot Waterside Listock Cross Dundry Brushford Chard Junction Oake Green Compton Dundon Hapsford Stawley Isle Abbotts Butcombe Failand Mark Portbury Puxton Somerton Washbrook Westowe Marston Magna Wellington Worle Banwell Silver Knap Burlinch Higher Street Upper Canada North Coker Oldmixon Cranmore Stream White Post Worlebury Wheeler's Hill Wigborough Edingworth Cricket St Thomas Batheaston Regil Pensford Lower Halsway Widcombe Bicknoller Sampford Brett Claverton Down Snails Hill North Town Shadwell Locking Cudworth East Stoke Chilton Polden Bindon Charlton Musgrove Godney Gupworthy Beckington Somerdale Elworthy Runnington Pedwell Buckland Down Peasmarsh Yarberry Alhampton Stapleton Cat Tail Borough Post Lufton Norton's Wood Baltonsborough Old Ditch Meadgate Narfords Brent Knoll Hillfarrance Heale Lattiford Buscott Tracebridge South Petherton New Town Fairfield Park East Lyng Hawkcombe Coombses Priorswood White Ball Leighton Fordgate Walpole Hurcot Stoke Trister Withycombe Pawlett Hill Midsomer Norton Lye Hole Winterfield Purtington Sidbrook Tolland Clapton Wick Foxcote West Quantoxhead Lansdown Hutton South Chard Biscombe Southwood Rodhuish Roadwater Allowenshay Shalford Marksbury Higher Halsway Sandford East Street