Bus Advertising in Lower Stratton

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Bus Marketing in Lower Stratton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lower Stratton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lower Stratton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lower Stratton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lower Stratton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Lower Stratton (Somerset)

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Chew Magna Withybrook Tone Eastbrook Little Pennard The Millands Furnham Cole Hill Coxley Ilton West Town Backwell Liney Chelvey Batch Fowler's Plot Outwood Catsham Lower Chilton Cantelo Field Horner Monksilver Coxbridge Puriton Dundon Dinder Ubley Way Wick Rydon Allerford Withy Mills Middlezoy Upper Cheddon Norton Malreward Shepton Montague Berkley Down Stockwitch Cross Fairfield Park Lower Merridge Littleton Highbury Little Norton Lyngford Bowdens Crimchard West Huntspill East Dundry Mudford Sock Westport Pond Close Odcombe Beechen Cliff Coxley Wick Lufton Broadway Pound Aller Compton Bishop Frome Portway Vagg Stone-edge Batch Hemington East Water Wickham's Cross Watchet Galmington Wigborough Wick Curry Rivel Cary Fitzpaine Crowcombe Coombe Redlynch Old Ditch Nash Tintinhull East End Bathway Codsend Stawell Upper Langford Newport Adsborough Wheddon Cross Dyche Edithmead Bury Keward Maiden Head Muchelney Ham East End Redcliffe Bay Stringston Lower Weston Barton Easton Cottle's Oak Pyrland Churchstanton Appley Benter Maperton Ashton Northfield West Shepton Shearston Winsford West Chinnock Witcombe New Town Chedzoy West Town Blackmoor Foddington Langford Green Maundown Shadwell Combe Florey Luccombe Meadgate West East Rolstone Compton Dando Taunton Upper Coxley Shapwick Amesbury Henstridge Marsh Street South Petherton Paintmoor Marston Magna Pill Nunney Catch Lulsgate Bottom Courtway Chard Whitty Higher Wambrook Laverton Girt Chelston Hembridge Godney Dillington Hillside Dunball Lower Vagg Hedging Norton Hill Lower Leigh Upper Vobster Chewton Keynsham Sparrow Hill Wootton Courtenay Burlinch Haydon Eyewell Bossington Higher Town Puddlebridge Higher Wellisford Overleigh Brockley Chapel Allerton Fiddington Furringdons Cross Higher Burrow Elliots Green Ham Green Fulford Moolham Chapel Cleeve Felton Durleigh Voxmoor Street Ash Tytherington Wilkinthroop Limington Brompton Ralph Elborough Rode Hill Long Load Lopen Head Oldmixon Otterford Lower Marston Combwich 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Andersea Burnham-on-Sea Plainsfield Staplehay Houndstone Howleigh Leighland Chapel Rodhuish Bleadon Merriott Ilford Bathpool Langley Marsh Cox's Green Pen Mill West End Combe Down Cowbridge Fenny Castle Weacombe West Hatch Drayton Tucking Mill Cudworth Clayhanger Horton Cross Athelney East Compton Lower Wellisford West Hill Chardleigh Green West Lambrook Wearne Cameley Lower Whatley Doverhay West Luccombe Saltford Woodford Kingsbury Episcopi Vobster North Town Bayford Bladon Twinhoe Webbington Draycott West Lydford Alston Sutton Trudoxhill East End Wookey Hole Lilstock Rhode Smitham Hill Frieze Hill Somerdale New Town Mark Causeway Pudleigh Dry Hill Gurney Slade Coombe Bottom Yeovil Swell Up Mudford Hook Skilgate Wellisford Bedlam Ashgrove Chillington Willstock Village Pightley Barrows Welton Hollow Splatt Wrangway Kibbear Stockmoor Village Combe Park Wick St Lawrence Tonedale Lower Langford Prestleigh Street End Loxton Bradney Hale Toulton Grosvenor Lullington Woolverton Sidbrook 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Hull Clewer Kingsway Goathurst Lower Key Tangier Pear Ash Barrow Vale Barrow Gurney Over Stowey Weston in Gordano Galhampton Tyntesfield Sparkford Highbridge Camel Hill Claverton Meare Thurloxton West Stoke Hartford Midelney Bishops Lydeard