Bus Advertising in Broadshard

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Bus Marketing in Broadshard

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Broadshard - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Broadshard - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Broadshard- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Broadshard - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Broadshard (Somerset)

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Berry Larkhall Welton Hollow Rolstone Alcombe Midford Wheeler's Hill Curload Stone East Lydeard Whiteway Gotton Pict's Hill Burrowbridge Townsend Benter Winsham Emborough West Pennard Aller Moorlands Stony Littleton Northmoor Corner Henley Mill Cross Mells Bridgetown Redlane Halsway Clarence Park Bathampton Worminster Westonzoyland Hillside Burtle Knott Oak Lyng Lye Cross Pound Combe Park Woolley Leigh Common Bilbrook New Town Bloomfield Middle Stoford Charlton Monger West Chinnock Summerlands South Horrington Langford Budville Blackwater Way Wick Woodlands Hinton St George Ham Ash Ilton Bathway Durnfield Carlingcott Tonedale Standerwick Town's End Townsend Babcary Westhay North Wick East Quantoxhead Newport Widcombe Pendomer Edington Norton Hill New Town Chilton Polden Peasmarsh Clewer East Twerton South Stoke Tangier Lodway Sigwells Sparrow Hill Sparkford Hill Draycott Bridgehampton Twerton Treble's Holford Southdown Blagdon Highway West Hatch Higher Wambrook Upper Milton Hillcommon Portfield Wreath The Wrangle Queen Charlton Tolbury Meadgate East North Newton Brinscombe Witham Friary Walcot Charlton Musgrove Laverley Abbots Leigh Skilgate Wilkinthroop Henstridge Ashington Slough Green Norton Malreward Chelwood Compton Pauncefoot Lipyeate Withybrook Lullington Stock Blackmoor Lower Woolston Mattock's Tree Green Nyland Street on the Fosse Blindmoor Angersleigh Huntham Higher Marsh Bramwell Catcott Sandford Hornblotton Shepton Beauchamp Seven Ash Trull Henstridge Ash Whatley Handy Cross Misterton Exford Hurcot Whitley Head East Woodlands Orchard Portman Sherford Bankland Staple Fitzpaine Beardly Batch Lansdown Woolvershill Batch Tintinhull Fenny Castle Ellicombe Crewkerne Heathfield Highway Monkton Heathfield Sea Croscombe Bower Hinton Washbrook Claverham Nether Stowey Broadway Pound Newton St Loe Smitham Hill West Harptree Coursley Bradford-on-Tone East Harptree Barlake Brent Knoll Henley Lydeard St Lawrence East Chinnock Street Stoke St Michael Coxley Bussex Winterfield Lower Weare Sherborne West Hewish Welham Downside Sheepway Frieze Hill Fox Hill Flaxpool Whitelackington East Pennard Henstridge Marsh Higher Shepton Oldford Horsecastle Adscombe Keenthorne Compton Durville Kingston Seymour Wrangway North Town Pudleigh Stone Allerton Park Gate Whitty Upton Noble Godney Cross Wicklane Bury Hale Greenway Withial Chewton Mendip Alder Row Horner Kingweston Feltham Montacute Higher Chillington Cossington Dunster Burtle Hill Greinton Backwell Blatchbridge Halcon Fitzroy Brockley Town's End Stawell Combe Florey Hutton Galmington Shepton Mallet Pilton Lottisham Leigh Woods Marshall's Elm Swell Limington Capton Periton Firepool Dunkerton Bason Bridge Frome Ash Cross Church Row Odcombe Northfield Upper Langridge Dinghurst New England Darshill Nunney Catch Horton Cross Lower Marsh Hillfield Tellisford Lower Chilton Cantelo Spaxton Link Yeovil Chilton Trinity Chew Magna Hardington Mandeville Oldmixon Middlezoy Chelvey Batch Brompton Ralph Whitchurch 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Alford Chedzoy Luckwell Bridge Wells Woolmersdon Beercrocombe Nailsbourne Lower Vexford Bruton Kingston St Mary Kilmersdon Stogursey West Quantoxhead Bathpool Eastbrook Bradley Green Lower Key Tyning Milton Dodington West Lyng Lower Leigh Knapp Beggearn Huish Porlock Pightley Gold's Cross West Lambrook Lytes Cary East End Bleadon Fromefield Langford Green Sticklinch Haygrass Cat Tail Upper Baggeridge Priorswood Rowford Wyke Champflower Westford Perry Street Pye Corner Dinder Cockhill Burnworthy Heale Brockham End Sellick's Green Bradney Nythe Shurton Doverhay Withiel Florey Cad Green Beacon Hill