Bus Advertising in Thorpe Common

Get in touch

Bus Marketing in Thorpe Common

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Thorpe Common - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Thorpe Common - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Thorpe Common- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Thorpe Common - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Thorpe Common (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Summerfield Blackburn Carbrook Lower Walkley Stumperlowe Southey Green Park Side Clifton Masbrough Rawmarsh Tickhill Wybourn Hallam Head Grimethorpe Haywood Cantley Hooton Levitt Deepcar Drakehouse Highwoods Coisley Hill Knoll Top Thorpe Common Newton Mawson Green Canklow Greenhill Loxley Bottom Higham Common Stairfoot St Ann's Northfield Bramley Royston Rotherham Frecheville Skelbrooke Mexborough Wilthorpe Birkendale Cawthorne Milton New Lodge Lidget Spink Hall Town End Ingbirchworth Woodlands Parson Cross Worsbrough Dale Thorpe Hesley Meersbrook Plumbley East Whitwell Ardsley Stainforth Aughton High Bradfield Mosborough Burghwallis Whitley New Village Crow Edge Hill Top Beauchief Richmond Hill Wood Royd Arbourthorne Norton Woodseats Nether Green Townhead Catcliffe Edenthorpe Sprotbrough Park Littleworth Blaxton Brick Houses Spittal Houses Banner Cross Lane End Cotterhill Woods Crosspool Firth Park Cubley Kirkhouse Green Halfway Endcliffe Edge Bentley Dropping Well Hanging Water Dalton Smithies Abbeydale Todwick Netherthorpe Little Houghton Pudding Hill Charnock Hall Throapham Gateway Plaza Herdings Carsick Highfields Street Treeton Newhill Hickleton Cadeby Hillfoot Boulder Hill West Green Westfield Silkstone Maythorn Hood Hill Hill Top Bessacarr Bramley Lings Greenland Liberty Hill Cricket Houses Holbrook Templeborough Woodland View Measborough Dike Worrall Owlthorpe Worsbrough Bridge Thorne Hemingfield Norton Hammer Knowle Top East Dene Deep Pit Hill Top Broomfield Dunsville Dodworth Shirecliffe Neepsend Moorends Thurlstone Four Lane End East Herringthorpe Herringthorpe Handsworth Slade Hooton Howard Hill Kilnhurst Bentley Rise Fir Vale Ravenfield Common Old Cantley Newfield Green Old Haywoods Dalton Magna Topham Billingley Hill Top Stainton Sim Hill Kexbrough Branton Den Bank Woodhouse Pitsmoor Carr Middlecliffe Tinsley Low Bradfield Wadworth Redbrook The Manor Upper Midhope Bow Broom Monk Bretton Loversall Woodlands East Adwick le Street Rossington Totley Meadow Head Hill Top Fosterhouses Fourlane Ends Port Mahon Waldershaigh Wigtwizzle Little Hay Nooking Cortworth Scout Dike Brodsworth Middlewood Pogmoor Highfield Brampton en le Morthen Lundwood Catshaw Wickersley King Edwards Upper Whiston Carlton Mortomley Fullshaw Charltonbrook Cat Hill Coldwell Marr Park Head Sheffield Listerdale Moorgate Toll Bar Thorpe in Balne Worsbrough Common Studfield Hill Manor Estate Norton Lees Bolehill Cudworth Edge Mount Higher Stubbin Hoyland Common Normandale Hellaby Keresforth Hill Braithwell Hoyland Jordon Goldthorpe Thornseat Barugh Green Cudworth Common Gleadless Valley Wadsley Bridge Richmond Park Hoyle Mill Greystones Onesacre Low Wincobank Eastfield New Edlington Shiregreen Aston Woodhouse Mill Hexthorpe Platts Common Gawber Harlington Bolsterstone Brecks Upper Bradway Hallowmoor Smithley Richmond Brightholmlee Royd Canal Side Barnby Dun Carr Head Kine Moor Hollins End Darton Staincross Pickburn Elm Tree Hill Finningley Dinnington Spring Vale Kirk Sandall Ecclesall Wath upon Dearne Arksey South Lane Sharrow Head Edderthorpe Hatfield Far Bank Kirk Bramwith Highlane Barnsley Castle Green Brookhouse Blacker Hill Worsbrough Village Shaw Lands Kelham Island Foldrings Wincobank Upper Cudworth Gildingwells Hardwick Malinbridge Honeywell Thorpe Salvin Barugh Stannington Thurgoland Ulley Load Brook Doncaster Common Snowden Hill Royd Moor Greasbrough Whinney Hill Darnall Sharrow Low Stubbin