Coleford Water Upton Brindham Locking Parklands Houndsmoor Sutton Montis Washbrook Kingweston Kingsbury Regis Beer Wortheal Low Ham Ashbrittle Cricket Malherbie Chesterblade Knighton Clavelshay Cottiford Buckland Dinham Ford Dodington Higher Alham Marston Gate Silver Knap Stolford Snails Hill Pitsford Hill Norton Porlock Weir Ash Newtown Abbots Leigh Lower Weacombe Fitzroy Cloford Common Panborough Fyfett Edgarley Milborne Wick Radstock Kenn Woodborough Dunster Blackmoor Kewstoke West Wick Sigwells Maidenbrook Wilmington Eastertown Heaven's Door Westcombe Brinsea Higher Holton Inglesbatch Chelvey Burton Batten's Green Stanton Prior West End Aldwick Wheathill Lower Somerton Merridge East Quantoxhead Bonson Foxcote Yatton Tivington Knowle Laverley Shoscombe Vale Fordgate Mells Green Upper Milton Upper Weston Welham Coleford Hamfield Wellington Shurton Havyatt Easton-in-Gordano Stapleton Kilkenny Badgworth Farleigh North Town North Batsom Moorlands Primmore Corner Cross Kenny Parbrook Queen Camel Pylle Bankland Abbas Combe East Town Brompton Regis Charlton Woolavington Edington Chipley Durborough Rotcombe Lower Failand Hockholler Gundenham South Twerton Woolminstone Fromefield Rock Woodram Holford Brandish Street Capland North Widcombe North Perrott Slape Cross Woodhill Wheeler's Hill Locking Darshill Curload Blatchbridge East Pennard Chilcompton Kingswood Whatley Priest Down Pedwell Upper Radford Glastonbury Axeford Estate West Quantoxhead Monkton Heathfield Biddisham Blue Anchor Ham Yarberry Dean Shockerwick Stoke St Gregory Woodlands Havyatt Green Catcott Brinscombe Brockham End Ham Mudford Garden City Holton Moor Four Foot Leigh Woods Compton Durville Ashbeer Westowe Greendown Whitestaunton Silver Street Maines Batch Stanton Drew Churchinford Windmill Hill Evercreech Old Cleeve Holway West Yeo Hockholler Green Walrow Little Load Nettlecombe Upton Knott Oak Langridge Curland Common Kenn Moor Gate Dunwear Adscombe Porlockford Dimmer Henley Lillesdon Wembdon Blagdon Shalford Little Lyde Milton West Bagborough Steart Fulwood Pooltown Beacon Hill Ludney Othery Kingston Seymour Middle Leigh Otterhampton Terhill Stratton-on-the-Fosse Locking Castle Larkhall Greinton Whitcombe Nythe Sydenham North Wootton Donyatt New England Halse Lambrook Marksbury Alford Haygrass Worth Bailbrook Wraxall Old Estate Yards South Cheriton Misterton Brockley Elm Tracebridge Durston Bare Ash Barwick Whatley Friarn Trull Bodden Thornfalcon Forton Periton Chiselborough Pict's Hill Sticklynch Polsham Bridgetown Upper Canada Chard Junction Berrow Corton Denham Whitney Bottom West Camel Knowle St Giles Chipstable Waterrow Broomfield Farringdon Witham Friary Allowenshay Lower Burrow Beercrocombe Atherstone Kingston St Mary Daw's Green Puddle Town Spring Gardens Cutcombe Podimore Midford Lower Aisholt Rodgrove Nempnett Thrubwell Charlton Beckington Leigh Common Pibsbury Broomhill Battleborough Norton's Wood Keyford Claverton Down Ley Willhayne Whitecross Southmarsh Worle East Harptree Blagdon Hill Lye Cross Cowslip Green Verrington Isle Abbotts Portway Radlet Long Sutton Bridgwater Peasedown St John East Cranmore Seavington St Michael Dulcote Huxham Green Downhead Blackford Stogumber Knowle Hinton Charterhouse Hobb's Wall Woolston Horsey Coultings West Hill Gardens Northwick Lower Westholme Hayes Park Northway Pathe Henstridge Bowden East Stoke Brean Charlton Musgrove Monkton Combe Churchill Heale Walton in Gordano Alvington Blackrock Gotton Yarde Middle Burnham Lippiatt Burrow White Ball Lower Wraxall Beard Hill Bathwick Beardly Batch Townsend Bagley Croford May Pole Knap Odd Down Alcombe Exebridge Lower Foddington Uphill Berkley Marsh Rapps Kelston Borough Post Link Preston Bowyer Woodford St Cleers Langford Higher Beetham North Cheriton Pickney Screedy Spaxton West Monkton Dommett Cheddar Tacker Street