Bus Advertising in Bobby Hill

Get in touch

Bus Marketing in Bobby Hill

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Bobby Hill - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Bobby Hill - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Bobby Hill- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Bobby Hill - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

Other locations available for bus advertising
Camps Heath Button's Green Melton Ampton Brockley Herringfleet Witnesham Friday Street Peasenhall Cock & End Monk Soham Stanstead Cuckoo Green Little Bradley Hawstead Green Earl Soham Brundish Cransford Elmswell Sutton Street Ashfield Cum Thorpe Sapiston Hunston Green Whitton Ellough Martlesham Heath Denham Corner Blaxhall Hepworth Little Bealings Great Cornard Wickhambrook Stuston Harrow Green Blacksmith's Green Upper Layham Leiston Duke Street Swan Green Bawdsey Homersfield Reydon Smear East Barton Cavendish Stratford St Mary Depden Green Cavenham Henstead Cole's Green Chippenhall Green Nowton Barham Sotherton Stow's Hill Gisleham Church Common Washmere Green Middlewood Green Ashbocking Clopton Lower Layham Boyton End Gazeley Cock and End Exning Candle Street Silverlace Green Gosling Green Chimswell Brightwell Heath Smallwood Green Copdock Farley Green Great Saxham Winston Green Cornard Tye Black Street Potash Cookley Street Timworth Green Weybread Street Somersham Mill Green Henley Maidensgrave Sudbourne Alderton Onehouse Lower Green Shimpling Street Kingshall Street Colton Harkstead Creeting St Peter Cowlinge Coopers Corner Higham Hog's Corner Clay Common Boxted Barnaby Green Undley Town Street Thelnetham Ballingdon Colchester Green High Street Parliament Heath Combs Smithwood Green Oulton Broad Yoxford Mickfield Hagmore Green Cay Hill Wrentham Hengrave Cross Green Horringer Stackyard Green Wickham Street Little Finborough Thorpeness Wickham Street Saxtead Green Knodishall Daisy Green Barrow Upper Town Lackford High Street Rodbridge Corner Sicklesmere Dunwich Pixey Green Westhall Oldhall Green Chattisham Racecourse Rooksey Green Denham Green Risby Bobby Hill Holton St Mary Brundon Wetherden Upper Town Mace Green Westleton Mendlesham Green Huntingfield Thistley Green Church End Barking Tye Little Thurlow Green Sweffling Mole Hill Water Run Butley Fornham St Martin Eriswell Mill Common High Street Green Sutton Chillesford Upper Street Tuddenham St Martin Mellis Green Oakley Park Thornham Magna Ilketshall St Margaret Benacre Earsham Street The Port of Felixstowe Mount Pleasant Corton Southolt Annesons Corner Denston Ramsholt Great Bradley Upper Weybread Gedding Little Welnetham Stoke-by-Nayland Bower House Tye Woolpit Heath Wilde Street Mill Green Thornham Parva Rushmere Bell's Corner Stoke Ash Sibton Green Easton Linstead Parva Lower Holbrook Cargate Martlesham Stone Street Brockford Green Shimpling Dennington Cherrytree Green Hargrave Wattisham Erwarton Stock Hill Little Cornard Thorney Green Hawkedon Broke Hall Lound Trimley St Martin Woolverstone Dallinghoo Friston Hestley Green Bedingfield Cretingham St Michael South Elmham Bacon's Green Glemsford Fen Street Great Blakenham Great Bricett Leavenheath Calford Green Woodside View Bredfield Normanston Willingham Woolpit Green Bedfield Long Green Dandy Corner Frizzeler's Green Benhall Green Wick's Green Walton Covehithe Crown Corner Wingfield Tannington Heveningham Wissett Burstallhill Crowfield Green West Street Kentford Otley Green Page's Green Tan Office Halesworth Pettistree Cocks Green Stutton Coney Weston Earl Stonham Kittle's Corner Gunton Bromswell Heath Naughton Drinkstone Green Chickering Fingal Street Lady's Green Collipy's Green Blackthorpe Spratt's Street Rendlesham West Row West End Pettaugh Castle Hill Nacton Somerton Great Wratting Sibton St Peter South Elmham Barsham Chediston Green Snape Watering Pea Porridge Green Felixstowe Shelland Otley Bottom Upper Holton Denham Little Stonham Bures Ringsfield Common Whepstead Sternfield Magpie Green Earl's Green Kenny Hill Little Wenham Coddenham Green Kingshall Green Castling's Heath Shop Corner Warren Heath Little Livermere Alpheton