Bus Advertising in Drakehouse

Get in touch

Bus Marketing in Drakehouse

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Drakehouse - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Drakehouse - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Drakehouse- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Drakehouse - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Drakehouse (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Cat Hill Laughton en le Morthen High Bradfield Cundy Cross Meadow Head Wike Well End Netherthorpe High Melton Bolton upon Dearne Spittal Houses Marr Blaxton Brampton Thorpe Salvin East Herringthorpe Soughley Cubley High Hoyland Brampton en le Morthen Ecklands Highfield Abbeydale Park Walkley Bank Wigtwizzle Sheffield Park Dore Parkhead Shafton Millhouses Highgate Kirk Bramwith Wales Bar Wales Hallowmoor Birdwell Hill Top Dolcliffe Common Letwell Summerfield Ecclesall Hoober Tapton Hill Hangsman Hill Slay Pits Hatfield Chase Storrs Thurlstone Tivy Dale Adwick upon Dearne Lundwood Orgreave Flanderwell Thurgoland Thorn Hill Ewden Village Branton The Green Attercliffe Waleswood Hooton Roberts Gleadless Valley Hill Top Barugh Nether Haugh Cortworth Hoyle Mill Wadsley Thurnscoe Berry Moor Little Hay Nooking Frickley Stephen Hill Bridge End Edenthorpe Moorhole Norton Worsbrough Common Upper Tankersley Lings Common Rivelin Glen Upper Midhope Masbrough Higham Sunnyfields Abbeydale Wingfield Barugh Green Wisewood Causeway Head Bramley Wheatley Hills Balby Norton Ingbirchworth Herdings Stannington Parkwood Springs Eastfield Wood Royd Cawthorne Hill Top Kimberworth Park Studfield Hill Tickhill Broom Doncaster Common Bentley Stopes Jordan Tinsley Hoyland Lakeside Village Cundy Hos Low Bradfield Morthen Brick Houses Whitley Millhouse Green Redbrook Knoll Top Blackburn Jordanthorpe Sheffield Lane Top Old Cantley Eastwood Lodge Moor Upperthorpe Carbrook Brightholmlee Gleadless Townend Higher Stubbin King Edwards Castle Green Low Barugh Hall Broom Holdworth Highlane Fenwick Holbrook Carsick Hill Little Norton Whirlow Pot House Shay House Normanton Spring Burghwallis East Dene Billingley Bradway Bank Bracken Moor Old Town Thorpe Common Woodthorpe Estate Edderthorpe Templeborough Trumfleet Richmond Instoneville Walkley Wombwell Heeley Banner Cross Stone Doncaster Swinton Norton Lees Maythorn Haigh Higham Common Armthorpe Ryecroft Great Houghton Low Stubbin Normandale Brecks St Ann's Newton Under Tofts Cudworth Common Deepcar Thurnscoe East Greenside Old Haywoods Malinbridge Hill Top Lydgate North Anston Hooton Levitt Lowedges Onesacre Kilnhurst Midhopestones Dean Head Endcliffe Edge Penistone Staincross Holme Cricket Houses Charltonbrook Worrall Athersley South Norton Woodseats Littleworth Dropping Well Newfield Green Norton Hammer Hatfield Woodhouse Dunsville Kine Moor Loxley Bottom Hallam Head Plumbley Conanby Wincobank Grimesthorpe Fairleigh Woodland View Gilroyd Knowle Top Silkstone Common Chapeltown Base Green Gildingwells Stocksbridge Scawthorpe Coldwell Broomfield Hollins End Canklow Brincliffe Shaw Lands Park Head Lewden Meersbrook Bank Noblethorpe Wentworth Harthill Carcroft Common Newhill Horner House High Wincobank Coisley Hill Listerdale Attercliffe Hill Top Townhead Carcroft Dodworth Bottom Batemoor Hurl Field Bullhouse Hollin Busk Brierley Whiston Aston Ward Green Shafton Two Gates Broomhill Darton Topham Rotherham Town End Scholes Finkle Street Sprotbrough Park Birley Carr Sunnyside Harlington Brodsworth Hoyland Common Arbourthorne Estate Middlewood Hellaby Hemingfield Jordon Finningley Nether Edge Old Denaby Ickles Cudworth Stairfoot Howbrook Nether Green Sharrow Head South Bramwith Beauchief Warren Upper Cudworth Thornseat Bradgate Haywood Upper Bradway Holmes Smithley Treeton Longley Estate Hayfield Green Hood Hill Belle Green Owlerton Low Valley Little Houghton Honeywell New Totley Low