Bus Advertising in Cowley

Get in touch

Bus Marketing in Cowley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Cowley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Cowley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Cowley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Cowley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Cowley (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Grindley The Heath Turnhurst Leekbrook Sandborough Stanley Moss Mobberley Blithfield Ranton Blythe Marsh The Raikes Mavesyn Ridware Lynn Keele Dosthill Hardings Booth Bradshaw Barton Turn Broomhill Lower Leigh Dunston Birchendale Coppenhall Rakeway Blithbury Rudyard Lichfield Prestwood Shareshill Haselour Birches Head Elford Crackley Morridge Side Lower Drayton Bobbington Cornhill Kiddemore Green Tadgedale Dilhorne Lower Penn Whitgreave Drointon Tuppenhurst Knighton Queensville Great Saredon Cold Norton Waterfall Crossgate Rough Close Forebridge Upper Cotton Penkhull Barton Gate Alders Back o'th' Brook Totmonslow Middle Hill Milwich Cannock Finney Green Acton Gate Bottom House Bishops Offley Ellenhall Boon Hill Woodshutts Lower Loxley Wigginton Wychnor Stonnall Little Stoke Westbeech Chebsey Little Aston Nurton Dam Mill Church Leigh Hartshill Bentilee Curborough Oultoncross Fawfieldhead Trescott Stanley Cat's Hill Cross Loxley Green Dunsley Ball Haye Green Lower Tean Levedale Offleyhay Commonside Hill Top Hollins Cotes Bromley Hall Coton Ball Green Leacroft Apedale Etchinghill Rodbaston Blakeley Walton Cheddleton Heath Coltstone Creswell Green Ashley Rocester Fole Napley Bolehall Tatenhill Common Bowers Eccleshall Water Eaton Godleybrook Congleton Edge Ash Bank Brockton Seighford Lutley Trentham Poolfold The Quarry Standeford Doxey High Town Winnothdale Nethertown Little Wyrley Stonydelph Marchington Woodlands Burntwood Green Ashwood Dunstall Hawks Green Bowers Bent Leyfields Oldfurnace Pasford Four Ashes Offleyrock Garshall Green Kingsley Holt Creswell Huntington Lowe Hill Balterley Apeton Ashley Dale Blackfords Ravenshall Gentleshaw Church Hill Thornes Clough Hall Rakes Dale Bucknall Calf Heath Wheaton Aston Great Haywood Littlewood Loynton Middleton Green Clayton Millend Middle Cliff Shallowford Coldmeece Chesterfield Elford Heath Milford Colton Hills Halmer End Shawfield Boney Hay Featherstone Elmhurst Ubberley Creighton Ecton Shutt Green Lawns Wood Burslem Yarlet Rickerscote Himley Bradwell Brereton Little Haywood Wootton Weeford Chestall Oulton Alrewas Gillway Aldershawe Gipsy Green The Brampton Woodseaves Mill Green Rownall Amerton Edingale Bignall End Walton Napley Heath Hilliard's Cross Marston Rangemore Hookgate Hoften's Cross Little Hay Grindon Bishops Wood Croxtonbank Cobridge Ribden Robin Hill Church Fields Bridge End Church Eaton Hockley Essington Sandyford Swynnerton The Wharf Handsacre Hem Heath Sturbridge Florence Hilltop Norbury Junction Roughcote Wall Biddulph Moor Littleworth Normacot Chesterton Coton in the Clay Checkley Breretonhill Meir Heath Okeover Rake End Fradley Stafford Ridgeway Codsall Overmoor Maer Yarnfield Lower Nobut Salt Bonehill Huntley Hartwell Wereton Stapenhill Cheadle Common Bromstead Heath Lea Heath Whittington Sugnall Tatenhill Withington Lawnhead Newstead Consall Cotton Aston Longbridge Hayes Middleport Bilbrook Standon Sidway Hazlecross Balance Hill Porthill Brown Edge Stubwood Pasturefields Baswich Whitmore Parkgate Great Gate Broad Meadow Coton End Little Heath Kingswood Common Trent Vale Perton Kingston Hill Otherton Prestwood Heatley Red Street Penkridge Upper Longdon Gnosall Heath Upper Hatton Outwoods Hopedale The Hollies Field Cheadle Fradley Junction Horton Tompkin Almington Bradnop Perry Crofts Foxley Bemersley Green Tunstall Gorstey Ley Brund Sandfields Lightwood Oakley Gayton Barlaston Common