Bus Advertising in Cocklake

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Bus Marketing in Cocklake

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Cocklake - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Cocklake - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Cocklake- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Cocklake - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Cocklake (Somerset)

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West Compton Coppleham Sampford Arundel Coat Middle Stoughton Northfield Bradford-on-Tone St Decumans Kingswood Hedging Tunley Ubley Sideling Feltham Knowle Wrantage Bathpool Belluton Double Hill Eastover Lye Hole Berkley Upper Weston Dean Sydenham Coultings Curry Mallet Stoford Tonedale Hinton Charterhouse Higher Shepton Creech Heathfield Street Ash Hoccombe Paintmoor Silver Knap Axbridge Litton Cross Handy Cross Poleshill Rimpton Norton Hawkfield Long Load Faulkland Porlock Cushuish Dinghurst Primmore Corner Dunwear Wiveliscombe East Horrington Holton Greenham Mill Cross Bincombe Snails Hill Ammerham Lypiatt Clutton Felton Milborne Port Marksbury Prestleigh Tucking Mill Broadway Pound Wheathill Kingsdon Flax Bourton Overleigh West Stoke Willstock Village Windwhistle Chelvey Woodspring Priory Monkton Heathfield Shepton Beauchamp Stanton Drew Beacon Hill Helland Vellow Nunney Catch Northfield Edgarley Spargrove Barrow Common Westport Lower Canada Compton Martin South Chard Kilkenny Stockwitch Cross Frome Southay Wellington Marston Magna Godney North Town Compass Flaxpool Farrington Gurney Rooks Bridge Rockwell Green Clapton Milverton Ashton Street on the Fosse Bagley Green Combe Hay Welton Hollow Norton St Philip Hadspen Holly Brook Ilchester Mead Eyewell Hunstrete Hardington Moor Fivehead Pound East Lyng Townsend Raddington Halcon Easthill West Yeo Ridgeway Launcherley North Weston Voxmoor Staplegrove Nyland Whitchurch Tuckerton Shoreditch Newtown Sutton Bingham Catsgore Tolland Southfield Bladon Ebdon Alstone Pyleigh Low Ham Thorne St Margaret Ston Easton Capton Temple Cloud Combe Florey Honey Hall Edbrook Merridge Batten's Green Hardway Town's End Penselwood Blackford Badgworth Piltown Knott Oak Ash Cross Lullington West Mudford Capland Hardington Marsh Wyke Champflower Fulwood Worlebury Backwell Common Pleamore Cross Tacker Street Stathe Combe Park Moortown Rumwell Camel Hill Pickney West Woodlands High Littleton Whatley Cole Hill Southdown Torre Drayton Pedwell Greyfield Shearston Muchelney Woolvershill Batch Stoke St Mary Drayton Oare Five Bells Peasmarsh Cole South Petherton Field North Brewham Firepool Horsington East Compton Pylle Upton Cannington East Woodlands Fyfett Nempnett Thrubwell Dundon Keward Cameley Butt's Batch East Lydford Weston Village Escott Badbury Mudgley Clatworthy Northover Horsington Marsh South Horrington Wales Cat Tail Wiltown Sutton Mallet Lower Strode Rydon Middle Burnham Yatton Churchstanton Chapel Leigh Maperton Bowlish Hollands Babcary Hardington Fromefield Cholwell Brinscombe Kilmersdon Clewer Dunster Allerford Galmington Hinton Upper Stanton Drew Greylake East Clevedon Moorlinch Kibbear Butcombe South Cary Clapton Wick Lippiatt Wick Huntspill Triscombe Long Cross Perry Green Ashwick Stembridge Bankland Coursley Seavington St Mary Breach Yarlington Dunball Ashbrittle Kenny West Chinnock