Bus Advertising in Leigh Common

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Bus Marketing in Leigh Common

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Leigh Common - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Leigh Common - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Leigh Common- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Leigh Common - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Leigh Common (Somerset)

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Porlock Weir Brean Brent Knoll Cad Green Wookey Hole Lytes Cary Cheddon Fitzpaine Icelton Dunball Backwell Green Burcott Ham Green Tone Churchinford Downhead Dinder Shoscombe North Wick Bradley Green Bincombe Huntspill Willett Old Cleeve Stanton Wick Alhampton West Huntspill Washbrook Norton's Wood Gurney Slade Kittisford West Quantoxhead Old Way East Pennard Kingswood Doverhay Woodborough Foddington Woolston Fivehead Seavington St Mary Chelvey Vagg West Howetown Tarr Paintmoor Publow Yarrow Codsend Leigh upon Mendip Barrow Star Sticklynch Meare Green Coultings Lower Odcombe Compton Durville Thrupe Midsomer Norton East Town Sparkford Ilminster Higher Burrow Treble's Holford Wyke Champflower Lypiatt North Barrow Bratton Merridge Summerlands White Ox Mead North Cadbury Whitecross Compton Martin Heath House Upper Cheddon Stockmoor Village Abbas Combe Hinton Mark Way Wick Stoney Stoke Ditcheat Stone Littleton Chipley Brindham Chilton Trinity Farrington Gurney Chelston Weston Bampfylde Wick 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Townsend Hatch Green Bedlam Kibbear Cotford St Luke Laverley Barrow Common North Widcombe Catcott Golsoncott Worlebury Penselwood Burton Kingsbury Episcopi Huntham Forton Hollow Brook Tadhill Lower Westholme Five Bells Weekmoor Kilton Belle Vue East Harptree Rydon Lower Vexford Brompton Ralph Ashcombe Park Henton Breach High Ham Knott Oak Batten's Green Battleborough Cross Ways Walton St Mary Lower Godney Holton East Water Priorswood Sawyer's Hill Minehead Bathampton Hurcot Clarence Park Wadeford Lower Weare Langport Woolvershill Batch Oake Nythe Bulford Bradney Higher Vexford New Town Watergore Easton Beard Hill Waterlip Greenhill Inglesbatch Lambridge Beercrocombe Bathford Woolmersdon Chilthorne Domer Woodlands Little Pennard Meadgate West Sparrow Hill Hillside Norton St Philip The Oval Radlet Butt's Batch Lower Burrow Woolcotts Frost Street White Cross Townsend Stringston Bickenhall Overton Clutton Langford Budville Cat Tail Westowe Polsham Kingsmead Bloomfield Lillesdon Oareford 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New Town Hoccombe Little Keyford Galhampton South Brewham Misterton Beer Stapley Mid Lambrook Leigh Woods Biscombe Chard Carhampton Fyfett Charterhouse Border Hamp Goosenford Heale Puddle Town Loxton Walford Welham Walcombe Haydon Westhay Primrose Hill Hook Herons Green Hedging Pylle Northover Neighbourne Woollard Rodgrove Higher Alham Horsington Claverham Horsington Marsh Bleadon Aldwick Lydmarsh Wilmington Lovington Williton Leighland Chapel Sweethay Fitzroy Marksbury Tolbury Raddington Lottisham Hartswell Stretcholt Upcott Middle Chinnock Barrow Vale Norton Langley Wiveliscombe Northwick Pipehouse Goar Knap Weston Park Foxcote Ashton Watering Lower Key Westcombe Chelwood Corton Denham Thorne Coffin Churchstanton Moorland Milborne Wick Nailsbourne Charlton Paulton Higher Chillington Little Weston Creech St Michael Pilton Lilstock Tangier Bindon West Shepton Halse Withypool Puxton Timsbury Winterhead Perry Street Nempnett Thrubwell West End West Town Cossington Northway Elborough Rowford Whitley Batts Slough Green Axeford Estate West Buckland Tyntesfield Lansdown Staplehay Welton Hollow Withycombe Elworthy Pleamore Cross East Combe Bathpool Holman Clavel Oxenpill Chiselborough Newtown Bower Hinton Down End Urgashay Mudgley Merriott Sticklepath Slape Cross Scrapton Lower Milton Lawford West End Upper Fivehead Henley Wheddon Cross Northfield Portishead Darshill Nyland Link Dunster Seven Ash Town's End Hurst Enmore Dinghurst Widcombe Lower Swainswick Cricket St Thomas Henlade Pye Corner Pooltown Lippiatt Sherborne Yanley Greylake New Town Croscombe Coxbridge Timberscombe Queen Camel Winsford Blagdon Ellicombe Worthy Upper Baggeridge Podimore Burtle Stanton Prior Hounsley Batch Withyditch Emborough Moorledge Wrantage Torre Chew Stoke Highway Wheeler's Hill Great Elm Upper Milton East Clevedon Combe Park Whatley Lower Weacombe West Monkton Flaxpool Huish Champflower Hapsford Outwood Woolvers Hill Hungerford Providence Place North Weston Camerton Steanbow Clapton Wick Whiteway Middle Stoughton Buckland Dinham North Coker Rowbarton Wortheal Winterfield Ash Priors Snails Hill Locking Westham Lydeard St Lawrence Charlton