Bus Advertising in Ford

Get in touch

Bus Marketing in Ford

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Ford - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Ford - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Ford- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Ford - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Ford (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Dresden Butterton Loynton Whitfield Four Ashes Anslow Common Acton Yarnfield Highwood Brazenhill May Bank Slade Heath Denstone Sutton Crakemarsh Threelows Basford Green Woodcroft Newtown Newtown Saverley Green Moorside Sturbridge Millmeece Ashmore Brook Kingsley Wheatlow Brooks Colton Netherland Green Hockley Billington Bishops Wood Hammerwich Beffcote New Wood Oulton Heath Stanfield Cornhill Tuppenhurst Gospel End Alstonefield Hardings Booth Godleybrook Dayhills Codsall Drayton Bassett The Rookery Knutton Beamhurst Lane Stonywell Water Eaton Townend Stoke-upon-Trent Cookshill Church Leigh Commonside Joiner's Square Bagnall Gipsy Green Birches Head Stapenhill Burton Manor Prestwood Acres Nook Abbey Green Whiston Shutlanehead Borough Park Farewell Middle Cliff Queensville Biddulph Moor Brereton Cross Forton Somerford Woodhouse Green Ford Norton-in-the-Moors Cheadle Park Nurton Tillington Rocester The Hollies Cracow Moss Draycott in the Moors Gentleshaw Mount Pleasant Hill Top Upper Elkstone Bromstead Fradley South Darnford Huntley The Laches The Wharf Four Crosses Betley Cannock Wood Bitterscote Aston Godstone Cotwalton Blithfield Grindon Woodmill Red Street Longnor Croxtonbank Cowall Moor Pitts Hill Red Hill Newton Oultoncross Norton Green Hodgefield Hints Knotbury Wetley Rocks Bond End Lower Drayton Hilderstone Lutley Giggetty Offleymarsh Longshaw Stableford Checkley Burntwood Lower Nobut Windy Harbour Park End Blackbrook Wain Lee Barnfields Birch Cross Cross Green Totmonslow Whitehill Wardlow The Rowe Chell Heath Loxley Green Hilliard's Cross Rangemore Redhill Beechcliff Quixhill Willslock Hopton Norbury Winshill Swindon Wall Balance Hill Littlewood Coppenhall Marchington Woodlands Bromstead Heath Chestall Norton East Brown Lees Amerton Colton Hills High Offley Teanford Bradnop Cross Heath Garmelow Cold Norton Garshall Green Nurton Hill Ball Green Otherton Florence Highfields Cellarhead Crossgate Longnor Audley Broadeye Combridge Weeford Tixall Butterton Stourton Ribden Hanchurch Fradswell Bilbrook Cats Edge Gillow Heath Churnet Grange Wimblebury Pillaton Whittington Hixon Blithbury Madeley Pipe Ridware Middleport Red Bull Newborough Fenton Low Nethertown The Leys Okeover Jugbank Crateford Shareshill Upper Mayfield Upper Tean Stadmorslow Newchapel Fole Bonehill Longsdon Little Stoke Sandyford Gospel End Village Upper Longdon Wightwick Manor Creswell Hamstall Ridware Brocton Lapley Little Ingestre Grindley Olive Green Clifton Campville Ellastone Newchurch Mosslane Little Bridgeford Trescott Bridge End Upper Cotton Heath Hayes Barton-under-Needwood Oakley Bradshaw Hawks Green Salt Weeping Cross Parkside Ball Haye Green Millend Knowl Bank Goosemoor Morrilow Heath Huddlesford Greenhead Pershall Field Chatcull Hem Heath Oaken Bishops Offley Hilltop Alders Poolfields Orslow Coton End Acton Trussell Blymhill Lawns Nether Stowe Hill Top Alton Stonnall Newtown Brewood Newcastle-under-Lyme Cheadle Iverley Pasturefields Chapel Chorlton Seighford Doley Lightwood Smallrice Clayton Charnes Ravenshall Burslem Baswich Meir Blore Upper Leigh Dagdale Ellenhall Callingwood Bromstead Common Aspley Bignall End Rushton Bank Walton-on-the-Hill Kettlebrook Ecton Shenstone Woodend Wychnor Bridges Middleton Green High Onn Goosemoor Green Milldale Turnhurst Broomhill Baddeley Edge Spring Hill Wood Lane Hardings Wood Dunkirk West Hill Mill Green Painleyhill Stanley Long Compton