Bus Advertising in Creswell

Get in touch

Bus Marketing in Creswell

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Creswell - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Creswell - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Creswell- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Creswell - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Creswell (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Levedale Six Ashes Roughcote Blythe Marsh Bromstead Stretton Rickerscote Acton Trussell Birchall Great Haywood Weeford Stone Heath High Town Meaford Knightley Dale Burybank Drayton Bassett Newtown Mavesyn Ridware Beam Hill Church Mayfield Ecton Etchinghill Red Bull Kingsley Holt Fazeley Windmill Bank High Offley Mobberley Hem Heath Bridge End Cotton Cotonwood Great Gate Coton Clanford Bowers Bent Wychnor Bridges Gratwich Birch Cross Hill Top Brereton Cross Footherley Calton Seighford Coton in the Clay Church Eaton Broomyshaw Winnington Wereton Croxall Lapley Hillsdale Ribden Ashley Dale Middleport Okeover Blithfield Great Chell Fawfieldhead Whitecross Trentham Cowley Upper Ellastone Elmhurst Oak Hill Tittensor Cat's Hill Cross Cotwalton Finney Green Elford Heath Hollins Quarry Heath Great Wyrley Waterfall Rake End Highfields Lupin Upper Hulme Great Chatwell The Rookery Stanley Moss Upper Longdon Bromley Hall Harlaston Queensville Teanford Barton-under-Needwood Cannock Wombourne Aldershawe Redhill Hopton Audley Woodcock Heath Congreve Hamstall Ridware Stanley Dilhorne Hanford Dunkirk Dogingtree Estate Walford Hilton Rangemore Hanley Threapwood Elford New Wood Pattingham Farewell Dunstal Woodhouses Offleyrock Endon Bank Scounslow Green Blurton Littleworth Hawks Green Kettlebrook Meretown Dimsdale Derrington Ranton Dunston Abbots Bromley Norton Green Summerhill Pillaton Salt Oulton Carmountside Beamhurst Rough Close Owen's Bank Leekbrook Orton Burntwood Weston-under-Lizard Cotes Ramshorn Ravenshall Kiddemore Green Nurton Hill Norton-in-the-Moors Dayhills Blackwood Hill Pipe Ridware Common Side Onneley Aston Bradnop Cellarhead Waterhouses The Handfords Westcroft Newtown Longsdon Middle Madeley Springhill Rakes Dale Hollinsclough Gailey Outlands Efflinch Talke Pits Horton Boothen Birchendale Dove Bank Cheddleton Heath Blore The Blythe Longport Stubwood Wilnecote Maer Willslock Offleymarsh Bobbington Winkhill Oulton Heath Heath Hayes Roche Grange King's Bromley Middleton Green Balterley Green Wall Ilam Broadeye Millmeece Church Hill Mill Green Sandyford Hopwas Millend Blackfords Newchapel Woottons Bloreheath Wetley Rocks Napley Heath Lynn Woodcroft Ubberley West Hill Anslow Hints Bagnall Warstone Bradwell Quixhill Alstonefield Coven Bednall Head Rolleston on Dove Knowl Bank High Onn Colwich Stafford Whitehurst Whitemoor Armshead Wardlow Parkside Congleton Edge Laney Green Dunwood Woodseaves Packmoor Coombesdale Gillow Heath Hulme Townsend Fairoak Gnosall Upper Cotton Milford Hansley Cross Blackbrook Fradley Gnosall Heath Bilbrook Heron Cross Shenstone Woodend Little Hay Little Bridgeford Hammerwich Grindley Sidway Light Oaks The Brampton Springhill Newtown Burston Newpool Hill Top Goosemoor Beechcliff Bromley Wood Norbury Junction Oaken Longton Windy Harbour Gratton Longdon Waggersley Gorstyhill Iverley Coldmeece Littleworth Holmcroft Little Saredon Ashwood Wood Lane Poolend Coton Biddulph Moor Rownall Ranton Green Hartshill Butt Lane Cresswell Leycett Stanley Moor Little Onn Sugnall Cannock Wood Aspley Bishton Whitehill Hulme End Colton Hills Dunsley Madeley Beasley Dagdale Glascote Heath Coton Dods Leigh Walton Newton Hurst Dresden Stretton Rodbaston Bromstead Common Cauldon Broomhill Baldwin's Gate Weston Blackbrook Wimblebury Cauldon Lowe Fenton Stone Goldenhill Normacot Highwood Nurton Foxley Heighley Sandfields Lower Loxley Kidsgrove