Bus Advertising in Berrow

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Bus Marketing in Berrow

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Berrow - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Berrow - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Berrow- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Berrow - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Berrow (Somerset)

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Poundisford Weston Bampfylde Hillside Coppleham Pedwell Horsington Marsh Stout East Street Plot Street Webbington Budleigh Holway Lympsham Parbrook Stoke St Gregory Creech St Michael Little Weston Stone-edge Batch Lye Cross Camel Hill Charlton Adam Axeford Estate Lambridge Brandish Street North Weston Bailbrook Sticklynch Ilminster Sutton Wick Greenvale Lamyatt Cole Woolvershill Batch Doulting Tyning Farmborough Upper Baggeridge West Coker Sawyer's Hill Riding Gate Wellisford Limington Knightcott Dulcote Elborough Pond Close Rodhuish Highbury Broadway Pound Twerton Bridgwater West Lyng Wayford Stanton Prior Woolminstone Foddington Southway Cat Tail Hollands Clapton in Gordano Aley Claverham Cad Green Townsend Watergore East Horrington Portishead Hillside Grosvenor West Town Houndstone Ashcombe Park Sticklepath Neighbourne Camerton Hutton Wicklane Garden City North End Kenn Moor Gate Fyfett Willand Wraxall Nimmer Withybrook Shawford Amesbury Towns End Tatworth Hinton St George Ashbrittle Shockerwick Latcham Tacker Street Horton Cross Easton Town New Town Odd Down Wheddon Cross Bower Hinton Batheaston Kibbear Ashcott Tyning Northmoor Corner Bradley Cross East Town Woolley Steanbow Chelvey Sidcot Lyncombe Vale Henton Hungerford Badbury Kelston Tolland Coxley Wick Whitelackington Walpole Slough Green Woolvers Hill Rush Hill Rickford Fitzroy Ashbeer Town's End Cary Fitzpaine Kingweston Pylle Burrow Lippiatt Croford Combwich White Post Wadeford Fulford Primmore Corner Howley Woodford Lower Langford Lyatts Little Moor Shepton Mallet Pitcot Woodram Monkton Combe North Stoke Backwell Common Welton Hollow Lower Wellisford Locking Durnfield Stocklinch Upcott Worlebury Clapton Drayton Holly Brook Udley Brockley Stockwood Vale Tangier Hale Pleamore Cross Bincombe Coleford Water Redcliffe Bay Northfield Chesterblade West Hewish New England Berkley Marsh Ford Street Downside Alhampton Sutton Plainsfield Lower Godney Newport Wearne Baltonsborough Woodford Holbear The Butts Torre West Huntspill Woolston Sticklepath Littleton Lillesdon Bayford Chelston Heathfield Fenny Castle Charlton Galhampton Little Keyford Catcott Northfield Hillfield Greenway St Decumans Great Elm Seven Ash Barrows Axbridge Butcombe Buscott Easton Pooltown Thurlbear Ilford Creech Heathfield Horsington Walcot Stone Allerton Langley Lower Strode Lovington Cocklake Shearston Burton Brean Henlade Midsomer Norton Langridge Darvole Moor East Woodlands Maines Batch Yeovil Marsh Lydmarsh Lydeard St Lawrence Cricket Malherbie High Littleton Stowey Barrow Vale Stoney Stratton Codsend New Cross Gold's Cross East Huntspill Midford West Lambrook East End Perrymead Rode Hill Dillington Butleigh Ammerham Brinscombe Kingsmead Poleshill West Buckland Lower Writhlington Bishopswood Perry Street Brompton Regis Kingston St Mary Lopen Head Goosenford Dunster Clewer Fivehead Frieze Hill Thrupe Hewish Jocelyn Park Blatchbridge Thurloxton Ashcott Corner Publow Old Ditch Chewton Mendip Wellow Weacombe Ashton 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Thorngrove Meadgate East Waterside Haymoor End Hollow Brook Prestleigh Langford East Hewish Newtown Lipyeate Bulford Aller Withyditch Little Pennard Englishcombe Purn Rowberrow Aldwick Wooten Hall Downhead Pound Newton Bedlam Stockmoor Village Darshill Little Lyde Lower Canada Hicks Gate Cushuish Lyngford Walton St Mary Langaller Lytes Cary Rodney Stoke Inglesbatch