Bus Advertising in Mudford

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Bus Marketing in Mudford

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Mudford - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Mudford - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Mudford- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Mudford - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Mudford (Somerset)

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Cuttiford's Door Heathfield Redcliffe Bay Kingdown Primrose Hill Creech Heathfield Henley Dillington Milverton Claverton Down Publow Faulkland Weston Town Nedge Hill Bilbrook New Town Yanley Bourton Monkton Combe Screedy Link Cole Hill Henlade Bindon Stapleton Rydon Ashgrove Hurst Highway Sparrow Hill Amesbury Littleton Buscott Farrington Gurney Canonsgrove Bicknoller Newtown Raddington Ashton Weston Park Higher Foddington North Wootton Plot Gate Sheepway Waterrow Middletown Cannard's Grave Ilford Innox Hill Withybrook Broadshard Yenston Croscombe Chilthorne Domer Sydenham Dunwear Walton Bay Peasmarsh Sutton Bingham Ston Easton Pitsford Hill Rolstone Brockley Whitecross Wooten Hall Northover Whitney Bottom Langley Witcombe Stone Allerton Four Forks Plainsfield Chedzoy Stoughton Cross Greenway Sandford Batch Horton Cross Wiltown Greenhill Towns End Walton in Gordano Chapel Leigh West Lyng Somerdale Taunton Godney Hambridge Leighton Lower Marsh Willett West Town Lower Canada Woodcombe Purn Stone Haydon Gold's Cross Hewish West Woodlands South Horrington West Lydford Halsway East Clevedon Sparkford Hill Bossington Alford Townsend Burton Lower Shepton Chewton Keynsham Stembridge East Lyng Ford Street Stonebridge Goathurst West Monkton Coombe West Newton West End Sampford Brett Coleford Wigborough North Town Hamp Westcombe Church Row Battleton Upper Westholme Castle Cary Downhead Cross Ways Abbas Combe Lansdown Tytherington Porlock Weir Wells Triscombe Christon Twerton Higher Shepton Pict's Hill Knowle Weare West Luccombe Coley Higher Alham Kingstone Dommett Flaxpool Preston Plucknett Lawford Tunley Woolston Coombses Highway Shepton Montague Cutcombe St Decumans Holywell Lake St Georges East Quantoxhead Upper Godney Eyewell Northmoor Corner Lower Aisholt Ham Puddlebridge Norton Hill Yarrow Upper Langridge Sparkford Plaster's Green East Water Winter Well Pightley Oare Hawkridge Langford Shepton Mallet Hutton Freshford Axbridge Dimmer North Town Exton Langport Catsham Maundown Howley Herons Green Bagley Green Galhampton Stream Rickford Ham Street Timberscombe Townsend Woolley Corton Denham Cricket Malherbie Chantry Yeovil Marsh Tivington Blackmoor Saltford Wales Sutton Montis Somerton Hill Marston Bigot Nyland Pecking Mill Upper Swainswick Southmarsh Stone Hill Hembridge Polsham Chelwood Cockwood Southwood West Bradley Woodram Mells Berhill Clanville Coppits Hill Curland Holton Bratton Seymour Stowey Lippiatt East Combe Steart Tolbury Silver Street Asney Thorngrove Limington Dyche Heaven's Door Clapton Bickenhall Walton St Mary Poundisford Wick St Lawrence Beechen Cliff Kingston St Mary Yarberry Up Mudford Fowler's Plot Bussex Carhampton Wagg Bathway Kingsway Golsoncott Stoke Trister Lilstock Nynehead Treborough Charlcombe Capton Monger Twinhoe Charlton Kingsbury Regis Holway Keenthorne Bloomfield Durnfield Camerton Welham Stoke St Gregory Henley Brinscombe Littleton Bankland Nye Evercreech Fox Hill Long Load Piltown Hatch Green Cad Green North 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Kingweston Lower Vagg Cox's Green Chelmsine Weston-Super-Mare Low Ham Elliots Green Cockhill Westowe Rhode Critchill Hinton Middle Burnham Burcott Listock Dunball Upton Chelston Heathfield Beer Lower Strode Puckington West End Lower Weacombe Lower Writhlington Westhay Lower Knapp Ruishton Chelvey Batch Friarn Simonsbath Windwhistle