Bus Advertising in Buddileigh

Get in touch

Bus Marketing in Buddileigh

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Buddileigh - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Buddileigh - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Buddileigh- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Buddileigh - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Buddileigh (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
High Town Colton Tutbury Brookhouses Burntwood Newchurch Back o'th' Brook Moddershall Barlaston Common Butt Lane Lichfield Ravenshall Broomhill Derrington Upper Ellastone Shirleywich Dunwood Latherford Dosthill Sharpley Heath Marston Spot Acre Elford Heath Six Ashes Northwood Bagnall The Lymes Cracow Moss Branston Biddulph Knowl Bank Wheatlow Brooks Bowers Chatcull Slindon Rocester Bucknall Walton Crossgate Mayfield Brockton Coton Hayes Ash Bank Stanton The Raikes Cannock Weaverslake Joiner's Square Meretown Broomyshaw Wetley Rocks Hill Chorlton Brown Edge Cotes Heath Huddlesford Parkside Lower Hatton Shutlanehead Churnet Grange Alder Moor Meir Longridge Knenhall Newtown Middleton Green Offleymarsh Mitton Draycott in the Clay Madeley Heath Buddileigh Whiston Aldershawe Wereton Croxden Rodbaston Morrilow Heath Orslow Forton Hodgefield Dunstal Pye Green Hilton Winnington Goldenhill Trinity Fields Hales Sandon Needwood Bramshall Thorpe Constantine Baldwin's Gate Whitecross Bowsey Wood Porthill Woodhouses Longnor Clough Hall Shobnall Knightley Dale Hookgate Foxt Coton Norton Canes Baddeley Green Balterley Four Ashes Burybank Kerry Hill Bromley Wood Four Crosses Oulton Grange Compton Denstone Butter Bank Dresden Whittington Cotton Trentham Stockton Brook Wallbridge Park Hanford Packmoor Congleton Edge Chapel Chorlton Streethay Meerbrook Knypersley Trent Vale Ilam Oldfallow Standeford Stafford Adderley Green Church Hill Bradwell Shelton under Harley Oulton Heath Gorstey Ley Lightwood Hopton Brineton Offleyhay Acton Southlow Loxley Green Springhill Townsend Ashley Dale Gratton Newstead Hatherton Swynnerton Sandfields Cookshill Little Hay Betley Common Huntington Willoughbridge The Blythe Stanley Moor Prospect Village Drointon Kettlebrook Tompkin Dods Leigh Bignall End Rushton Bank Stonehouses Cold Well Ramshorn Crakemarsh Church Eaton Green Broadeye Newpool West Hill Heath Hayes Denford Washerwall Abbots Bromley Whittington Old Perton Blakeley Lane Sandyford Chesterfield Owen's Bank Woodwall Green Barton Green Norton East Coxgreen Beechcliff Stonnall Dunston Lupin Heighley Hulme End Blackbrook Stanley Lutley Hobble End Stanley Moss Croxton Beffcote Huntley Doxey Brereton Cross Townhead Upper Mayfield Hawks Green Blackwood Hill Barton Turn Stubwood Longton Coppenhall Blount's Green Cowley Red Hill Stone Heath Carmountside Weeford High Offley Stramshall Podmore Halfpenny Green Bromstead Heath Little Haywood Ubberley Leese Hill Chestall Whitehill Blakelow Green Heath Upper Elkstone Freehay Napley Tillington Butters Green Newton Grindon Gillway Wimblebury High Onn Kingswood Common Leacroft Chesterton Littlewood Landywood Lower Loxley Burnhill Green Blackfords Goosemoor Green Broughton Two Gates Littleworth Hardings Booth Lea Heath Westwood Windmill Bank Enville Beaconside The Shruggs Millend Hartley Green Beech Knighton Coven Lower Leigh Nethertown Shareshill Norbury Junction Wigginstall Hawthorns Caverswall Hill Top Newborough End Congreve Poolend Gospel Ash Upper Tean Glascote Heath Fradley South Red Street Field Hulme Somerford Stanfield Robin Hill Rough Close Four Ashes Pillaton Heron Cross Knowl Wall Onecote Marchington Cross Heath Alstonefield Mount Pleasant Moreton Trescott Highfields Burntwood Green Alsagers Bank Townend Mill Green Colton Hills Little Bridgeford Wildwood Stallington Blithfield Hixon Sandford Hill Church Eaton