Lyngford Dunball Townsend Plainsfield Combe Down Wincanton Thurloxton Dipford Westham Selworthy Upper Littleton Cleeve Haybridge Rowbarton Thorngrove Ilminster Stowey Theale Mark Causeway Shepton Montague Bincombe Dowlish Wake Beard Hill Vellow Cox's Green Norton Dommett Staplegrove Listock Tyntesfield Old Way St Catherine Nettlecombe West Shepton Horsington Marsh Sampford Moor Upper Vobster Higher Burrow Shoreditch Cheddar Liney Winterhay Green Puckington Woodlands Uphill Manor Isle Brewers Sand Thicket Mead Cameley Merridge West Newton Bodden Porlock Weir White Ox Mead Primmore Corner Catsgore Milborne Port Stoke Trister Barrow Lower Stratton Hinton Charterhouse Launcherley Batcombe West Porlock Batten's Green Writhlington Dundon Axbridge Clapton Wick New Town Farmborough Egford Warleigh Furnham Waterlip Lower Wellisford West Woodlands Nynehead Backwell Green Downhead Charterhouse Downhead Westmoreland Queen Camel Loxton Kingsbury Episcopi Walcombe Lydmarsh Higher Alham Wraxall Portway Horsey Cricket St Thomas Chilson Common Street End Wookey Hole Glastonbury Farringdon Woodford Woolston Charlton Mackrell Wick St Lawrence Ashgrove Ford Street Bowdens Riding Gate Clanville Lyatts Dundry Clapton in Gordano Amesbury Stratton-on-the-Fosse Towerhead Hastings Woodspring Priory Coxley Wick Barrington Higher Foddington Ruishton Vagg Lower Foddington Maines Batch Cole Perrymead Wembdon Hele Andersea West Buckland Lower Roadwater Ilchester Mead Kittisford Holton Street Ash Pedwell Regil Tyning Gundenham Wraxall Dolemeads Worth Britten's Haymoor End Goosenford Broadshard Curland Bulford Old Ditch East Dundry Neighbourne The Butts Stolford Leighland Chapel Canonsgrove Hamfield Failand Newbridge Coombe Bottom Plot Gate Lyncombe Vale Walrow Biddisham Thorne St Margaret Shoscombe Vale Evercreech Wick St Lawrence Highbridge Upton New Town Backwell Common Whatley Holcombe Snails Hill Middle Chinnock Lye Hole Steart Somerton Stathe Ashbrittle Edbrook Cutler's Green Up Mudford East Hewish Burcott Sutton Wick Langford South Widcombe South Brewham Littleton Muchelney Ham Westport Huntscott Ashwell Hook Ston Easton Crowcombe Towns End Burrington Clatworthy Templecombe Clays End Pitsford Hill South Chard Wearne Radstock Ford Silver Knap Muchelney Five Bells Claverton Shockerwick Sutton Montis West Horrington Priest Down Shiplate Upper Benter Pen Mill Hunstrete Cary Fitzpaine Lower Burrow Baltonsborough Higher Town Outwood Ham Odd Down Churchinford Exton The Oval Chantry Curry Rivel Easton Town Mudgley Ruggin Raddington Rodney Stoke Redhill Kewstoke Flax Bourton Corton Denham Walford Upper Coxley Lyncombe Hill Burrow Downside Towns End Belluton Burton Heaven's Door Otterford Wookey Lower Halsway Barton St David Kingsmead Chalkway Chilson Withyditch Tatworth South Cary West End Newtown Whitecross Hillside Stone-edge Batch Aldwick Knowle St Giles North Town St Cleers Borough Post Banwell Tivington Bickenhall Haydon Highbury Lower Claverham Providence Place South Petherton Tadwick Eastertown Clutton Shapwick Pear Ash Small Way Comeytrowe Compton Dundon Nash Holbear Pylle Terhill Blagdon Hill Hewish Escott Adsborough Lower Milton Knightcott Alvington Langaller Somerdale Ludney Greendown Speckington Stowell Lovington Locking East Nynehead Weston Town Churchill Green Marston Bigot Alhampton Stanton Wick Widcombe East Street Moorland Aisholt Marston Magna Plaster's Green Fulwood Hornblotton Green Rickford Freshford Ham Green Middle Burnham Panborough Charlton Adam Wooten Hall Wall Mead Coombe Thorney Ilchester Chipley Milverton Old Cleeve Hamp Berkley Marsh Compton Martin Old Estate Yards West Stoughton Bailbrook Yarlington Hungerford Walton St Mary Stonebridge Compton Common West Town Fivehead Lower Weacombe Strode Cucklington Townsend Overton Merriott Wonderstone North Coker Westbury-sub-Mendip Durston Huish Champflower Field Hornsbury Hobb's Wall West End Stogumber Thornfalcon Litton Farleigh Clevedon Berkley Down Breach Barrow Vale Ashwick East Stoke Courtway Easthill Pond Close West Leigh Kingsbury Regis Binegar Furringdons Cross Rotcombe Fitzhead Athelney Green Ore Upper Canada Simonsbath Seavington St