Bus Advertising in Goathurst

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Bus Marketing in Goathurst

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Goathurst - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Goathurst - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Goathurst- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Goathurst - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Goathurst (Somerset)

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Obridge Street Sydenham Bathway Charlton Daw's Green Rowbarton Lower Marsh Horsey Willhayne Long Sutton Christon Highbridge Compton Dando Fowler's Plot Sidbrook Haymoor End Chew Magna Middle Leigh Terhill East Lydeard Newtown The Oval Coombe Westham Langaller Silver Knap Chard North Town East Twerton Brushford Combe Down Kilton New Town West Pennard Fenny Castle Eastertown North Town Uphill Worminster Worlebury Tytherington Riverside Priddy Dean Huntham Garden City Kingsbury Episcopi Over Stowey Edington Withy Mills Langford Norton Hawkfield Bramwell Merriott Nethercott Buckland Down Kingsdon Townsend Broomfield Lower Stratton Higher Wellisford Compton Dundon Keynsham Clapton in Gordano Cross Bridgwater Isle Abbotts Upper Vobster Templecombe Worth Hawkridge Bason Bridge Porlock Chelston Southway Barton St David Churchstanton Maiden Head Gurney Slade South Brewham Chelmsine Verrington Wrington Street Ash Ham Steart Rook's Nest Witcombe Hewish Upcott Nailsbourne Shipham East Town Huish Champflower Stretcholt Thicket Mead Hatch Green Five Bells Alstone Yanley Oareford Wadeford Barrow Common Ilminster Sutton Beacon Hill Clevedon West Hewish Upton Westonzoyland West End High Ham Hembridge Cheddar Haybridge Providence Place Tone Woolston Handy Cross Westcombe Lower Vexford Tadwick Dulverton Upper Weston Lower Weacombe Wrantage Coleford Henley Bleadney Primrose Hill Kelston Star Lytes Cary Combe Hay Over Stratton Upper Radford Beechen Cliff North Cheriton Berrow Budleigh Chelston Heathfield East Bower New Cross East Stoke Pathe Thorne St Margaret Henton Hinton Charterhouse Yatton Weston-Super-Mare East Town East End Weston Bampfylde Sticklynch Lye Cross Low Ham Plot Street Berhill Mudford Lowton Hinton Blewett Charlton Kingdown Brinsea Alford East Hewish Critchill Charlynch Failand Upper Coxley West Lyng Lilstock Priest Down Ford Heathfield Chilson Common Whitestaunton Ditcheat Bowdens Leigh Common Edbrook Southay Keyford Barrington Bishopswood Langford Budville Littleton Upton Tickenham Luckwell Bridge East Lambrook Dillington Ham Warleigh Ruishton Friarn Woodford New Town Stout Edford Coombe Doulting Mearns Highbury Bulford Holton Nash Poleshill Hockholler Wick St Lawrence West Town Radstock Northover Chiselborough Shepton Montague Allerford West Huntspill Broadmead West Coker Hinton Meare Green Washford Monkton Combe Laverton Cockwood Stanton Wick Stoughton Cross Wickham's Cross Fiddington Langley Sand Hardington Moor Bailbrook Glastonbury Chesterblade Pightley Rumwell Shopnoller Spaxton Dinnington Limington Monkton Heathfield Lower Shepton Upper Milton East Pennard Locking Castle Wortheal Knole Old Way Meadgate West Hele Lower Weare Banwell Pyrland Stanton Drew Chard Junction Kilkenny West Porlock Cox's Green Thurlbear Shepton Mallet Bagley Green Crofton Park Hapsford Norton Hill Stoke St Mary Othery Cole Norton St Philip Four Forks Claverton Down Blue Anchor Tyning Street on the Fosse Middletown Croford Lansdown Hinton St George Holman Clavel Mark 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Langford Green Washbrook Clandown Newtown Lower Somerton Jocelyn Park Thorney Corston St Michael Church Park Corner Hillside Wellington Stonebridge Nettlecombe Isle Brewers Staple Lawns Hardington Mandeville Gundenham Tyntesfield Dundry North Cadbury Kittisford Greylake Fosse Charlton Adam Fairfield Park Heaven's Door Churchtown Wood Batch Furnham Downside Hackness Monksilver Ham Westmoreland Alvington Lower Marston Stembridge Tintinhull Sherford Rush Hill Meare Payton Listock East Dundry The Butts Dowlish Ford South Widcombe Dimmer Lower Godney Milton Oxenpill Felton Wick Orchard Portman Hillside Foxcote