Morridge Side Aston Blackshaw Moor Shawfield Bromley Hall Newtown Rue Hill Brinsford The Rookery Cheslyn Hay Slitting Mill Sideway Aston Crackley Whitgreave Froghall Stowe-by-Chartley Eccleshall Waggersley Featherstone Oakamoor Overton Shenstone Woodend Rileyhill Ford Upper Landywood Hollinsclough Brookhay Onneley Queensville Hazles Cross Ford Green Longnor The Hollies Great Moor Weston Little Aston Stourton Outlands Outwoods Waterhouses Roche Grange Mobberley Ounsdale Seighford Fairoak Coton Farm Tixall Warstone Kingsley Moor Boothen Boon Hill Endon Crateford Olive Green Highwood Anslow Common Shelton Brund Cresswell Okeover Hem Heath Ball Haye Green Pipe Ridware Brereton Anslow Gate Charnes Cat's Hill Cross Upper Cotton Hollins Balterley Green Bridge End Rakeway Weston Coyney Croxall West Chadsmoor Upper Hatton Westbeech Kingstone Blymhill Lawns Creswell Longshaw Bottom House Weston-under-Lizard Perry Crofts Lower Drayton Fawfieldhead Little Onn Allimore Green Sutton Coalpit Hill Springhill Tunstall Audley Etruria Bednall Cauldon Curborough Wychnor Bridges Garmelow Chadsmoor Lynn Oulton Birchendale Stretton Hill Top Leycett Ashmore Brook Forsbrook Lower Penn Burston Woodshutts Scot Hay Fauld Threapwood Lower Nobut Codsall Shraleybrook Greenhead Shallowford Norton Bridge The Handfords Sugnall Tunstall The Rowe Belgrave Fradley Boundary Springfields Otherton Mossgate Lightwood Leomansley Stadmorslow Tithebarn Wightwick Manor Smallthorne Chell Heath Keele Rising Brook Laney Green Leyfields Gayton Cliff Vale Bridgtown Talke Pits Madeley Drayton Bassett Burslem Essington Lask Edge Sandyford Bradeley Oultoncross Kingsley Holt Stonydelph Longport Stowe Burton upon Trent Lawns Wood Gentleshaw Cannock Wood Bradley Godleybrook Haughton Dunkirk Walton Long Compton Milwich Middle Hill Mucklestone Smallrice Doley Boney Hay The Bratch Bloreheath Dayhills Little Burton Sandonbank Overmoor Flash Brocton Red Bull Sidway Barton-under-Needwood Gnosall Heath Creighton The Bodnets Bradnop Kiddemore Green Kingsford Cats Edge King's Bromley Comberford Silverdale Coltstone Hazles Rolleston on Dove Bickford Nether Stowe Shebdon The Laches Blurton Rawnsley Butterton The Leys Boscomoor Knighton Fole Gunstone Oldfurnace Hansley Cross Cornhill Jack Hayes Marchington Woodlands Rake End Littleworth Hanbury Woodend Cotwalton Newtown Werrington Copmere End Bradshaw Little Chell Elford Chasetown Hollybush Yoxall Trysull Middle Cliff Clayton Wetwood Stanshope Oak Hill Chase Terrace Great Gate Calf Heath Muckley Corner Harriseahead Hockley Warslow Hednesford Fegg Hayes Windy Harbour Tittensor Lower Ellastone Wetton Wrinehill High Onn Wharf Shenstone Coton Ellastone Lower Elkstone Coton Oakley Little Ingestre Wootton Hyde Lea Hartwell Woodend Christ Church Giggetty Levedale Penkhull Berry Hill Gospel End Napley Heath Farewell Pershall Alton Grindley Brown Lees New Wood Kinver Etchinghill Dapple Heath Ipstones Whittington Tatenhill Common Waterfall Leekbrook Blakeley Parkgate Normacot Glascote Prestwood Wheaton Aston Middleport Prestwood Little Saredon Sheen Upper Nobut Bishops Wood Spring Hill Winnothdale Coldmeece Birches Head Bromstead Ecton Meir Heath Park End Withington Rakes Dale Adbaston Norbury Great Haywood Turnhurst Perton Bromstead Common Calton Himley Florence Blithbury Middle Mayfield Bemersley Green Colwich Acton Trussell Cheddleton Holt Hill Cheadle Handsacre Browns Lane Woodhouse Green Tamworth Fradswell The Potteries Plardiwick Bank Top Stockwell Heath Pasford Highfields Yarlet Slade Heath Mile Oak Rock End Dagdale Armitage Hopwas Uttoxeter Cowall Moor Blundies Poolfold Hanchurch Blymhill Blackbrook Holmcroft Woottons Callingwood Maer Cellarhead Woodhouses Little Heath Great Chatwell Pipehill Bond End Great Wyrley Blackbrook Wigginton Pattingham Cheddleton Heath Stapenhill Biddulph Moor