Bus Advertising in Morridge Side

Get in touch

Bus Marketing in Morridge Side

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Morridge Side - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Morridge Side - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Morridge Side- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Morridge Side - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Morridge Side (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Woodshutts Cotwalton Shebdon Bromstead Draycott in the Moors Upper Longdon Longshaw Quarry Heath Elford Hill Ridware Callingwood Rumer Hill Hill Chorlton Tixall Brockton Waterhouses Kingsley Moor Aston Abbey Green Middleport Church Fields Middle Cliff Cowall Moor Great Chatwell The Hollies Haregate Coton Tuppenhurst Butterton Kinver Moreton Fradley Junction Leek Millmeece Goldenhill Coton Dosthill Winnington Huntley Longton Denford Copmere End Summerhill Levedale Hollington Light Oaks Efflinch Boscomoor Perton Burston Little Onn Newchurch Pillaton Butterton Shenstone Leadendale Upper Hulme Wood Lane Boon Hill Gnosall Heath Mosslane Coltstone Shutt Green Jugbank Rudyard New Wood Hatherton Lightwood Bowsey Wood Little Haywood Marston Hulme End Knypersley Hadley End Overton Fisherwick Norton Green Middle Hill Elmhurst Shawfield Rough Close Bridge End Red Street Blackfords Wall Barton Green Halfpenny Green Butters Green Ashley Heath Barlaston Common Upper Mayfield Church Leigh The Bratch Littleworth Nether Stowe Chadsmoor Fulford Dunstal Alsagers Bank Comberford Glascote Heath Carmountside Cheadle Common Bromley Wood Newcastle-under-Lyme Acton Ingestre Lynn Blackwood Hill Forsbrook Greensforge Tamworth Combridge Endon Bank Bank Top Birchall Longbridge Hayes Moneystone Bemersley Green Cotonwood Hollins Lane Green Woodlane Draycott in the Clay Armshead Plardiwick Quixhill Wetwood Leese Hill Burslem Pipehill Green Heath Garmelow Swindon Dunwood Flash Haunton Little Chell Anslow Common The Heath Great Saredon Boney Hay The Raikes Blore Mayfield Poolfold Stockwell Heath Wimblebury Little Ingestre Ford Marston Huddlesford Leacroft Maer Church Mayfield Bradshaw Ranton Giggetty Barton-under-Needwood Ashley Dale Cobridge Grindley Compton Newlands Bromley Hall Coombesdale Westlands Ramshorn Hilderstone Hademore Knightley Dale Outwoods Weaverslake Whittington Weston Jones Greenhead Allimore Green Alton Norton Bridge Overmoor Winkhill Woodhouses Bitterscote Lightwood Hilltop Highfields Tittensor Rushton Bank Orslow Netherland Green Blythe Marsh The Brampton Turnhurst Beamhurst Lane Harper's Gate Meir Lutley Little Saredon Burntwood Green Heatley Cowley Brewood Hazlecross Stowe Fawfieldhead Milford Marchington Trinity Fields Bridgtown Bottom House Joiner's Square Long Compton Somerford Sturbridge Leycett Newborough Hopwas Fenton Eccleshall Highfields Farley Dapple Heath Perry Crofts Holmcroft Newpool Brinsford Rolleston on Dove Stone Dogingtree Estate Bishton The Rookery Stanfield Upper Hatton Rileyhill Poolend Gillow Heath Ilam Goosemoor Green Blakelow Chatcull Stapenhill Queensville Stubwood Lordsley Threelows Tadgedale Streethay Townsend Springhill Ounsdale Heath Hayes Trentham Kiddemore Green Brocton Blackbrook Ellenhall Mucklestone Heaton Footherley Whittington Etruria Blithbury Newtown Talke Redhill Cranberry Garshall Green Sutton Church Eaton Stanton Rickerscote Whitfield Acres Nook Oulton Adbaston Mount Pleasant Southlow Lower Loxley Commonside Stonefield Saverley Green Rake End Goosemoor Landywood Waggersley Basford Green Croxden Wolstanton Gnosall Lower Nobut Otherton Broad Meadow Highwood Kingstone Onecote Springhill Coalpit Hill Handsacre Windy Harbour West Hill High Offley Acton Trussell Newton Prestwood Morrey Burnhill Green Hamstall Ridware Colton Hills Woodwall Green Warstone Upper Cotton Alder Moor Cold Well