Smitham Hill South Stoke West Wick Shoscombe Lodway Waterside Little Weston Yarford Higher Halsway Horsey Coppits Hill Lambridge Kingsway Aller Glastonbury Curload Westowe Higher Wambrook Fiddington East Town Walcot Street Bowdens Greendown Crock Street Yeovil Stolford Stawell Welham North Cadbury Brompton Ralph Ashcombe Park Henlade Marshall's Elm Silver Street Merriott Barrow Dundon Hayes Kewstoke Steanbow Fitzroy Cloford White Ball Pitminster Midford East Chinnock Furnham Easton Town Lawford Fennington Durston Cambridge Batch Wick Camerton Outwood Carhampton West Quantoxhead Northfield East Twerton Hatch Green Weston-Super-Mare Ford Newbridge Hawkcombe Ford Whitley Head Pitcombe Bramwell Walford Clutton Hill Biddisham Oake Green Bleadon Foddington Waterrow Lower Vagg Worminster Sutton Wick Chardleigh Green Milborne Wick Whitecross West Newton Girt Chillington Meadgate West Little Norton Staple Lawns Hill Corner Tatworth Stonebridge Tone Green Stock West Camel Stockwood Vale North Petherton Chard Junction Speckington Ilchester Whitefield Tivington Knowle Splatt Treble's Holford Burrow East Coker Nye 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Edithmead Lusty Woollard Huxham Green Cockhill Stringston Woodlands Nettlebridge Chilthorne Domer Bagley Dimmer Bossington Norton Hill Portway Winterfield Sampford Brett Battleton Thorngrove Newport Periton Odd Down West Town Ansford North Barrow Laverton Horner Higher Town Sheepway Charlcombe The Millands Dinder Stoke Trister Cary Fitzpaine Durnfield Stogumber Four Forks Rodhuish Trull Fordgate Coxley Woodcombe Winsford Brompton Regis Rowford Down End Bodden Greylake Fosse Andersea Coombe Bottom North Wick Curland Perrymead Single Hill Kingston Seymour Combe Down Walton St Mary Biscombe Ashcott Chilton Trinity Staplehay West Hill Gardens Canonsgrove Hillside Coombe Clapton Lye Cross Chapel Cleeve Kingsmead Haydon Huish Episcopi Burcott Hobb's Wall North Batsom Meadgate East Thurloxton Woodhill Martock Whitelackington Buckland Down Upper Benter Southmarsh Galhampton Hungerford Stoke sub Hamdon North Town Hardington Mandeville Hinton St George Stanton Prior Bridgwater Gundenham Old Down East End Burrow Lopen Knoll Green West Stoughton North End Dodhill Maiden Head Somerton Hill Egford Rockley Ford Middle Leigh Stretcholt Timberscombe Lower Halsway Claverton Down Sutton Montis Higher Foddington Brindham Somerton Haselbury Plucknett Oldford Southwood Scrapton Upper Vobster Williton Churchinford Cranmore Tadhill Puckington Spring Gardens Long Ashton Monkton Combe Buckland Dinham Horton Cross Clayhanger Tarnock Yarley Whiteway Portway Northwick Woolston The Wrangle Ham Bourne Goosenford Beardly Batch Batch Battleborough Barrow Vale Wortheal Clevedon East Water East Pennard Edington Corton Denham Minehead Border Langford Green Wood Willhayne Berkley Marsh Appley Ludney Hutton Upper Milton Kingsbury Episcopi Norton sub Hamdon Newton St Loe North Town East Lydeard Brockham End South Twerton Higher Burrow Charlton Henley Westfield Lower Claverham Coleford Water Sawyer's Hill Houndsmoor Pill Corfe Slough Green Haymoor End Blagdon Barlake Compton Bishop Lansdown Barrington Royston Water Lydford-on Fosse Milton Kingweston White Cross Winsham Town's End Knighton Church Town Alston Sutton Lower Failand New Town Bishopswood Henstridge Marsh Abbas Combe Asney Coleford