Bus Advertising in Spring Hill

Get in touch

Bus Marketing in Spring Hill

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Spring Hill - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Spring Hill - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Spring Hill- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Spring Hill - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Spring Hill (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Knightley Dale Apedale Blackbrook Blore Abbey Green Hem Heath Dunsley Balterley Hulme Harriseahead Farewell Newtown Bromley Wood Dunstall Hawks Green Lask Edge Acton Gate Boley Park Longton Stockwell Heath Wychnor Bridges Milldale Newfield Butt Lane Armshead Cresswell Chebsey Wootton Sandborough Far Hoarcross Weeford Lower Leigh Norton-in-the-Moors The Heath Coven Lawn Borough Park Walton Ramshorn Billington Withystakes Coton Farm Acres Nook The Hollies Consall Rudyard Little Aston Waterfall The Brampton Lawnhead High Onn Wharf Lower Elkstone Chapel Chorlton Bitterscote Mill Green Barnfields Horsebrook Bednall Woodhouses Bickford Lane Green Wrinehill Fegg Hayes Outwoods Kiddemore Green Carmountside Bentilee Meretown Coven Heath Cheadle Meaford Dimsdale Hanchurch Greenhead Coton Chase Terrace Swindon Pasturefields Hazelslade Gillow Heath Bednall Head Stonywell Little Burton Western Downs Chatcull Gospel End Village Dods Leigh Cheadle Common Blymhill Lawns Springwood Broomhill Pitts Hill Blymhill Common Marston Commonside Hilltop Beechcliff Milford Light Oaks Bolehall Tillington Offleymarsh Newtown Belgrave Colton Hills Red Hill Ball Green Wigginton Ounsdale The Potteries Ridgeway Rileyhill Barton Gate Spring Hill Whitley Heath Leyfields Orton Hilton Quixhill Gratwich Trinity Fields Butterton Moorend Lower Stonnall Streethay Etruria Willslock Almington Codsall Wood Handsacre Stourton Roche Grange Knotbury Farley Grindley Hollies Common Fradswell Hansley Cross Hill Top The Laches Deadman's Green Shenstone Woodend Little Haywood Lower Penn Froghall Sutton The Blythe Morridge Side The Raikes Stanley Stableford Anslow Gate Sandford Hill Rickerscote Stonehouses Moorside Tittensor Outwoods Walton Lower Drayton Foxley Churchbridge Bradshaw Mayfield Wetley Rocks Burston Fradley Junction Haselour Hill Top Hartley Green Alder Moor Biddulph The Bratch Oak Hill Cannock Ashley Heath West Chadsmoor Wootton King's Bromley Coton End Longridge Townend Ellastone Colton Dosthill Wimblebury Aston-by-Stone Himley Heighley Coalpit Hill Lower Tean The Wharf Broadeye Upper Hulme Clough Hall Gunstone Burton Manor Blythe Bridge Wain Lee Sugnall Carroway Head Highwood Sidway Blundies Needwood Mitton Burslem Trescott Brockton Weaverslake Dunkirk Walford Ford Ribden Shelton under Harley Westlands Doxey Wheatlow Brooks Oulton Heath Whiston Huntley Little Stoke Trentham Kettlebrook Rising Brook Aston Buddileigh Draycott in the Clay Pye Green Podmore Cold Norton Church Leigh Poolend Shutt Green Codsall Milton Brookhay Aldershawe Cat's Hill Cross Bishops Wood Beaconside Upper Mayfield Common Side Bank Top Weston Coyney Hamstall Ridware The Rookery Cracow Moss Blackbrook Audley Glascote Wetton Dogingtree Estate Blakelow Alsagers Bank Queensville Basford Forsbrook Hollybush Turnhurst Bromstead Cornhill Cheadle Park High Onn Coton Bradeley Pasford Bromley Hall Stonefield Gnosall Cauldon Colshaw Shutlanehead Ranton Green Church Mayfield Beech Bank Top Armsdale Bromstead Common Hatherton Knypersley Coton Clanford Overmoor Seisdon Woollaston Ashmore Brook Kingsley Moor Highfields Mount Pleasant Burntwood Green Meir Hints Upper Landywood Springfields Sandyford Hilliard's Cross Smallthorne Cookshill Admaston Dunston Heath Halfpenny Green Coton Hayes Rocester Gospel Ash Warstone Plardiwick Red Street Cross Heath Netherland Green Norton Canes Prestwood Hednesford