Ipstones Norbury Tixall The Leys Lower Tean Goosemoor Green Norton Canes Spath Painleyhill Newborough End Western Downs Netherland Green Gunstone Compton Kingsley Moor Longdon Green Fradswell Hodgefield Forebridge Tithebarn Croxtonbank Outwoods Broughton Jack Hayes Leyfields Moorend Madeley Park Red Hill Creighton Denford Lower Ellastone Cotes Heath Cats Edge Porthill The Laches Clough Hall Yarlet Lane Green Browns Lane Wetwood Alder Moor Draycott in the Clay Mill Green Creswell Billington Cobridge Pershall Haughton Apeton Morrilow Heath Longnor Leacroft Wheatlow Brooks Rudyard Oulton Rocester Bonehill Shutlanehead Loxley Green Orslow Admaston Stapenhill Oulton Grange Penkhull Gentleshaw Doxey Harper's Gate Perry Crofts Four Crosses Warslow Ashley Heath Lower Nobut Shareshill Baddeley Edge Brookhay Hatherton Combridge Cheadle Common Knypersley Boscomoor Werrington Onecote Armsdale Talke Bradley Butters Green Needwood Bowsey Wood May Bank Meir Heath Hanbury Woodend Tompkin Pasturefields Wigginstall Burnhill Green Stowe Littlewood Coton End Shutt Green Slade Heath Stadmorslow Coton Hayes Branston Drointon Hobble End Newtown Woodmill Mossgate Middle Cliff Chesterfield Hill Chorlton Moreton Glascote Lower Stonnall Gospel End Village Tuppenhurst Coltstone Gayton Tatenhill Common Red Street Little Ingestre Boley Park Fauld Chestall Whitfield Cheadle Upper Landywood Halfpenny Green Heatley Coton Hardings Wood Dam Mill Foxt Newcastle-under-Lyme Lower Drayton Anslow Common Nethertown Stourton Rushton Spencer Lower Knightley Great Bridgeford Marchington Woodlands Wolstanton Burton Manor Knighton Whitgreave Saverley Green Brewood Plardiwick Checkley Blackshaw Moor Commonside Blount's Green Morridge Side Swindon Handsacre Bromstead Heath The Hollies Crossgate West Chadsmoor Burntwood Green Garmelow Lawnhead Hazles Cross Hilderstone Muckley Corner Jugbank Hales Green Heath Blymhill Little Stoke Hixon Coven Lawn Burton upon Trent Shawfield Broad Meadow Codsall Wood Rileyhill Brickbridge Lowe Hill Seabridge Enville Blakeley Lane Smestow Froghall Moorside Nether Stowe Brookhouses Chasetown Thornes Weaverslake Lower Hatton Godleybrook Penkridge Cold Well Lea Heath Landywood Essington Knowle Style Cracow Moss Hinksford Berry Hill Acton Gate Slitting Mill Swynnerton Little Haywood Almington Calf Heath Knotbury Leadendale Church Leigh Springwood Rakeway Standon Dunston Heath Hollington Brown Edge Sharpley Heath Napley Hoften's Cross Stoke-on-Trent Podmore Wildwood Newfield Whitmore Shelton Edial Tillington Bickford Beffcote Greensforge Beamhurst Lane Oldfurnace Kingstone Barnfields Tunstall Eccleshall Longshaw Castletown Shraleybrook Hill Ridware Moss Pit Hollybush The Bodnets Longbridge Hayes Knenhall Willoughbridge Oultoncross Silverdale Otherton Upper Elkstone Edingale Churchbridge Croxden Lightwood Hookgate Oakley Allimore Green Orgreave Prospect Village Bottom House Outwoods Little Sugnall Garshall Green Wallbridge Park Little Chell Offleyhay Cross Heath The Lymes The Wharf Overton Moreton Ball Green Stanshope Biddulph Milldale Beech Pitts Hill Darnford Two Gates Adbaston Florence Dapple Heath The Bratch Chatcull Stoke-upon-Trent Gerrard's Bromley Weston Coyney Tadgedale Yarnfield Olive Green Blakeley Abbey Hulton Brown Lees Fradley South Harriseahead Loggerheads The Rowe Barton Turn Gailey Wharf Anslow Gate Stonnall Sheen Church Eaton Green Stableford Meerbrook Cross Green Winshill Blymhill Lawns Brazenhill Cheadle Park Aston Churnet Grange Croxton Mucklestone Bowers The Raikes Lask Edge Meir Hay Pasford Bignall End Brineton Horsebrook Coxgreen Caverswall Grindon Draycott in the Moors Chase Terrace Bitterscote Standeford Boney Hay Bentilee Newchurch Stanton Hollies Common Trent Vale Hillcroft Park Doley Stowe-by-Chartley Weeping Cross Apedale Alders Heaton Turnhurst Southlow