Green Parlour Cloford Common Misterton Heale Mid Lambrook The Oval Woodhill Middle Chinnock Pond Close Ashton Watering Churchill Green West Bagborough Woolley Weston Park Holywell Rhode East Town Whitestaunton Amesbury Upper Swainswick Creech St Michael Adscombe Benter Norton's Wood Lowton Netherclay Sweethay Tickenham Little Load Little Moor Comeytrowe Sticklinch Stratton-on-the-Fosse Dunkerton Woolmersdon Sparkford Hill Plot Gate Pen Mill Keynsham Lower Weston Nedge Hill Yeovilton Mudford Sock Thrupe Shockerwick Bicknoller New Town East Stoke Barton Catcott Batheaston Nythe Whitcombe Edingworth Hatch Beauchamp Woodford Borough Post Curry Rivel Walcombe The Green Woodlands Blagdon Hill Woodborough Nethercott Northover Stocklinch Portland Bickenhall Payton Towns End North Coker Street End Bradney Stout West End Fox Hills Kingdown Summerlands Ruggin Preston Bowyer Donyatt Hastings Dundry Keyford Sidbrook North Cheriton Hillcommon Whatley Chelston Heathfield Buscott Eastertown Wickham's Cross Hook Northay Lower Writhlington Link Templecombe Holford Blackmoor Littleton Frost Street Gupworthy Northway Knapp Rolstone Dyche Evercreech Old Cleeve Butleigh Tone Stewley Forton Claverham Weekmoor Thurlbear Lower Key Street Burton Alvington Townsend Queen Charlton Pawlett Beercrocombe Woodford Coxley Wick Foxcote Locking Dodington Leigh Common Ditcheat Leigh Woods Widcombe Waterlip Bradley Cross Chew Magna Lower Aisholt Lower Woolston Staple Fitzpaine Seavington St Michael Cottle's Oak Henstridge Langport Westover Winterhay Green Woolston East Bower Over Stowey Adsborough Burnworthy New England Exton Bloomfield Catsham Chesterblade Lopen Head Newtown Greenhill Holwell Stawley Otterhampton Bath Winford Lympsham Vole Henley Whitney Bottom Upper Littleton Rowbarton Luckwell Bridge Park Corner Beechen Cliff Shoscombe Vale Meare Hartswell Backwell Green Hockholler Wilkinthroop Sherford Silver Street Whitty Northmoor Corner Higher Alham Blue Anchor Mark Causeway Crimchard Leighton Downside Providence Place Combe Throop Knightcott Brockley Weston Bampfylde Badger Street Langford Budville Langley Newtown Cotford St Luke Halsway Holcombe Wallace Pinksmoor Montacute Wedmore East Quantoxhead Henstridge Bowden Shadwell West Porlock Draycott Compton Common Wilmington Congresbury Sticklepath Nettlecombe Hounsley Batch Westonzoyland Higher Vexford Chidgley Icelton Ilford Plot Street Aldwick Culverhays Lower Wraxall Hawkridge Doniford Barrows Bratton Holman Clavel Somerdale High Ham Roundham Wonderstone Lower Westholme Chelston Uphill Yenston Leighland Chapel Stapleton Heaven's Door Woodlands Polsham Urgashay Highbury Wicklane Hamfield Charlynch Withy Mills Bruton Limington Laverley Brympton d'Evercy Chilton Polden Merriottsford Wellow Woolvers Hill Westcombe Elworthy Lufton Bishop's Hull Furringdons Cross Loxton Cannard's Grave Lower Knapp Durleigh East Dundry Sparkford Pensford Charlton Moorland Cucklington Oakhill Wick Lamyatt Gurney Slade Chewton Keynsham Lillesdon Norton Willett Puxton Upper Radford Willand West Howetown Shipham Wrangway Warleigh Tarr Newtown Watchfield Cowbridge Tivington Udley Bathford East Combe Durborough Park Gate Behind Berry Bawdrip Stone Allerton Shiplate Nynehead Cothelstone Chaffcombe Lower Marsh Crowcombe Shopnoller Sion Hill Puddlebridge Huntstile Oxenpill Hele Bare Ash Burnett Wellisford