Burrowbridge Babcary Ham East Huntspill Withyditch Stony Littleton Lusty Winford Elliots Green Nether Stowey Hardway Staple Fitzpaine Bradley Green Ashgrove Nynehead West Chinnock Merriottsford Chalkway Stocklinch Ansford Withycombe Hockholler Green Wooten Hall Coxley Wick Netherclay Nunney Knott Oak Stoford Weacombe Stockwitch Cross May Pole Knap Weston Portbury Batheaston Hewish Withypool Purn Corton Denham Ashbrittle Barrow Gurney Huntscott Tolland Ston Easton East End Cricket Malherbie Taunton Urgashay West Bagborough Galmington Wilkinthroop Holywell Lake East Compton Exford Pilton Capton Herons Green Newton St Loe Sweethay Pedwell Ashcombe Park Hutton Netherton Townsend Paintmoor Farleigh Hungerford Amesbury Bussex Tolbury Lower Halsway Easton-in-Gordano Midelney Fox Hills Chilton Trinity South Twerton Hollow Brook Shawford Berkley Marsh Barrows Stapleton Upper Canada Stowey Little Moor Saltford Hobb's Wall Chidgley Lower Wellisford Yarrow Buckland Dinham Haines Hill Claverton Down Chelynch Vellow Riding Gate Rotcombe Oakhill Publow Henstridge Bowden Blackmoor Combwich Watchfield Muchelney Bonson Lypiatt West Woodlands Creech St Michael Wall Mead Upper Swainswick Chew Stoke St Catherine Lower Merridge Hartford Goathurst Marshall's Elm Ashton Coombe Bottom Higher Halsway Ubley Middle Burnham Ford Priston Keward Higher Burrow Sampford Moor Coombses Wootton Courtenay Hardington Polsham Cambridge Batch Evercreech Yarlington Wheddon Cross Waterrow Sampford Arundel Trull Beer Cameley South Stoke Whiteway Pond Close Tangier Hillfield Newton Southmarsh Parbrook Halsway Bedlam Midford Flaxpool New Town Higher Alham Wales Nailwell North Widcombe Doniford Fivehead Bishop Sutton Whitecross Combe West End Wraxall Brockham End South Cheriton Maundown Westford South Cadbury Piltown Charlton Musgrove Higher Shepton West End Courtway Huxham Green Up Mudford Cat Tail Puddle Town Toulton Belluton Wellisford Burrington Brean Halcon Fox Hill Thrupe Bath Town's End Stockmoor Village Rockwell Green Chapel Leigh Hicks Gate Charlton Norton sub Hamdon Pecking Mill Tatworth Stock Wellow Burtle Hill Congresbury Wearne Mudgley Capland Westowe Claverham Woolminstone Chillington Alcombe Cotford St Luke Knapp Dowslands Enmore Latcham Staplehay Donyatt Vagg Wellsprings Seavington St Michael Welton Hollow Corfe Puriton Nye Cushuish Thorne Coffin Behind Berry Worthy Brompton Regis Woodlands Weare Chapel Allerton Horsington Marsh Nunney Catch Wheeler's Hill Dunkerton Rudge Field Allowenshay East Combe Maidenbrook Kingswood Holway Compton Common Lower Knapp Knighton Crewkerne Hillside Norton Fitzwarren Charlton Mackrell Thorngrove Woodspring Priory Culverhays Preston Plucknett Littleton Kingsway Green Ore Voxmoor Wiveliscombe North Town Borough Post Dyche Holywell Stoke St Michael Whitley Head Blatchbridge Nedge Hill Broadway Pitcombe Brinscombe Tucking Mill Lamyatt Charterhouse Bathpool Sparkford Hill Castle Cary Odcombe Clatworthy Mells East Lydford Somerton Podimore Bradford-on-Tone Higher Beetham Scrapton Lower Foddington Howley Coley Norton's Wood Stockland Bristol Little Lyde Fyfett Lower Strode Long Ashton Moorledge Williton Cuttiford's Door Brockley Elm Havyatt Tuckerton St Andrew Shoscombe Vale Westfield Gothelney Green Whitley Batts Puckington Hele Tonedale Lower Swell Clutton Hill Binegar Weston Town Upper Benter Durnfield Wonderstone Higher Holton Ash Lawford Little Keyford Newtown Higher Wambrook Frieze Hill Hurcot Dodington Huntspill Greenham Escott Farrington Gurney Helland Cucklington Long Load Walton Winscombe Bickenhall Blindmoor Langport Backwell Common Walton in Gordano Kingsmead Coursley Stoke St Gregory Woolmersdon Writhlington Park Gate Ridgeway North Wootton Chapel Cleeve Knightcott Woodcombe Old Down Draycott Bury Stanton Prior Portishead Burnham-on-Sea Lydmarsh Otterhampton Sea Shiplate Broadway Pound Small Way Greendown Norton Malreward Hardington Marsh Dunball Compass Crowcombe Heathfield New Town Ashbeer Townsend Draycott Greinton Woollard Northmoor Corner Steart Ham Street Temple Cloud Hurst Old Ditch Yeabridge Blackwater Wicklane West Hill Godney Mill Cross Blackford Lower Wraxall