Tamworth Forton Sandonbank Hilltop Horninglow Shobnall Haunton Perton Morrey Betley Ford Green The Quarry Keele Chorley Whiston Basford Blakelow Lordsley Birches Head Highfields Whittington Upper Hatton Boundary Hawthorns Bradley in the Moors Lightwood Tatenhill Rising Brook Rowley Park Bank Top Baddeley Green Upper Nobut The Shruggs Etruria Holt Hill Woodend Mile Oak Cliff Vale Clifton Campville Middle Hill Wootton Chell Heath Coalpit Hill Ashmore Brook Haregate Prestwood Sneyd Green Stockwell Heath Townhead Smallrice Kingston Hill Rawnsley Wightwick Manor Dunstall Springfields Betley Common Butter Bank Scot Hay Blundies Withington Middle Mayfield Blackwaters Hyde Lea Pipehill Halmer End Cheddleton Codsall Flash Little Madeley Hazlecross Withystakes Hockley Milwich Whittington Barton Gate Brocton Callingwood Gillway Westwood Hazles Westbeech Alton Fulford Bond End Huntington Woodwall Green Wootton Townend Hanchurch Bradshaw Hollins Forsbrook Longridge Cookshill Back o'th' Brook Lower Elkstone Newborough Lower Leigh Moneystone Stanfield Ounsdale Stonehouses Oakamoor Radmore Wood Spot Acre Knightley Water Eaton Hanbury Rugeley Gospel Ash Stonydelph Poolfields Sandford Hill Wheaton Aston Bradeley Bridgtown Trinity Fields Pye Green Winnothdale Hopedale Lawns Wood Sturbridge Alsagers Bank Walton Fole Godstone Rock End Himley Hoar Cross Bucknall Sutton Newlands Brereton Rushton Bank Moddershall Cornhill Threelows Ingestre Borough Park Northwood Sandon Shenstone Chesterton Wain Lee Huntley Shallowford Bishops Offley Field Braddocks Hay Little Aston Wetton Upper Mayfield Bolehall Woodgate Carroway Head Little Wyrley Little Heath Marchington Stonefield Church Fields Knutton Hademore Giggetty Barlaston Seisdon Shut Heath Rumer Hill Great Saredon Bramshall Mixon Comberford Consall Crateford Blithbury Brinsford Shebdon Hartley Green Tunstall Dosthill Kerry Hill Kingswood Common Bednall Sandyford Newton Ellenhall Coven Heath Norton East Butterton Adderley Green Blackbrook Parkgate Hardings Booth Streethay Denstone Acton Brockton Loynton Uttoxeter Coton Farm Haselour Shaffalong Bank Top Old Perton Mayfield Madeley Heath Hednesford Thorncliffe Amington Four Ashes Gorstey Ley Mount Pleasant Above Church Chebsey Milton Stallington Miles Green Marston Lichfield Cold Norton Alrewas Latherford Fradley Junction Knowl Wall Curborough Fegg Hayes Charnes Little Burton Bemersley Green Dales Green Woodhouses Endon Leese Hill Yoxall Chadsmoor Washerwall Blore Far Hoarcross Crackley Robin Hill Longnor The Potteries Upper Leigh Shirleywich Shelton under Harley Acres Nook Meir Crakemarsh Woodshutts Hilliard's Cross Lutley Sideway Cranberry Armitage Cheslyn Hay Ryecroft Gate Kingsford Tutbury Belgrave Chapel Chorlton Woodhouse Green Clayton Freehay Joiner's Square Cowall Moor Colshaw Walton-on-the-Hill Christ Church Creswell Green Aston-by-Stone Wrinehill Coppenhall Knighton Overmoor Ridgeway Lower Penn Smallthorne Gipsy Green Copmere End Poolfold Thorpe Constantine Marston Breretonhill Leomansley Ash Bank Oxford Bishops Wood Leek Trescott Abbey Green Newton Gospel End Norton Bridge Burslem Hartwell High Onn Wharf Somerford Stonywell Newstead Greenhead Hazelslade Sandborough Buddileigh Slindon Huddlesford Fenton Low Prestwood Stramshall Oldfallow Kingsley Barton Green Ball Haye Green Four Ashes Butterton Deadman's Green Wychnor Mosslane Stockton Brook Trysull Ford Whittington Brund Blythe Bridge Park End Rue Hill Enson Ashley Upper Tean Newtown Hadley End Woodlane Wigginton Great Moor Weston Jones Swinscoe Whitley Heath Westlands The Heath Totmonslow Balance Hill Long Compton Coton Green Woollaston Fisherwick Overley Barlaston Common Mitton Hill Top Basford Green Ravenhill Spring Hill Featherstone Colton Baswich Kinver Blymhill Common Amerton Whiston Balterley Boon Hill Ellastone Farley Beaconside