Adam Litton South Stoke Park Gate Abbots Leigh Whatley Cameley Street Ash Middle Leigh Langford Walpole Houndsmoor South Cadbury Barwick Pear Ash Bishop's Hull Hardington Marsh West Yeo Chilton Cantelo Carlingcott Crofton Park Chapel Allerton Old Ditch Sellick's Green Alder Row Clapton in Gordano East Chinnock Bourton Friarn Plot Street Cockhill Barrows Luckwell Bridge Beckery Spaxton Hawkridge Cole Hill North Wootton Newton St Loe Higher Wellisford High Littleton Langaller Upper Littleton Southay Winford Asney Freshford Oath Hornblotton Bloomfield Melcombe Spargrove Sigwells Cushuish West Wick Alford Winterhay Green East End Rowberrow Clapton Chelvey Batch Milton Ham West Hill Congresbury Chaffcombe Lower Durston Heaven's Door Kelston Goathurst Berkley Marsh South Barrow Huish Episcopi Highbridge Dowslands Edford Mark Causeway Dolemeads Double Hill Rooks Bridge Burrow Cloford Buckland St Mary Lower Langford Lopen Camel Hill New Town Middle Stoford Easthill Capton Wedmore Sutton Bingham Whitnell Holwell Fox Hill North Newton Stewley Willand Knightcott North Town Rickford Potters Hill Escott Broadway Pound Honey Hall North Cheriton Fairfield Park Luxborough Knapp Upper Weston Greinton Huntworth Stowell Staple Lawns Ubley Sideling Midelney Marston Bigot Higher Wambrook Edithmead Moorlinch Wick Lower Shepton Coppleham Hewish Tarnock Single Hill Longhouse West End Comeytrowe Thorne St Margaret Portland Helland Dunkerton Hatch Beauchamp Broomhill Ilchester Chesterblade Ford Butleigh Kilkenny Stone-edge Batch Up Mudford Hillcommon The Wrangle Thicket Mead Kewstoke Pill Sticklinch Glastonbury Stamborough Aisholt Hele Milverton Battleton Hare Brympton d'Evercy Lower Strode Walrow Blackmoor Lyncombe Vale Easton-in-Gordano Nedge Hill Combe Hay Middle Burnham Yarford Brinscombe Monger Lower Woolston Lufton Parchey Furringdons Cross Batcombe Cholwell Stanton Drew Northfield Hinton Blewett Tyning Kingsway South Horrington Long Ashton Piltown Clays End Mells Rodhuish Weacombe Ashwick Draycott Rhode Redcliffe Bay Pitcot Berkley Down Keenthorne Ruishton Farmborough Oake Green Puddlebridge Town's End Kingweston Tytherington St Catherine Bossington Preston Ley Ham Darvole Staplegrove Nye Broadshard Woolley Stonebridge Henstridge Allerford Blackrock Netherton West Chinnock Payton Chelston Heathfield Pawlett Hill Lowton Greendown Dimmer Broadway Waterrow Mudford Wayford Hillside Pecking Mill West Luccombe West Bagborough Theale East End Silver Knap West End Cricket Malherbie Roadwater Lyncombe Hill East Stoke Marshall's Elm Shepton Beauchamp Moortown Rockley Ford Easton Town Pensford Bridgwater Burnworthy Coursley Ruggin Bear Flat Blackford Monkton Heathfield Wellisford Cary Fitzpaine Hardington Brinsea Westford Withybrook Cole Latcham Norton Hawkfield Wellsprings Bilbrook West Hill Exford Lower Whatley Bishops Lydeard South Cary Blackford Knowle St Giles Street End Halsway Crickham Nynehead Evercreech Draycott Hastings Newbridge Brompton Regis Clatworthy Curland Watchfield Steart Cox's Green Compton Common Hayes Park Lower Leigh Ash Cross Ansford Hardington Moor Newtown Compass Maines Batch Milton Clevedon Hackness Rapps Silver Street Bankland Sampford Moor Wickham's Cross Long Sutton Gotton West Pennard Handy Cross Holcombe Higher Halsway Lower Claverham East Street West Newton Mells Green Chewton Keynsham Ilchester Mead Lye Hole St Decumans Nether Stowey North Petherton West Compton Curload Rockwell Green Woodford Bawdrip Liney Walton Woolverton North Town Bramwell Regil Treborough Montacute Lower Wellisford Fordgate Bonson Benter Sea Barton St David Rotcombe Fulwood Othery Clewer Townsend Jocelyn Park Blue Anchor Porlockford Rackley Hinton Charterhouse Aley Moorlands Hill Corner Ilton Towns End Killing's Knap Whitefield Ashill Hewish Spring Gardens Blackwater Stileway Edingworth North Stoke Iwood West Hatch Fitzhead Westmoreland Tacker Street Lydford-on Fosse Eastover Appley Dulverton North Town Nunney Oldford Shepton Mallet New Cross Hornblotton Green Sidbrook Stoney Stratton Church Town Cothelstone Wellington West Town Chelynch Howley Bason Bridge Field Godney Stembridge Ham Street Gothelney Green Upper Westholme Dry Hill Tatworth Clevedon Weare Britten's Yeovil Marsh Norton Fitzwarren Bagley Green Willhayne East Town Wall Mead Walton in Gordano West Camel Laverton Riverside Weston Beacon Hill Holly Brook Winsham Barton Tucking Mill Bradley Cross Drayton Clayhanger Stolford Rode Discove Lower Halsway Wagg Coppits Hill Sandford Woodram Moolham Street Wembdon Cambridge Batch Limington The Butts Cucklington Shipham Haygrass Larkhall Northfield Otterford Churchill Green Horsecastle Doniford Burnham-on-Sea Henley Bowdens Eyewell Windmill Hill Charlton Musgrove Selworthy Berhill Pict's Hill Upper Coxley