Bus Advertising in Hawkcombe

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Bus Marketing in Hawkcombe

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hawkcombe - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hawkcombe - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hawkcombe- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hawkcombe - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
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Pedwell Eastbrook Stoney Stoke Woolmersdon Holman Clavel Inglesbatch Goathurst Clatworthy Langaller Clutton Hill Thorne St Margaret Sticklepath Lower Weare West Bradley Lye Hole Oldmixon Pickney Bishopswood Chelvey Welton Hollow Mudgley Wadeford Kenny Dean Blagdon Knighton Lower Marsh St Andrew Steart Somerton Claverton Down Laverton East Clevedon Furnham West Hill Wrantage Milton Sion Hill Steanbow Weare Newton Overton Felton Liney Knole Combe Florey Meadgate Vellow Silver Street Summerlands Rodgrove East End Wraxall Horsecastle Tunley North End Marshall's Elm Coxley Blagdon Hill Banwell Cole Wick St Lawrence Moorlands Horton Bruton Ellicombe St Georges Poundisford South Brewham Lower Knapp Charlton Musgrove Staplehay Westonzoyland Chilton Trinity Littleton Northover Goar Knap Cranmore Hembridge Girt Nettlecombe Dodhill North Perrott Baltonsborough Downside Stawell Burtle Snails Hill Wick Upper Milton Hungerford Bridgehampton Greinton Lympsham The Green Lower Langford Trudoxhill Stoughton Cross Perry Green Wooten Hall Barton Dyche Middle Leigh West End Creech St Michael Parchey Yanley Elliots Green Edgarley Knowle Steart Hobb's Wall Haselbury Plucknett Woolston Widcombe Priorswood Barrows Ashbeer Thornfalcon Merriottsford Chelston Heathfield Oakhill Bussex Coppits Hill Clapton in Gordano Pleamore Cross Whatley Bicknoller West Lyng Newtown Gundenham Beggearn Huish Worthy Cad Green East Quantoxhead Lower Vagg Star Little Norton West Shepton Edithmead Yeovil Marsh Ham Street Blackmoor Highbury Langford Ashcott Corner Alhampton Cothelstone Broomhill Haybridge Waterlip Winscombe Greyfield Hillside Beckery Winterfield Behind Berry Lyng Upper Cheddon Witham Friary Plaster's Green Lower Claverham South Stoke Alford Wheathill Wellington Old Ditch Heale Ebdon Bodden Hinton Charterhouse Potters Hill Whiteway Brent Knoll Henlade Hillside Goosenford Huish Episcopi Crock Street White Ball Norton Malreward Beercrocombe Cross Heath House Preston Lodway Asney Cloford Common Heale North Wick Northwick Ston Easton Plot Gate Berkley Marsh Yarford Walton St Mary Street on the Fosse Burlinch East End Ash Cross Upton Noble Middlezoy Badger Street Midford Wyke Champflower Whitecross Daw's Green Burrow Wick St Lawrence Saltford Willhayne Holbear New Town East Cranmore Verrington Iwood Moorledge Latcham Uphill Odd Down Lower Godney Twerton Chelston Curload Woodhill Higher Shepton Temple Cloud Holnicote Knoll Green Hook Martock Bower Hinton Hewish Woolley Darshill Launcherley Larkhall Norton Cockhill Sutton Montis Parbrook Upton Shoscombe The Oval Wookey Hole Periton Pill South Widcombe Staplegrove Ashbrittle Charlynch Easton Town Redlane Smitham Hill Kingsmead Berrow Pond Close Yarrow Carhampton Chilton Polden Chilson Common Gupworthy Batcombe Blackford Holwell Flaxpool Failand Dunwear Highbridge Merridge North Petherton Nailsea Whitcombe Kingweston Easthill Green Ore Hamfield Clevedon Tangier Friarn Langley Fordgate Dowslands St Michael Church Hardington Lower Vexford Killing's Knap Blatchbridge Shiplate Withial Batch Butleigh Wootton Oareford Oake Green Barrow North Cadbury Bradford-on-Tone Draycott East Lyng Upper Fivehead