Bus Advertising in Blackheath

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Bus Marketing in Blackheath

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Blackheath - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Blackheath - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Blackheath- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Blackheath - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Hartest Lower Common Camps Heath Eyke Sotterley Laxfield Great Finborough Mildenhall Trimley St Martin Clopton Green Eye Gazeley Almshouse Green Annis Hill Kersey Upland Cratfield Willingham Hengrave Walpole Cattishall Kennett End Exning Milden Wicker Street Green Rishangles Pitcher's Green Felixstowe Ferry Euston Denham End Monk Soham Occold Stowmarket Newbourne Campsea Ashe Daisy Green Thorney Green Framsden Lower Layham Larks' Hill Boyton Cavendish Thorns Little Welnetham Gunton Bramford Little Wenham Bedfield Frizzeler's Green Athelington Parkway California Ilketshall St Lawrence Upsher Green Roman Hill Pitmans Corner Little Saxham Kersey Bower House Tye Church Common Thurston Planche Wainford Pea Porridge Green Broad Street Orford Bowbeck Sutton Street Cock Street Saxtead The Heath St Cross South Elmham Monk Soham Green Kessingland Beach Four Ashes Corton Mill Hills Little London Monewden Capel St Andrew Hanningfields Green Castle Hill Old Felixstowe Thrandeston Bawdsey Boxford Somerton Hog's Corner Little Whittingham Green Weston Lakenheath Holywell Row Methersgate Clare Beyton Green Gislingham North Warren Hartest Hill Great Barton Calais Street Ampton Willisham Tye Buxhall Fen Street Shelley Sibton Green Brabling Green Eastbridge Stone Common Cuckoo Tye Owl's Green Mellis Great Cornard Saxtead Little Green Ashfield Green Onehouse Blackthorpe Burstall Ellough Attleton Green Whelp Street Earl Soham Henley Gedgrave Hall Rede Hillside Kesgrave Grimstone End Buxhall Gedding Wickham Green Wortham Ling Thorndon Swilland Little Green Mill Street Sowley Green Gulling Green Cavenham Kingshall Green Oldhall Green Beck Row Cross Street Little Green Temple End Battisford Hundon Kenny Hill Woodbridge Hoggard's Green Capel Green Farnham Metfield Brantham Tan Office Green Rendlesham Cole's Green Kingshall Street Barnardiston Washmere Green Fornham St Genevieve Rougham Green Badwell Green Forward Green Boyden End High Street Brampton The City Flempton Rendham Bobby Hill 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Stuston Colton Poslingford Cranley Burgh Denham Street Barningham Norton Little Green Elmsett Hoo Martlesham Pinford End Polstead Heath Hoxne Botesdale Green North Cove Stubbing's Green Harkstead Middlewood Green Little Wratting Friday Street Butley Low Corner Mickfield Gipping Erwarton Dennington Corner Haughley Cock & End Oakley Assington Green Somerleyton Birds End Clopton Green Swan Green Walberswick Wales End Great Wratting Hanchett Village Hemingstone Redlingfield Southolt Upper Street Whatfield Horringer Stratford St Andrew Claydon Rose Hill Thorpeness Easton Mount Pleasant Little Waldingfield Felsham Chilton Street Culford Stores Corner Slough Hill Stradishall Sutton Thelnetham Bacton Green Creeting Bottoms Aldringham Rotten End Magpie Green Town Street Brandeston Ringsfield Common Gibraltar Drinkstone Chantry Thorpe Morieux Kirkley Boulge Tattingstone White Horse Santon Downham Wetheringsett Butley High Corner Cross Green Parham Workhouse Green Chapel Hill Thornham Parva 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Broad Green Coddenham Lambfair Green Honington Scotia Drift Ash Street Bentley Burstallhill Hessett Woolpit Heath Little Thurlow Green Washbrook Cock and End Ixworth Market Weston Upper Layham Oak Hill Wetherden Upper Town Kersey Tye Kelsale Brackenham Needham Market Barnby Stock Hill