Bus Advertising in Clarence Park

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Bus Marketing in Clarence Park

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Clarence Park - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Clarence Park - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Clarence Park- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Clarence Park - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Clarence Park (Somerset)

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Greenham Sion Hill Whitty Tatworth Priorswood Riverside Horton Cross Sticklinch Street End Batten's Green New Town Henlade Bradley Cross Theale Maiden Head Tyntesfield Heale Knoll Green Charlton Meadgate Bailbrook Little Norton Minehead Holywell Lilstock Crickham Clays End Helland Charlynch Berkley Howleigh Skilgate West End Leigh Common Brent Knoll Withycombe Somerdale Porlock Kilton Bourne Higher Vexford Peasmarsh Merriott Cannard's Grave Clavelshay Milton Lufton Long Load Wanstrow Clutton Stratton-on-the-Fosse Walpole Chard Corton Denham Primmore Corner Broadway Ilminster East End Laverley Brushford East End Nye Wheeler's Hill Bincombe Down End Pond Close Queen Charlton East Coker Street Ilchester Mead Barlake Catsgore Horsey Maines Batch Outwood Newtown Huntspill Tivington Townsend Binegar Kingston St Mary Churchtown Nailsbourne Brinsea Cowbridge Cuttiford's Door West Chinnock Cockwood Border Whitley Head Britten's Garden City Berrow Mudford Sock Clapton Wick East Hewish Kingsway Poundisford Wagg Burrow Upton Downhead Overton East Huntspill Pooltown Chilton Polden Tarnock Jocelyn Park Mid Lambrook Saltford Wheathill Farleigh Hungerford Newtown Chelston Speckington Brinscombe Exebridge Eastertown Kingsdon East Town Allerford West Hill Gardens Cross Woolvershill Batch Cranmore Shoscombe Vale Latcham Rowberrow Ashcott Corner West Wick Newton Greenway Bishops Lydeard Tone Small Way Cheddon Fitzpaine Mark Causeway Blackford Dunwear Mells Middle Leigh Egford Lusty Lower Key Merridge Thorne St Margaret Stawley Coleford Lower Foddington Hounsley Batch Netherclay Tickenham West Newton Ruggin Bathampton Chillington Abbas Combe Lyng Baltonsborough Leighton Pitney Lambrook Corston Houndsmoor Curry Mallet Hallatrow Townsend East Quantoxhead Coombe Chapel Cleeve Holwell Hapsford Wookey Slape Cross Horner Yarde Widcombe Stone Allerton Clandown Gundenham Publow West Harptree Lower Claverham Udley Badger Street West Stoke West Howetown West Hatch New Town Charlton Musgrove 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Norton Hill Edford Stowell Listock East Pennard Cole Temple Cloud Milton Clevedon North Brewham Woodspring Priory Hinton St George Periton Walford Stone-edge Batch Kelston Lower Whatley North Curry Beggearn Huish Dundry Nunney Donyatt Halcon Rodgrove The Green Churchill Fulwood Stanton Wick Walcombe Killing's Knap Higher Street Luxborough Dolemeads Wales Crofton Park Portfield West Lyng Tarr Barton Wooten Hall Stockwitch Cross Sheepway Locking Castle Stockmoor Village Woolminstone Mudgley Oldfield Park Weston Bampfylde Staplegrove Westhay Middle Chinnock Wheddon Cross Pylle Aller Pitcot Beechen Cliff Sutton Wick Westport Brockley Elm Odd Down Yarlington Rickford East Harptree Crowcombe Heathfield Stout Stamborough Perry Street Perry Green Loxton Sutton Burton Upper Canada Stock Tacker Street Castle Cary Churchinford Portishead Dean Axbridge Claverton Down Kingsbury Episcopi Henley White Ball Crowcombe Chiselborough Chapel Leigh Barrows