Sutton Wick Combe Norton Fitzwarren Down End Redcliffe Bay Upper Langford Stream North Wootton Pitcot Camerton Shepton Beauchamp Fairfield Park Street Tolland Thorney Sutton Mallet Charlton Aller Lopen Head West Camel Riverside Runnington Higher Wambrook Lower Merridge Newtown Clays End Kilmersdon Perry Street Whitnell Clutton Upper Langridge West End Woodlands Combe Park Wiltown Lower Durston Lower Halsway Corston Greenhill Whitelackington Farleigh Hungerford West Harptree Stoke St Gregory Lower Leigh Rowbarton Rooks Bridge Lower Wraxall East Hewish Nailwell Dipford Nailsbourne Mid Lambrook West Town Shadwell Walcombe Fiddington Compton Dando Norton's Wood Henstridge Ash Discove West End Winsford East Horrington Wood Chewton Keynsham Tintinhull Woodcombe Westford Pawlett Hill Lower Shepton Wrangway Adscombe Donyatt Combe Hay North Town Hele Crofton Park Backwell Green Sticklynch Heale Roadwater Stoford Weston in Gordano Whitney Bottom Redlynch Williton Gotton Downside Barrow Gurney Weston Village Portway Over Stratton Westcombe Stoney Stratton Dinghurst Mearns Kilve Cricket St Thomas Durborough Yarley Halsway Stowell Westport Emborough Rowberrow Othery Hadspen Border Walton Payton Greendown Bulford Crowcombe Heathfield Windwhistle Tuckerton Brympton d'Evercy Chapel Allerton Brinscombe Keenthorne Fox Hill Bloomfield Bayford Cotford St Luke The Wrangle Churchill Green Dundon South Cheriton Kingston St Mary Muchelney Withypool Staple Fitzpaine Frost Street Cutcombe Small Way Winterhead Green Parlour Field Stout Coleford Bramwell Moor Buckland Dinham Congresbury Blackwater Up Mudford Elworthy Burton Churchinford Cowslip Green North Town Dolemeads Sidcot Faulkland Wall Mead Comeytrowe Brockham End Porlock Meare Green Fitzroy Tone Bailbrook Holford Chapel Leigh Woodspring Priory Clewer Walrow Hale 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West Lydford Bindon Southfield Worle Leighton Amesbury Stembridge Lower Aisholt Ford Bath New England Tucking Mill Nynehead Compton Martin Combe Throop Stony Littleton White Cross Hatch Beauchamp Bladon Litton Norton Hill Wheddon Cross Edford Puddlebridge Moorland Croscombe Knightcott Rickford Hartswell Towns End Lower Odcombe West Horrington Curland Common Oath Stolford Claverton Down Ash Priors Long Load Burnett Clarence Park Bury Priest Down West Pennard Berkley Clapton Churchill Ashton Watering Shoscombe Vale Churchtown Shapwick Golsoncott Capton Oldford Priddy Hoccombe Paulton Ilminster North Town Sawyer's Hill Ruggin Elborough Locking Combe St Nicholas Lyncombe Vale Oxenpill Sherford Furringdons Cross Greylake Edingworth Hallatrow Mark Purn Way Wick Lower Strode Lyngford Eastertown Weston Park Single Hill Hillfarrance Wraxall Northover Newport Portway Higher Chillington West Leigh Chapel Cleeve Lower Canada Cottle's Oak Walford Sticklepath Beechen Cliff East Lydford East Brent 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Batch Woodlands Rodney Stoke Leigh Common Poole Halse Monkton Heathfield Sandford Batch Nunney South Cary West Town Higher Holton Locking Parklands Clanville Listock Lilstock Shoreditch Limington Shurton Seavington St Mary Kittisford Cheddon Fitzpaine Cholwell Rudge Theale Holway Henley Little Weston Sigwells Westowe Buckland St Mary Walton Bay Bagley Green Willett Dowlish Ford The Butts Charlton Lawford Andersea Midelney Freshford Charlton Horethorne West Howetown Broadshard Crewkerne Lambridge Netherton Farmborough Park Gate Wanstrow Sheepway Coombe Bottom North Cheriton Bilbrook North Curry Bickenhall Wick South Cadbury Wilkinthroop Merriott Watchfield Chardleigh Green Kingsbury Episcopi Handy