Bus Advertising in Offleyrock

Get in touch

Bus Marketing in Offleyrock

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Offleyrock - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Offleyrock - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Offleyrock- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Offleyrock - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Offleyrock (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Thornes Rushton Bank Light Oaks Owen's Bank Broomhill Beamhurst Mayfield Overton Poolfields Moorend Cold Norton Horsebrook Brazenhill Somerford Leek Holt Hill Leekbrook Bank Top Butterton Stonydelph Newtown Bednall Head Coton Latherford Wrinehill Ball Green Threapwood Marchington Woodlands Leese Hill Branston Gorstyhill May Bank Wetton Hademore Norton Green Footherley Red Bull Coton Hayes Gerrard's Bromley Hulme End Endon Bank Stapenhill Barton-under-Needwood Beech Cotes Biddulph Calton Fradley South Featherstone Lower Elkstone Fenton Kidsgrove Mavesyn Ridware Colwich Norton Canes Mucklestone Roche Grange Bowers Bent Little Chell Coton Farm Woodshutts The Bodnets Lynn Wychnor Blythe Marsh Hopedale Congreve Gratwich Tompkin Adbaston Upper Ellastone Middle Mayfield Fole Gospel End Village Hopton Saverley Green Coven Lower Tean Miles Green Newborough The Rookery Lightwood Ounsdale Burybank Longton Bignall End Hanford Hoften's Cross Mosslane Littleworth Pitts Hill Plardiwick Hartwell Tutbury Bradnop Hanbury Newchapel Werrington Ramshorn Tunstall Lask Edge Nether Stowe Trysull Whiston Abbey Hulton Huntley Turnhurst Cannock Yarlet Aston-by-Stone Shawfield Tatenhill Denstone Bond End Ingestre Perton Queensville Stretton Bishops Offley Church Fields Sandford Hill Leomansley Cheadle Common Nurton Hill Boon Hill Anslow Wootton Longdon Bickford Abbey Green Wetwood Milwich Edial Chorley Abbots Bromley Upper Nobut Old Perton Stowe-by-Chartley Upper Longdon Salt Whitmore Rickerscote Hollies Common Four Ashes Lane Green Baddeley Green Butterton Mitton Joiner's Square Adderley Green Weston-under-Lizard Kingsley Holt Boothen Wigginton Coven Heath Park End High Onn Wharf Haughton Armitage Compton Darnford Boney Hay Church Mayfield Armsdale Belgrave Cotes Heath Hammerwich Doxey Stonywell Gipsy Green Little Aston Beechcliff The Rowe Lapley Longnor Longport Calf Heath Withystakes Godstone Shenstone Combridge Ellastone Two Gates Fradley Barton Gate Ball Haye Green Chebsey Hoar Cross Hopwas Glascote Woodseaves Littlewood Slade Heath Normacot Westbeech Waterhouses Waterfall Mill Green Efflinch Bowers Orslow Oultoncross Foxt Dunsley Podmore Stramshall Winkhill Norbury Rising Brook Jugbank Upper Hatton Mile Oak Hyde Lea Pye Green Aston Sandyford Apeton Whitgreave Wain Lee Nurton Hollinsclough Anslow Gate Goosemoor Green Boley Park Blore Creswell Green Crateford Bridge End Fegg Hayes Winshill Hollybush West Hill Leadendale Lutley Garshall Green Meir Meretown Draycott in the Moors Ashley Heath Wychnor Bridges Chatcull Lower Leigh Whittington Stone Heath Shraleybrook Goldenhill Ash Bank Wombourne Hinksford Brocton Talke Pits Landywood Foxley Charnes Southlow Bagnall Rough Close Ashley Kingsley Moor Dam Mill Coton in the Clay Hill Top Stanton Trinity Fields Perry Crofts Mossgate Rolleston on Dove Knighton Hazles Leycett Finney Green Bridgtown Little Onn Hobble End Lower Hatton Brickbridge King's Bromley Dunstal Cotonwood Fradswell Ribden Little Wyrley Ryecroft Gate Lowe Hill Little Stoke Mobberley Porthill Willoughbridge Butters Green Blithbury Newtown Basford Green Silverdale Fradley Junction Hilderstone Whitehill Hamstall Ridware Stafford Dresden Back o'th' Brook Kerry Hill Kiddemore Green Aston Great Chell Talke The Quarry Billington Morridge Side Carroway Head Wootton Essington Harlaston Oulton Shut Heath Onneley Derrington Birches Head Longnor Overmoor