Bus Advertising in Lower Marsh

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Bus Marketing in Lower Marsh

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lower Marsh - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lower Marsh - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lower Marsh- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lower Marsh - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Lower Marsh (Somerset)

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Charlton Batcombe Oake Huxham Green Lawford West End Batch Nailwell West Huntspill Yarford Stone-edge Batch Combe Florey Weston Bampfylde Rich's Holford Heaven's Door Cole Hill Ford Cowbridge Lower Halsway Sandford New Town Langport Eastover Honey Hall Ammerham Pooltown Silver Street Rush Hill Horsington Upper Radford Ruishton Otterhampton Stone Oare White Ox Mead Weston Langridge Tivington Pecking Mill Kingston St Mary Faulkland Battleton North End Shadwell North Town Chard Junction Over Stratton East Water New Town Newtown Abbots Leigh West End Ham Chardleigh Green Odd Down Heale Langley Marsh Winterfield Little Moor Claverton Down Curland Common West Newton Durnfield Chard Dunwear West Bagborough Greenvale Bare Ash Sheepway Catsham Lyngford Sidbrook Stileway Crewkerne South Brewham Downhead Frost Street Wickham's Cross Wigborough Fox Hills Voxmoor Hurst Stowell Lippiatt Charterhouse Eyewell Lower Key Middle Burnham Ashton Watering Horsey Bowlish Rook's Nest Abbas Combe Wooten Hall Upper Vobster Ashcott Townsend Barrow Gurney Woolston Coppits Hill Plot Street Gotton Haygrass Stonebridge Capton Curry Mallet Greyfield Middle Chinnock Barrow Common East Dundry Lower Peasedown Charlton Mackrell Rapps Yeovil Marsh Tolland Henley Frieze Hill Bincombe Lye Cross Pleamore Cross Wincanton Street on the Fosse East Rolstone Gothelney Green Double Hill Crowcombe Nailsbourne Lower Odcombe Woolmersdon West Quantoxhead Sea Chedzoy Charlcombe Kingston Seymour Townsend Combwich East Cranmore Fordgate Great Elm Chilton Polden Kilmersdon Forton East Horrington Radstock Brean Redcliffe Bay Edbrook Hele Torre Cowslip Green Ashton Hatch Green Brockley Shipham Barrow East Pennard Perry Street Northmoor Corner East End Knowle Egford Stanton Wick Howley Edford Barrows Kingsdon Woodlands Rotcombe Clatworthy Langaller Willand Staple Fitzpaine Monkton Combe Isle Abbotts Northway Haydon Lower Roadwater Runnington West Stoke Timberscombe Pitsford Hill Twinhoe Riverside Thicket Mead Bishops 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Hungerford Prestleigh Nettlebridge North Perrott Midford Bourne East Lambrook Benter Pinksmoor St Decumans Lypiatt Edithmead Compton Durville Pen Mill Dunball Cocklake New Cross Clevedon Ham Street Fennington Walton Enmore Charlton Horethorne Walcombe Wambrook Chipstable Nythe Knapp Gundenham Littleton Fairfield Park Sidcot Westford Bailbrook North Batsom Newbury Stoke St Mary Wiltown Mattock's Tree Green Meadgate Widcombe Selworthy Porlock Weir West Woodlands Farrington Gurney Tyntesfield Hawkcombe Podimore Combe Down Chelmsine Crickham Moorland Weacombe Woolverton Winsham Sticklepath Havyatt Pibsbury Lower Stratton Westhay Lower Durston Portway Feltham Walton Bay Templecombe Compton Martin Blagdon Donyatt Compton Common Blackford Winsford Washford Huntham Darshill Creech Heathfield Cary Fitzpaine Tintinhull East Street Doniford Claverham Coleford Woodford Lower Burrow Rockwell Green Wellow Upper Littleton Hockholler Green Holly Brook Bleadon Kingsbury Episcopi Sutton Wick Wadeford 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Pudleigh North Cadbury Wheathill Felton Henstridge Marsh Sherborne Ilchester West Horrington Crofton Park Holford Standerwick Withy Mills Upper Benter North Town Curload West Chinnock Sharpstone Brompton Ralph Park Gate Brinscombe Wagg Kelston Maidenbrook Sutton Yanley Ilton Dipford Merriott Bloomfield Budleigh North Stoke Milborne Port Woodford Middle Stoford Pear Ash Langley Bloomfield Ham Spargrove Queen Camel Slape Cross Claverton Corfe Bower Hinton Dunkerton Old Cleeve Dean Piltown Huntworth Beard Hill Blatchbridge Coxley Courtway Blagdon Hill Rimpton West Hill Gardens Backwell Common Spaxton Downside Wheeler's Hill Horton Coombe Withyditch Waterside Hornblotton Green Gupworthy Wootton Courtenay Stolford Moorledge Middletown Lipyeate Rowberrow Stoney Stratton Furnham Churchstanton Walcot Norton sub Hamdon Montacute Worth Lower Marsh Portway Bishopswood West Camel Howleigh Hallatrow Northwick Whitnell Burcott Waterrow Cole Charlynch Ilminster Lower Wellisford Lydford-on Fosse Coombe Upton Cambridge Batch Hill Corner Henstridge Ash Furringdons Cross Steanbow Easthill Bladon Winterhead Purn Pawlett Milton Bicknoller Nunney Catch Sandford Batch Fenny Castle Woolminstone