Hollesley Fingal Street Coldfair Green Little Finborough Upthorpe Mill Green Farley Green Wortham Boyton End Thorpe Street Marlesford Blythburgh Barnham Sweffling St Michael South Elmham Cornard Tye Church End Sutton Common Daisy Green Elveden Yoxford Chediston Green Redgrave Stutton Ashfield Green Great Glemham Wrentham West End Park Gate Blaxhall Ash Corner Hibb's Green Poslingford Corner Little Cornard Gosbeck Bell's Corner Stone Street Halesworth Cay Hill Little Bradley Colchester Green Hunston Green Stanton Henstead Bramfield Brightwell Akenham Cattawade High Street Green Monks Eleigh Tye Westhorpe South Cove Shipmeadow Waldringfield Dennington Brandon Wilde Street Studlands Park Denham Green 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South Elmham Scotland Street Ubbeston Herringswell Ward Green Bucklesham Tannington Place Aspall Gisleham Chilton Rattlesden Woolverstone Wick's Green Edwardstone Letheringham Ringshall Ilketshall St Andrew Great Ashfield Barrow Dorley's Corner Cox Common Weston Ditch Homersfield Woolpit Botesdale Worlingham Great Blakenham Lackford Saxham Street Denham Debach Dennington Hall The Port of Felixstowe Coltsfoot Green Monks Eleigh Kentford Castling's Heath Clopton Corner Sicklesmere Brampton Street Woolpit Green Mendlesham Martlesham Heath Heckfield Green Withermarsh Green Linstead Green Blundeston Hitcham Polstead Bacon's Green Mells Ford's Green Blyford Rumburgh Swingleton Green Bredfield East Green Denham Brome Dandy Corner White Horse Corner Finningham Lampardbrook Stanstead Palgrave Wrentham Hagmore Green Nedging Tye Boardy Green Freston Stackyard Green Darsham Mellis Green Hunston Barsham Rose Green Hightown Green Bradfield Combust Bury St Edmunds Chevington Wenhaston Upper Street Tuddenham St Martin Wickhambrook Denston Dublin Depden Bucks Horn Place Benhall Street Uggeshall East End Borley Green Barton Mills Great Bricett Page's Green Horner's Green Cuckold's Green High Street Bradfield St George Weybread Framlingham Tunstall Wyverstone Southwold Wyverstone Street Toad Row Wilsey Barley Green Chedburgh Huntingfield Hopton Lowestoft Hestley Green Annesons Corner Great Wenham Brundish Redisham Flixton Stradbroke Fenstead End Goddard's Corner Knodishall Hanchett End Rougham Great Green Kenton Corner Dallinghoo Smallwood Green Little Stonham Cretingham Playford Chalkstone East End Higham Pakefield Shop Corner East Green Priory Heath Charles Tye Little Blakenham Preston St Mary Pakenham Rickinghall Semer Stanton Chare Foals Green Felixstowe Flowton Newman's Green Drybridge Hill Coddenham Green Pettistree Thorpe Green Culpho Chelsworth Common Combs Westbourne Hobbles Green Blacksmith's Corner Mill Common Barking Cranmer Green Grundisburgh Stoke-by-Clare Candle Street Westleton Levington Lattinford Hill Poystreet Green Ilketshall St Margaret Sibton Great Saxham Stonecross Green Fressingfield Falkenham Bird Street Assington Cobblers Corner Maypole Green Norton Oakley Park Crackthorn Corner Withersdale Street Cockfield Nowton Crowfield Racecourse Iken Little Bealings Allwood Green Fornham St Martin Bleach Green Chelmondiston Shelland Blacksmith's Green Drakestone Green Clopton Green Duke Street Hepworth Bull Green Capel St Mary Brome Street Wootten Green Walsham le Willows Otley Bush Green Mutford Wattisham Risby Reydon Smear Maidensgrave Harrow Green Cove Bottom Hawstead Green Alderton Hemp Green Collipy's Green Dorking Tye Higham Cook's Green Middleton Warren Heath Cowlinge Brundon St Margaret South Elmham Creeting Hills Windsor Green Holbrook Grinstead Hill Mile End Acton Fakenham Magna Tattingstone Rushmere St Andrew Haughley New Street Great Welnetham Otley Green Little Livermere Stoke-by-Nayland Black Street Lower Hacheston Upper Street 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