Lower Penn Wetley Rocks Barlaston Common Sandyford Little Heath Hill Ridware Ashwood Newfield Ipstones Dilhorne Kingsford Stanley Moss Whitehurst Bolehall Lea Heath Penkridge Scot Hay Mixon Quarry Heath Armshead Woodhouses Netherland Green Cowley Brookhouses Spath Shirleywich Cornhill Braddocks Hay Whitley Heath Hanley Freehay Lower Nobut Stockton Brook Napley Heath Pattingham Amerton Bitterscote Beam Hill Hill Chorlton Alsagers Bank Cellarhead Blymhill Weeford Middleport Iverley Great Bridgeford Shenstone Woodend Willslock Newtown Brund Cheddleton Stretton Bradley Sharpley Heath Tamworth Coombesdale Long Compton Weaverslake Thorncliffe Four Crosses Pershall The Heath Barton Green Above Church Dapple Heath Heatley Cannock Wood Clifton Campville Hadley End Highwood Hilliard's Cross Winnothdale The Raikes Borough Park Parkgate Cotwalton Elford Cliff Vale Rake End Lightwood Radmore Wood Copmere End Shutt Green Colshaw Oakley Codsall Stoke-on-Trent Haunton Cowall Moor Hookgate Codsall Wood Denford Pillaton Ashmore Brook Brewood New Wood Creighton Woodend Shebdon Sideway Birch Cross Glascote Heath Cresswell Knowl Bank Tatenhill Common Oulton Wightwick Manor Moreton Chasetown Woodgate Trescott Florence Barton Turn Huntington Wereton Stanfield Croxden Knenhall Pasturefields Great Moor Morrilow Heath Meir Hay Tadgedale The Handfords Sandon Western Downs Red Street Cracow Moss Crakemarsh Rushton Spencer Ellenhall Hollington Stonefield Halfpenny Green Crossgate The Lymes Pipe Ridware Alder Moor Stanshope Aldershawe Kinver Orton Springhill Stubwood Loynton Endon Millend Aspley Hanchurch Beasley Walton Bromstead Woodcock Heath Chesterfield Slindon Hilltop Spring Hill Olive Green Buddileigh Standon Bromley Hall Hilton Cat's Hill Cross Nethertown Windy Harbour Moddershall Sugnall Elford Heath Knutton Far Hoarcross Summerhill Tuppenhurst Croxall Cold Well Moneystone Swinscoe Swindon Penkhull Walford Uttoxeter Broadeye Hillsdale Blackwaters Stableford Fairoak Rocester Woollaston Cauldon Lowe Dunston Heath Bobbington Upper Cotton Eccleshall Shelton under Harley Longshaw Stowe Halmer End Rumer Hill Seighford Butter Bank Blundies Longdon Green Castletown Churchbridge Milton Bradwell Meir Heath Rugeley Edingale Harper's Gate Weston Coyney Marchington Brown Edge Blakeley Lane Birchendale High Offley Lichfield Huddlesford Blount's Green Burntwood Green Levedale Grindon Acton Gate Fulford Scounslow Green Maer Coxgreen Hazles Cross Knighton Chadsmoor Coltstone Himley Loxley Green Oldfallow Outwoods Newlands Waggersley Betley Common Milldale Blymhill Lawns Fenton Low Holmcroft Roughcote Cheslyn Hay Draycott in the Clay Coton End Little Hay Hansley Cross Quixhill Hanbury Woodend Oaken Cheddleton Heath Cobridge Great Gate Dods Leigh Knowl Wall The Brampton Westwood Burston Marston Stadmorslow Doley Hartley Green Four Ashes Acres Nook Moorside Woodcroft Overley Alders Parkside Gospel End Madeley Hem Heath Chapel Chorlton Blakelow Prospect Village High Town Wheaton Aston Coven Lawn Bromley Wood Boscomoor Wallbridge Park Grindley Totmonslow Little Burton Ravenhill Field Tillington Admaston Cauldon Keele Blackbrook Tixall Berry Hill Sneyd Green Warslow Wheatlow Brooks Farewell Bishops Wood Streethay Trentham Newcastle-under-Lyme Hawks Green Little Haywood Meerbrook Church Eaton Green Cats Edge Dunwood Ranton Winnington Gnosall Consall Upper Leigh Cross Green Ubberley Yoxall Moss Pit Crackley Drayton Bassett Little Madeley Haselour Little Bridgeford Lower Stonnall Beaconside Ashley Dale Little Sugnall Burnhill Green Allimore Green Seabridge Heaton Great Wyrley Broad Meadow Colton Blackshaw Moor The Hollies Barlaston Harriseahead The Bratch Brockton Weston Kingswood Common Walton Church Eaton Burslem Highfields Dayhills Woodmill Bishton Upper Landywood Pasford The Shruggs Bromstead Common Farley