Portway Sigwells Dulcote Witcombe Shadwell 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Dillington Primrose Hill Clatworthy Cowslip Green Long Ashton Pleamore Cross Chipley East Woodlands Pitcombe Kingweston Chipstable Locking Parklands Chelvey Batch Bishop's Hull Pipehouse Cad Green South Brewham Priddy Moorlinch Ilford Bindon New Town Northway Keynsham Dowlish Ford Rowbarton Rhode Wellsprings Downhead Tytherington Mattock's Tree Green Fivehead Upper Baggeridge North End Ellicombe Lamyatt Lyncombe Hill Babcary Dipford Ford Cloford Common Nynehead Winsford Wilton Street Clapton in Gordano Ford Grosvenor Long Sutton Whitestaunton Kittisford Willhayne Radlet North Town Lyngford Plaster's Green Hartford Lower Stratton Bagley Green Innox Hill Hook Stoford Thrupe Willstock Village Burnworthy Single Hill Dinder Newtown Standerwick Lansdown Weare Cheddar Stocklinch Asney Milton Withypool Orchard Portman Misterton Clapton Coxley Wick Wiltown Pen Mill East Twerton Kenny Doulting Buckland Down Holman Clavel Eastover Northover Double Hill Bladon Spargrove Middle Stoford Allowenshay Cottiford Stretcholt Codsend Little Pennard Uphill Bradney Otterhampton East Lyng Critchill Mudford Stockland Bristol Butleigh Wootton Middlezoy Havyatt Green Behind Berry Lower Langford Bedlam Bathealton Stanton Drew Ham Ham Green Hatch Green Wearne Winterhay Green Moorlands Wadeford East Dundry Higher Wambrook Sticklepath West Camel Capton Marston Magna Knole Cross Ways West Hill Whatley Shipham Flax Bourton Nempnett Thrubwell Tangier Rimpton West Luccombe Berkley Marsh Weston Treble's Holford Blackrock Highway Huntworth Heathfield Adsborough Godney Providence Place Windwhistle Welham Wrantage Laverton Upper Milton Worlebury Marston Gate Hamp Chilcompton East Lambrook Steart Feltham Sherborne Chardleigh Green Burnett Hutton Compton Dundon Broadway Pound Cannington New Town Newtown West Town Chilton Cantelo Worminster Meare Wick Bowdens Clapton Woolston Terhill Highbury East Cranmore Northend Newport Sydenham Kenn Catsham Gurney Slade Vagg Felton Dyche Norton's Wood Bradley Green Charterhouse South Petherton Lottisham Compass Kilmersdon Heale Langford Lower Aisholt Peasedown St John Chalkway Dunster Burtle Hill Stewley Frieze Hill Higher Foddington Greylake Woolley Ash Cross Rodney Stoke Havyatt Ebdon Woollard Muchelney Othery Dundon Hayes Bower Hinton Compton Common Chelston Heathfield Meadgate West Thorney Norton Hawkfield Coleford Water Combe Sutton Montis Upper Westholme Clayhanger Belluton Steanbow Bradford-on-Tone East Lydford Lower Writhlington Belle Vue Timberscombe Ashcombe Park Holywell Lake Heale Furnham Barton St David Knowle Bicknoller Welton Broomhill Walrow Walton Beckery Ditcheat Freshford Stringston Vole Somerton Hill Cameley Westcombe Sandford Batch Fox Hill Hardington Moor Yeovilton Southdown Rackley Littleton Foddington Monkton Heathfield Southay Lydford-on Fosse Venn Way Wick Otterford Sea Muchelney Ham Aley Combe Throop Duddlestone Alston Sutton Honey Hall Toulton Treborough Greyfield Little Moor Upper Radford Street Hollow Brook Nash Compton Bishop Pightley Raddington Cleeve Barrington Exton Wells Neighbourne Henstridge Marsh Upcott Litton Upton Noble Voxmoor Keinton Mandeville Chew Stoke Girt Newbridge Burrington Whatley Whitnell Westbury-sub-Mendip Obridge North Cadbury Barrow Vale Tadwick Haydon Frost Street Holly Brook Kilkenny Corfe Redhill Parchey West Yeo Over Stowey St Georges Prestleigh Tolbury Potters Hill Haybridge Stoney Stoke Bathpool Norton sub