Thorington Street Lower Hacheston Weston Ditch Preston St Mary St Cross South Elmham Stowupland Holywell Row Groton Sherbourne Street Hanningfields Green Old Newton Wentford Hollesley Wyverstone Needham Market Stoven Mill Green Haughley New Street Sharpstone Street Beck Row Culpho Gosbeck Campsea Ashe Wyverstone Green Borley Green Ufford Lawshall Denham Street Snape Kenton Ford's Green Stanton Boxford Hintlesham Needham Street Little Saxham Boyton Cross Street Thorpe Morieux Park Gate Brown Street Cross Green Hunston Dagworth Canham's Green Brabling Green Capon's Green Brettenham Rougham Green Stoke-by-Clare Flowton Blundeston Flixton Mutford Hillside Bucklesham Ringsfield Corner Mendlesham Bucks Horn Place Wixoe Bedingfield Street Hightown Green Rose Hill Waldringfield Heath East Green Occold Thurston Oulton Allwood Green Chilton Street Oaks Tye Chevington Rickinghall Brockley Green Otley Honey Tye Wenhaston Freston Clopton Green Lower Falkenham Somerleyton Hoo Blacksmith's Corner North Warren Southwold Melon Green Buxhall Fen Street Barnardiston Winston Clopton Green Russel's Green Lidgate Chalkstone Capel St Andrew Cove Bottom Kennett End Wattisham Stone Culford Little Thurlow Genesis Green Nedging Tye Weston Charsfield Brent Eleigh Norton West Stow Waldringfield Upper Street Birds End Felsham Bleach Green Cattishall Burgh Sotterley Sowley Green Mildenhall Thorns Uggeshall The City Broadway Mill Hills Rushbrooke Pakenham Stonham Aspal Drakestone Green Slough Hill Saxham Street Shelley Shadingfield Hanningfield Green Parkway Little Green Elmsett Rattlesden Pakefield Great Green Shotley Gate Four Ashes Wicker Street Green Cranmer Green Yaxley Crownland Westbourne Lindsey Redgrave California Pinford End Wilsey Polstead Heath Chimney Street Tunstall Hoxne Dennington Hall Tan Office Green Coddenham Worlingham Wetherup Street Pitcher's Green Stanway Green Grimstone End Brundish Street Aldham Willisham Cobblers Corner Greenwich Stradishall All Saints' South Elmham East End Knaves Green Denham End Wickham Market Stradbroke Malting End Ousden Swingleton Green Old Felixstowe Stonecross Green Dunstall Green Broad Green Debach Freckenham Tattingstone Cuckold's Green Nayland Bradfield Combust Chilton Leys Upsher Green Cook's Green Chedburgh Mill Street Oakley Poslingford Corner Polstead Mile End Heckfield Green Almshouse Green South Cove The Street Bildeston Thurston Planche Bungay Capel Green Fenstead End Mill Green Withersdale Street Larks' Hill High Street Burstall Darmsden Monks Eleigh Apsey Green Knettishall Wickham Skeith Wootten Green Brackenham Farnham North Green Beyton Green Meeting Green Drinkstone Kersey White Horse Corner Capel St Mary Clare Frostenden Whelp Street Hazel Stub Windsor Green Bowbeck Priory Green Bridge Street Redlingfield Depden Stone Street Stores Corner Thorpe Green Baylham Stone Combs Ford Fakenham Magna Syleham Clopton Corner Washbrook St James South Elmham Sotherton Corner Belstead Little Waldingfield Holbrook Great Barton Brightwell Milden Scotland Street California Hawstead Hibb's Green Orford Chelmondiston Finningham Wattisfield Boyden End Dorley's Corner Grundisburgh Little London Middleton Euston Great Common Chelsworth Common Shotley Wortham Kettlebaston Iken East Green Battlies Green Kessingland Mill Hole Assington William's Green Great Ashfield Creeting Hills Hundon Willisham Tye Bruisyard Street Bentley Eyke Nedging Temple End Stanton Chare Kelsale Redisham Westley East End Bird Street Lampardbrook Kirkley Denham Boardy Green Fen Street Mickley Green Worlingworth Santon Downham Nettlestead Cotton Swilland Sproughton Edwardstone Stone Common Hitcham Tannington Place Ringshall Stocks Monewden Duck Corner Broom's Barn Acton Place Fornham All Saints Icklingham Lawshall Green Maypole Green Great Finborough Kirton Daisy Green Cookley Letheringham Hessett Cox Common Friday Street Lower Common Dalham Semer Ashfield Green Thorpe Street Baxter's Green Wales End Tostock Clements Great Green Gosland Green Long Melford The Downs Hanchett Village Saxtead Little Green Great Welnetham Chantry Thorndon Wingfield Green Blackheath Charles Tye Barnby