Pattingham Moreton Longnor Dales Green Alstonefield Baswich Lower Tean Cellarhead Biddulph Blundies Red Bull Anslow Ribden Wereton Lower Drayton Wheaton Aston Normacot Godstone Dunsley Shaffalong Washerwall Beamhurst Packmoor Seabridge Gorstey Ley Littlewood Bishops Offley Rownall The Potteries Kingston Hill Morridge Side Longsdon Middle Madeley Burton upon Trent Latherford Oakamoor Little Sugnall Sugnall Gratwich Rodbaston Wheatlow Brooks Bignall End Spring Hill Codsall Wood Forton Wetley Rocks Chell Heath Aldershawe Baldwin's Gate Hill Top Meretown Newborough End Wootton Bloreheath Dresden Hartley Green Dagdale Cauldon Lowe Basford Sideway Upper Ellastone Longport Stanshope Borough Park Four Ashes Hazelslade Croxtonbank Apedale Poolfields Scounslow Green Winshill Rue Hill Moorend Stockton Brook Sandford Hill Orton Dayhills Blymhill Common Sandfields Red Hill Norbury Junction Dilhorne Meerbrook Nurton Hill Warslow Ellastone Hill Top Cannock May Bank Fegg Hayes Knighton Hopedale Bednall Armsdale Barnfields Dods Leigh Stanley Moor Hixon Wootton Abbey Hulton Dove Bank Middle Mayfield Forebridge Ridgeway Above Church Great Bridgeford Stadmorslow Shut Heath Ball Haye Green Sandyford Clough Hall Kerry Hill Tunstall Thornes Shareshill Rawnsley Enville Florence Dam Mill Northwood Stowe-by-Chartley Edingale Dunston Westwood Walton Gratton Upper Nobut Coton Farm Yarnfield Weston Coyney Wetton Parkgate Christ Church Napley Deadman's Green Church Hill Chesterton Hollins Westbeech Essington Muckley Corner Croxton Wightwick Manor Cats Edge Stafford Teanford Brazenhill Penkridge Mile Oak Woollaston Bobbington Oldfurnace Creswell Wigginton Newton Hurst Walton Oldfallow Ash Bank Harlaston Bagnall Pipe Ridware Betley Colton Castletown Colwich Amington Bradwell Cresswell Wain Lee Great Gate High Onn Wharf Adderley Green Sharpley Heath Beam Hill Caverswall Hopton Coton Hayes Chesterfield Bucknall Onneley Cotton Newchapel Stonywell Moorside Dunston Heath Totmonslow Madeley Heath Woodhouse Green Grindon Brookhouses Barton Turn Westcroft Withystakes Curborough Dunkirk Milldale Wrinehill Rock End Fradswell Ball Green Yarlet Trent Vale Churnet Grange Shirleywich Woodgate Charnes Walford Threapwood Hodgefield Oulton Whitehurst Stramshall Sandyford Godleybrook Park End Whitley Heath Tompkin Stanley Moss Hulme Seighford Loxley Green Miles Green Kidsgrove Baddeley Green Gospel End Mixon Norbury Sandonbank Rowley Park Ashwood Whiston Cliff Vale Fradley South Heighley Madeley Park Ravenhill Orgreave Coton End Fairoak Lower Elkstone Chasetown Stourton Horsebrook Beech Wardlow Gipsy Green Shenstone Woodend Apeton Whitmore Standeford Audley Admaston Hanbury Dunstall Offleyhay Oaken Birchendale Coton Green Weeping Cross Marchington Woodlands Fradley Kingsley Whitemoor Enson Chapel Chorlton Hillcroft Park Rakes Dale The Leys Cheadle West Chadsmoor Sidway Haselour Hanchurch Meaford Prospect Village Blackwaters Church Eaton Green Hardings Wood Berry Hill Blackshaw Moor Lower Penn Meir Heath Seisdon Knotbury Woodseaves Mitton Braddocks Hay Talke Pits Bradley Birch Cross Blithfield Stonehouses Balterley Harriseahead Hill Top Sneyd Green Great Moor Newstead Little Burton Weston-under-Lizard Hardings Booth Bowers Bent Norton East Coven Cookshill Gospel End Village Clifton Campville Ravenshall Great Haywood Armitage Betley Common The Lymes Belgrave Pasturefields Lapley Stoke-on-Trent Okeover Kingsford Newtown Bromstead Heath Stoke-upon-Trent Porthill Burntwood Littleworth Little Wyrley Lupin Gailey Norton-in-the-Moors Blymhill Blackbrook Stonydelph Creighton Bickford Rugeley Prestwood Heron Cross Norton Canes Beffcote Bowers Loynton Wychnor Lask Edge Bank Top Horninglow Cheddleton Heath Upper Landywood Hobble End Waterfall Hem Heath Outwoods Tithebarn Bishops Wood Parkside Croxall Cross Heath Gillway Cornhill Leekbrook