Little Saredon Blackwood Hill Bemersley Green Offleyhay Chell Heath Coton Green Smallrice Boundary Dunston Acton Amington Hazlecross Brown Lees Standeford Dogingtree Estate Trent Vale Napley West Chadsmoor Okeover Chase Terrace Heighley Whittington Gratton The Wharf Cross Heath Deadman's Green Cotton Red Hill Broughton Rudyard Browns Lane Middle Madeley Norton-in-the-Moors Middleton Green Shobnall Comberford Croxtonbank Dales Green Fazeley Bottom House Northwood Churnet Grange Burntwood Newpool Ranton Green Westcroft Hardings Booth Stone Blore Woottons Oulton Grange Tunstall Bednall Blakeley Madeley Heath Great Chatwell Bradeley Blackbrook Dagdale Alrewas Middle Cliff Handsacre Seisdon Rue Hill Stockwell Heath Bentilee Townend Coton Newton Hurst Bowsey Wood Carmountside Almington Horninglow Balterley Green Weeping Cross Cheadle Park Bloreheath Callingwood Haregate Bramshall Madeley Park Upper Elkstone Dimsdale Warstone Fisherwick Flash Mill Green Poolend Sandfields Church Leigh Anslow Common Rodbaston Wildwood Walton-on-the-Hill Butt Lane Forton Wimblebury Morrey Lupin Newchurch Greenhead Threelows Windmill Bank Ecton Acton Trussell Alton Woodwall Green Fauld Hints Beffcote Gnosall Heath The Potteries Rileyhill Ford Green Tithebarn Pipehill Gorstey Ley Knypersley Weston Jones Otherton Gentleshaw Rawnsley High Onn Marston Hardings Wood Whitecross Middle Hill Ilam Oldfurnace Wardlow Hawthorns Milford Brereton Cross Stanley Moor Norbury Junction Gillow Heath Bromstead Heath Brineton Loggerheads Dove Bank Alstonefield Elmhurst Shallowford Springfields Newstead Drointon Knowle Style Fawfieldhead Hodgefield Woodlane Mount Pleasant Caverswall Townhead Rock End Smallthorne Lawnhead Rangemore Townsend Garmelow Checkley Yarnfield Wigginstall Shelton Coalpit Hill Etchinghill Lower Drayton Whitemoor Greensforge Great Saredon Green Heath Heath Hayes Thorpe Constantine Clough Hall Hatherton Stourton Painleyhill Croxton Goosemoor Knotbury Forebridge Wall Slitting Mill Whiston Oak Hill Washerwall Enson Sheen Norton Bridge Church Hill Millmeece Stanley Longsdon Baddeley Edge Chestall Great Haywood Robin Hill Oulton Heath Six Ashes Moreton Newton Lower Loxley Forsbrook Rakes Dale Lower Knightley Sandborough Blithfield Ridgeway Newton Outwoods Kingsley Norton East Cookshill Barnfields Orgreave Whittington Teanford Biddulph Moor Bradley in the Moors Balterley Coldmeece Upper Hulme Jack Hayes Kettlebrook The Leys Lawns Wood Poolfold Betley Newtown Knightley Hollins Longridge Westlands Rownall Highfields Godleybrook Hixon Blackfords Leyfields Birchall Hill Top Colton Hills Shutlanehead Clayton Basford Lower Ellastone Needwood Gillway Prestwood Dosthill Kingston Hill Beamhurst Lane Gailey Wharf Gailey Gayton Ravenshall Commonside Dunkirk Rowley Park Hednesford Hillcroft Park Bonehill Coton Clanford Dunstall Offleyrock Creswell Horton Congleton Edge Baswich Lordsley Chesterton Upper Mayfield Sandonbank Littleworth Bilbrook Whitfield Rakeway The Blythe Coppenhall Heron Cross Meaford Cranberry Stallington Sidway Laney Green Bucknall Froghall Hulme Gunstone Water Eaton Little Ingestre Brookhay Broomyshaw Hockley Bank Top Burton Manor Gospel Ash Audley Blymhill Common Woodhouse Green Hales Longbridge Hayes Shareshill Curborough Blythe Bridge Breretonhill The Laches Kingstone Packmoor Onecote Stonehouses Redhill Enville Springhill Brereton Hartshill Outlands Blackbrook Brinsford Wolstanton Prestwood Tittensor Balance Hill Muckley Corner Bradshaw Hollins Leacroft Offleymarsh Woodhouses Newborough End Spot Acre Ford Wilnecote Common Side Shaffalong Etruria Stonnall Sturbridge Burton upon Trent Knightley Dale Giggetty Withington Apedale Hazelslade Cheadle Blurton Baldwin's Gate Newtown Swynnerton Hill Top Springwood Stoke-upon-Trent Upper Tean Smestow Sutton Oakamoor Oxford Christ Church Wood Lane Coton