Ingestre Ravenhill Moorend Hoar Cross Blackbrook Marston Glascote Heath Springhill Sutton Barlaston Alton Efflinch Croxton Hanford Seabridge Whiston The Blythe Cotes Heath Anslow Overton Enville Norton Canes Wheatlow Brooks Bickford Cranberry Warstone Denstone Compton Willslock Westlands Littleworth Harlaston Whitecross Hademore Townend Blythe Bridge Wain Lee Green Heath Hollinsclough Southlow Gratton Radmore Wood The Leys Somerford Norton East Freehay Dogingtree Estate Alder Moor Bowsey Wood Old Perton Copmere End Winnington Birch Cross Ilam Olive Green Fenton Prospect Village Thorncliffe Braddocks Hay Blakelow Coton Nurton Hill Hilderstone Gratwich Fisherwick Cheadle Park Hatherton Bromley Wood Hartley Green Greenhead Blount's Green Willoughbridge Spot Acre Mayfield Trysull Leese Hill Gailey Wharf Glascote Streethay Hixon Brazenhill The Lymes Weaverslake Dayhills Wetton Churnet Grange Scot Hay Burybank Moddershall Tunstall Beam Hill Newtown Stonehouses Boley Park Crakemarsh Moreton Derrington Shelton Coxgreen Little Bridgeford Landywood Hinksford Hulme Meaford Denford Moreton Lask Edge Miles Green Knutton Newfield Ashley Heath Chase Terrace Red Bull Goosemoor Kingsley Moor Anslow Gate Orgreave Hammerwich Poolfields Stockwell Heath Cannock Wood The Bodnets Barton Green West Chadsmoor Hobble End Crateford Stonywell Abbots Bromley Tillington Longdon Green Charnes Armitage Woodhouse Green Rushton Bank Lane Green Lower Stonnall Stone Dunwood Heron Cross Far Hoarcross Berry Hill Beaconside The Laches Giggetty Balterley Green Stanley Moor Gnosall Abbey Hulton Lower Hatton Gospel End Village Walford Talke Pits Garmelow Boundary Aston-by-Stone Slade Heath Browns Lane Dales Green Rumer Hill Lapley Hill Ridware Highfields Windy Harbour Wootton Alstonefield Mill Green Little Sugnall Ranton Green Enson Gailey Uttoxeter Stanton Burston Outlands Meir Fenton Low Woollaston Hulme End Offleymarsh Armshead Milton Wrinehill Tixall Ford Green Audley May Bank Hazles Hilton Hopwas Acton Ipstones Six Ashes Western Downs Lightwood Newton Chadsmoor Iverley Northwood Quixhill Upper Ellastone Scounslow Green Wetwood Great Wyrley Joiner's Square Little Madeley Jugbank Pillaton Blackwood Hill Shobnall Oxford Sandford Hill Talke Congreve Brinsford Lupin New Wood Common Side Goosemoor Green Long Compton Onneley Sandonbank Smallthorne Brookhouses Plardiwick Bagnall Trinity Fields Harper's Gate Hints Winshill Newtown Longport Lower Ellastone Knighton Broomyshaw Milldale Woodlane Cresswell King's Bromley Meir Hay Castletown Knypersley Cats Edge Rue Hill Cross Heath Newtown Heaton Edial Horsebrook Wilnecote Westwood Heighley The Rowe Winkhill Lordsley Moss Pit Kinver Leek Colshaw Sideway Townhead Blymhill Kerry Hill Highfields West Hill Morrilow Heath Fauld Admaston Wigginstall Quarry Heath Colton Branston Coton Green Broughton Chell Heath Longnor The Shruggs Meretown Newlands Butter Bank Comberford Codsall Wood Orslow The Handfords Farley Cheslyn Hay Bromstead Shaffalong Chapel Chorlton Seisdon Wombourne Hanchurch Two Gates Harriseahead Stonefield Hales Woodhouses Newpool Barnfields Clifton Campville Newcastle-under-Lyme Madeley Heath Aspley Hawthorns Abbey Green Oakamoor Orton Wightwick Manor Four Ashes Oulton Greensforge Sandon Bradley Newborough Stowe Cliff Vale Aston Rugeley Cauldon Lowe Springwood Hazelslade Knotbury Summerhill Blackbrook Hazles Cross Beamhurst Woodend Woodmill Overley Whitehurst Four Crosses The Bratch Bloreheath Heath Hayes High Offley Foxt Thorpe Constantine Dove Bank Endon Stoke-on-Trent Gospel End Stone Heath Godstone Pershall Dods Leigh Shelton under Harley Bitterscote Wood Lane Biddulph Fairoak Sharpley Heath Rising Brook Podmore Blackbrook Ramshorn Hamstall Ridware Brown Lees Burnhill Green Silverdale Norton-in-the-Moors Fulford Needwood Rolleston on Dove Darnford