Barton Gate Biddulph Moor Stretton Derrington Hawks Green Hednesford Yoxall Mill Green Bolehall Tunstall Newtown Gospel Ash Whitgreave Shutlanehead Foxley Bradeley Newton Ecton Back o'th' Brook Billington Penkhull Tillington Haughton Colshaw Rocester Blackbrook Outlands Stretton Whiston Little Heath Endon Slitting Mill Longdon Beaconside Drayton Bassett Hyde Lea Wychnor Bridges Balterley Green Aston-by-Stone Stone Heath Calton Edial Himley Two Gates Lower Leigh Leomansley Barlaston Congreve The Rowe Checkley Knightley Broomyshaw Moss Pit Painleyhill Little Aston Oultoncross Little Madeley Knowl Bank Roche Grange Fazeley Knutton Baddeley Edge Fole Winnothdale Drointon Longnor Coton in the Clay Woodcock Heath Lower Ellastone Gentleshaw Oak Hill Aspley Spath Withington Hollies Common Water Eaton Acton Gate Lower Knightley Springfields Sandon Keele Bromstead Common Hollybush The Laches Hanford Coton Clanford Alrewas Silverdale Hints Lichfield High Town Hilliard's Cross Bilbrook Trescott Brickbridge Whittington Moddershall Bond End Pershall Glascote Brown Edge Windmill Bank Balance Hill Longdon Green Chorley Western Downs Horton Thorpe Constantine Breretonhill Anslow Gate Slade Heath Finney Green Roughcote Hinksford Knenhall Cauldon Walton-on-the-Hill Coppenhall Hoar Cross Far Hoarcross Brineton Standon Fauld Cotes Heath Morrilow Heath Bradnop Sheen Spot Acre Four Ashes Thorncliffe The Shruggs Milton Knighton Lawnhead Knowle Style Little Stoke Milwich Tatenhill Common Bentilee Broadeye Slindon Calf Heath Coldmeece Branston Loggerheads Laney Green Butter Bank Shraleybrook Gailey Wharf Hansley Cross Hanley Four Crosses Whitecross Cheslyn Hay Mill Green Crakemarsh Darnford Chase Terrace Kingswood Common Brund Trysull Hollinsclough Knowl Wall Hookgate Stanley Weeford Brown Lees Cat's Hill Cross Millend The Wharf The Quarry Tatenhill Woodcroft Sandborough Coton Cheadle Park Meir Hay King's Bromley Broomhill Blythe Bridge Scot Hay Chebsey Bramshall Brereton Hanbury Woodend Congleton Edge Owen's Bank Oulton Heath Wildwood Hoften's Cross Hillsdale Creswell Green Lea Heath Ipstones Beechcliff Alders Nurton Upper Elkstone Halmer End Upper Tean Boundary Cannock Wood Shelton Napley Heath Browns Lane Tutbury Brereton Cross Almington Shobnall Huntington Cross Green The Blythe Blakeley Mobberley Gerrard's Bromley Offleyrock Brookhay Old Perton Hales Hawthorns High Onn Doxey Stableford Newfield Blount's Green Farewell Werrington Ubberley Bonehill Leyfields Swinscoe Stonnall Shallowford Mossgate Crossgate Longridge Crateford Hockley Robin Hill The Handfords Elford Heath Freehay Townend Hilton Newtown Willoughbridge Holt Hill Field Little Hay Rushton Spencer Gayton Featherstone Kettlebrook Nethertown Offleymarsh Lawns Wood Pitts Hill Dimsdale Bradley in the Moors Burton Manor Middleton Green Coxgreen Iverley Pasford Fenton Low Ashley Blurton Wombourne Smestow Foxt Hartwell Great Chell Churchbridge Boothen Etchinghill Rising Brook Cracow Moss Great Wyrley Salt Mavesyn Ridware Abbots Bromley Podmore Hazles Shelton under Harley Ryecroft Gate Gunstone Gorstyhill Woodhouses Crackley Radmore Wood Newtown Consall Rangemore Wigginstall Cold Norton Willslock Woottons Kingsley Holt Bednall Head Little Bridgeford Oakley Pye Green Overley Cheddleton Buddileigh Doley Boley Park Wallbridge Park Cotes Needwood Aston Froghall Coven Heath The Bodnets Carroway Head Blore Woodmill Ashmore Brook Burybank Blakeley Lane Madeley Denstone Broughton Uttoxeter Codsall Hammerwich Rakeway Ford Green Oxford Lower Hatton Swynnerton Stallington Olive Green Chestall Coven Lawn Springwood Butt Lane Townhead Whitehill Smallthorne Upper Leigh Jack Hayes Weston Oulton Grange Blymhill Lawns Wilnecote Beasley Six Ashes Hartshill Birches Head Common Side Woodend Amerton Lower Stonnall Clayton Smallrice Hazles Cross Lowe Hill Ranton Green