Bus Advertising in Load Brook

Get in touch

Bus Marketing in Load Brook

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Load Brook - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Load Brook - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Load Brook- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Load Brook - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Load Brook (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Ewden Village Deepcar Broomhill Bradway Birley Edge Kirkhouse Green Eskholme Kiveton Park Loversall Bolton upon Dearne Endcliffe Edge Barnsley King Edwards Sandhill Instoneville Hoyle Mill Slade Hooton Hurl Field Kelham Island Norton Lees Turnerwood Hoylandswaine Brincliffe Redbrook Conanby Canklow Cadeby Cusworth Parson Cross Jordan Sheffield Lane Top Westfield Mapplewell Lower Crabtree Sheffield Park Wheatley Park Thrybergh Thorn Hill Hemingfield Grange Lane Pinfold Hill Brierholme Carr Firbeck Broomfield Hyde Park Throapham Hardwick Spittal Houses Shaftholme Middlewood Gildingwells Banner Cross Wadsley Bridge Townhead Moorgate Arksey Auckley New Lodge Wood Willows Bullhouse Meadow Hall Greenside Royd Moor Cat Hill Woodthorpe Estate Abbeydale Park Gleadless Townend Ulley Upper Midhope Denaby Main Bramley Lings Ecclesall Highfield Pismire Hill Low Holdworth Rawmarsh Arbourthorne Hermit Hill Thurcroft Eastfield Batemoor Adwick le Street Slay Pits Owlerton Pickburn Campsall Arbourthorne Estate Midhopestones Stairfoot Warmsworth Woodside Mexborough Wharncliffe Side Wilsic The Manor Fullshaw Stone Pudding Hill Beauchief Goldthorpe Brodsworth Shirecliffe Howbrook High Wincobank Barrow Wormley Hill Keppel's Column Finningley Worsbrough Waldershaigh Highlane High Hoyland Crookes Hayfield Green Edge Mount Ingbirchworth Ravenfield Common Handsworth Hill Old Denaby Hellaby Long Sandall Rossington Dropping Well Knowle Top Scout Dike Sykehouse Coisley Hill Lindrick Dale Morthen Hangsman Hill Braithwaite Woodsetts Norton Woodseats Gilroyd Bradgate Manvers Dunscroft Bessacarr Gateway Plaza Soughley Kirk Sandall Fir Vale Wheatley Hills Sothall Smithley Greystones Church Field Walkley Bank New Rossington Shaw Lands Brick Houses Pilley Worsbrough Bridge Hill Top Micklebring Skelbrooke Upper Cudworth Barugh Green Ughill Richmond Hill Longley Estate Storrs Wickersley Dolcliffe Common North Anston Southey Green Upper Hoyland Liberty Hill Town End Thorne Low Valley Frickley Stannington Pogmoor Totley Highfield Stocksbridge Oughtibridge Howard Hill Sharrow Head South Bramwith Ickles Wadworth Little Hay Nooking Wood Royd Scholes Charltonbrook Gleadless Valley Grimesthorpe Ardsley Philadelphia Worsbrough Village Ringinglow Park Side Wincobank Brampton en le Morthen Flanderwell Cundy Hos Tankersley Hollins End Eastwood Barnes Hall Norton Manor Park Moorends Listerdale Trumfleet Carter Knowle Meersbrook Aughton Hillsborough Hickleton Northfield Laughton Common Dalton Wheatley Harden Jordanthorpe High Melton The Lings Hatfield Woodhouse Bentley Pitsmoor Hill Top Higham Skellow Austerfield Cricket Houses Royd Littleworth Branton Wales Bar Lower Walkley New York Cawthorne East Herringthorpe Hollow Meadows Attercliffe Hill Top Lundwood Burngreave Nethergate Stumperlowe Foldrings Bolsterstone South Anston Whirlow Walkley Masbrough Birley Carr Platts Common Thurgoland Fishlake Kilnhurst Hoyland Common Upper Haugh Berry Moor Belle Vue Stubbin Harley Stockbridge Horner House Millhouse Green Brightholmlee Upperthorpe Hill Top Newhill Sharrow Vale Orgreave Little Sheffield Scawthorpe Nether Edge Garden Village Sprotbrough Park Crosspool Highgate Street Royston Lewden Aldwarke Rollestone Four Lane Ends Totley Rise Far Bank Holdworth Bradway Bank Meadow Head Burghwallis Knoll Top Sprotbrough South Lane Dunford Bridge Carlton Dalton Parva Edenthorpe Carsick West Melton Elm Tree Hill Blaxton Woodlands East Rotherham Silkstone