Cheddon Fitzpaine Queen Camel Hurst Ashwell New Town Farringdon Mells Green Kelston Westmoreland St Georges Sutton Purtington Rapps Chewton Mendip Cottiford Ruishton New Town Dolemeads Meare Green Trudoxhill Wick St Lawrence Lilstock Milton Aley Howleigh Upcott Wookey Strode Ubley Worle Hurcot Withybrook Hambridge Charterhouse Wick St Lawrence Charlton Adam Washford Dinnington Poole South Barrow Fulford Stileway Oake Havyatt Green Ham Walton Upper Coxley Lower Langford Crowcombe Heathfield Westhay Wrington Rode Star Locksbrook Blackmoor Crofton Park Ham East Hewish Paulton Newtown Wanstrow Butleigh Wootton Othery Yarde Fowler's Plot Pathe Ford Street Blackford Carlingcott Lower Somerton Claverton Down Darshill West End Lower Merridge Newtown Sparrow Hill Townsend Churchill Weacombe Stony Littleton Watchet Fairfield Park Moorlands Hemington Mark Cricket St Thomas Cheddar White Post Baltonsborough Witham Friary Lower Leigh Yeovil Marsh Podimore Yeabridge Midelney Haygrass Henton Higher Durston Lydmarsh Britten's Greinton Worth West Horrington Woodram Tyning Blackrock Knole Downhead Withypool Lower Weacombe Knowle St Giles Draycott Oath Corston Wheeler's Hill Axeford Estate Westham Ellicombe Berrow Jocelyn Park Lower Durston Hewish West Pennard Burlinch Sellick's Green Kenn Brockley Elm Upper Godney Courtway Higher Wellisford Christon Downhead Broadshard Hillfield Ashgrove South Cheriton Hornblotton Green Haines Hill North Widcombe North Wootton Batcombe West End Belle Vue Alford Priddy Hackness Lower Roadwater White Ox Mead Wookey Hole South Brewham Killing's Knap Bratton Seymour St Catherine West Town Haydon Kittisford Hornsbury Rock Townsend Weston Panborough Riverside Easton Upper Canada Howley Bathway Exebridge Tintinhull Kilve Plainsfield Upper Cheddon Cleeve Dowlish Wake Lower Swainswick Stowey Windmill Hill Walton Bay Hayes Park Rode Hill Broomfield South Widcombe Lower Milton Four Foot Timsbury Compton Dando Chelwood Cutler's Green The Butts Verrington Shepton Mallet Wraxall Old Ditch Saltford Lower Whatley West Leigh Netherton Porlock Weir Heath House Regil West Hill Bathampton West End Lottisham Langley Marsh Oldmixon Portishead Monksilver Haydon Marsh Street Wall Mead Cox's Green Pecking Mill Hinton Blewett Nash Higher Chillington Shalford Orchard Portman West Lyng Writhlington Hewish Burrowbridge East Lambrook Hollow Brook Seven Ash Bulford Upper Baggeridge Gothelney Green Simonsbath Parchey Old Way Higher Street Lyncombe Vale Lytes Cary Ashcott Corner Hale North Town Middle Stoford Pawlett Hill Sherborne Bloomfield Sandford Broadway Huntham Wigborough Fox Hill Sticklynch Stoney Stratton Wellsprings Ilton Halse Cricket Malherbie Upper Westholme Stone-edge Batch Englishcombe Stolford Marston Bigot Moorledge May Pole Knap Heathfield Dowslands Yanley Clarence Park Wooten Hall Little Keyford Taunton Nimmer North Perrott Dipford Stone Hill Way Wick Weston in Gordano Townsend Withycombe West Shepton Stoney Stoke Clandown Shurton Gotton Crewkerne Redcliffe Bay Beard Hill Kingsbury Regis Mearns Kenn Moor Gate West Bradley East Rolstone Bower Hinton Witcombe West Hewish Stowell South Cadbury Church Row Alhampton Bury Hornblotton Preston West Town Obridge Theale Horsecastle Chantry Nailsbourne Holway Old Estate Yards Golsoncott Mells Tolbury Pilton Toulton Berhill Fenny Castle West Buckland Marston Gate