Bus Advertising in Hemington

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Bus Marketing in Hemington

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hemington - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hemington - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hemington- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hemington - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Hemington (Somerset)

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Old Way Park Corner Westford Clays End West Coker Burtle Bincombe Wheddon Cross Capton Bowlish Bath Milborne Wick Galhampton Beercrocombe West Town Walcombe Hayes Park Cushuish Sellick's Green Halcon Ham Upper Cheddon Downside Battleborough Cross Ways Staple Fitzpaine Towns End West Woodlands Rhode Fromefield Sutton Mallet Stanton Drew West Luccombe Brandish Street Pecking Mill Street Plot Street Lower Shepton South Cheriton Crock Street Townsend Eastbrook Stewley Enmore Staplehay Newbury Axbridge Street on the Fosse Somerton Latcham Allerford Sutton Wick Whitecross Sutton Trudoxhill Stathe Pilton Clavelshay Southfield Northover Town's End Tolland Sawyer's Hill East Dundry Lower Weare Butleigh Hamfield Sparkford Orchard Portman Weston Tyntesfield Dinnington Whatley Durston Bradley Green Moor Henstridge Chewton Mendip Kingston Seymour Horsey Wood Easton Isle Brewers Henley East Lambrook Townsend Walton Bay Downhead The Oval Hill Corner Hele Elworthy Budleigh Downside West Lambrook Wincanton Flaxpool Pooltown Crimchard Oldfield Park Bradford-on-Tone Cutler's Green Wick Gotton Venn Moorledge Lympsham Hornblotton Green Double Hill Laverley Cottle's Oak Radlet Girt Northwick Street Ash Belluton Lower Marston Howleigh White Ox Mead Muchelney Ham Townsend Ford South Stoke Single Hill Stone-edge Batch Woolvershill Batch Woodram Hatch Green Middle Leigh Beggearn Huish Hadspen Mattock's Tree Green Thorney Portway Wraxall Greendown Woolston Beardly Batch Gupworthy Hook Shalford Gundenham Wayford Canonsgrove Berrow Ruggin Langford Budville Coppleham Woodlands Charterhouse Milton Clevedon Kibbear Walpole Mudford Sock Burtle Hill Ilford Hartford North Town High Littleton Benter Tuckerton Hobb's Wall West Hill Nash Wick St Lawrence Netherclay Lypiatt Williton Bruton Silver Street Huntham Clapton Binegar Coppits Hill Yarrow Leigh upon Mendip Ham Rowberrow Torre Twinhoe Rodhuish Runnington Lusty Darvole Paulton Smitham Hill Kingswood Ashcott Corner Roadwater Bear Flat Grosvenor East Lydeard Stoughton Cross Butleigh Wootton White Post Easthill Northmoor Corner Easton Town Chantry Paintmoor Middle Stoughton Shoscombe Farringdon Misterton Church Row Lansdown West End Mid Lambrook Charlton North Barrow Old Cleeve Batten's Green Discove Rich's Holford Ilminster Upper Canada East Chinnock Angersleigh Marsh Street Upper Swainswick Green Ore Oakhill Sticklinch Backwell Common West End Wortheal Berkley Down Winford Felton Cloford Common Keenthorne Listock Porlock Weir Eastertown Corfe Woodford Poleshill Chelynch Henstridge Marsh Alder Row Beckington Upper Stanton Drew Haydon Knole Dodington Edford Higher Wambrook Weston Town Field Stone Woodford Batch Four Forks Shadwell Donyatt Waterlip West Huntspill Broadway Escott Backwell Bridgehampton East Coker Bonson Rush Hill Chard Gurney Slade Greylake Fosse Sandford Luxborough Sidbrook Hinton St George Nimmer Halse Dunster Coleford Water Sampford Brett Publow Winscombe Northover Woodlands Chapel Allerton Woolmersdon Foxcote Exton Doverhay Wickham's Cross North Widcombe Nettlebridge Combe Down Silver Street Lower Leigh Otterhampton Muchelney Parbrook Stockwitch Cross Lambrook Coleford West End Middle Chinnock Nailwell Flax Bourton Cottiford Higher Vexford Charlynch Mill Cross Faulkland Othery Lyncombe Hill Pitcombe Blackford Higher Marsh Sparkford Hill Hastings Shurton Woolston Dowlish Ford Splatt Backwell Green Hillcommon Chipstable Camel Hill Barwick Puckington Pict's Hill Sticklepath Broadway Pound Dunkerton Summerlands Ashton Pickney Lower Swell Hunstrete Pitminster Brompton Ralph Lopen Seavington St Michael Oare Perrymead Walton in Gordano East Harptree Dinghurst Hewish Litton Woodcombe Bleadney Lower Aisholt Curland Common Upper Benter Higher Wellisford Priorswood Higher Holton Uphill Manor Lower Merridge Upper Vobster Hutton Fyfett Westport Coat Highbridge Spaxton Adsborough Abbas Combe Widcombe Riverside Poundisford Weekmoor Dowslands Havyatt Charlton Odd Down Witcombe Alstone Yenston Dunwear 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Heathfield Clandown Melcombe Periton Whatley Norton Fitzwarren Doniford North Weston Whitefield Elborough Baltonsborough Tyning Tytherington Chilson Common Drayton Nunney Shoreditch Higher Burrow Wellsprings Weston Bampfylde Udley Henton North End Waterrow Vellow Langaller Howley Cockwood Oareford