Whittington Goldenhill Beaconside Stonehouses Shraleybrook Newtown Gayton Westwood Blymhill Common King's Bromley Ipstones Church Eaton Featherstone Ridgeway Croxton Tutbury Podmore Alsagers Bank Bowers Bent Kidsgrove Onecote Pye Green Spot Acre Coton Kerry Hill Withystakes Bridgtown Landywood Hartwell Greensforge Windmill Bank Kingsley Holt Townsend Tithebarn Meretown Haregate Threapwood Pattingham Meir Hay Yoxall Slindon Meerbrook Blythe Bridge Mitton Woottons Dunstall Shelton Middle Hill Leycett Chadsmoor Beasley Northwood Stockwell Heath Hillcroft Park Rough Close Overton Smallthorne Hobble End Blackbrook Upper Nobut Back o'th' Brook Burnhill Green Newtown Offleyhay Armitage Marston Bucknall Newborough End Stonydelph Blount's Green Hazelslade Woodwall Green Jack Hayes Brown Edge Moreton Bowers Stanley Moor Bromley Wood Leek Farley Springhill Woodend Whitley Heath Lower Penn Anslow Hadley End Talke Pits Gnosall Heath Wolstanton Marston Shelton under Harley Baddeley Green Willoughbridge Mossgate Church Eaton Green Ranton Great Bridgeford Boscomoor Doxey Madeley Park Scounslow Green Coton Croxall Upper Hatton Broad Meadow Hopwas Barlaston Common Hatherton Hill Top Dam Mill Leadendale Blackbrook Armshead Lower Loxley Normacot Rue Hill Quarry Heath Cat's Hill Cross Hawthorns Dilhorne Creighton Cauldon Lowe Branston Hoften's Cross Carroway Head Horton Stone Stone Heath Cold Well Hartley Green Rugeley Newton Hurst Oulton Oldfallow Ashley Tittensor Ingestre Kiddemore Green Great Chell Barton Gate Bishton Ryecroft Gate Hyde Lea Christ Church Lower Hatton Moneystone Coton Clanford Talke Radmore Wood Draycott in the Clay Shaffalong Stramshall Heighley Packmoor Boley Park Dapple Heath Sandfields Cotonwood Woodlane Braddocks Hay Loggerheads Dogingtree Estate Great Wyrley Coton in the Clay Miles Green Bickford Stretton Harriseahead Oulton Grange Ashwood Moorend Gerrard's Bromley Dunston Heath Hollybush Haselour Brockton Caverswall Thornes Edingale Bowsey Wood Aston-by-Stone Aldershawe Castletown Seabridge Broomyshaw Penkridge Cresswell Scot Hay Fisherwick The Quarry The Shruggs Apedale Armsdale Croxden Walton Blackshaw Moor Blurton Newfield Westlands Lightwood Muckley Corner Offleyrock Curborough Bradley in the Moors Newstead Butt Lane Baldwin's Gate Knowl Wall Gillway Norton Bridge Wilnecote Boundary Middle Madeley Shebdon Great Chatwell Rising Brook Tompkin Flash Burntwood Green Cauldon Ash Bank Footherley Carmountside Longbridge Hayes Lower Stonnall Gailey Wharf Norton Canes Sideway Hill Chorlton Beech Oakamoor Highfields Coton Betley Common Ashley Heath Fairoak Coombesdale Froghall Middle Mayfield Lower Tean Mixon Mucklestone Ranton Green Lane Green Haughton Foxt Creswell Green Admaston Thorpe Constantine Copmere End Chase Terrace Horninglow Tamworth Norbury Junction Coven Lawn Calf Heath Washerwall Rickerscote Streethay Fawfieldhead Chesterton Stallington Broughton Ashley Dale Longdon Green Hollins Woodcock Heath Mayfield Cheadle Common Yarlet Coven Heath Glascote Heath Oldfurnace Waterfall Werrington Haunton Six Ashes Cheddleton Heath Trysull Hoar Cross Bednall Woodseaves Consall Alder Moor Knightley Wallbridge Park Ravenhill Weston Jones Codsall Wood Comberford Kingsley Moor Cheddleton Little Wyrley Little Haywood Lordsley Warstone Old Perton Maer Oak Hill Kingsford Lower Knightley Hollington Leese Hill Roche Grange Bromley Hall Brickbridge Rawnsley Hill Ridware Wildwood Light Oaks Fazeley Hazlecross Shawfield Elford Dunstal Hillsdale Elford Heath Winkhill Freehay Wychnor Browns Lane Great Gate Barlaston Congreve Forebridge Sandon Bank Top Horsebrook Stoke-on-Trent Woodshutts Gnosall Coton Hayes Wetton Hales Silverdale Lupin Abbey Hulton Etchinghill Tatenhill Common Coxgreen Longridge Whitehurst Stafford Cannock Hilton Beamhurst Bloreheath Stretton Swinscoe