Lane End Ranmoor Low Wincobank Almholme Birdwell East Whitwell Sunnyside Hallam Head Little Houghton Canal Side Mortomley Spink Hall Holmes Dalton Magna Wortley Doncaster Moorhole Carlecotes New Totley Fourlane Ends Wingfield Holbrook Wigtwizzle Grimethorpe Cundy Cross Jordon Blackburn Jump Askern Greenland Barnby Dun Treeton Swinton Smithies Smithy Moor Westfield Netherthorpe Bentley Rise Load Brook Worrall Hackenthorpe Wath upon Dearne Malinbridge Clifton Sandygate Sunnyfields Longley Ings Hanging Water Low Barugh Swinton Bridge Hillfoot Wilthorpe Bridge End Old Haywoods Langsett Pot House Roughbirchworth Armthorpe Normandale Parkhead Adwick upon Dearne Whiston Wybourn Lodge Moor Park Hill Thurlstone Hampole Tickhill Little Norton Kimberworth Broom Fenwick Finkle Street Thornseat Neepsend Waterthorpe Whitley Upper Bradway Hill Top Low Laithes Shiregreen Attercliffe Hood Hill Dodworth Green Bents Green Thorpe in Balne Orchard Square Halfway Upper Crabtree Bramley Nether Green Guilthwaite Rostholme Brookhouse Low Stubbin Heeley Abbeydale Scawsby Ecclesfield Richmond Park Silkstone Common Cubley Lakeside Village Carcroft Wood Seats Intake Sim Hill Lowfield Kirk Bramwith Loxley Hazlehead Old Edlington Deep Pit Swaithe Hall Broom Tivy Dale Millhouses Greasbrough Letwell Braithwell Owston Clayton Netherthorpe Loxley Bottom Wombwell Little Common Broomhill Totley Brook Kendray Lower Bradway Newfield Green Cotterhill Woods Harthill Brinsworth Bracken Moor Worsbrough Dale Den Bank Darton Carcroft Common Rivelin Glen Port Mahon Beighton Worsbrough Common Stainborough Low Bradfield Four Lane End Maythorn Coldwell Swallownest Honeywell Abdy Hood Green Thurnscoe Doncaster Common Hallowmoor Tilts Endcliffe Crescent Thorpe Common Grenoside Bow Broom Bawtry Netherthorpe Ecklands Cudworth Kimberworth Park Dungworth Marr Wadsley Frecheville Studfield Hill Edderthorpe Whinney Hill Hooton Pagnell Steel Bank Brampton Cudworth Common Brierley Wike Well End Thurnscoe East Hollin Busk West Green Summerfield Toll Bar Lowedges Thorpe Hesley Gawber Gleadless Whirlow Brook Higher Stubbin The Wheel Sheffield Tinsley Upper Tankersley Barugh East Dene Pincheon Green Highfields Woodall Barnburgh Old Cantley Middlecliffe Hexthorpe Clifton Potter Hill Mawson Green Castle Green Higham Common Harlington Thorpe Salvin Handsworth Oxspring Crow Edge Under Tofts Crookesmoor Cantley Backmoor Conisbrough Parkwood Springs Manor Estate Stacey Bank Kexbrough Carr Head Carbrook Blacker Hill Warren Dean Head Stainton Piccadilly Owlthorpe Cortworth Highwoods Woodlands High Bradfield Upper Whiston Bromley Common Side Sutton Billingley Charnock Hall Elsecar Herringthorpe Meersbrook Bank Woodhouse Drakehouse Haywood Wisewood Shafton Hemsworth Victoria Monk Bretton Newton Moss Kine Moor Carr Haigh The Green Darnall Darfield Hatfield Chase Park Head West End Brightside Woodhouse Mill Keresforth Hill Catshaw Norton Brecks Mosborough Athersley South Onesacre Crane Moor Ryecroft Nutwell Dunsville Fall Bank Richmond Greenhill Maltby Chapeltown Catcliffe Belle Green Shay House Plumbley Windhill Aston Firth Park Penistone Nether Haugh Balby High Green Waleswood Topham Shafton Two Gates Hooton Levitt St Ann's Waverley Old Town Hill Top Athersley North Dodworth Bottom Birley Estate Goole Green Wentworth Lea Brook Hooton Roberts Stephen Hill Herdings Holme Ravenfield Todwick Green Moor Lydgate Measborough Dike Noblethorpe Spring Vale Woodland View Stopes Burncross Carsick Hill Milton Hoober Boulder Hill Templeborough New Edlington Snowden Hill Great Houghton Bolehill Stainforth Ward Green Long Line Fosterhouses Hatfield Birkendale Base Green New Village Wales Townhead Hoyland Hill Top Fulwood Fairleigh Tapton Hill Dodworth Intake Parkgate Lings Common Laughton en le Morthen Dore Normanton Spring Causeway Head Greystones Cliffe Low Harley Sharrow Dinnington Lidget Norton Hammer Staincross