Mary Walpole Stockwood Vale Rodhuish Edford Shalford Butcombe Cocklake Crock Street Roundham Torre South Barrow Yarberry Farleigh Hungerford Axeford Estate Felton Chilton Cantelo Pibsbury Trudoxhill Meadgate Stanton Drew Hartswell North Town Hawkridge Belle Vue Hillfarrance Heale Duddlestone Obridge Sidbrook Lower Langford Elborough Woodram Willstock Village Wheathill Compton Dando East Brent Ham Greenhill Southway West Town Bishops Lydeard Foddington Oareford Wrington Goathurst Paintmoor Oakhill Chiselborough Willett Ashbeer Huntworth Stoke St Mary Barton Chew Stoke Charlynch Ford Upper Cheddon Cottiford Tarr Hambridge Beckery Southmarsh St Decumans Norton Hawkfield Kilve Witcombe Ashcott Corner Bedlam East Bower Puddlebridge Havyatt Green Wick Wiltown Asney Thurlbear Rackley Stanton Prior Wales Burnett Houndstone Riverside Tone Green Ebdon Yeovilton Jocelyn Park Woolcotts Combe Throop Bleadney Rode Hill Weston Park Williton Upper Langford North Curry Wilton Porlockford Badgworth North Perrott Heath House Woolvers Hill Higher Holton Yarford Wrantage Weekmoor Urgashay Ashton Watering Willand Moor Ashton East Horrington Combwich Hillside Inglesbatch Walton Combe Wood Double Hill Henlade Isle Abbotts Weston-Super-Mare West Lydford Easton Cambridge Batch Fiddington Batch Ridge Lower Merridge East Coker Beckington Ashcombe Park Hackness Wortheal West End Cole Hill Perry Green Huntspill Leighton Monkton Combe Peasedown St John Northwick Burton Primrose Hill Newtown Timberscombe Crofton Park Cudworth Low Ham Stretcholt West Coker Stockmoor Village Foxcote Bishop Sutton Greylake Fosse Nailwell Narfords Galhampton Windwhistle West Bagborough Havyatt Temple Cloud Tunley Langport Eastover Claverton Down Pyleigh Stringston Laverton Preston Bowyer Kilton Hatch Beauchamp Shoscombe Kibbear Codsend West Camel Minehead Pitcot Friarn Herons Green Yanley Innox Hill West Mudford High Littleton Knole Camerton Higher Beetham Holywell Tacker Street Lower Durston Oldfield Park Edingworth Townsend Hardway Southwood Coley Henton Dulcote Church Town Whitnell Killing's Knap Ilford Henley Edgarley Lansdown Northend Brean Silver Street Moortown Charlton Whitchurch Southfield Ammerham Houndsmoor Sutton Mallet Sticklepath Nunney Yeovil Marsh Wambrook East Huntspill Latcham Tone Cotford St Luke Steanbow Newton Lower Whatley Bratton Withypool Cothelstone Appley Broadmead Maiden Head Greenvale Oake Green Yeabridge Paulton Oake Netherton Hinton Welton Poole Woodlands Puriton Triscombe Middletown May Pole Knap Clayhanger Chilthorne Domer Bishopswood Rudge Priddy Pitney Aley Wootton Courtenay Moorlinch Goar Knap Splatt Fordgate Upper Radford Rich's Holford Lympsham Doniford Walton in Gordano Bowlish Donyatt Lower Swell Piltown Old Down Hockholler Milton Clevedon Hewish Sticklynch Venn Mark Woolavington Sutton Bingham Rimpton Tytherington South Cadbury Longhouse Eyewell Critchill Ley North End Stocklinch Prestleigh Lower Peasedown Buckland St Mary Darvole Hedging Cranmore Lawford West Huntspill Lusty Radlet Crowcombe Heathfield Carhampton Blue Anchor Pyrland Butt's Batch Wagg Lower Wraxall Gurney Slade Waterrow Cholwell Woodborough Dillington Nedge Hill Allerford East Lambrook Kenn Crickham Battleborough Bourton Verrington Lydford Fair Place Wallace Meare Ubley Polsham Rhode Chidgley Charlton Horethorne Coat West Hill Blackmoor Pleamore Cross Portway Compton Bishop Chard Crimchard Chelynch North Cheriton North Widcombe Langport Milborne Wick Gupworthy Winter Well Churchill Bagley Lower Aisholt Whitney Bottom Lopen Lamyatt Upper Godney Enmore Wick Twinhoe Sandford Batch Waterside Marksbury Meare Green Dodhill Sticklepath Silver Street Wick Bathwick Shawford Westcombe Langley Marsh Frost Street Ubley Sideling Stembridge Washford Vobster Rock Huxham Green Mearns Screedy Brompton Regis Barrows Gothelney Green Curland Common Stewley Pecking Mill Kingsway St Georges Beer Merriottsford Kingsdon Potters Hill North Petherton Huish Episcopi Burnham-on-Sea Bradley Cross Purn Blackford Chipstable Churchstanton Coultings Middle Leigh North End Knighton Upper Fivehead Poleshill Wayford Portland Dry Hill Hardington Marsh Exebridge