Woollaston Dove Bank Woodgate Alders Little Sugnall Chorley Dam Mill Milldale Moss Pit Ashley Knightley Longdon Blymhill Common Hollies Common Ellenhall Hartshill Gnosall Radmore Wood Bishops Offley Winshill Basford Green Rumer Hill Elmhurst Tadgedale Bentilee Norton Green Carroway Head Aston-by-Stone Little Stoke Outwoods Milford Horton Tatenhill Dimsdale Cotonwood Hill Ridware Foxley Cross Green Hammerwich Bonehill Dunstall Hopedale Forebridge Springwood Poolfields Lower Knightley Loggerheads Clifton Campville Great Chell Cheadle Park Combridge Bednall Head Rangemore Light Oaks Goosemoor Fenton Western Downs Wall Swinscoe Wootton Woodcroft Shutt Green Ryecroft Gate Gailey Stableford Castletown Gailey Wharf Whitemoor Hazelslade Oaken Fazeley Lawnhead Overley Hardings Wood Beam Hill Rowley Park Marston Far Hoarcross Borough Park Newton Ribden Jugbank Hazlecross Rugeley Wood Lane Hadley End Cobridge The Heath Blore Alrewas Stoke-on-Trent Horninglow Standon Ridgeway Draycott in the Moors Blore Hinksford Mill Green Oulton Wombourne Summerhill Aspley Dilhorne Newchapel Sneyd Green Armsdale Stonywell Netherland Green Burton Manor Ranton Green Coven Heath Barlaston Finney Green Wain Lee Whiston Blythe Marsh Totmonslow Haselour Knotbury Coton in the Clay Saverley Green Betley Lapley Hilltop Teanford Hanley Westlands Westcroft Chebsey Footherley Horsebrook Ashley Heath Milton Norton-in-the-Moors Wardlow Cranberry Hoften's Cross Gillow Heath Rickerscote Beasley Walton-on-the-Hill Swindon Bitterscote Checkley Newfield Almington Apedale Barnfields Painleyhill May Bank Beamhurst Haregate Churchbridge Walford Whitmore Leadendale Knutton Dogingtree Estate Coombesdale Apeton Hillcroft Park Millmeece Seisdon Endon Bank Croxtonbank Ashwood Acton Gate Middle Madeley Hamstall Ridware Wychnor Little Madeley Common Side Harper's Gate Penkridge Newborough Lowe Hill Hilliard's Cross Sturbridge Stoke-upon-Trent Orgreave Rownall Water Eaton Upper Longdon Brickbridge Smestow Sandborough Coton Green Anslow Hoar Cross Baddeley Edge Morrey Bobbington Basford Blackwaters Heaton Beamhurst Lane Birch Cross Hilderstone Woodmill Balance Hill Darnford Lane Green Harlaston Moorside Bowers Bent Iverley Rushton Spencer Butterton Lower Stonnall Great Bridgeford Creswell Green Boley Park Greensforge Little Wyrley Baswich Meaford Hademore Ravenhill Scounslow Green Hollins Gipsy Green Coton Clanford Armshead Gratwich Nurton Leek Longdon Green Church Leigh Efflinch Bolehall Halmer End Heatley Shut Heath Fenton Low Knowle Style Whitehurst Yarnfield Kingston Hill Bilbrook Stone Whitfield Admaston Lordsley Spath Willslock Brazenhill Newtown Talke Newton Hurst Cauldon Lowe Cheadle Common Pasturefields Upper Hulme Above Church Godstone Dunsley Colshaw Hints Bishton Newlands Threelows Breretonhill Dales Green Brewood Wolstanton Miles Green Barton Gate Longbridge Hayes Weston Jones Newcastle-under-Lyme Mixon Roughcote Billington Broad Meadow Birchall Quarry Heath Amington Farley Offleyrock Amerton Longsdon Bank Top Cotes Fradley Junction Dunston Heath Newtown Ball Green Deadman's Green Loynton Haunton Church Fields Woodlane Church Mayfield Enson Great Saredon Withystakes Quixhill Orton Gorstyhill Oxford Lower Tean Edingale Fulford Abbey Green Garshall Green Edial Redhill Winkhill Moreton Hill Top The Wharf Weeping Cross Braddocks Hay Pitts Hill Fisherwick Whitley Heath Rudyard Meir Hay Stretton Hillsdale Gospel End Village Upper Leigh Moorend Thorncliffe Ranton Hollington Acres Nook Shaffalong Madeley Park Mavesyn Ridware Stonefield Codsall Wood The Quarry Coven Lawn Commonside Tuppenhurst Seabridge Nurton Hill Cold Norton Wilnecote Bradley in the Moors Woodseaves Coton End Woodcock Heath Salt Blythe Bridge Ingestre Hanbury Kingsley Consall The Brampton Gerrard's Bromley Thornes Abbey Hulton Kidsgrove Mosslane Moneystone