Bus Advertising in Bucknall

Get in touch

Bus Marketing in Bucknall

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Bucknall - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Bucknall - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Bucknall- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Bucknall - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Bucknall (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Newchurch Wood Lane Brereton Cross Rileyhill Needwood Forsbrook Sneyd Green Leycett Bishops Offley Six Ashes Shobnall Drointon Blackshaw Moor Ford Green Bowsey Wood Cold Well Middle Madeley Hollins Four Ashes Ranton Burston Kingsford Threelows Lowe Hill Christ Church Townsend Chesterfield Outlands Brereton Hednesford Moneystone Bignall End Gratwich Knighton Offleyhay Combridge Knutton Upper Tean Blore Rocester Uttoxeter Great Bridgeford Walton Penkhull Plardiwick Edingale Woottons Hatherton The Heath Gipsy Green Colwich Red Hill Wombourne Hamstall Ridware Farley Oldfallow Spring Hill The Raikes Weston-under-Lizard Sutton Morrilow Heath Bishops Wood Abbey Green Harper's Gate High Offley Meaford Standeford Amington Rawnsley Carmountside Cat's Hill Cross Calton Beamhurst The Laches Waggersley Ashwood Gerrard's Bromley Great Haywood Sandyford Werrington Ridgeway Gayton Ribden Enville Wimblebury Stapenhill Mossgate Bagnall Hookgate Netherland Green Green Heath Coton Great Chatwell Beffcote Springwood Bradwell Dam Mill Cotonwood Horton Walton Prestwood Highwood Hoar Cross Coldmeece Norton Bridge Salt Quixhill Mount Pleasant Stadmorslow Barton Green Bromstead Common Cellarhead Little Haywood Pershall Stramshall Stone Fradley South Northwood Loxley Green Lower Knightley Blakelow Broadeye Walford Wootton Knowl Wall Creswell Hazlecross Newton Littleworth Godleybrook Stoke-upon-Trent Great Moor Little Aston Kingston Hill Pattingham Dunwood Cheddleton Heath Hillsdale Sandborough Gospel Ash Wereton Dresden Gnosall Western Downs Newtown Balance Hill Trysull Lower Stonnall Withington Brookhay Common Side Middle Mayfield Stanley Winkhill Church Eaton Green Ashmore Brook Church Leigh Ford Tillington Mobberley Armitage Mixon Dunstall Millend Norton Canes Teanford Scounslow Green Normacot Broomyshaw Hem Heath Talke Pits Onecote Wrinehill Lynn Lower Ellastone Apeton Poolend Stonydelph Leekbrook Seabridge Dunsley Milldale Copmere End Cheadle Tompkin Knightley Huntley Whitmore Whitehill Stonefield Talke Boon Hill Summerhill Dapple Heath Goldenhill Marchington Woodlands Newpool Overton Cross Green Stubwood Knowle Style Oldfurnace Leek Pasturefields Weeping Cross Scot Hay Kerry Hill Moorside Kingsley Moor Forton Rake End Oakamoor Codsall Upper Leigh Horninglow Boothen Hopton Spath Cookshill Whittington Shut Heath Clough Hall Clifton Campville Hulme End Norton-in-the-Moors Crateford Shenstone Woodend Blythe Bridge Bitterscote Tunstall Ashley Heath Marston Edial Bowers Bent Drayton Bassett Bradley Whitley Heath Adderley Green Apedale Consall Onneley Roughcote Milford Sharpley Heath Greenhead Callingwood Church Mayfield Hixon Whitfield Stallington Mavesyn Ridware Little Madeley Newchapel Baddeley Edge The Hollies Prestwood Rowley Park Leese Hill Mosslane Footherley Commonside Stowe Shraleybrook Streethay Tadgedale Blackwood Hill Newborough End Caverswall Enson Moreton Armsdale Brund Blackwaters Halfpenny Green Moorend Heron Cross Blackbrook Mill Green Tamworth Ellastone Gentleshaw Four Crosses Weston Coyney Blackfords Heatley Wain Lee Little Stoke Betley Common Woodcroft Biddulph Moor Cotwalton Stableford Gospel End Village Doxey Springfields Longdon Bishton Lea Heath Newfield Lapley Checkley Coton End Woodhouses Above Church Woodcock Heath Allimore Green Saverley Green Woodmill Rumer Hill Bank Top Wildwood Nurton Bromstead Heath Sheen Moddershall Hardings Booth