Angersleigh Combe St Nicholas Fowler's Plot Daw's Green Low Ham Killing's Knap Chilson Common Norton Hawkfield Lower Canada Chipley Plaster's Green Overleigh Buckland St Mary West Harptree Stone Allerton Cat Tail Henley Hillcommon Camerton Lower Failand Northfield Elworthy Hornblotton Jocelyn Park Wreath East Woodlands Winford Washbrook Five Bells Wheddon Cross Paintmoor Urgashay Chelwood Cox's Green Towerhead Canonsgrove Exford Greenway Puriton Verrington North Town Berrow Elliots Green Chapel Leigh Whitecross Wraxall Stockland Bristol Witcombe Lower Marston Middle Stoughton Knott Oak Rooks Bridge Upper Langford Doulting Potters Hill Englishcombe Newtown Royston Water Portishead Smitham Hill Pylle Townsend Blackford Hale Tellisford New Town Icelton Lulsgate Bottom Chapel Allerton Mark Marston 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Wookey Hole Rydon Kingstone Tacker Street Norton Malreward Dinnington Bourton Durston Carlingcott Rackley East Town Buckland Dinham Barrow Wales Chalkway Kilkenny Upper Fivehead Herons Green Fox Hill Stawley Greylake Fosse North Weston Carhampton Durleigh Midelney Moortown Wick Staplehay North Widcombe Whatley Chilton Cantelo Stolford Portbury Higher Vexford Plainsfield Skilgate Newton St Loe Bathealton Moor Whatley Down End Dowlish Ford Axeford Estate Vobster Milton Redlane Polsham Littleton Leighton West Porlock Rockley Ford Chew Magna Wrington South Barrow Four Foot Ridge Upper Cheddon Mudford Sock Brockham End Lower Chilton Cantelo Biscombe Triscombe Town's End Cricket St Thomas Coultings Huntspill Chantry Berhill Greenham Beechen Cliff Highbridge Aldwick Wicklane Woodhill Four Forks Dyche Chilson Brushford Combe Throop West Town Alvington Taunton Stanton Drew Old Estate Yards Holway Broadmead Churchtown North Petherton Rumwell Holnicote Church Row Higher Burrow Brinsea Lower Vexford Exton Draycott Marston Gate Discove Dodhill Ashwick Capland Northfield Allerford Ford Slough Green Weston Park North Brewham Ashington Corton Denham Nailsea Dowlish Wake Maperton Andersfield Bradley Green Tyning Wilkinthroop Vellow Lower Woolston Tarr Upton Noble Rodgrove Coley Rolstone Oldmixon Lillesdon Freshford Thorney Stone Hill Westham Higher Alham Wilton Stream Priorswood Saltford Newtown Mudford Link North End Lower Vagg Marsh Street Ford Street Cudworth Blindmoor Nynehead Clutton Hill New Town Old Down Hare West Shepton Poundisford East Quantoxhead Lansdown Hardington Marsh Overton Cushuish Hapsford Woolvershill Batch Farringdon West End Mill Cross Lower Leigh Heath House Snails Hill Adscombe Priest Down Bury Melcombe Hillside Barlake Towns End Kenny Payton Maiden Head Steart Weston Town Silver Street Nedge Hill West Hill Whitney Bottom Wall Mead Shepton Beauchamp Welton Woodcombe Lower Foddington Lower Westholme Withycombe Comeytrowe Churchill Green Burnworthy Shurton Publow Little Keyford Fiddington Vole Weekmoor Eastertown Badgworth Whitchurch Locksbrook Kingsway Northover Lower Langford Meare Westbury-sub-Mendip Cannington Woodlands Ansford Hardington West End Bratton Seymour West Hewish The Butts Scrapton Tunley Pitney Monger Cloford Common Stretcholt Ilford Higher Marsh Elborough Shepton Montague Yeovilton Holcombe Ashcott Corner Hembridge Hardington Mandeville Higher Wellisford Golsoncott Chewton Keynsham Fivehead Green Ore Clapton Wick North Newton Bruton Whitefield Tarnock Innox Hill West Hill Seven Ash Summerlands Westfield Litton Brent Knoll Wick Wellington Silver Knap West Hatch Clapton Blackrock Westcombe West Stoughton Meare Green Little Load Withybrook Whiteway Chesterblade Kenn Lambrook Latcham Sweethay Woodborough Nyland Mearns Preston Shawford Merridge Henton Bankland Upper Milton The Oval East Lydford Stamborough Sampford Arundel Cossington Aller Splatt Kingdown Walford Drayton Upper Canada Upper Langridge Burnett Horsington Marsh Barton St David Porlockford Huish Episcopi Cheddon Fitzpaine Cholwell Willett Battleborough Writhlington Langford West Buckland Beacon Hill Stoughton Cross Hook Peasmarsh Kingsbury Regis Culverhays Whitelackington Bathampton Frome East Harptree Ilchester Mead Hatch Beauchamp Ubley North Wick Primrose Hill Wells Preston Plucknett Whitcombe Little Lyde Rode Hill Clapton Clanville Bedlam Perrymead Cutler's Green Hale Coombe Welton Hollow Lower Wraxall Stoke St Michael Weston in Gordano Foxcote Shockerwick Bathway Milton Clevedon Chilthorne Domer Wanstrow Clutton Brockley Elm Upcott Stout Park Corner Henley Durborough Dimmer Haydon Grosvenor Laverley Cothelstone Tonedale East End Tickenham Chilton Trinity New England Cross Neighbourne Swell Southwood Burlinch Strode Blackmoor Bath Croford Galhampton Adsborough Vagg Newton Wick St Lawrence Greylake Border Ashwell Wiveliscombe Lower Claverham Tadwick Tracebridge Hornsbury Burton