Bus Advertising in East Water

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Bus Marketing in East Water

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in East Water - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in East Water - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in East Water- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in East Water - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover East Water (Somerset)

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Biddisham East Rolstone Upper Swainswick Lufton Fromefield East Lambrook Dean Charlcombe Chilson Burton Knowle Ham Town's End Trull Lower Peasedown Shoreditch Laverton Burrington Cutcombe West Huntspill Shockerwick Corfe Ashcott Wembdon Stoney Stoke Crewkerne Donyatt Berrow Old Estate Yards Highway Exford Southdown Windwhistle Sharpstone Aldwick East Town Hatch Beauchamp Huntworth Whitelackington Whitestaunton Chelston Monkton Combe Lydmarsh Long Cross Hurcot Cossington Winterfield Huntstile North Perrott South Twerton Durleigh Burcott Lower Weacombe Westford Mark Clapton Woodram Withybrook Pathe Pilton Moorledge Upcott Frome Upper Langford Nimmer Barlake Charlynch North Newton Halsway Orchard Portman Towns End Edithmead Rudge Amesbury Perry Green Horsey Upper Weston Flax Bourton Combwich Beardly Batch Hillfield Nythe West Harptree Allowenshay Hinton Blewett Uphill Manor Fyfett Paintmoor Shoscombe Vale Preston Haymoor End North End Kelston Allerford Blue Anchor Higher Burrow Curload 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Oxenpill Stone Allerton Langridge Thorne St Margaret Hele Pye Corner Widcombe Wigborough Woolavington Higher Vexford Street Chelston Heathfield Lower Stratton Woodlands Farrington Gurney Higher Town Huxham Green Newbury Welton Hollow Watergore Charlton Adam Shepton Montague Blackford Ashton West Compton Higher Marsh Huish Champflower Brockley Elm Whitefield Compton Dundon Bridgwater Shipham Cudworth West Lydford Greendown Draycott Rowford Lambrook Canonsgrove Worlebury Maines Batch Stoke St Michael Holcombe Ham Street Rhode Kingsmead Chilton Polden Temple Cloud Woodlands Street Lower Burrow Weston Town Upton Butleigh Wootton Stoke sub Hamdon Burnham-on-Sea Lower Claverham Toulton Midsomer Norton Compton Martin Dundon Butcombe Marston Bigot Batheaston Bedlam Bailbrook Whitley Batts Kewstoke Bulford Durborough Welham Daw's Green Oare Upper Fivehead Shalford Thorne Coffin Nedge Hill Hoccombe Charlton Mackrell The Millands Clays End Hawkridge Wicklane Chaffcombe Badgworth Farleigh 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Common Dunster Easton Town Sidcot West Hatch North Town Biscombe Asney Spring Gardens Bossington Woolmersdon Shawford Oldford Culverhays Bathealton Twinhoe Stony Littleton Mells Marston Gate New Town Park Gate Foxcote Brindham Holywell Blindmoor Ridge Horton Hobb's Wall Fairfield Park Oake Green Sherford Glastonbury Spaxton Meadgate East Adscombe Weston in Gordano Vellow Washford Ashill Beckington Locking Castle Barrow Common Portbury Bloomfield Chewton Mendip Tickenham Gotton High Littleton Milton Clevedon Long Load North Town Lower Failand Maidenbrook Horsington Lansdown Beacon Hill Skilgate Lower Swell Axeford Estate Langley Marsh Moorlinch Hele Bason Bridge West Newton Evercreech Beer Woodford Wrantage West Monkton White Post Berkley Combe Down Lattiford Stathe Gundenham Otterford Chiselborough Bawdrip Tolland Midelney Green Parlour Chard Bridgetown Monger Uphill Bathway Hartford Goathurst Sutton Fulford Winscombe Wincanton Farmborough Middle Leigh Pudleigh Langford Green Doniford 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Hewish Marston Magna Nye Huntscott Narfords East Street Badger Street Clandown Newtown Kilton Four Foot Bonson North Coker Henstridge Ash Ham Green Castle Cary Horner Chelvey Batch Tivington Dillington Stileway Chantry Peasmarsh North End East Lyng Urgashay Walpole Holway Heaven's Door Rowbarton Muchelney Ham Haydon Puxton Chard Junction Little Moor South Stoke Lyncombe Vale Lopen Head Selworthy Combe Florey Brompton Regis South Petherton Hardington Marsh Goar Knap Battleborough Bleadon New England Priston Poundisford East