Holdworth Keresforth Hill Dinnington Bolsterstone Athersley North Bolehill Deep Pit Sprotbrough Birkendale Wath upon Dearne Greenland Fishlake Boulder Hill Blacker Hill Brinsworth Fall Bank Wadworth Mawson Green Highfields Charnock Hall Highfield Low Harley Pudding Hill Smithies Woodlands East Swallownest Clifton Stockbridge Oxspring Dalton Parva Grenoside Crow Edge Royd Intake Carr Head Mosborough Far Bank Firth Park Bow Broom Royston Maltby West Green Crosspool Totley Rise Hillfoot Kexbrough Sharrow Vale Hampole Kirkhouse Green Sandygate Greystones Cliffe Stacey Bank Micklebring Harden Cotterhill Woods Herringthorpe Dunford Bridge West End Carlton Worsbrough Garden Village Beighton Darnall Bents Green Shaftholme Upper Crabtree Throapham Barnsley Fullshaw Waterthorpe Shirecliffe Silkstone Richmond Park Little Sheffield Piccadilly Stainborough Worsbrough Dale Rollestone Crane Moor Lea Brook Milton Thorne Whirlow Brook Bentley Rise Dalton Magna Birley Edge Loversall Bromley Conisbrough Mortomley The Lings Aldwarke Wilthorpe High Green Frecheville Pinfold Hill Ardsley Long Sandall New Rossington Middlecliffe Ecclesfield Ulley Potter Hill Wheatley Park Hatfield East Whitwell Dodworth Green Gleadless Aughton Upper Haugh Keppel's Column Little Common Fosterhouses Carr Goole Green Church Field Langsett Tankersley Jump The Wheel Richmond Hill Wormley Hill Elm Tree Hill Fulwood Campsall Wood Willows Low Wincobank Sandhill Barnby Dun Bramley Lings Four Lane Ends New Village Canal Side Southey Green Hoylandswaine Wood Seats Owlthorpe Wybourn Drakehouse Woodhouse Upper Whiston Pilley Denaby Main Hollow Meadows Common Side Stubbin Handsworth Lowfield Bessacarr Stumperlowe Thorpe Hesley Hill Top Rossington Philadelphia Rostholme Swinton Bridge Spring Vale Ranmoor Kirk Sandall Lindrick Dale Worsbrough Village Waldershaigh Wickersley Sothall Barnes Hall Catcliffe Meersbrook Hood Green Howard Hill Hardwick Belle Vue Stainforth Hyde Park Stainton Old Edlington Pitsmoor Townhead Bradway Pincheon Green Crookes Westfield Skelbrooke Turnerwood Mexborough Measborough Dike Clayton Carlecotes New Edlington Toll Bar Crookesmoor Clifton Thurcroft Lower Crabtree Sykehouse Meadow Hall Hickleton Woodlands Woodhouse Mill Netherthorpe Nethergate Wortley Auckley Ravenfield Common Foldrings Street Barrow Carter Knowle Carsick Moorgate Goldthorpe Spink Hall Dodworth Waverley Todwick Orchard Square Liberty Hill Edge Mount Backmoor Handsworth Hill Abdy Swaithe Totley Brook Northfield Laughton Common Brightside Brookhouse Totley Netherthorpe Birley Estate Kimberworth Dunscroft Park Hill Upper Hoyland Scawsby Sutton Lidget Gawber Skellow Catshaw Thorpe in Balne Port Mahon Halfway Hill Top Neepsend Windhill Whinney Hill Victoria Arksey Woodside Greasbrough Hackenthorpe Nutwell Load Brook Fir Vale Royd Moor Greystones Lane End Darfield Askern Endcliffe Crescent Long Line Dalton Arbourthorne Intake Snowden Hill Longley Ings Kiveton Park Greenhill Smithy Moor Cantley Loxley Shiregreen Cusworth New York Hanging Water Barnburgh Woodall Adwick le Street Hemsworth Cadeby Moss Rawmarsh Hexthorpe Pickburn South Anston Slade Hooton Thrybergh The Manor Dungworth Platts Common Den Bank Park Side Gateway Plaza Owston Kendray Burncross Fourlane Ends Pismire Hill Manor Estate Harley West Melton Moorends Broomhill Wilsic Parkgate Tilts Lower Bradway Burngreave Braithwaite Bawtry Oughtibridge Sharrow Warmsworth Brierholme Carr Hazlehead Parson Cross Almholme Manor Park Highwoods Austerfield Monk Bretton Westfield Wharncliffe Side Sim Hill Wadsley Bridge Low Laithes Roughbirchworth New Lodge Grange Lane South Lane Manvers Green Moor Guilthwaite Hillsborough Scout Dike Pogmoor Elsecar Ughill Worsbrough Bridge Sheffield Woodsetts Four Lane End Firbeck Ringinglow Ravenfield Mapplewell Kelham Island Braithwell Steel Bank Hooton Pagnell Lower Walkley Hermit Hill Eskholme Grimethorpe Wheatley