Lower Leigh Endon Bank Brund Finney Green Lower Elkstone Weston Birchall Winnothdale Summerhill Rownall Spath Trinity Fields Boothen Dunwood Wereton Rushton Spencer Oxford Western Downs Slitting Mill Outwoods Knenhall Colshaw Rolleston on Dove Tatenhill Little Chell Sandyford Westcroft Whitecross Boney Hay Chebsey Springfields Gospel Ash Hollins Bradwell Hednesford Coltstone Little Madeley Oulton Whitgreave Stowe Ubberley Dods Leigh Balterley Little Saredon Moreton Birchendale Bramshall Allimore Green Clough Hall Derrington Calton Great Saredon Biddulph Knypersley Winnington Blackwaters The Lymes Adbaston Walford Weston Coyney The Raikes Sandonbank Enville Lynn Stockton Brook Shallowford Beam Hill Mobberley Bobbington Little Hay Lea Heath Elmhurst Far Hoarcross Bolehall Waterhouses Poolfold Parkgate Hartshill Lask Edge Upper Landywood Milwich Upper Ellastone Gorstey Ley Two Gates Churchbridge Barton Turn Heatley Adderley Green Boon Hill Balterley Green Prospect Village Bottom House Milford Fauld Leomansley Perry Crofts Sugnall Little Onn Fradley Junction Leekbrook Withington Blakeley Essington Little Aston Lawnhead Glascote Shirleywich Ramshorn Rock End Walton Milton Endon Stanshope Hademore Hopedale Leacroft Burybank Blymhill Coven The Heath Hollies Common Ford Green Fegg Hayes Roughcote Great Haywood Knighton Above Church Gorstyhill Apeton Wootton Laney Green Swynnerton Burston Cotes Heath Wetwood Whitemoor Upper Hulme Keele Cotes Sheen Mill Green Coldmeece Cowley Orton Marchington Overley Hinksford Prestwood Forsbrook Stubwood Madeley Heath Rowley Park Coalpit Hill Ounsdale Crackley Wheaton Aston Warslow Belgrave Little Heath Denford Harlaston Sneyd Green Sandford Hill Shut Heath Springwood Hazles Cross Lawns Wood Cliff Vale Bradley Common Side Wigginton Gunstone Brinsford Barton Green Gratwich Church Hill Green Heath Efflinch Meaford Morrey Weston-under-Lizard Four Ashes Brereton Trent Vale Newpool Orgreave Littleworth Chorley Sandborough Dove Bank Mavesyn Ridware Congleton Edge Bradeley Blakeley Lane Sharpley Heath Hollinsclough Outwoods Woodgate Outlands Poolend Knowle Style Porthill Woodhouses Dales Green Gailey Rake End Butter Bank Seisdon Eccleshall Sidway Cranberry Littleworth Compton Heron Cross Alrewas Bednall Head Acton Gate Bemersley Green Drointon Whitmore Mile Oak Weaverslake Holmcroft Edial Little Burton Newlands Stanton Meir Heath Church Mayfield Rudyard The Blythe Lower Ellastone Coton Green Fradley Rakeway Gratton Brookhay Rakes Dale Cobridge Etruria Handsacre Springhill West Chadsmoor Shenstone Buddileigh Whiston Napley Hookgate Cotton Longdon Breretonhill Bank Top Rileyhill Holt Hill Fulford Stowe-by-Chartley Fenton Dunsley Townhead Penkhull Dunston Anslow Gate Kinver Cheslyn Hay Bentilee Blore The Bodnets Uttoxeter Rumer Hill Shobnall Knighton Levedale Lichfield Moddershall The Potteries Hanbury Hanford Blundies The Handfords Plardiwick Colwich Hazles Westbeech Dosthill Enson Napley Heath Coton Farm Abbots Bromley Robin Hill Wrinehill Wootton Knightley Dale Standeford Morridge Side Hulme The Brampton Stonefield Blakelow Himley Basford Butters Green Overmoor Blackfords Tunstall Wigginstall Pipehill Owen's Bank Kingstone Newton Wombourne The Bratch Thorncliffe Blythe Marsh Hanley Little Sugnall Shutt Green Moss Pit Ilam Tadgedale Kingswood Common Kingston Hill Brineton Onneley Hulme End Needwood Berry Hill Foxley Amington Trentham High Onn Wharf Blackwood Hill Standon Whittington Harper's Gate Waggersley Smestow Halfpenny Green Heaton Tunstall Southlow Woollaston Lowe Hill Stanley Moss Hansley Cross Perton Longport Latherford High Town Chasetown Dimsdale Almington Aston Rodbaston Hanbury Woodend Deadman's Green Brookhouses Longton Pasford Halmer End Burton upon Trent Leyfields Huntington Church Fields Woodhouses Chesterfield Great Moor