Horrington Cad Green Fulwood Curland Common Friarn Chelynch Holly Brook East Compton Luccombe Wanstrow West Shepton Sweethay Lower Foddington Towerhead Curland Standerwick Four Forks Tunley Southfield Littleton Radstock Sutton Mallet Slough Green Walton in Gordano Priddy Sawyer's Hill Dimmer Wortheal Pedwell Perry Street Silver Street Tyning Hinton Charterhouse Corton Denham Bickenhall Montacute Silver Knap Ruggin Stowell Wheddon Cross Henlade Chew Stoke Ford Claverton Down Shepton Mallet Little Load Beggearn Huish Fenny Castle Lyncombe Hill Stringston Upper Cheddon Milton Henley Haselbury Plucknett New Town Hinton Oath Rumwell Brinscombe Faulkland Long Sutton Binegar Woolvers Hill Lower Weston Chelvey Winterhay Green Athelney Broadmead Cole Tacker Street Beechen Cliff Southway White Ball Peasedown St John Lydford-on Fosse Yeabridge Udley Townsend Netherclay Taunton Staple Fitzpaine Kilkenny Brompton Ralph Leighton North Barrow Primrose Hill Stone Walton Bay Higher Holton Terhill Holwell Street on the Fosse Rockley Ford Newtown Limington Discove Listock North Cheriton Bladon Henstridge Bowden Kingsway Galhampton Yarrow Tyning Yarford Pensford Towns End Wick Greinton East Woodlands Pill West Quantoxhead East Town Godney Regil Dowslands Sea Nailsea Bathampton Chidgley Ford Street Portishead Higher Alham Sandford Batch Hungerford Bourton High Ham Townsend Watchfield Summerlands Eyewell Shopnoller Cushuish Moolham Maundown West Yeo Alcombe Hinton St George Batch Burrowbridge Carhampton Batten's Green Puddlebridge Hunstrete Wiveliscombe Redlynch Barrow Liney Parchey Blagdon Westcombe Tarnock Downside Odd Down Weacombe Wagg Stoford Bradley Green Sutton Montis Yeovil Marsh Newbridge Five Bells Milton Kingston Seymour Kilmersdon Howley Heale Bathford Priest Down Westham Downside Stanton Prior Hadspen Lydford Fair Place Englishcombe Coppits Hill Whatley Nunney Bowlish Hornblotton Stratton-on-the-Fosse Coley Neighbourne Hill Corner Thrupe Sampford Moor Crimchard Triscombe Hockholler West Luccombe Newton St Loe Rodhuish Thorngrove Emborough Kilve Henstridge Shurton Williton Haybridge Abbas Combe Ruishton Park Corner Lopen Chedzoy Golsoncott Ash Priors Charlton Redcliffe Bay Innox Hill East End Durnfield Churchstanton Ashcott Corner Snails Hill West Coker Speckington Lamyatt Pyrland Rapps Wraxall Hardington Mandeville Holbear East Brent Steanbow Forton Old Ditch Stowey Burlinch Bathpool Tuckerton North Stoke Kingweston Northmoor Corner Hardington Moor Chew Magna West End South Horrington Sparkford Stretcholt Little Keyford Ashbrittle Lottisham Sydenham Woolcotts Cottle's Oak Wearne Penselwood Townsend Bridgehampton Lower Wellisford West Bagborough Small Way Nettlebridge Cocklake Somerton Hill Kingsbury Episcopi Hillside Kibbear Keyford Eastertown Waterside Woolston St Catherine Barton St David Fox Hills Gold's Cross Ammerham Farringdon Porlockford Minehead Bear Flat Brinsea Ford Locking Parklands Stanton Wick Steart Lulsgate Bottom West Leigh Coultings White Ox Mead Muchelney Yenston Launcherley Nempnett Thrubwell Wick Woodhill West Buckland Wellow Plaster's Green Clutton Old Cleeve Meadgate Merridge Southmarsh West Woodlands Curry Mallet Huntspill May Pole Knap Clavelshay Weare Upper Godney New Town Wilton Charlton Musgrove Broadshard Claverton Down Oake Edington Charlton Horethorne Doulting Lower Halsway Christon Ashton Watering Portland Knighton Hockholler Green Woodspring Priory East Huntspill Combe Throop West Town Timberscombe Wrington Fiddington Northway Egford Monkton Heathfield Kingdown Northwick Pond Close West Hewish Tadwick Helland Tintinhull Norton Fitzwarren Greenvale Frieze Hill Prestleigh Britten's Atherstone Bicknoller Willett Exton Dommett Hare Hedging Hawkcombe Nash Wellington Burtle Coat Weston Park Smitham Hill Seavington St Mary Bodden Haydon Cloford Common Stogumber Bayford Blatchbridge Whitney Bottom Lower Strode Hemington Stamborough Barrow Vale Yeovil Wilmington Sigwells Lippiatt Heathfield Hardway Haydon Outwood Barrington Norton Malreward Holford Pooltown Sampford Arundel Ash West End Yanley Bleadney Tone Green Yarley Double Hill New Town Allerford Lower Knapp Ilford Hicks Gate Bourne Pibsbury North Curry