Bratton White Ox Mead Street Splatt Upper Littleton Stapleton Claverton Down Bossington Curland Yarberry Cockhill Yarlington Isle Brewers Old Down Pickney Westmoreland Rooks Bridge Coxley Wrantage Bratton Seymour Claverton Kingsdon Whitnell Frome Clatworthy Strode Lilstock Overleigh Bridgehampton Radstock Batten's Green Dinder Oldfield Park Sidbrook Herons Green Upper Canada Church Town Bourton Croscombe Silver Knap Knott Oak North Brewham Heale Peasedown St John East Harptree Pict's Hill Longhouse Tone Green Chipley The Millands Kenny East Cranmore Periton Barton St David Easton-in-Gordano Liney Woollard Ash Priors North 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Chapel Cleeve Courtway Upper Godney Milborne Wick Ellicombe Kingsbury Regis Lansdown North Barrow South Brewham Whatley Upper Cheddon Eastover Wiveliscombe West Leigh Dean East Chinnock Lower Leigh West End Stockland Bristol Wick Sparkford Nempnett Thrubwell Bladon Border Withial Sand Eastbrook Pensford Holywell Lake Barwick Shoscombe Kingston Seymour Beardly Batch Higher Wambrook Sandford Queen Camel Shepton Montague Higher Vexford Litton Hunstrete Wembdon Selworthy Coxbridge Belluton Norton Hawkfield Puckington Twinhoe Stowell Beggearn Huish Luckwell Bridge Rhode Podimore Hawkridge Butt's Batch Walton Watchfield Rockwell Green Langport Westover Ford Houndsmoor Willhayne Brinsea Woodcombe Langford Budville Chard Alford Woolmersdon Ash Wilkinthroop Ley Donyatt Trudoxhill Chilton Polden Brindham Priorswood Cossington Stratton-on-the-Fosse Locksbrook Wilmington Way Wick Helland Williton Banwell Withiel Florey Thorne Coffin Pipehouse Tickenham Horner Bonson Ashwell Newtown Stanton Wick 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Killing's Knap Hallatrow Cottiford Southwood Whatley Forton Oareford Farleigh Hungerford Keyford Stoke St Mary Weston-Super-Mare Hill Corner Norton Hill Portland Wrington Hornsbury Escott Keynsham Yarde Townsend Friarn Hinton Stapley West Hill Puxton Emborough Chilton Trinity Lower Claverham Chapel Leigh North Cadbury Heaven's Door Flaxpool Weare Wrangway Sweethay Hillfarrance Dunwear Moorlands Downhead Havyatt Frost Street Farringdon Churchstanton Charlton Mackrell Primrose Hill Wales Compton Martin Somerton Culverhays Scrapton Alstone Yarley Clanville Nash Venn Wall Mead Dimmer Bathampton Knole Ilchester North Curry Bathway Tarr Middle Stoford Sheepway Cox's Green Shalford Nailsbourne Atherstone Edford Sampford Moor Ilchester Mead Lawford Dodington Cranmore Wellsprings Horsey Bankland Spaxton Mells Coombses Coombe Capton Whitchurch Cowbridge Henley Slape Cross Dundon Templecombe Marston Gate Bradley Green Bishops Lydeard Wiltown Kingsway Timsbury Charlton Musgrove Stoke St Michael 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Hinton Blewett Priston Andersea Crewkerne West Town Dolemeads Lopen Chard Junction Worminster Fox Hills Coombe East Lambrook Puddlebridge Maiden Head Swell Hardington Moor Compton Durville Edbrook Chew Stoke Stawell Whitestaunton Huish Episcopi Newtown Ubley Urgashay Poole Stileway Walton in Gordano Pightley Babcary Holford Wellington Dowlish Wake Benter Cotford St Luke Burnworthy Hook Long Ashton Temple Cloud Enmore Kenn Purtington Clevedon Faulkland Goar Knap West Shepton Mudford Sock Farrington Gurney Muchelney Ham Meare Bickenhall Lufton Towns End Pear Ash Lower Chilton Cantelo Barrington Evercreech Luccombe Ilton Curload Bradney Meare Green East Combe Screedy Halse Stolford Cole Hill Nye Nyland Nythe Gothelney Green Oake Green Langport Upper Benter Sellick's Green Crowcombe Heathfield Churchinford Allerford Combe St Nicholas Greylake Fosse Westfield Long Sutton Upton Pawlett Hill Mells Green Wedmore Lower Durston Exford Broomfield Wootton Courtenay Compton Bishop Edington Doverhay 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Cliff Timberscombe Sampford Brett Oxenpill Burrow