Over Stowey Stone Allerton Higher Town Hillside Wreath Primmore Corner Rowford Durnfield Perry Green Langley Marsh Alvington Chelwood Long Cross Golsoncott Tyning Chelvey Batch Hardington Pibsbury Meadgate Knowle Yatton Durborough Churchill Yarley Washbrook Merriottsford Halsway Duddlestone Corton Denham Stolford Middle Burnham Crowcombe Westham Churchinford Houndsmoor Brean Hamp Upper Fivehead Wrington Lower Whatley Wick St Lawrence West Town Yeabridge Purtington Heath House West Lydford Radstock Claverton Down Outwood Godney Huish Champflower Higher Foddington Hardington Mandeville Winter Well Rode Hill Withial Newtown Bulford Higher Halsway Rooks Bridge Westbury-sub-Mendip Hale Coombe Marston Gate East Water East Cranmore Willett Upper Westholme Whatley Bawdrip Lower Halsway Biscombe Hungerford Lowton Clanville Hockholler Green Spring Gardens Wraxall Chidgley Verrington Ruishton Newtown Thrupe White Ball Lippiatt Stone Hill Wicklane Woolley Puxton Norton Hawkfield New Town Pathe Horsecastle Draycott West Monkton Strode Cutcombe Combe Hay Bindon Plaster's Green Northfield Fox Hill Sutton Bingham Nunney Catch Lottisham Plot Gate Westowe Littleton Tickenham Evercreech Rimpton Ubley Sharpstone Tintinhull Redlane Ditcheat Chillington North Cadbury East Lyng Steart Greyfield Woollard Farleigh Kenn Moor Gate Wooten Hall Pear Ash Kingsdon Rowbarton New Town Weston in Gordano Twerton Combe Park Tadhill Knott Oak Triscombe North Perrott Monkton Combe Holywell Hinton Blewett West Horrington Stoke St Gregory Town's End Dipford Long Load Yarde Burrow Cannington Barton St David Wonderstone Stoke sub Hamdon East Compton Little Lyde Wick Camerton Fox Hills Bowdens St Georges Tonedale Standerwick Exford Pawlett Puddle Town East Pennard Frieze Hill Stileway Pyleigh Yeovilton Four Foot Oldmixon Haygrass Temple Cloud Heathfield West Hewish Little Keyford Englishcombe Holford Lower Swainswick Hinton Mells Green Coombe North Wick Stratton-on-the-Fosse Longhouse Chard Junction Nythe East Brent North Newton Banwell Withypool Sigwells Aldwick South Brewham Ford North Cheriton Lyncombe Vale Rockwell Green West Hatch Horsington Marsh Taunton Scrapton Street Moorlinch Clarence Park Wilton Carhampton Walton Timberscombe Queen Camel Tatworth West End Staple Lawns Chapel Leigh Yeovil Marsh Berkley Marsh Silver Knap Pitney Whitchurch Lower Langford Lower Burrow Whitley Head Widcombe Ellicombe Burnham-on-Sea Preston Stanton Prior Roundham Stapley South Horrington Pleamore Cross Preston Bowyer Farrington Gurney Lye Hole West Buckland Pipehouse Horner Cockhill Whitchurch Combwich Lower Marsh Exebridge Laverton Cossington Saltford Haselbury Plucknett Maundown Hillside Lower 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Tivington Knowle Walton St Mary Bridgetown Burnworthy Holnicote Bloomfield Brockley East End Potters Hill Rumwell Monksilver Lulsgate Bottom Havyatt Green Ham Maines Batch Bishops Lydeard Compton Pauncefoot Bedlam Southway Holman Clavel Walrow Ashbrittle Buckland Down Westonzoyland Compton Durville North Town Lodway Coombe Coxley Wick Street Langport Westover Burton Hartswell Coombses Bladon Burrington Nynehead Eastover St Andrew Eyewell Milton South Twerton Icelton Bilbrook Coultings North End Oake Green Compton Common Sticklynch Sherford Barrow Common Dodhill Bayford Burcott Lamyatt Cotford St Luke North Town Croford Westfield Shepton Montague Curry Rivel Uphill Staplegrove Coley Sion Hill Lye Cross Stogumber Hewish Priston Combe Florey Churchstanton Southdown Maidenbrook Windwhistle Green Parlour Wellington Chipley Fitzroy Ashill Elliots Green East Woodlands North Brewham Cad Green Bathford Greenham Coursley Compton Martin Meadgate East St Cleers Barlake Woodspring Priory North 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St Mary West Harptree Stawell Batcombe Huntstile Ammerham Knapp Stoford Chilcompton Lower Peasedown Ashington Bathealton West Porlock Frost Street East Quantoxhead Lower Vagg Steanbow Cary Fitzpaine Nedge Hill Thornfalcon Lansdown Parchey Downhead Lower Somerton Burnett Henstridge Ash Withyditch Shoscombe Vale Wigborough Wedmore Lower Canada Drayton Raddington Vagg Adscombe West Stoughton Holwell Winterfield Pitsford Hill Pound Daw's Green Chardleigh Green Northay Somerdale Stoke St Michael Charlton Musgrove Claverham Payton Towerhead Chilton Polden Atherstone Wilkinthroop Tarr Brindham Winterhead Cothelstone Rock Cheddar Fivehead Hembridge Greenhill Huntscott Polsham Clayhanger Slape Cross Woolminstone Upper Langford Milverton Lower Durston Aller Little Load Kingweston Broomhill Lower Vexford Rudge Sticklepath Wagg The Butts Bason Bridge Cocklake Hollow Brook Netherton Upper Baggeridge Highway East Horrington Priddy Chesterblade New Town Fiddington Kilve Aisholt Knowle St Giles 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