Behind Berry Withial Mearns Bowdens Portway Wellsprings Burrow Capland Northfield Whitchurch Weston Bampfylde Stapleton Lipyeate Bishopswood Buscott Portfield West Mudford Stone-edge Batch West Lyng Cowslip Green Dinnington Cucklington Ford Congresbury Chilcompton Higher Beetham Wrangway Witham Friary Wales Felton Churchill Green Lye Hole Loxton Westhay Lyatts Cockhill Burrow South Cary Higher Durston Bramwell Lympsham West Town Lovington Portway Cross Fordgate Lowton Chipstable Wraxall East Chinnock Cameley New Cross Broomhill Locking Poleshill Porlock Trudoxhill Lower Marsh Elliots Green Littleton Upper Baggeridge Ashwick Withycombe The Oval Bilbrook Pitcombe West Hill Gardens Stockwood Vale Pinksmoor Warleigh Roadwater Walton Writhlington Butt's Batch Cholwell Little Pennard Pear Ash Huish Episcopi Marsh Street Woolverton Woodford Battleton Houndstone Lower Milton Ashcombe Park Weston Twerton Tytherington Westmoreland Galmington Batcombe Publow Coleford Latcham Broadway Chelwood Treborough West End Stock East Cranmore Hale Pecking Mill Stockmoor Village North Cadbury Stanton Drew Creech Heathfield Chewton Keynsham Westport South Widcombe Winterhead Holman Clavel Ditcheat Nethercott Purtington Chilson Common Greylake Knole Kenn Crock Street Lower Wraxall Keinton Mandeville Wyke Champflower Chipley Pawlett Girt Sticklynch Haines Hill Stogursey West Porlock Widcombe Clapton Pipehouse North Brewham Edford Edingworth Wonderstone Staple Lawns Cloford Puriton East Lydeard Ley Burtle Hill Ansford Ston Easton Failand Whiteway Staplegrove Little Lyde Waterrow Waterlip Compton Pauncefoot Overton East End Darshill Combe St Nicholas Barrow Tracebridge Nynehead Appley Icelton Kittisford Bloomfield East End Clayhanger Beard Hill Stonebridge Langaller Silver Street Clevedon Ham Upton Withyditch Woolley Drayton Merriottsford Stockland Bristol Woodcombe Strode East Clevedon The Butts Cary Fitzpaine Purn Combe Lower Chilton Cantelo Higher Wellisford Knowle St Giles Broomfield Oakhill Long Ashton Leigh Common Voxmoor Killing's Knap Maiden Head East Water Welton Stocklinch East End Mark Causeway Milborne Port Downhead Norton St Philip Hornblotton Green Ilchester Mead Cat Tail Frost Street West Chinnock Cottiford Seavington St Michael Ilchester Tonedale Houndsmoor Dunkerton Clapton Wick Tadhill Queen Charlton Royston Water Whatley Hornsbury Norton Hawkfield Yeovilton Lower Leigh Backwell Common Bishop Sutton West Stoughton West End Alford Shearston Lower Aisholt Willand Lyng Misterton Field Aller West Stoke Lower Shepton Shapwick Podimore Crowcombe Heathfield Shepton Beauchamp Wayford Pitsford Hill Woolvershill Batch Woodlands Buckland Dinham Thicket Mead Draycott Bishops Lydeard Newton Sion Hill Meadgate West Brandish Street Seven Ash Rook's Nest Cowbridge Lower Merridge Plot Street Newtown Fitzroy Whitnell Higher Shepton Norton Corston Alhampton Herons Green Higher Foddington Axbridge Knightcott Saltford Greyfield Upper Milton Lower Woolston Pen Mill Heale Handy Cross Horsington Marsh Coombses Panborough Croscombe Lower Whatley Northover Hamp Melcombe Withy Mills Broadway Pound Lyngford Cricket St Thomas Cranmore East Twerton Rich's Holford Runnington Stoke St Gregory Rowberrow Wreath Catcott Northay Middle Stoford Mudford Sock Carlingcott Kenn Moor Gate Coxley Wick Bankland Darvole Milborne Wick Whatley Horsecastle West Lambrook Whitchurch Upper Radford Scrapton Langley Hastings Pitminster Keynsham Chapel Allerton Heath House East Nynehead West Horrington Critchill Marshall's Elm Rush Hill Meare Green Cox's Green North Wootton Walford Rydon Lansdown Honey Hall Crofton Park Tangier Sherborne Wickham's Cross Heale Ubley Sideling Whitty Watchet Dundon Hayes Lower Somerton Periton Upper Stanton Drew Dry Hill Willhayne Clutton Hill Yarlington Knoll Green Alder Row Gurney Slade Wick St Lawrence Pylle Upper Benter Wells Whitcombe Lypiatt West Wick Woollard Dyche Hartswell Bincombe Pound Walcot Sampford Brett East Coker Shadwell Edbrook Bower Hinton Greenhill Barton Cannington Fitzhead Poole Paulton Vagg Walton St Mary Moortown Simonsbath Up Mudford Higher Chillington Langport Eastover Whitecross Chelmsine Merriott Gothelney Green Blackrock Holton