Churchill Green Ebdon Belluton Cushuish Hornblotton Green Bathampton Iwood Wambrook Crickham Stoney Stratton Wagg Rowbarton Batch Worthy Locksbrook Pipehouse East Lyng East Woodlands Barton St David Lower Weare Upper Westholme Oareford Hewish Feltham East Combe The Green Seavington St Mary Broadshard Woodcombe Hurcot Luckwell Bridge Catsgore Compton Pauncefoot Vellow The Oval Wonderstone Asney Upper Littleton Marshall's Elm Tadwick Newtown Portfield Easton Town Upper Langridge Hutton Lyatts New Cross Netherclay Gothelney Green Bradford-on-Tone Dodhill Penselwood Barrow Whitefield Westonzoyland Holly Brook Sutton Mallet Shoscombe Ubley Sideling Hungerford Dipford Bath Cossington Lye Hole Lawford Cat Tail Woolmersdon Westham Weekmoor Chilton Trinity Clatworthy Stone Nyland Durnfield Rooks Bridge West End Woolley Firepool Dowlish Wake Venn Lower Milton Stowey Triscombe Tadhill Crowcombe Heathfield Yeabridge Bindon Monger Ditcheat Milborne Port Towerhead Alhampton Providence Place Narfords Hillcommon Huntstile Milton Clevedon East Clevedon Rockley Ford Lusty Wadeford Windwhistle Heale Thurlbear Ashcott Upton Noble Fox Hills Exford Wincanton Hinton Litton Woolston Allerford Yanley Towns End Queen Charlton Upper Benter Staple Lawns Sticklepath West Mudford Budleigh Cloford Hinton Blewett Ilchester Mead Martock North Barrow Wookey Yarford Street on the Fosse North Stoke Norton Fitzwarren South Horrington Compton Common Nunney Huntworth Westford Welton Oldford Wyke Champflower Walcot Luxborough Hele Thorne St Margaret Oakhill Pilton Dundon Hayes Tuckerton West Town Battleton Dulverton Leigh upon Mendip Crewkerne Hamp Tatworth Badbury South Chard Ash Priors Chilson Common Wrington West Compton Kilmersdon Hornsbury North Cadbury Wiveliscombe Upper Godney Wraxall Dinnington East Lambrook Norton St Philip Whitelackington Langford Budville Cockhill Nethercott Chelmsine Knoll Green Thrupe Cheddon Fitzpaine Failand Keynsham East Horrington Williton Farrington Gurney Holnicote Lower Woolston Wrantage Riverside Broadway West Woodlands Ham Regil Shopnoller Stembridge Downside Lympsham Strode South Cary Beggearn Huish Ashton Watering Middletown Whitley Batts Stamborough Waterside East Lydford Aley Leighton Townsend Tyning Goar Knap Nedge Hill Dowlish Ford Winsham East Hewish Little Keyford Sawyer's Hill Waterlip Innox Hill Langley East Lydeard Lower Marsh Brent Knoll Shipham Park Corner Rolstone Rodney Stoke Stony Littleton Minehead West Pennard Uphill Manor Wick Farmborough Portbury Newtown Stolford Ellicombe Ashcombe Park Pitney Cranmore Combe Hay Moorlinch Border Whitchurch Kingstone Burcott Lower Claverham Burnett West Horrington Moorland Comeytrowe The Wrangle Star Curland Knole St Andrew Puxton Southdown Buckland St Mary Creech St Michael Hewish Exton Fox Hill Creech Heathfield Mattock's Tree Green Buckland Down Critchill Muchelney Ham West Buckland Marsh Street Clays End Buscott Stileway Roundham Stoke St Michael Hillside Cucklington Mid Lambrook Horsington Winter Well Ash Cross Hollow Brook Holywell Cotford St Luke Five Bells Northfield Rickford Pecking Mill Porlock Pitcombe Hackness Long Ashton Belle Vue Burtle Hill Lottisham Kittisford Farleigh Hungerford Combe Throop Udley New Town Hastings Lydford Fair Place West Hewish Tellisford Lower Godney Woodlands Hele Congresbury Washford East End Twerton Tolbury Fivehead Northover Breach West Newton Chelynch Lydmarsh Heathfield Ham Street Priorswood Jocelyn Park Axbridge Barrow Church Town Greenhill Blackford Perry Street Sparkford Hill Whitchurch Vole Hare Stathe Gold's Cross Ridgeway Long Cross Nettlebridge Hollands Elworthy Royston Water Lytes Cary Flax Bourton Treborough Mearns Hartswell Henlade Highway Steanbow Weare Bowlish Milton Charlton Adam Tolland Drayton Wooten Hall Southwood West Leigh Honey Hall Backwell Green Huntham Nimmer Stock