Acton Gate Napley Alder Moor Highfields Thorpe Constantine Kettlebrook Stonehouses Park End Longton Gnosall Heath Alders Laney Green Coton Clanford Oak Hill Cotton Middle Hill Little Onn Shallowford Woollaston Parkside Congreve Church Eaton Slade Heath Brockton Rakes Dale Littlewood Shutlanehead Curborough Stockton Brook Brickbridge Tatenhill Common Rolleston on Dove Bilbrook The Handfords Trescott Butter Bank Great Chell Tutbury Hazles Cross Gospel End Wigginstall Whiston Winnothdale Hanbury Lower Drayton Carroway Head Wilnecote Horsebrook Acres Nook Blount's Green Froghall Ashley Orton Willoughbridge Coxgreen Fenton Low Sandfields Chase Terrace Field Aston Butterton Anslow Common Swynnerton Fole Cheadle Park Coombesdale Stockwell Heath Abbots Bromley Woodshutts Huntington Walton-on-the-Hill Stanton Butterton Ash Bank Chatcull Stanley Moor Sandford Hill Bowers Gratton King's Bromley Coton Garshall Green Brazenhill Windmill Bank Braddocks Hay Iverley Brocton Seighford Fradley Junction Coven Heath Shenstone Bednall Head Audley Goosemoor Green West Hill Bednall Owen's Bank Admaston Lower Nobut Grindley Springhill Stonywell Newcastle-under-Lyme Whitemoor High Onn Stanley Moss Colton Farewell Burnhill Green Oxford Dods Leigh Rushton Spencer Belgrave Hill Chorlton Newlands Lutley Barton-under-Needwood Flash Newton Dunston Heath Fradswell Knighton Seisdon Hinksford Hawks Green Great Saredon Lawns Wood Eccleshall Great Gate Withystakes Bromstead Cornhill Nether Stowe Meir Alstonefield Birch Cross Longbridge Hayes Hill Top Dales Green Millmeece Elmhurst Wheatlow Brooks Alton Totmonslow Coalpit Hill Lawnhead Cotes Heath Aston Winshill Croxden Westcroft Norbury Oulton Heath Huddlesford Whitecross Joiner's Square Blackbrook Baldwin's Gate Coven Ellenhall Wetwood Hales Jugbank Biddulph Woodseaves Burton upon Trent Hill Top Fawfieldhead The Wharf Congleton Edge Bonehill Blithbury Ilam The Brampton Far Hoarcross Meir Heath Waterhouses Smallrice Longridge Himley Glascote Heath Loynton Four Ashes Rickerscote Ryecroft Gate Fazeley Buddileigh Oultoncross Cross Heath Butters Green Chebsey Overley Churchbridge Norton East Cranberry Woodwall Green Madeley Heath Back o'th' Brook Lask Edge Upper Cotton Coton Farm Stourton Colshaw Longnor Borough Park Aston-by-Stone Shelton Upper Longdon Hopedale Warstone Blakeley Cobridge Coton Hayes Burton Manor Woodend Church Hill Crossgate Elford Castletown Abbey Hulton Almington Long Compton Fisherwick Sidway Handsacre Pitts Hill Swinscoe Rownall Barnfields Bradley in the Moors Florence Cats Edge Water Eaton Meerbrook Whittington Two Gates Brown Edge Overmoor Efflinch Beasley Hanbury Woodend Olive Green Upper Ellastone Burslem May Bank Redhill Blore The Bratch Outwoods Coltstone Queensville Haselour Meir Hay Wardlow Codsall Wood Browns Lane Morrey Red Bull Leyfields Kingstone Barlaston Common Colton Hills Westlands Roche Grange Slindon Fegg Hayes Hill Top Deadman's Green Hawthorns Hazelslade Billington Little Hay Hopwas Stone Heath Weston Jones Woodlane Shelton under Harley The Bodnets Latherford Bramshall Spot Acre Westwood Adbaston Weston Oaken Whitehurst Lordsley Giggetty Gorstey Ley Bloreheath Coton Green Standon Madeley Haughton Fulford Kinver Chapel Chorlton Upper Elkstone Broughton Washerwall Cowley Milton Garmelow Holmcroft Fradley Forebridge Bentilee Coven Lawn Townend Ubberley Oulton Hademore Hockley Cresswell Burntwood Woodhouses Hanchurch Kidsgrove Outwoods Brewood Cliff Vale Knowl Bank Sugnall Branston Ball Haye Green Warslow The Leys Dogingtree Estate Pasford Charnes The Rowe Mucklestone Madeley Park Thorncliffe Comberford Lower Elkstone Baswich Dunkirk Cannock Meretown Aldershawe Rough Close Sturbridge Blackbrook Essington Springhill Parkgate Red Street Bucknall Bickford Darnford Birchendale Hartley Green Creighton Ashley Dale Hadley