Hamdon Whitley Batts Norton Malreward Fairfield Park St Catherine Street Ash Foxcote Woodlands Chew Magna Athelney Firepool Sticklepath Hockholler Green Ashwick Greendown Milborne Port Urgashay Oxenpill Little Weston Doniford Coat Leighland Chapel Riding Gate West Hill Five Bells Haydon Southmarsh Butleigh Bratton Seymour Lower Peasedown Hedging Backwell Common Hackness Howley Kingsmead Lopen Head Hale Wick South Twerton Fitzroy Shawford Hornsbury East Rolstone Winterhead Townsend Shockerwick The Butts Narfords Dundon Watchfield Stogumber Higher Burrow Old Way Triscombe Upper Stanton Drew Rode North Stoke Writhlington Poleshill Dodhill Yarford Stolford Claverton Down Strode Willand Newtown Wookey Hole Radstock Westfield New England Henley Stanton Prior Glastonbury Bruton Battleton West Horrington Chelmsine West Lydford Icelton St Cleers Link Lympsham Hunstrete Budleigh South Cheriton Waterlip Stoke St Mary Lower Odcombe Barrow St Decumans Cutcombe Ashcott Winterfield Hawkridge Goathurst Witham Friary Compton Martin North Town Bathford West Leigh Fiddington Croford Shoreditch Templecombe Bathwick Lower Godney Stoke sub Hamdon Sparkford Higher Halsway Courtway Hinton Blewett Edingworth Whitney Bottom Coombe Bottom Upper Vobster Twinhoe Banwell West Hewish Axeford Estate Dunkerton Preston Thorne Coffin Winscombe Upper Swainswick Brandish Street Goar Knap Brean Field Kilve Rockley Ford Puddlebridge Dry Hill Cossington Merriottsford White Cross Camel Hill North Town Edbrook Englishcombe Trudoxhill East Town Pecking Mill May Pole Knap Stone Hill Higher Beetham Burton Bratton Weston Park Roadwater Pear Ash Washbrook Burrow Coxley Thurlbear Gold's Cross Hornblotton Rockwell Green Dowslands Woolston Waterrow Tracebridge Luckwell Bridge Frome North Town Stoke Trister Regil Huntham Wayford Cricket St Thomas Halse Hemington Lowton Upper Littleton Lower Westholme Horsecastle Plot Street Stolford Sticklynch Holnicote Galhampton Hamfield Downside West End Bath Lippiatt Cottle's Oak Polsham Williton South Cary Ubley Sideling Knightcott Up Mudford Porlockford Farringdon Hardway Payton Lower Somerton Watchet Waterside Washford Trull High Ham Milborne Wick Woodlands Sampford Moor Langford Budville Langaller Little Load Coppits Hill Cutler's Green Oake Combwich Scrapton Odcombe East Stoke Churchstanton Hewish Butt's Batch Worle Lyatts Shoscombe Kibbear Moorledge Haymoor End Cloford Isle Brewers Broomfield Henstridge Bowden Mark Nunney Catch Burtle Tuckerton Faulkland Ston Easton Hinton Wrington Clevedon Sampford Arundel Upper Fivehead Ludney Paintmoor Blatchbridge Escott Coxbridge Townsend Stoke St Gregory Nimmer Blackwater Huntscott Northmoor Corner Ham Twerton Marston Bigot Knott Oak Norton Pensford Dinnington Weston Town Bourton Dodington Tucking Mill Wraxall Lower Woolston Welton Hollow Lansdown Smitham Hill Bodden Yarley Pilton North End Summerlands Barrow Wreath Sidcot Curland Common Seven Ash Hambridge Tunley Combe Park Ham Sherford Blackmoor Horton Leigh upon Mendip Kenn Moor Gate Amesbury Ham Henstridge Ash Buckland St Mary Pudleigh Portbury Sweethay Four Foot Windmill Hill Elborough Midford Stembridge Park Gate West Huntspill Melcombe Kingstone Ridge Woolavington Draycott Knowle St Giles Clutton Hill Ley Oakhill Sand Lower Knapp Walcot Bonson North Barrow Lypiatt Hadspen Seavington St Mary Upper Cheddon Uphill Manor Langport Westover Lytes Cary Sellick's Green Shepton Mallet Lydeard St Lawrence Abbots Leigh Lye Cross Lipyeate Hurst Maidenbrook Dulverton Preston Bowyer