Henstridge Bowden Newtown Iwood Moorland North Cheriton Ditcheat Treborough New Town East Nynehead Worthy Lower Marsh Staplehay Stringston Woolcotts Lodway Upper Fivehead Glastonbury Cholwell Clarence Park Brockley Elm Compton Pauncefoot Ubley Sideling Writhlington Newtown Haselbury Plucknett West Newton Stoney Stoke Up Mudford East Clevedon Nunney Ashton Firepool Providence Place Upper Langridge Hackness Old Estate Yards Coursley Midelney Hembridge Merriottsford Riverside Wells East Coker West Howetown Fulwood Hawkcombe White Cross Ston Easton West Stoughton Rotcombe Yarford Stream Binegar Hele Pyleigh Locking Parklands Gotton Hillside Ansford Maperton Chapel Allerton Bindon Ruggin Wick Burton Hatch Beauchamp Stoke Trister Sherborne Chedzoy Furnham Weston Village Woodspring Priory Voxmoor Somerdale White Ball Upper Weston Battleborough Portway Crock Street Berkley Newtown Silver Street Higher Wellisford East Water Stogursey Ford Star Kingdown Barrow Gurney Whitley Batts Cricket St Thomas West Bagborough Foxcote Woolston Sutton Montis Edithmead Chardleigh Green Long Cross Isle Abbotts Abbas Combe Hastings Upton Marksbury Green Ore East Compton Halcon Farleigh Sandford Batch Hambridge Lower Woolston Woolverton Goathurst Standerwick Canonsgrove Pen Mill Plot Gate West End Westhay Clapton Laverton Warleigh Edgarley Old Cleeve Chipstable Pinksmoor Misterton Corton Denham Backwell Green Fromefield West Monkton Meadgate West Littleton Maundown Kilve Nailsea Snails Hill Pilton Upper Milton Witham Friary Worth Batch Clandown Five Bells May Pole Knap Withycombe Allerford Norton Fitzwarren Cloford Ruishton Wookey Vobster Newbury Broomhill Higher Alham East Pennard Closworth Cottle's Oak Weston Compton Dundon Winterhay Green Havyatt Green Marston Bigot Old Way Heale Cambridge Batch Plaster's Green Cothelstone Wallace Bloomfield South Horrington West End Lower Foddington Terhill Eyewell Sherford Coultings Upper Vobster Townsend Cannington Tellisford Hounsley Batch Puddle Town Portfield East Dundry Regil New Town Higher Town Rockley Ford Winscombe Waterlip Netherton Tyntesfield Gupworthy Keinton Mandeville Gurney Slade Stanton Drew Bilbrook Cloford Common Woolavington Verrington Clutton Hill Over Stowey Crofton Park Lower Peasedown Long Load Stretcholt Wookey Hole Newton St Loe Chilton Cantelo South Stoke Northay Lydford-on Fosse Town's End Egford Lower Halsway Draycott North Wootton Cockwood Street on the Fosse Priddy Leighton Willett West Wick Failand Beacon Hill Burnett Minehead Southmarsh Rumwell Lusty Fairfield Park South Widcombe Huntham Knighton Lower Aisholt Higher Chillington Wagg Lottisham Blagdon Ham Winsford Dinnington Compton Dando Staple Lawns Pyrland Ham Combe High Ham Carhampton Wreath South Petherton Yanley Elliots Green Roundham Steart Ashgrove Chelmsine Handy Cross Narfords Moorlinch West Bradley Nedge Hill Bath Silver Street Adsborough Stamborough Brent Knoll Bathealton West Porlock Winterfield Spring Gardens Downside Winsham North Wick Lower Wraxall Norton's Wood West End Hardington Lower Odcombe West Compton Highway Netherclay Bowlish Clays End Oldmixon Whiteway Dulverton New Town Tucking Mill Loxton Hurst Berhill Marsh Street Oldford Chaffcombe Roadwater Ridge Huntspill Burtle Hill Chelvey Batch Heath House Hale Coombe Willstock Village Triscombe Priest Down Stone Hill Runnington Daw's Green Bleadon Corston Listock Fennington Low Ham Stockwitch Cross Clavelshay Lattiford West Hill Seavington St Michael Broadway Shipham Carlingcott Norton sub Hamdon Middlezoy Ham Street Thicket Mead Huntworth Norton St Philip Higher Burrow Kingstone Bagley Green North Newton Wanstrow Ham Green Coley Middle Burnham Yeovil Hamp Mark Causeway Muchelney Barrow Knoll Green East Stoke Summerlands Rapps Walton Bay Blackford Witcombe West Horrington Upper Swainswick Stock Corfe Northwick Chew Magna Westbury-sub-Mendip Woodlands