Laughton en le Morthen Carlecotes Kimberworth Brierley Little Common Piccadilly Scawsby Wentworth Townhead Bridge End Firbeck Sandhill Harden Clayton Highfield Greenside Broomhill Lydgate Swinton Upper Tankersley Skellow Cusworth Stephen Hill Wormley Hill Ughill Gleadless Townend Parkgate Thrybergh Batemoor Wingfield Broom Trumfleet Jump Chapeltown Rivelin Glen Moss Bullhouse Low Laithes Roughbirchworth Woodsetts Swaithe Hatfield Woodhouse Crookesmoor Base Green Nutwell Ringinglow Smithy Moor Grange Lane Sykehouse Lowfield South Bramwith Stopes Shafton Letwell Waverley Hackenthorpe Norton Wales Bar Auckley Dungworth Manor Park Haigh Upperthorpe Walkley Berry Moor Kimberworth Park Bradway Worsbrough Wombwell Laughton Common North Anston Norton Stubbin Handsworth Hill Sandygate Wike Well End Pot House Lea Brook Penistone Brightside Common Side Braithwaite New York Rostholme Instoneville Dunford Bridge Swinton Bridge Thorn Hill Warren Sheffield Park Stacey Bank Hooton Pagnell Swallownest Scawthorpe Endcliffe Crescent Causeway Head Wisewood Flanderwell Clifton Shafton Two Gates Darfield Athersley North Parkwood Springs Nethergate Fenwick Noblethorpe Pilley Almholme Kendray Scholes Burngreave Hood Green Old Town Broomhill Carsick Hill Loxley Waleswood Belle Green Totley Rise Stainborough Philadelphia New Totley Dean Head Stockbridge Upper Hoyland Carcroft Common Holdworth High Melton Kiveton Park Bradgate Sutton Woodside Abbeydale Park West Melton Low Harley Pismire Hill Ward Green Sothall Carter Knowle Netherthorpe Nether Edge Hollin Busk Sprotbrough Aldwarke Dore Pinfold Hill Great Houghton Millhouses Arbourthorne Estate Hoylandswaine Hall Broom Micklebring The Green Wales Long Line Gleadless Shaftholme Low Holdworth Nether Haugh Totley Brook Manvers Higham Lower Bradway Intake Owlerton Harthill Hayfield Green West End Crane Moor Warmsworth Upper Crabtree Guilthwaite Barnes Hall Goole Green Little Sheffield Brincliffe Holmes Maltby Whiston Old Denaby Harley Sharrow Vale Holme Thurnscoe East Eastwood Orgreave Under Tofts Woodthorpe Estate Westfield Wood Willows Lings Common Midhopestones Low Valley Storrs Askern Barnburgh Ravenfield Cundy Hos Wharncliffe Side Silkstone Common Tapton Hill Hillsborough Birley Edge Meadow Hall Jordanthorpe Birdwell Cundy Cross Slay Pits Brampton Hill Top Stocksbridge Millhouse Green Oughtibridge Langsett Church Field Intake Lindrick Dale Grimesthorpe Beighton Four Lane Ends Hurl Field Tivy Dale Armthorpe Horner House Park Hill Wheatley Park Green Moor Garden Village Conisbrough Belle Vue The Wheel High Hoyland Howbrook Crookes Fall Bank Lower Crabtree Wheatley Jordan Low Barugh Oxspring Austerfield Little Norton Whirlow Lodge Moor Waterthorpe Ranmoor Ecclesfield Keppel's Column Morthen Whirlow Brook Doncaster New Rossington Wadsley Abdy Bradway Bank Finkle Street Wheatley Hills Wortley Birley Estate Eskholme Bents Green Hyde Park Tilts Heeley Longley Ings Walkley Bank Bolton upon Dearne Meersbrook Bank Tankersley The Lings Bromley Long Sandall Fishlake Netherthorpe Longley Estate Highgate Dalton Parva Attercliffe Hill Top Hampole Owston High Green Old Edlington Thurnscoe Mapplewell South Anston Backmoor Ewden Village Frickley Brinsworth Bracken Moor Fairleigh Lowedges Pincheon Green Adwick upon Dearne Conanby Bawtry Sunnyside Hooton Roberts Sheffield Lane Top Shay House Steel Bank Dodworth Bottom Ryecroft Normanton Spring Carcroft Ickles Dolcliffe Common Barrow Dodworth Green Hermit Hill Lakeside Village Attercliffe Hatfield Chase Windhill Hemsworth Wilsic Grenoside Fulwood Athersley South Balby Parkhead Rollestone Lewden Elsecar Victoria Wood Seats Orchard Square Moorhole Brierholme Carr Dunscroft Soughley Stone Potter Hill Hangsman Hill Greystones Cliffe Denaby Main Campsall Thurcroft Sunnyfields Burncross Hoober Upper Haugh Hollow Meadows Hazlehead Birley Carr Ecklands Woodall Gilroyd High Wincobank Turnerwood