Bus Advertising in Sweethay

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Bus Marketing in Sweethay

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Sweethay - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Sweethay - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Sweethay- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Sweethay - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Sweethay (Somerset)

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Bruton Townsend Lye Hole West Leigh Woolley Binegar Blackmoor Woolminstone Downhead Old Ditch Brindham Welham Lower Woolston Whitnell Lower Claverham Haymoor End Higher Town Sutton Charlton West End Axbridge Raddington Burton Butt's Batch Farringdon Nettlecombe Wiltown Poundisford North Newton Handy Cross Langport Eastover East Combe Bridgehampton Lower Odcombe Marston Bigot Webbington Coombe Bottom Winterhay Green Bloomfield Pecking Mill Churchinford Pibsbury Curry Rivel Southway Preston Bowyer Coombses Street on the Fosse West Town Leigh upon Mendip Norton St Philip Mearns Wreath Ebdon Somerton Hill Churchill Green Willand Badbury Pilton Horsington Marsh Cole Hill Green Parlour Sion Hill Cheddar Liney Over Stowey Rowbarton White Ball Lovington Galmington Stone Bowlish Temple Cloud Cossington Meare Green Lower Swell Townsend Windmill Hill Lyatts Milborne Wick Edford Crowcombe Heathfield Little Moor Golsoncott Horton Cross Newtown Welton Hollow Orchard Portman Nethercott Pensford Old Way Holly Brook Ham Green Prestleigh Laverton Higher Burrow Cocklake Poleshill East Harptree Rotcombe Misterton Long Load Link Wall Mead Midelney Glastonbury Lower Leigh Marsh Street Freshford Middle Chinnock Oxenpill Hewish Huntham Little Weston Publow Cox's Green Blackford Wearne Higher Beetham Ubley Pill Wrantage Doulting North Petherton Farleigh Holcombe Yeovil The Oval Seavington St Michael Huish Episcopi White Cross Old Down Monkton Heathfield Draycott Badger Street Worminster Compton Common Escott Exford Crimchard Failand Rodgrove West Compton West Lydford Draycott Parchey Stolford Castle Cary Withybrook Whitestaunton Winter Well Whitefield Cutcombe Leighton Ash Horsecastle Charlton Adam Stocklinch Wilkinthroop Single Hill West Howetown Claverton Down Bussex Greenham Broomhill Aldwick Wheddon Cross Stockland Bristol Sweethay Knott Oak Blagdon West Pennard Kingsmead Low Ham The Wrangle Weston Fulwood Luckwell Bridge Wanstrow Towns End Bramwell Lower Aisholt Hillfield Shawford Long Sutton Ashcombe Park East Town Churchstanton Puckington Bourne Courtway Cuttiford's Door Wincanton Paintmoor Bare Ash Upper Westholme Mells Pendomer Nether Stowey Whitley Batts Street Borough Post Wyke Champflower Way Wick West Stoke Radstock Wraxall South Cheriton Ashington Thorne St Margaret Greenway Polsham Towerhead Lypiatt Hamp Wellsprings Beer Henstridge Taunton Blackrock Haydon Witham Friary Watchfield Woodhill Saltford Chelvey Batch Dundry East Town Hollow Brook Blackwater Killing's Knap Ham Chelston Heathfield Westcombe Lytes Cary Upper Langridge Atherstone Dillington Blackmoor Nunney Catch Roundham The Green Fitzhead Claverton Greenvale Hungerford North Curry Heale Stonebridge Clays End Four Foot Field Highway Westham Closworth Ilchester Thurlbear Trudoxhill North Brewham Eastover Biddisham Havyatt Green North Town Holbear Fromefield Cameley Downside Newtown Gotton Star Maundown Henstridge Ash Ham Twerton Edgarley Nash Williton Lower Shepton Innox Hill Wookey Hole Axeford Estate Upper Godney Crickham Heale Sheepway Chard Junction Kingsdon Sticklynch Vagg Fulford Bailbrook Broadway Scrapton East Brent Batheaston Combe Throop Budleigh Green Ore Milton Maiden Head Halse Farleigh Hungerford Redlynch West Hatch Woolverton Wallace South Stoke Sand Beacon Hill Friarn Speckington Edington Wortheal Kibbear Bossington West Bradley Kittisford Burrow Chipley Evercreech Stowey Coombe Backwell Green Combe Down Sampford Brett Sutton Wick Ford Shurton Sellick's Green West Buckland Middlezoy Thorne Coffin Bishopswood The Butts Chewton Mendip Wilmington Withycombe Compton Martin Higher Foddington Kelston St Georges Terhill Lower Durston Andersfield West End East Hewish Meadgate East Farmborough Limington Midford Park Gate Fox Hills Rush Hill Yenston Winsham Ubley Sideling Firepool Upper Cheddon Littleton West Monkton St Decumans Higher Holton Silver Street Townsend Stanton Wick Perry Green North Barrow Chedzoy Muchelney Ham Abbots Leigh Yarberry Faulkland Oake Withial Lowton Sigwells Meare Queen Camel North Widcombe Tuckerton Buckland Down Longhouse Seavington St Mary St Catherine Exebridge Creech Heathfield Blackford Easton Town Brandish Street Plainsfield Upper Benter Martock Cockwood