Pipehill Flash Nether Stowe Woodhouses Slitting Mill Betley Common Draycott in the Clay Walton-on-the-Hill Rileyhill Lower Knightley Endon Bank Poolend Newton Fazeley Painleyhill Ashmore Brook Swinscoe Anslow Common Haunton Brocton Spath Yoxall Coton Farm Forton Hollies Common Newborough End Bond End Blurton Chorley Churchbridge Tittensor Dunston Heath Woodcock Heath Stramshall Latherford Stanshope Withystakes Butters Green Ellastone Carroway Head Stowe-by-Chartley Beasley Wimblebury Light Oaks Kingstone Spring Hill Blymhill Common Bridgtown Middle Mayfield Onecote The Rookery Stretton Hillsdale Haregate Lower Elkstone Threelows Tamworth Hadley End Threapwood Teanford Upper Elkstone Swindon Mossgate Madeley Whitehill Netherland Green Woodwall Green Dagdale Ryecroft Gate Cold Well Cookshill Bradeley Wolstanton Norton Green Red Hill Billington Chatcull Kettlebrook Coven Woodcroft Whittington Kingsley Great Chell Wallbridge Park Waggersley High Onn Sandyford Hardings Wood Whiston Holmcroft Brereton Cross Christ Church Haughton Bank Top Townsend Armsdale Weeping Cross Muckley Corner Caverswall Norton Bridge Forsbrook Weston Jones Shutlanehead Fradley South Whitfield Broadeye Stallington Oldfallow Hodgefield Fegg Hayes Cauldon Stretton Allimore Green Marchington Rawnsley Hansley Cross Middle Madeley Woottons Baddeley Green Coven Lawn Gerrard's Bromley Longnor Millmeece Baldwin's Gate Dresden Etruria Brickbridge Burton upon Trent Stourton Great Bridgeford Barton-under-Needwood Baddeley Edge Ford Halfpenny Green Coton Hayes Acres Nook Sneyd Green Cotonwood Wardlow Croxden Parkside Pipe Ridware Sheen Butterton Longdon Bednall Bromstead Common Horninglow Acton Trussell Wetley Rocks Chasetown Redhill Newtown Ounsdale Saverley Green Slindon Stadmorslow Mitton Madeley Park Rushton Spencer Blackwaters Boothen Doley Belgrave Oulton Grange Footherley Springfields Oak Hill Bramshall Above Church Washerwall Hyde Lea Buddileigh Bank Top Great Chatwell Burntwood Adderley Green Upper Leigh Bradley in the Moors Hollington Hillcroft Park Hednesford Little Burton Coton Stockton Brook Wildwood Dunkirk Burton Manor Packmoor Leomansley Roche Grange Newchurch Adbaston Blackshaw Moor The Potteries Oulton Heath Bishton Knowl Wall Morrey Brookhay Shebdon Woodgate Knightley Dale Bednall Head Huddlesford Park End Basford Cowall Moor Goldenhill Upper Tean Stoke-upon-Trent Kingsford Moorside Smestow Butterton Longton Little Ingestre Wychnor Bridges Hopton Dunstal Borough Park Leycett High Onn Wharf Newtown Farewell Callingwood Whitley Heath Shirleywich Shraleybrook Shut Heath Croxall Mixon Little Onn Holt Hill Moneystone Cracow Moss Owen's Bank Brewood Great Moor Blymhill Lawns Whittington Mucklestone Longridge Hanbury Woodend Waterhouses Leadendale Beech Cotwalton Smallrice Gillow Heath Gospel Ash Coton Clanford Newton Hurst Deadman's Green Mount Pleasant Beamhurst Lane Coombesdale Birchall Knenhall Hollins Windmill Bank Beffcote Church Mayfield Blore Tutbury Rock End Knightley Kidsgrove Beechcliff Loggerheads Hill Top Blakeley Lane Oaken Longsdon Whitemoor Newchapel Pye Green Fradswell Coalpit Hill Longshaw Stableford Brineton Cross Green Boscomoor Calton Froghall Little Chell Highwood Outwoods Warslow Meerbrook Upper Landywood Hanley Knowle Style Mosslane Little Saredon Weston Coyney Dimsdale Drayton Bassett Butt Lane Springhill Upper Nobut Norbury Laney Green Cellarhead Westcroft Hollybush Cheddleton Knowl Bank Blundies Combridge Werrington Shenstone Woodend Upper Hulme Gorstyhill Upper Mayfield Weston-under-Lizard Colwich Rowley Park Church Eaton Green Hanbury Hill Top Stanfield Pattingham Dapple Heath Basford Green Mile Oak Shenstone Amington Pitts Hill Hill Chorlton Gunstone Blore Draycott in the Moors Weston Jack Hayes Betley Carmountside Tithebarn Coven Heath Cowley Alsagers Bank