Threapwood Mossgate Holmcroft Thornes Mosslane Ash Bank Stramshall Cats Edge Hill Chorlton Abbots Bromley Ravenhill Westcroft Brereton Cross Olive Green Kingsley Holt The Shruggs Roughcote Longbridge Hayes Morrey Tuppenhurst Lynn Nurton Hill Loynton Caverswall Elmhurst Coombesdale Featherstone Four Ashes Hollinsclough Hopton Long Compton Tutbury Highfields Great Wyrley Wolstanton Springhill Dagdale Woodmill Rodbaston Little Hay Hobble End Goosemoor Hollins Teanford Mile Oak Tadgedale Fenton Middle Madeley Rough Close Ranton Levedale Kerry Hill The Lymes Knowl Bank Boney Hay Baldwin's Gate Rumer Hill Derrington Cobridge Checkley Florence Brookhouses Oultoncross Upper Elkstone Stanley Moss Hopwas Rue Hill Allimore Green Cotonwood Knowle Style Bloreheath Stowe Coton Essington Painleyhill Shut Heath Leomansley Northwood Green Heath Brown Edge Stonnall Littleworth Hulme End Sideway Milwich Barton Green Quarry Heath Moreton Chestall Cotwalton Edial Oulton Whittington Leekbrook Lower Loxley Cold Well Joiner's Square Croxden Longsdon Windy Harbour Bradley in the Moors Pipe Ridware Normacot Goosemoor Green Barlaston Common Dresden Sandon Birches Head Broomyshaw Brinsford Dunstal Hanford Jack Hayes Blurton Creighton Flash Spath Parkside Newcastle-under-Lyme Penkridge Little Onn High Offley Dilhorne Acton Tatenhill Kingston Hill Lightwood Norbury Loggerheads Bottom House Shirleywich Knighton Hopedale Goldenhill Bradley Adderley Green Longshaw Woodgate Wychnor Stonydelph Stoke-upon-Trent Stadmorslow Fawfieldhead Coven Sandfields Littlewood Great Chatwell Hammerwich Townhead Woodend Coton in the Clay Denstone Ipstones Pershall Kingstone Sharpley Heath Wall Longnor Ball Haye Green Creswell Green Blymhill Chasetown Bramshall Heron Cross High Town Dam Mill Hollins Shawfield Hadley End Rolleston on Dove Bemersley Green Werrington Newpool Cliff Vale Upper Nobut Finney Green Norton East Burnhill Green Stowe-by-Chartley Hazles Bishops Offley Burton upon Trent Draycott in the Moors Woodshutts Clayton Ubberley Hyde Lea Rangemore The Quarry Ashley Norton Green Sneyd Green Middleport Little Saredon West Hill Moreton Ryecroft Gate Brazenhill Cotton Oldfurnace Longport Mucklestone Garmelow Poolfields Whitecross Middle Mayfield Madeley Park Weston Jones Leese Hill Boscomoor Betley Newlands Great Gate Hartwell Keele Gailey Longdon Green Newborough End Westwood Chell Heath Westbeech Stone Little Chell Bowsey Wood Beam Hill Hill Top Shallowford Alrewas Butterton Tatenhill Common Eccleshall Fenton Low Upper Ellastone Rushton Spencer Ashley Dale Heath Hayes Fazeley Red Bull Smallrice Shraleybrook Cheddleton Heath Norbury Junction Newchurch Church Fields Tamworth Weeping Cross Perry Crofts New Wood Summerhill Tunstall Park End Porthill Sheen Littleworth The Leys Marchington Cotes Iverley Upper Hatton Apeton Sandonbank Stapenhill Woodlane Balance Hill Newchapel Colwich Great Bridgeford Boothen Brereton Old Perton Baswich Fauld Hinksford Coxgreen Fisherwick Rakeway Great Chell Mavesyn Ridware Elford Fole Dayhills May Bank Ellenhall Weston Wombourne Ingestre Loxley Green Landywood Hilderstone Amerton Wildwood Upper Longdon Seighford Winshill Prospect Village Rowley Park Brickbridge Laney Green Waggersley Barton Turn Browns Lane Sandyford Oakamoor Hazles Cross Above Church Gospel End Harlaston Wood Lane Orgreave Crossgate Scot Hay Threelows Brineton Shareshill Rakes Dale Gailey Wharf Whitmore Woodcroft Birchall Parkgate Giggetty Field Maer Little Wyrley Bromstead Heath Gillway Winkhill Lutley Godstone Wereton Pattingham Stallington Little Sugnall Cross Green Cauldon Lowe Four Crosses Pipehill Woottons Leycett Gorstyhill Hoften's Cross Otherton Offleyrock Barlaston Walton-on-the-Hill Moss Pit Charnes Aston Little Bridgeford Oldfallow Etchinghill Thorpe Constantine Greensforge Biddulph Moor Balterley Green Boundary