Haydon Westonzoyland Halcon Southmarsh Stoney Stoke Rodney Stoke Hadspen Houndstone Willstock Village Townsend Kingsway Staplehay Bleadney Potters Hill Exton Beercrocombe Holnicote Holwell Dimmer Catsham Butcombe Cudworth Priest Down Horsey Withy Mills Beckery Northfield Enmore Battleborough Allowenshay Burlinch Chapel Cleeve Dinnington Higher Street East Chinnock Whitchurch Norton Malreward Buscott Withiel Florey Rydon Yeovil Marsh Bincombe East End Garden City Sampford Moor Langridge Bickenhall Whitcombe Lye Cross Walpole Puriton Henton Wheeler's Hill Blue Anchor Portishead Brent Knoll Brean Lyncombe Hill Lydmarsh Kilmersdon Isle Abbotts Corton Denham Croford Marshall's Elm Stout West Hill Sparkford Wick Ford Frieze Hill Withyditch Portfield Winford Locksbrook Knowle Chard Narfords Weston Village Lower Halsway Haygrass Yarley Stamborough Keynsham Woodlands Shalford Gothelney Green St Cleers Upper Canada Downside East Dundry Rowberrow Uphill North Weston Clapton Wick Lansdown Norton Fitzwarren Andersea Brompton Ralph Selworthy Knapp Ley Rockwell Green Lusty West Huntspill Frome Higher Durston Hallatrow Hayes Park Rooks Bridge Lydeard St Lawrence Bathway Sydenham Wrington Hornblotton Green Doverhay Silver Street Tone Bower Hinton Hembridge Sherford Lower Milton Hurst Spaxton Border Lower Strode Bonson Haydon Dinder Weston in Gordano Screedy Stoke St Mary Upper Littleton Tarnock Tadhill Worthy Lower Knapp Shepton Montague Brinsea Leighland Chapel Rode Hill Babcary East Bower Primrose Hill Dean Compton Durville Elliots Green Perry Street Blatchbridge Verrington Long Ashton Silver Street Daw's Green Havyatt Hillside Creech St Michael Pawlett Hill Dry Hill Lower Marsh Horton Coppleham Winterhead Hawkcombe Dunwear Nynehead Ashcott Corner Dinghurst Staple Lawns Cholwell West Stoughton Rode Lower Merridge Barton St David Hackness Beggearn Huish Yarrow South Horrington Timsbury Chelmsine Strode Isle Brewers Loxton Ham Compton Dando Beard Hill Seven Ash Burton Street Emborough Upton Noble West Quantoxhead Upper Weston Henlade Camerton Fiddington Sherborne Moolham Burnham-on-Sea Belluton East Water Appley Coxley Wick Pitney Coultings Donyatt Compass Chelwood Shadwell Bradley Green Langport Westover Dulverton Woodspring Priory North Town Bratton Muchelney Highbury Sawyer's Hill Templecombe Willhayne Wraxall Moortown Treborough Monkton Combe West Coker Moorledge Barrow Barrows Southdown Pear Ash New England Hounsley Batch Bayford Leigh Woods Cole Cucklington Knightcott Whiteway Cutler's Green Hollands Priorswood Wicklane Windwhistle Holman Clavel Berkley Regil Little Pennard Northwick Sandford Batch Otterford Winsford Udley Locking Castle Hinton St George Bagley Norton Hawkfield Wells East Cranmore Worth East Compton Mid Lambrook Clapton Capland Ansford Carhampton Hartford Flaxpool Willett Gold's Cross Yarde Wiveliscombe Milborne Port Easthill Pooltown Athelney Porlockford West Lyng Burtle Townsend East Clevedon Durnfield South Widcombe Kenn Coxley Hoccombe Spargrove Northover Greendown Burtle Hill Little Norton West Hill Woodlands Stoney Stratton Skilgate High Ham Bedlam Iwood Christon Banwell Plaster's Green Dundon Hutton Crock Street Westmoreland Oake Green Stoke sub Hamdon Langport Fivehead Corfe South Twerton Outwood Yanley Honey Hall Southwood Newbury Monger Sampford Arundel Swell Holford Monksilver Wedmore Tonedale Berkley Down Weston Bampfylde West Bagborough St Michael Church Kingsbury Regis Washbrook Aller Kilton Stone Hill Frost Street East Stoke East Lyng Chew Stoke Winterfield Ashcott Hillside Critchill Marston Gate Bishop's Hull Widcombe Ruggin Slape Cross Westport Crewkerne Over Stratton Preston Plucknett Butleigh Chilton Cantelo Newton St Loe Priston Woolston Dulcote South Cary Stone Allerton Littleton North Coker Cloford Runnington Tarr Whatley Dunster Oldford Hardway West Porlock Purtington Brockley Elm Woodford Asney Newtown Hillside Little Lyde Tyning New Town Stoughton Cross Charlton Musgrove Barton Ashwick Horsington Lower Stratton Moorlands Lower Westholme Batch Stogursey Henley Combe Park Bathpool Lower Godney Eastbrook Chilson Crowcombe Bradley Cross Stapleton Staplegrove Eyewell Minehead Walford East Lydeard North Batsom Camel Hill Churchtown Stawley Wambrook Voxmoor Durston Theale Slough Green Highbridge Upper Baggeridge Dunkerton Ludney Moorland Keward Behind Berry Piltown Godney Shiplate Stone-edge Batch Buckland St Mary Claverham Great Elm Ashill Gupworthy Mells Green North Town Berkley Marsh Catcott Bankland Elborough Westford Luxborough Nailsbourne Allerford Rickford Townsend East End Galhampton Brockley Chilton Polden Helland Lower Somerton Nunney Pen Mill Waterrow Kingsbury Episcopi Backwell Common