Weacombe Bonson Udley Kilton Kibbear Tonedale Watchfield Curry Mallet Tarr Wilmington Shapwick Moortown Badgworth Lovington Ilchester White Ball Westford Woolminstone Shearston Burlinch Bourne Henstridge Ash Dry Hill Holwell Lower Swell West Hill Oldmixon Lydmarsh Bathwick Bradley Green Crofton Park Barrows Discove Handy Cross Newton Binegar Chiselborough Lattiford East End Wayford Downside Sidbrook Horsecastle Broomfield Fitzroy Winscombe Barrow Burrow Somerton Enmore Five Bells East Cranmore Durleigh Burrington Welton Hollow Coppleham Ley Nythe Hollow Brook Ford Pear Ash Barrow Common Coombe Bottom Keynsham Easton-in-Gordano Rockwell Green Brent Knoll 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Ashington Henstridge Marsh Stockmoor Village Chidgley West End Crock Street Laverley Higher Marsh Towns End Northfield North Weston Dowlish Ford Westfield West Compton Purtington Wick Englishcombe Staple Fitzpaine South Petherton Laverton Woodlands Haygrass Chaffcombe Thornfalcon Durston Cricket St Thomas Withiel Florey Henton Claverton Down Easton Southway Field Dowslands Ford Willand Church Town East Town Nailsea Redlynch East Lydford Weston Pawlett Hill Churchinford Winford Bleadon Kingsmead Pylle Blagdon Hill Withycombe Stockland Bristol Heale Edingworth Primmore Corner Wootton Courtenay Horner Lower Whatley Shiplate Holford South Cheriton St Michael Church Wilkinthroop Alder Row Aley The Wrangle Tyning Smitham Hill Crowcombe Heathfield Northway Shoreditch New Town Wraxall Blackford Hicks Gate Whatley East Chinnock Worlebury Chilson Common Bower Hinton Burrow Vellow Lower Peasedown Ashton Watering Vole East Brent Cloford Thurlbear Rockley Ford Great Elm Downside Litton Woodborough 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Street Ash Stawell Uphill Hill Corner Thorne St Margaret Gotton Wrangway Bason Bridge Terhill Peasedown St John Willhayne Charlton Adam Wambrook Holywell Perry Street Lullington Lower Weston Lower Durston Beacon Hill Rodgrove Burtle Hayes Park Compass Knoll Green The Oval Ansford Goosenford Stretcholt Tacker Street Alhampton Slape Cross Butleigh Sampford Arundel Skilgate Catsgore Bowlish Dulcote New Town Coursley Shipham Nettlebridge West Chinnock Northend The Butts Upper Vobster Shoscombe Vale West Hill Gardens Writhlington Monksilver Rode Hill Allowenshay Ditcheat Splatt Ashill Redlane Portfield Lower Woolston Escott Stanton Prior Durborough Clayhanger Mudford Shopnoller Norton West Stoughton Batten's Green Bowdens Claverham Brympton d'Evercy Ham High Ham Street Roundham Rowberrow Stogursey Heale Pendomer Langport Eastover Congresbury Periton Pitney Fairfield Park Whitcombe Coultings Easton Town Hatch Beauchamp Clapton Barwick Bawdrip Hungerford Pen Mill Thicket Mead Wortheal Whitchurch Broadmead Lower Vexford Comeytrowe Shawford East Rolstone Green Ore Charlton Mackrell Pooltown Stanton Wick Plot Street Combe Florey Fox Hills Yarlington Blackwater Southfield Foxcote Over Stratton Codsend Hillcommon Emborough Bishopswood Sidcot Rackley Yarford Portland Keinton Mandeville Wick St Lawrence Higher Chillington Ilton Mearns Theale Neighbourne East Nynehead Knightcott West Harptree Nempnett Thrubwell Long Sutton South Widcombe Seavington St Michael Bathampton Ash North Town Nash Galmington St Cleers Kenn Blindmoor Middle Stoughton Preston Girt Stolford Appley Ham Green Howleigh Wellington North End Stoke St Mary Coxley Culverhays Meadgate East East Woodlands Horsington Wick North End Rowbarton Barlake Langaller Kilkenny Lipyeate Baltonsborough Farleigh Hungerford Axeford Estate Single Hill Long Ashton Whitty Woollard Loxton Goar Knap Lower Failand Little Keyford Priston Ash Cross East Compton Poleshill Frieze Hill Haydon Whatley Sticklynch Weston Village Churchtown Catcott Mudford Sock Dundon Hayes Havyatt Hardington Mandeville Woodford Lopen Head