Cross Dundon Hayes Peasedown St John Binegar Langford Budville Lower Foddington Bathwick Wick Gothelney Green Haygrass Hinton Keyford Ley West Woodlands East Town Woodlands Keward Brockley Elm Doniford Townsend Lower Peasedown Pibsbury Withy Mills Rolstone Woodford Milton Englishcombe Compton 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Milton Clevedon Strode South Barrow Woodram Upper Stanton Drew Norton Hawkfield Norton St Philip Appley Westham Ilchester Woodborough Charlcombe Cross Ways Hele Cushuish Kilkenny Norton sub Hamdon Haydon Church Town Lytes Cary Panborough Vagg Shockerwick Bear Flat Upper Benter Claverton Pudleigh East End Pitney Chidgley Batten's Green Galmington Lippiatt Crowcombe Hawkridge Stockwood Vale Lydmarsh Tolbury Kibbear Netherclay Pensford Hounsley Batch Woolston Newbridge Worminster Woolminstone Whitchurch Eastover Houndsmoor West Stoke Shawford Kewstoke Bason Bridge Northend Hartford Upcott Isle Brewers Townsend Chew Magna Stewley Bloomfield Pilton Blindmoor Broadway Bratton Seymour Cucklington Gold's Cross Axbridge Rockwell Green Charlton Adam Broadway Pound Selworthy South Petherton Rimpton Piltown Odcombe Townsend Keinton Mandeville Coombe Whitley Head Burnworthy Southdown Lower Somerton Street Ash Cuttiford's Door Penselwood Huntspill Stanton Prior Broomfield Andersfield Beardly Batch Whitchurch Slape Cross Creech Heathfield Silver Knap Buscott Mells Catsham Stock Bathpool Prestleigh Luccombe Battleton Moorlinch Weston Bampfylde Wellisford Upper Weston Duddlestone Borough Post Brompton Ralph Highway Rook's Nest Hemington Riding Gate Lydford Fair Place Henstridge Bowden East Lydeard Lottisham Queen Charlton Barrow Vale Athelney Marston Magna Outwood Northfield Ashcombe Park Lovington Udley East Town Kingdown North Barrow Northay Drayton Church Row Pear Ash Peasmarsh Curry Mallet Withiel Florey Brushford Marston Bigot Buckland Down Hillfield Screedy Compton Durville Stolford Stoke Trister Kingsbury Regis Somerton Hill Claverham Gurney Slade Twinhoe Combwich Barlake Compton Dundon Weston Havyatt Green Doverhay Sampford Arundel Hamp Overleigh Tadwick Pawlett Hockholler Green Brockley St Catherine Northfield Sand Hornblotton North Town Washford Four Forks Chard Junction Southmarsh Bathway Hinton St George Tellisford Monkton Combe Upper Baggeridge Stockland Bristol Dodington East Harptree Trull Radstock Burtle Hill Cutler's Green Sparkford Hill Stapley Haydon Townsend Sea Hillside Whitty Tone Green Raddington Galhampton Bowdens Downside Tacker Street Narfords Portfield Rock West Chinnock Highway Ham Flax Bourton Sandford Ashton Rowford Simonsbath Havyatt Newtown Rydon Knott Oak Evercreech Wells West Yeo Newtown Upper Coxley Pendomer Moolham Wallace Stockmoor Village Wootton Courtenay Charlton Mackrell Maperton Upper Westholme Honey Hall Berhill Camel Hill Brompton Regis Royston Water Blackrock Lower Weacombe Hayes Park Wick Kingston Seymour Aldwick Locksbrook Treble's Holford Chipstable Higher Burrow Coombses Winterhay Green Closworth Minehead East Bower Walton in Gordano Porlockford Pitsford Hill Greylake Fosse Dillington Marston Gate Maines Batch Littleton Brinsea Bowlish Angersleigh St Decumans West Bagborough Lower Swainswick Providence Place Exford Higher Halsway Huntham Ridge Higher Foddington Worlebury Rich's Holford Link Tivington Benter Rockley Ford East Huntspill Higher Beetham Henley Tytherington East Stoke Porlock Weir Horsington Tatworth Lower Key Double Hill Upper Swainswick Holcombe Cottiford Catcott Northway Horton Cross West Lambrook Firepool Ansford Tadhill Silver Street Maidenbrook New Town Standerwick Higher Vexford