End Lightwood Podmore Windy Harbour Anslow Gate Bromley Wood Wolstanton Moreton Shebdon Rodbaston Draycott in the Moors Rock End Marchington Miles Green Lower Penn Chell Heath Littleworth Bobbington Newtown Bottom House Shawfield Newton Hurst Little Bridgeford Orgreave Orslow Middleport West Chadsmoor Dagdale Beechcliff Rue Hill Hollybush Upper Hulme Wootton Tunstall Alrewas Tithebarn Woodgate Smestow Wychnor Denford Ecton Hollington Wallbridge Park Okeover Hints Great Wyrley Draycott in the Clay Mile Oak Sandyford Calf Heath Dayhills Wightwick Manor Hanford Upper Nobut Lower Tean Anslow Stafford Maer Leomansley Godstone Finney Green Freehay Coton in the Clay Cracow Moss Lightwood Turnhurst The Potteries Cauldon Lowe Glascote Gillow Heath Blakeley Lane Haregate Bank Top Lichfield Crakemarsh Newtown Hodgefield Broomhill Endon Bank Greensforge Dosthill Otherton Blurton Leadendale Churnet Grange Wetley Rocks Burybank Milwich Swindon Broad Meadow Cotes Hilderstone Morridge Side Newstead Blymhill Lawns Wigginton Porthill Barlaston Berry Hill Yarlet Barton Turn Beamhurst Lane Whiston Lane Green Tuppenhurst Winnington Beaconside Balterley New Wood Butt Lane The Rookery Bridge End Baddeley Green Heaton Bemersley Green Bolehall Harriseahead Rangemore Oulton Grange Croxall Beech Stowe-by-Chartley Townhead Rising Brook Lower Loxley Creswell Green Cheadle Common Bond End Chestall Offleymarsh Ranton Green Hobble End Gorstyhill Stretton Knypersley Sandon Denstone Cauldon Chadsmoor Stanfield Newtown Church Fields Coppenhall Ball Green Goosemoor Hilltop Chesterton Oakley Leacroft Hyde Lea Grindon Dimsdale Hoften's Cross Endon Gunstone Fenton Penkridge Waterfall Trentham Longport Wheaton Aston Blymhill Offleyrock Basford The Blythe Sandonbank Smallthorne Basford Green Wall Boley Park Highfields Stonnall Nurton Hill Hollies Common Tixall Landywood Hillcroft Park Tatenhill Birchall Southlow High Onn Wharf Slitting Mill Brown Lees Old Perton Little Sugnall Lower Leigh Armshead Kingsley Holt Levedale Boscomoor Trinity Fields Brookhouses Blymhill Common Shareshill Bridgtown Packmoor Yarnfield Upper Mayfield Muckley Corner Haunton Little Saredon Mill Green Thornes Pipe Ridware Stoke-on-Trent Gillway Derrington The Quarry Perton Nethertown Rudyard Harlaston Middle Cliff Heighley Upper Landywood Ravenhill Upper Hatton Longnor Heath Hayes Croxton Rushton Bank Fairoak Hansley Cross Little Heath Oulton Cold Norton Weaverslake Longdon Green Blythe Marsh Rugeley Ounsdale Dilhorne Acton The Shruggs Beam Hill Quarry Heath Amerton Longsdon Loggerheads Ingestre Mitton Robin Hill Bradeley Poolfold Blithfield Poolfields Burntwood Green Boundary Chorley Willslock Gailey Wharf Foxt Hilliard's Cross Sideway Cowall Moor Chasetown Pillaton Hartwell Norbury Junction Brineton Alsagers Bank Dove Bank Acton Trussell Pipehill Betley Bradnop Little Chell Perry Crofts Radmore Wood Stretton Hulme Boney Hay Kiddemore Green Keele Silverdale Shaffalong High Town Balterley Green Knightley Dale Stanshope Jack Hayes The Lymes Fauld Doley Hardings Wood Lower Hatton Ravenshall Breretonhill Wetton Mayfield Aspley Barton Gate Norton Green Prospect Village Pye Green Coton Shirleywich Dunstal Gailey Hollinsclough Foxley Woodhouse Green Ramshorn Hazles Middleton Green Yoxall Newtown Trent Vale Halmer End Blundies Crackley Elford Heath Hill Ridware Newborough Etruria Cheslyn Hay Lupin Marston Bradshaw Weeford Hilton Brinsford Bromley Hall Painleyhill Little Ingestre Wychnor Bridges Clayton Moss Pit Somerford Shutt Green Hartshill Knotbury Tittensor Dunston Compton Little Wyrley Croxtonbank Kingsley Etchinghill Light Oaks Holt Hill Rakeway Napley Heath Hammerwich Whittington Westbeech Longshaw Little Burton Threapwood Whitgreave Featherstone Birches Head Knenhall Hanley Cheddleton Hollins Kingswood Common Cannock Wood Ipstones