Shadwell Cloford Common Puddlebridge Lyatts Athelney Higher Marsh Haygrass Brompton Ralph Combe Park Luccombe Roundham Lower Woolston Kilmersdon North Stoke Marston Bigot Rimpton Lower Chilton Cantelo Link Aller Udley Stone Hill Hallatrow Winsham Yarde Durston Westport Lower Roadwater Beercrocombe Brindham Meadgate East Clapton Northfield Lodway Vole Norton Rowberrow West Lambrook Upper Cheddon Seavington St Mary Fromefield Strode Andersea West Monkton Curload Potters Hill Walton Bay Compton Bishop Feltham Weekmoor Northay Horner Chardleigh Green Willett Dunster Carlingcott West Town Sidcot Bankland Woodlands Greylake Faulkland Beckery North Wick West Buckland Wheathill Mells Green Wilton Compton Martin Stringston Nythe West Hill Badger Street Catcott Dinghurst Heale Greyfield Purtington Coxbridge Cricket St Thomas Splatt Radlet Newbridge Timsbury West End Locking Knoll Green Whatley Honey Hall Tarnock West End Elborough Portland Little Norton Clewer Wrangway Yarley Butcombe Lansdown Wincanton West Stoughton North Town Withiel Florey Upper Langford Rolstone Monger Middle Stoughton Lower Canada Yarford Ruggin Bratton Cannington Bincombe Penselwood Ham Inglesbatch Kingsbury Regis Fordgate Bawdrip Rowford White Ox Mead Sticklepath Porlock Weir Royston Water Slape Cross Kilve Ashwell Timberscombe Cloford Rode Higher Vexford Woodhill Bower Hinton Stamborough Rodgrove Stockwood Vale Sparrow Hill Oldfield Park Bowlish Batten's Green Downside Stoney Stratton Higher Durston Woodhill Pitcot Wigborough Blackmoor Launcherley West Luccombe Weston in Gordano Yeovil Silver Street East Cranmore Winterfield East Horrington Preston Northend Furringdons Cross Englishcombe Stream West Camel Marston Gate Misterton South Horrington Sparkford Roadwater Stone-edge Batch Longhouse Barrow Widcombe Chantry Redhill Kibbear Portway New Town North End Stone Spargrove New Town Emborough Pleamore Cross Bathampton Stoke sub Hamdon Portway Sigwells Firepool Hamp Higher Street Lambridge Hatch Beauchamp Chewton Mendip Clutton Exebridge Townsend Selworthy Peasmarsh Bloomfield Merridge Huntstile South Barrow Lower Peasedown Meadgate Widcombe Cholwell West Newton Badbury Darshill Tellisford Dulcote Marksbury Lopen Abbas Combe Midsomer Norton Withial Flax Bourton West Bradley Down End Redlynch South Chard Hill Corner Carhampton East Water Shepton Beauchamp Kingston St Mary Langport Eastover Pear Ash Hollands Rooks Bridge Crock Street Eastbrook Nempnett Thrubwell Coat Innox Hill Coleford Water Dunwear The Green Wick Leighton Outwood Pudleigh Ubley Sideling Treble's Holford East End Hambridge Churchill Green Theale Brockley Barlake Upper Godney Hayes Park Bourton Kenn Moor Gate Peasedown St John Whitty Berkley East Coker Gupworthy Beardly Batch North Coker North Petherton Codsend Pen Mill Curry Mallet Bradley Cross Dolemeads Thurloxton Clapton Wick Waterlip Clapton Haydon Pendomer Woodlands Weston Park Smitham Hill Sutton Bingham Lydeard St Lawrence Higher Chillington Barrow Tadhill West Lydford Houndsmoor Henlade Galhampton Chewton Keynsham Bradney Prestleigh Lullington Redcliffe Bay Sticklepath East Nynehead Gold's Cross Holwell Catsgore Horsington Poundisford Haydon Cowslip Green Hornsbury Clavelshay Uphill Manor Plot Gate Battleton Sandford Swell Ilchester Mead Single Hill Wick Queen Camel The Millands North Perrott Drayton Four Foot Woolvers Hill Whitcombe Walcot South Cary Bratton Seymour New England Lyngford Henley Winterhay Green Brympton d'Evercy West Hatch Heale Litton Andersfield Screedy Raddington Lovington Lattiford Langridge Stileway Greenway Venn Dundon Hayes Stolford Cowbridge Cannard's Grave Burnworthy Little Load Oare Welham Sellick's Green Knowle St Giles Town's End Middle Stoford Freshford Bathwick Priorswood Henstridge Marsh West Compton Upper Stanton Drew Wraxall North Batsom Holford Lipyeate Lower Failand Hungerford Ilford Winsford Yeovil Marsh Stolford Downhead Henstridge Ash Street Perry Street Neighbourne Woolley Beggearn Huish Oldford Holcombe Henley Yarberry Beckington Old Cleeve Coultings Regil Little Weston East Rolstone Wick Narfords Keinton Mandeville Bishop's Hull Marston Magna Highway