Buckland Dinham Silver Street Spring Gardens West Yeo Pickney Kewstoke Lowton Sawyer's Hill Nimmer Ashwell Walcombe Oake Nailsbourne Leigh Woods Gurney Slade Oakhill Churchstanton Rock Bridgehampton West Bagborough Exebridge Furringdons Cross Bradford-on-Tone Bedlam Lympsham North Widcombe Bathpool Whitnell Bishop's Hull Tucking Mill Sandford Dowlish Wake Edington West Leigh Hornsbury Queen Camel Beggearn Huish Pyleigh Newbury Lufton Helland Hollands Marksbury Horsey Woodlands Sellick's Green Butt's Batch Claverton Heath House Dunster Lambridge Daw's Green Woolvers Hill Blackrock Blagdon Charlynch Backwell Common Lydeard St Lawrence Huntspill Mudgley Dinghurst Cross New Town Westport Andersea Hapsford Woolavington Buckland St Mary Stock Shepton Beauchamp Tone Butcombe Buckland Down Lusty West Huntspill Moorlands Greendown Higher Vexford Brean Dipford Yarde High Littleton Newton St Loe Moorlinch Upper Cheddon Shadwell Higher Durston Edgarley North Perrott White Post Webbington Higher Holton Silver Street Broadway Pound West Wick Spaxton Pye Corner Crimchard Lower Foddington Compton Martin Halcon Hardington Ubley Sideling Pitminster Clapton Wick Parbrook Bridgwater Pitcot Corfe Upper Radford Pipehouse Chapel Allerton Providence Place Stamborough Holly Brook Witham Friary Selworthy Wincanton Kenny Heale Newtown Britten's Milton Lower Milton Ridge Towerhead North Newton Overleigh Belle Vue Middlezoy Preston Bowyer Cossington Southdown Staplehay Scrapton Compton Durville Ashcombe Park Brinsea Cameley Tadwick Donyatt Radlet Athelney Churchill Green Hinton Blewett Hare Vagg Bulford Vobster Woolverton Riverside Seven Ash North Town Upper Langford Park Corner Winsham Worth Overton Rook's Nest Townsend Haselbury Plucknett Kingston Seymour Hale Coombe Templecombe Portway Hunstrete Egford Cudworth Wellsprings Kittisford West Porlock Hounsley Batch Midford St Catherine Norton sub Hamdon White Cross Hornblotton Knighton Larkhall Angersleigh Weston in Gordano Meadgate West Mark Steart Henley Holbear Porlock Felton Lower Wraxall Locking Parklands Compton Dando Newtown Lillesdon Priddy Cucklington Dodington Higher Wellisford Forton Fiddington Oldfield Park Worminster North Curry Wheddon Cross North Stoke Stratton-on-the-Fosse Lamyatt Furnham Clavelshay Higher Beetham Little Moor Monkton Heathfield Higher Street Walpole Fromefield Newbridge West Horrington Chesterblade Muchelney Ham East Town Staple Lawns Martock Chelston Perry Green Clutton Chapel Cleeve Stoney Stoke Bruton Middle Stoford Fulwood West Hatch New Town Treble's Holford Combe Hay Upper Littleton Leigh Common Farmborough Narfords Lyatts Lower Swainswick Coxley Wick Street Wanstrow May Pole Knap Stathe Long Cross Snails Hill Corston Milborne Port Upper Baggeridge Wood East Twerton Langridge Hadspen Clays End Downhead Chalkway Winterhay Green Gothelney Green Mells Green Tyntesfield Lower Weare Hardway Fivehead Hewish Abbots Leigh Waterlip East Pennard Darvole Atherstone Small Way West Shepton Lower Godney Lower Roadwater West Mudford Strode Westonzoyland Trudoxhill Marston Gate Blackford Widcombe Allerford Town's End Eastertown Stockwitch Cross Stowell Hillfield Holman Clavel Ham Burnett Urgashay Timsbury Huntscott Toulton North Coker Camel Hill East Dundry Blackmoor Crowcombe Standerwick Clatworthy Barrow Gurney Hockholler Green Dolemeads Doulting Summerlands Beckington Huntworth Pibsbury Middle Leigh Thorne Coffin Worthy Rush Hill Keyford Ridgeway Cushuish Ammerham Bradley Cross Haydon Townsend Curload Norton St Philip Watchet Isle Brewers Highbridge Firepool Lulsgate Bottom Hobb's Wall Little Lyde Hockholler Drayton Whitley Batts Hoccombe Hurcot Sutton Wick Feltham Cotford St Luke Butleigh Wootton Stileway Torre Yeovilton Barton St David Brushford Darshill Locking Castle Farleigh Sutton Northwick Lyncombe Hill Broadway Seavington St Mary