Bagley Upper Radford Ubley Middletown Puxton Ashington East Twerton Templecombe Nunney Catch Greenway Huntscott Wortheal Yenston Tyning Lypiatt South Twerton Pightley Barrow Hornsbury Carlingcott Pipehouse Ash Hockholler Bridgwater Bedlam Catsgore Barrow Common Chipley Charterhouse Townsend Milborne Wick Culverhays Thurloxton Torre Taunton Bincombe Langport Eastover Haydon Dulverton East Coker Badbury West End Pathe Coxbridge Monger Cossington Winford Preston Bowyer Withybrook North Stoke Wilton Staple Lawns East Nynehead Holton Sellick's Green Canonsgrove Wellsprings Burcott Priston Purtington Stileway Bourton Heaven's Door Towns End Pecking Mill Waterside Maundown Critchill Whatley Dundry Innox Hill Dinder Nash West Compton East Rolstone Stapleton Lower Woolston Lower Milton Portishead East Chinnock Primmore Corner Street End Willand Ashill Meadgate East Ashcott Towerhead Abbots Leigh Great Elm West Stoughton Drayton Street West Hill Gardens Wookey Witcombe Exton Holywell Lake Wickham's Cross Beckington Chew Stoke Thorngrove Lufton Mells Green Polsham Toulton Waterrow Seven Ash Westbury-sub-Mendip Shalford Wales Allerford New Cross Luxborough Hill Corner Downhead Chalkway Compton Bishop Yarde Ford Britten's White Ox Mead East Water Kingswood Midsomer Norton Bradley Green Lopen Keynsham Orchard Portman Kingsdon Lulsgate Bottom Sparkford Lower Failand Spargrove Widcombe Somerdale West Town Bawdrip Moortown Wincanton Regil Vole Bleadon Mattock's Tree Green East Combe Aley Horsington Marsh North Brewham Silver Street Rapps Clandown Hambridge Alvington Plainsfield Lower Writhlington Washbrook Hackness Thrupe Brandish Street Durleigh Lipyeate Berkley Down Lusty Higher Town Sticklinch Higher Street Woolvers Hill Thurlbear Backwell Common Timsbury Hale Coombe Woolcotts Sherborne Ilford Escott Little Pennard Hollow Brook Chewton Mendip West Coker Five Bells Bathford North Weston Clayhanger The Millands Yeovil Foddington High Littleton Welton Warleigh Compton Pauncefoot Town's End Haines Hill Wearne Breach Beer Newtown Hewish Hurcot Frome Bleadney Wiveliscombe Huish Champflower Pound Bradley Cross Perrymead Houndstone Beard Hill Otterhampton Oare Enmore Corton Denham Milverton Leigh Woods Primrose Hill Ludney Blackford Laverley Burrowbridge Chelvey Batch Pitcombe Chilthorne Domer Coombe Icelton Ham Nimmer Nether Stowey Durston Lower Burrow Hardington Moor Woolverton Farringdon Dunster Whitestaunton Ashwell Lansdown Fitzhead Voxmoor Walcot Wrington Chelmsine Watchet Batheaston Lydford-on Fosse Brindham Higher Wellisford Old Cleeve Stoke sub Hamdon Ford Street Wilmington Loxton Wicklane High Ham Curry Rivel Atherstone Nettlebridge Worth Kenn East Woodlands Tonedale Little Lyde Cowbridge Middle Burnham Greenvale Darvole Westmoreland Stamborough Nempnett Thrubwell Eyewell West Luccombe Sampford Moor Cole Hill Dry Hill Upton Langport Westover West Newton Wellow Godney Newbury Alder Row Bonson Watergore Sydenham Fulwood East Compton Curland Henton Coxley Wick Podimore Locking Castle Clavelshay Willstock Village Lower Whatley Coultings Otterford Treborough Chaffcombe Stanton Drew Stone Stone Hill Beacon Hill Stockwitch Cross Horner Jocelyn Park Nedge Hill Skilgate Woollard Pyleigh Ham Uphill Manor Capland Park Corner Woodford Edbrook South Chard Pooltown Wigborough Huntworth Allowenshay South Horrington Ham Yeovilton Tyning Blackmoor Ham Mark Causeway Biddisham New Town Newton St Loe Paintmoor Bare Ash Tivington Knowle Old Down Hicks Gate Hatch Green Muchelney Ham Withycombe Thicket Mead Portland Leighland Chapel West End Upper Godney Spring Gardens Exebridge Crimchard Little Keyford