Hartest Easton Green Great Wenham Methersgate Newthorpe Lower Street Metfield Little Blakenham Linstead Green Raydon Bedfield Stubbing's Green Thrandeston Kessingland Beach Cock Street Gedgrave Rougham Kersey Upland Marlesford Ward Green Rushmere St Andrew Lambfair Green Poystreet Green Ipswich Benhall Street Crowfield Thwaite Cattawade Brampton Gedgrave Hall Rushmere Street Wainford Acton Barking Saxtead Bottom Conyer's Green Scotia Drift Foals Green Sizewell Priory Heath North Cove Coltsfoot Green Coldfair Green Hemley Hinderclay Wyverstone Street Ringsfield Gislingham Sudbury Bradfield St George Bush Green Buxhall High Rougham Butley High Corner Wenhaston Black Heath Stockhold Green Cuckoo Tye Burthorpe Kesgrave Sutton Common Little Wratting Woodbridge Walk Metfield Common Honington Monks Eleigh Tye Crackthorn Corner Trimley Lower Street North Green Barley Green Westhorpe Cranley Offton Shottisham Bull Green Moats Tye Nether Street Clopton Green Horner's Green Brockford Street Back Street Bacton Green Newmarket Athelington Stanwell Green Gainsborough Washbrook Street Ubbeston Bramfield Wrentham West End Oak Hill Wangford Saxtead Haughley Great Green Ash Street Longfield Green Dorking Tye Brandon Drybridge Hill Newbourne Cross Green Parham Creeting St Mary Whatfield Audley End Ixworth Bury St Edmunds St Margaret South Elmham Woodbridge Botesdale Eye Poslingford Little Glemham St Nicholas South Elmham Lower Raydon Tuddenham Rendham Gulling Green Bramford Badwell Ash Wetheringsett Wilby Broad Green Gipping Hadleigh Heath Forward Green Worlington Kettleburgh Framsden Button Haugh Green Barningham Little London The Heath Darsham Eastbridge Boulge East Bergholt Bromeswell Holton Hopton Babel Green Flixton Annis Hill Round Maple Kedington Broadgrass Green Walsham le Willows Lowestoft Palgrave Workhouse Green Newtown Long Thurlow Humble Green Timworth Shotley Common Great Waldingfield Great Thurlow Ixworth Thorpe Botesdale Green Upthorpe Bell's Cross Cratfield Framlingham Bradfield St Clare Moulton Theberton Horham Stoke Park Chelsworth Hulver Street Stanton Street Ingham Haverhill Hemp Green Kersey Tye Purple Hill Beyton Levington Easton Bavents Withermarsh Green Great Glemham Felixstowe Ferry Burgate Langham Elveden Shingle Street Ash Corner Frostenden Corner Little Green Stoke Hemingstone Norton Little Green Stanningfield Curlew Green Maypole Green Helmingham Great Livermere Cockfield Wordwell Grinstead Hill Red Lodge Harleston Baylham Rede Hanchett End Bacton Brook Green Wherstead Upper Street Assington Green Calais Street Mendham Flempton Gipsy Row Bardwell Brockley Corner Walberswick Stratford St Andrew Weybread Lakenheath Badwell Green Battlesea Green Brantham Pitmans Corner Chapel Hill Lattinford Hill Withersfield Kenton Corner Troston Spexhall Culfordheath Brome Street Falkenham Trimley St Mary Roman Hill Brome Haughley Green Rishangles Wissington Ashfield Green Whitestreet Green Blythburgh Little Whittingham Green Landwade Bloodman's Corner Bruisyard Carlton Hadleigh Wickham Green Thurston End The Woodlands Stansfield Owl's Green Hasketon Ilketshall St Andrew Walpole Herringswell Friday Street Barnham Ringshall Debenham Mellis Hacheston Middleton Moor Newton Chediston Higham Bures Green Hollybush Corner Brandeston Thorington Wortham Ling Little Eriswell Boot Street Rotten End Sackers Green Hobbles Green Aspall Fressingfield Akenham Rose Green Barton Mills Braiseworth Great Bealings Aldringham Hartest Hill Cow Green Broad Street Falkenham Sink Battisford Tye Rumburgh Reydon Dublin Shipmeadow Butley Low Corner Wangford Base Green Little Knowles Green Toad Row Wetherden Mells Beccles Woolpit Playford Monk Soham Green Cookley Green Battisford Gromford Pound Green Silverley's Green Westerfield Claydon Chilton Attleton Green Brampton Street Fornham St Genevieve Stowlangtoft Lindsey Tye Maidenhall Ilketshall St Lawrence Badingham Goddard's Corner Studlands Park Tattingstone White Horse Aldeburgh Blyford Hoggard's Green Newman's Green Gibraltar Mettingham Bicker's Heath Laxfield Market Weston Saxmundham Creeting Bottoms Lavenham Carlton Colville Stowmarket Dennington Corner