Swynnerton Muckley Corner Winnothdale Whitemoor Whitgreave Perton Croxall Six Ashes Churnet Grange Oulton Grange Dapple Heath Kinver Abbey Hulton Cranberry Halmer End Bradnop Hardings Booth Waterhouses Aspley Upper Tean Stretton Hanley Brewood Blakeley Shaffalong Church Eaton Fairoak Kidsgrove Onneley Great Moor Beffcote Little Heath Gratton Drointon Four Ashes Blythe Marsh Crateford Haregate Tixall Wallbridge Park Stanton Coton Green Nurton Norton Bridge Knighton Cowley Lichfield Newton Hurst Tithebarn Rugeley Forton Hodgefield Garshall Green Nethertown The Bodnets Saverley Green Efflinch Alstonefield Ford Green Whittington Wheaton Aston Christ Church Longdon Whittington Back o'th' Brook Blackfords Spot Acre The Handfords Amington Wilnecote Blithbury Townsend Broughton Mobberley Betley Common Cannock Wood Grindon Newborough Calton Rushton Bank Endon Bank Cheddleton Whitfield Overton Brund Alton Standeford Jugbank Stockton Brook Beasley Redhill Enville Brown Lees Middle Hill Rock End Meir Hay Chesterton Burntwood Hollington Morrilow Heath Combridge Woodwall Green Haunton Washerwall Hanbury Woodend Shenstone Broad Meadow Bishton Lapley Talke Slade Heath Hixon Newtown Talke Pits Newtown Bignall End Shobnall Upper Cotton Knightley Wardlow Shelton Cellarhead Drayton Bassett Napley Packmoor Holt Hill Calf Heath Longnor Brocton Hillsdale Elford Heath Enson Castletown Gentleshaw Kingsley Croxtonbank Copmere End Yarlet Footherley Heaton Chorley Ravenshall Bradwell Armitage Windmill Bank Stone Heath Stafford Madeley Kingswood Common Baddeley Edge Crackley Tunstall Blackshaw Moor Middle Cliff Lordsley Robin Hill Slitting Mill Wetwood Southlow Hartshill Bond End Lawns Wood Blithfield Acton Trussell Lower Ellastone Glascote Heath Owen's Bank Barton-under-Needwood Weston-under-Lizard Anslow Hademore Callingwood Ilam Poolfold Knowl Wall Bagnall Slindon Horton Sturbridge The Rowe Leek Moneystone Totmonslow Gipsy Green Latherford Rake End Mill Green Millend Miles Green Hawthorns Springhill Standon Bobbington Horninglow Newtown Radmore Wood Baddeley Green Oxford Butters Green Birchendale Blackwood Hill Great Haywood Blackwaters Woodhouse Green Hillcroft Park Blackbrook Silverdale Blakeley Lane Whitehurst Wigginstall Penkhull Somerford Leacroft Water Eaton Meir Heath Kingsford Lower Nobut Oulton Blount's Green Mixon Whiston Yarnfield Newstead Bilbrook Basford Green Lower Hatton Woodcock Heath Dunston Lightwood Huntington Burybank Forebridge Little Madeley Newton Chadsmoor Whitehill Great Saredon Smestow Heatley Bridgtown Seabridge Beamhurst Lane Blore Crakemarsh Bucknall Dunwood Foxt Bowers Bent Comberford Godleybrook Huddlesford Butter Bank Beamhurst Upper Leigh Newton Oakley Outlands Leadendale Overley Dales Green Lea Heath Hanbury Two Gates Winnington Prestwood Stoke-on-Trent Woodseaves Meerbrook Napley Heath Ashwood Salt Lowe Hill Freehay Creswell Church Eaton Green Darnford Anslow Common Okeover Haughton Pillaton Uttoxeter Woodhouses Lupin Nether Stowe Coppenhall Coldmeece Warslow Fradley South Hoar Cross Boon Hill Stanfield Clifton Campville Lower Knightley Marchington Woodlands Breretonhill Bridge End Onecote Hill Ridware Birch Cross Curborough Hardings Wood Scounslow Green Gnosall Heath Compton Millmeece Knutton Hockley Hales Endon Berry Hill Hazlecross Alders Bonehill Knenhall Dove Bank Hookgate Offleyhay Stanshope Stubwood Cowall Moor Withington Congleton Edge Stanley Moor Harper's Gate Rownall Fradley Gorstey Ley Middleton Green Braddocks Hay Yoxall Bowers Adbaston Church Hill Gayton Edingale Coltstone Tompkin Denford Willoughbridge Trent Vale Marston Madeley Heath Thorncliffe Rawnsley Swinscoe Branston Trysull Wightwick Manor Little Ingestre Chesterfield Orslow Cotes Heath Congreve Fulford Doley Cheslyn Hay Gerrard's Bromley Oaken Croxton Shebdon Moddershall Ecton Stretton